Redglass Pictures

What Redglass Pictures does

Redglass Pictures is a full-service production studio founded in 2008 by directors Sarah Klein and Tom Mason and based in Maplewood, New Jersey. The studio specializes in nonfiction immersive storytelling across three core offerings: short-form documentary films (distributed via PBS, The New York Times OpDocs, Glamour.com, and broadcast networks), branded content series for Fortune 500 and government clients, and large-scale site-specific media installations for museums and presidential libraries. Notable institutional projects include the 30,000-square-foot National Medal of Honor Museum (opened 2025) and the 96,000-square-foot Theodore Roosevelt Presidential Library (opened 2026), the latter designed by Snøhetta.

The studio's work is built on traditional cinematic craft rather than proprietary technology platforms — its core capability is distilling complex narratives (science, mental health, social impact, history) into emotionally resonant short films and physical media environments using 360-degree projection, projection mapping, interactive exhibits, and audio design. Technical execution in immersive installations is delivered in partnership with interactive firms such as Dome (Katie Lee, Lynn Kiang), Local Projects, and Thinc Design. The studio's portfolio includes award-recognized series such as The Big Idea (with MIT and HP), Out of the Dark (with PBS/WETA and Athletes for Hope), Bring Your Brave (with CDC), Under My Skin (with AbbVie), History of Memory (with HP), Dear Future Me (with HP), The Sound of Gravity (NYT), and Generation Impact.

Redglass operates a project-based revenue model with no publicly disclosed pricing. Income derives from three streams: branded content production (one-time license fees for commissioned documentary series from clients including HP, MIT, CDC, and AbbVie), museum and institutional installations (professional services contracts for permanent and temporary exhibits at the National Medal of Honor Museum, Theodore Roosevelt Presidential Library, and the National Museum of Jewish American History), and editorial documentary distribution (production partnerships with PBS, NYT OpDocs, and Glamour). Go-to-market is relationship- and event-driven: the studio secures blue-chip commissions through direct relationships and reinforces credibility via Tribeca, Sundance BrandStorytelling, SXSW, and major industry awards (Webby, Telly, Anthem, Tribeca X, Shorty Impact, Digiday). The team is approximately 10 people, described on the studio's website as "small but mighty."

Name

Redglass Pictures

Legal name

Redglass Pictures

Website

https://redglasspictures.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Redglass Pictures is a ~10-person, full-service production studio that creates award-winning short documentaries and large-scale immersive media installations for Fortune 500 brands, government agencies, museums, and editorial outlets including PBS and The New York Times.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content Production: Project-based production fees for creating branded documentary series and short films for major corporate clients including HP, MIT, CDC, and AbbVie. These are typically multi-part series commissioned for specific campaigns or brand storytelling initiatives.
2. Museum and Institutional Installations: Large-scale media creation contracts for museums and cultural institutions including The National Medal of Honor Museum and The Theodore Roosevelt Presidential Library. Projects include installations, interactive exhibits, and audio experiences.
3. Editorial Documentary Distribution: Documentary shorts produced for editorial distribution through partners such as The New York Times OpDocs, PBS, and Glamour Magazine. Revenue derived from production partnerships with these media outlets.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Redglass Pictures is a full-service production studio that creates award-winning short-form documentary films, branded content campaigns, and large-scale immersive media installations for museums, presidential libraries, editorial outlets, and major brands. The studio produces nonfiction storytelling projects such as immersive 30,000–96,000 square-foot museum exhibits, branded documentary series for clients including HP, MIT, CDC, and AbbVie, and editorial shorts distributed through PBS, The New York Times OpDocs, and Glamour Magazine.

Product overview

Redglass Pictures is a full-service production studio specializing in nonfiction immersive storytelling for museums, editorial outlets, and brands. The company operates three core offerings: Immersive Experiences (large-scale museum installations and media environments), Short Films (award-winning documentary shorts distributed via PBS, NYT, and The Atlantic), and Branded Content (emotional storytelling campaigns for clients like HP, MIT, CDC, and AbbVie). Their portfolio includes named documentary series such as Out of the Dark, The Big Idea, Dear Future Me, Generation Impact, Bring Your Brave, History of Memory, The Sound of Gravity, and Under My Skin, as well as major institutional installations at the National Medal of Honor Museum and Theodore Roosevelt Presidential Library.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Experiences
• Short Films
• Branded Content
• Out of the Dark
• The Big Idea
• Dear Future Me
• Generation Impact
• Bring Your Brave
• History of Memory
• The Sound of Gravity
• Under My Skin
• National Medal of Honor Museum Media Experience
• Theodore Roosevelt Presidential Library Media

Quantifiable outcome

• 65 million views achieved for 'Science in America' documentary featuring Neil deGrasse Tyson
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered minor, core and major.

• Universal Pictures and Tina FeyminorOEM/ Whitelabel/ Licensing Partner · 10 October 2019'Miracle on 22nd Street' was optioned by Universal and Tina Fey for a major motion picture. Represents content licensing for feature film adaptation.
• HP (Hewlett-Packard)coreStrategic or Co-development PartnerMajor ongoing partnership for branded documentary projects including 'Dear Future Me', 'Generation Impact', and 'History of Memory'. HP commissions documentary series celebrating human stories of innovation, resilience, and progress.
• MIT (Massachusetts Institute of Technology)coreStrategic or Co-development PartnerCollaboration on 'The Big Idea' documentary series featuring MIT innovators using technology to create radical systemic change. Also produced scientific discovery films for MIT showcasing incredible stories of scientific discovery.
• CDC (Centers for Disease Control and Prevention)coreStrategic or Co-development PartnerProduced the 'Bring Your Brave' campaign featuring hereditary cancer survivor stories to inspire life-saving conversations about family health history.
• PBScoreChannel Partner/ Reseller/ DistributorDistribution partner for 'Out of the Dark' mental health series with WETA and Athletes for Hope. Also partner on 'Cancer: The Emperor of All Maladies' with Ken Burns (18 films).
• The National Medal of Honor MuseumcoreStrategic or Co-development PartnerLead media designer for the 30,000 square-foot museum creating large-scale installations, interactive exhibits, short films, and audio experiences. Museum named Best New Museum in USA TODAY 10BEST 2026 Readers' Choice Awards.
• The Theodore Roosevelt Presidential LibrarycoreStrategic or Co-development PartnerKey media team for the 96,000-square-foot presidential library designed by Snøhetta. Created large-scale films including projection mapping onto recreated White House façade and installation on twelve-foot tree slab.
• The New York TimescoreChannel Partner/ Reseller/ DistributorEditorial distribution partner for OpDocs including 'The Sound of Gravity' (featured in NYT), 'How To Win An Election', and 'Miracle on 22nd Street' (viral 'Gay Christmas Mystery').
• Glamour MagazinecoreChannel Partner/ Reseller/ DistributorDistribution partner for 'The Big Idea' documentary series streaming on Glamour.com, reaching fashion and lifestyle audiences with social impact content.
• Dome (Interactive Partner)coreTechnology or IntegrationLead interactive partner for museum installations, collaborating on interactive corners and digital experiences at The National Medal of Honor Museum.
• Local ProjectsmajorStrategic or Co-development PartnerCollaborated on large-scale museum installations including the National Museum of Jewish American History ('Only In America' exhibit - 18 films) and Johnson & Johnson's 'Caring World' for 2008 Beijing Olympics.
• Thinc DesignmajorStrategic or Co-development PartnerPartnered on World Expo Milan 2015 installations with The State Department, creating media installations for 5 million visitors.
• Ken BurnscoreStrategic or Co-development PartnerCollaborated with legendary filmmaker on 'Cancer: The Emperor of All Maladies' documentary (18 films for PBS) and 'Ken Burns: On Story' short documentary.
• Well Beings (WETA)coreStrategic or Co-development PartnerCollaboration with Well Beings on 'Out of the Dark' mental health series featuring athletes navigating mental health challenges, premiered on PBS and The Root.
• Athletes for HopemajorStrategic or Co-development PartnerPartner on 'Out of the Dark' series focusing on athletes and mental health, providing athlete subjects and advocacy expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RSA Films: RSA Films (Ridley Scott Associates) is an established global production company producing commercials, branded content, and immersive brand experiences — comparable to Redglass in branded storytelling but with significantly greater scale, IP, and resources.
• Pulse Films: Pulse Films produces premium branded content, music videos, and documentary shorts for global brands and editorial partners — overlapping with Redglass's branded-content and editorial-distribution model but at greater scale and with international reach.
• Anonymous Content: Anonymous Content is a large, well-capitalized production company spanning feature films, episodic, and high-end branded content; it competes with Redglass for premium documentary and museum-tier work but operates at substantially greater scale and broader scope.

Direct peers

• ESI Design: ESI Design is a leading experiential design and media studio creating immersive installations for cultural institutions, museums, and brand environments — closely comparable to Redglass's museum-installation work and a peer for institutional RFPs.
• Tool of North America: Tool of North America is a boutique commercial and documentary production studio known for award-winning short-form branded films for major brands — directly comparable in size, craft, and client profile to Redglass Pictures.
• Thinc Design: Thinc Design is an experiential design firm that partnered with Redglass on the World Expo Milan 2015 U.S. Pavilion installations; it competes and collaborates in the same large-scale museum and cultural-installation category.
• Moxie Pictures: Moxie Pictures is a commercial and branded-content production company producing award-winning short-form films for major brands — comparable in production style, client caliber, and project scale to Redglass's branded work.
• Local Projects: Local Projects is an experiential design and media studio that has partnered with Redglass on large museum installations including the National Museum of Jewish American History; it is a direct competitor and collaborator in the museum immersive-media space.
• Radical Media: Radical Media is a New York-based production studio producing premium documentary, branded content, and immersive projects for major brands, museums, and editorial outlets — closely comparable to Redglass's full-service model across HP/PBS-tier clients and large-scale installations.

Emerging players

• Dome (formerly possible): Dome is an interactive and immersive-experience studio that partners with Redglass on museum installations including the National Medal of Honor Museum; it operates in the adjacent interactive corner of the same museum-installation ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/redglasspics
• YouTubeyoutube.com/results?search_query=redglass+pictures
• Facebookfacebook.com/redglasspics
• LinkedInlinkedin.com/company/redglass-pictures
• Instagraminstagram.com/redglasspictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redglass Pictures