Accademia Creativa Turismo

What Accademia Creativa Turismo does

Accademia Creativa Turismo (ACT) is a Rome-based private tourism education institution operated by IPV Lab S.r.l., a private Italian limited company whose registered office is at Via dei Magazzini Generali 18, 00154 Roma, and which sits within the Idee per Viaggiare tour-operator group. The academy was founded circa 2009 and formally incorporated in 2016, and it operates training academies in Rome (headquarters) and Milan. Its offering consists of postgraduate master programs (400 hours), professional specialization courses (130–350 hours), and short workshops (24–60 hours) covering travel design, hotel reception and event management, sustainable destination management, tourism consulting, outdoor tourism marketing, environmental hiking guide preparation, and English for tourism. ACT targets individual learners — recent graduates, career changers, working tourism professionals, and public-sector destination managers — with the majority of revenue coming from tuition fees set individually based on scholarships (up to €2,000), curriculum credits (up to 30% reduction), and zero-interest installment plans of up to 24 months.

The curriculum is delivered through an experiential teaching model replicating operational tourism environments, and is anchored on industry-standard technology that ACT accesses through authorized partnerships: the Galileo Global Distribution System (Travelport) for booking and ticketing training, Micros Fidelio Opera property management system for hotel operations, and Priority Boarding Card for airline reservations. ACT is an authorized examination center for the GDS Galileo and Opera PMS certifications, which are bundled into standard tuition. Proprietary instructional IP includes the Travel Design Methodology ACT for experiential itinerary design, the SIMTUR framework for sustainable destination management (co-developed with Simtur), and — claimed by ACT as a market first in Italy — an AI-integrated curriculum covering artificial-intelligence tools for travel programming, market analysis, and digital communication. The post-graduation Rete Consulenti ACT Travel offers alumni a free first-year consulting network backed by the parent tour operator's infrastructure.

The business is operated by a small team of 1–10 employees with no external funding rounds, public listing, or disclosed acquisitions. Customer acquisition is event-driven, with free Open Day orientation sessions (online and in-person at Rome and Milan) as the principal funnel, supplemented by content marketing through the ACT blog, email/newsletter outreach, partner referrals from a network of 50+ tourism employers (including Accor, Hilton, Marriott, UVET, Kuoni, Eden Viaggi, Carlson Wagonlit, MSC Crociere, and Four Seasons Natura e Cultura), and direct enrollment via the website. The academy claims a 95% placement rate of graduates into tourism employment. No revenue, ARR, or financial figures are publicly disclosed.

Name

Accademia Creativa Turismo

Legal name

IPV Lab S.r.l.

Website

https://accademiacreativaturismo.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Accademia Creativa Turismo (ACT) is a Rome-based private tourism school operating under IPV Lab S.r.l. (part of Idee per Viaggiare), offering 400-hour master programs, professional courses, and workshops in travel design, hotel management, and sustainable tourism for individual students and career changers in Italy, with campuses in Rome and Milan.

Ownership category

akta.pro rank

Product category

Tourism and Hospitality Vocational Education

NAICS

Educational Services (611), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Operations, Supply Chain & Logistics Management Schools (EDAHAHAF)

akta.pro secondary industry

Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

Keywords

• Tourism education
• Hospitality training
• Sustainable tourism
• Travel design courses
• Tourism management programs

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Master Programs Tuition: Revenue from postgraduate master programs ranging from 400 hours, with fees that can be reduced through scholarships (up to €2,000) or curriculum credits (up to 30% reduction). Payment installment plans available up to 24 months at zero interest.
2. Professional Courses Tuition: Revenue from specialized courses (130-350 hours) in tourism professions including Travel Designer, Hotel Receptionist, Tour Operator techniques. Fees reduced by curriculum credits.
3. Workshop Programs: Revenue from short professional development workshops (24-60 hours) such as English for Tourism, with certificates of participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Accademia Creativa Turismo (ACT) delivers post-graduate master programs, specialization courses, and professional workshops focused on tourism, hospitality, and sustainable destination management. Programs combine classroom instruction with hands-on practice on industry-standard systems such as GDS Galileo (Travelport) and Micros Fidelio Opera PMS, and culminate in internships and job placements through a network of 50+ partner companies.

Product overview

ACT (Accademia Creativa Turismo) is a unified education platform offering post-graduate masters, specialization courses, and workshops in tourism and hospitality. The portfolio centers on two flagship master programs — the Master in Tourism Management (with integrated AI methodology) and the Master in Turismo Sostenibile e Responsabile (sustainable tourism) — supported by specialized add-on courses including Travel Designer (200 hours), Hotel Receptionist & Event Manager (130 hours), Tourism 360°, Travel Agent/Consultant (130 hours), and a Guida Ambientale Escursionistica course. These are complemented by a Workshop English for Tourism, a network of placement and internship services (Stage e Tirocinio), a post-graduation consultants network (Rete Consulenti ACT Travel), and Open Days orientation events. The platform integrates GDS Galileo, Micros Fidelio Opera, and Priority Boarding Card as its core technology tools for hands-on professional training and certification.

Differentiator

Problem solved

Functional benefit

Brands

• ACT Travel: Tour operator specialized in tailor-made travel design, operated as part of the Idee per Viaggiare network.

Products and services

• Master in Tourism Management A 400-hour post-graduate master program combining traditional tourism management skills with AI-integrated methodologies for designing travel experiences, market analysis, and digital communication. Includes GDS Galileo certification, internship placement, and live projects with partner companies. Aimed at graduates and professionals entering or transitioning into tourism management roles.
• Master in Turismo Sostenibile e Responsabile A 400-hour advanced master program focused on sustainable and responsible tourism, covering destination management, travel programming, enogastronomic tourism, and outdoor tourism, with AI-enhanced project work and GDS certification. Aimed at professionals seeking careers in responsible tourism, destination management, and outdoor programming.
• Corso Travel Designer A 200-hour specialization course teaching the ACT Travel Design methodology for creating experiential, tailor-made travel itineraries. Includes GDS Galileo and Priority Boarding Card certifications. Targeted at aspiring travel designers and travel agency professionals.
• Corso per Hotel Receptionist & Event Manager A 130-hour course training hospitality receptionists and event managers, covering Micros Fidelio Opera PMS certification, MICE (Meetings, Incentives, Conferences, Exhibitions) management, and front-office operations. Aimed at hospitality sector employees and those entering front-office or event management roles.
• Corso per Manager di Destinazioni Turistiche Sostenibili A 150-hour course covering sustainable destination management, DMO/DMC structures, territorial marketing, and tourism project design, culminating in a 3-day residential Simtur Camp. Developed in partnership with Simtur. Targeted at public administrators, destination managers, and DMO/DMC professionals.
• Corso in Turismo 360°: design del viaggio, organizzazione, vendita e accoglienza A 330-hour comprehensive course covering travel design, organization, sales, and hospitality services, combining skills of travel agent, travel designer, front-office receptionist, and congress event manager. Aimed at individuals seeking broad-spectrum tourism vocational training.
• Corso Travel Agent – Consulente Turistico A 130-hour course training travel agents and tourism consultants to provide qualified advisory services to clients in selecting tourism services. Targeted at current or aspiring travel agents.
• Corso in Progettazione e Marketing per il Turismo Outdoor A 60-hour online course focusing on tourism market analysis with emphasis on outdoor activities, covering project design and marketing strategies for the outdoor tourism sector. Aimed at professionals targeting outdoor and adventure tourism markets.
• Corso per Guida Ambientale Escursionistica A 350-hour weekend course preparing candidates for the AIGAE (Associazione Italiana Guide Ambientali Escursionistiche) final admission exam to become Environmental Hiking Guides. Aimed at candidates pursuing the regulated hiking guide profession.
• Workshop English for Tourism A 24-hour full-time workshop focused on developing high-level English language skills specific to the tourism industry, with certificate of participation. Aimed at tourism students and professionals needing industry-specific English proficiency.

Quantifiable outcome

• 95% of students find employment in the tourism market
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship, major and minor.

• PerFormare (Agenzia per il Lavoro)coreImplementation/ SI/ Consulting PartnerStrategic partnership with employment agency PerFormare for Garanzia Giovani program, providing job placement services for young participants. Agency assists students during and after internship periods.
• AITR - Associazione Italiana Turismo ResponsabileflagshipStrategic or Co-development PartnerHigh patronage of the Master in Sustainable and Responsible Tourism. Association provides scholarships, professional development guidance, and industry connections for responsible tourism.
• Simtur - Società Italiana Professionisti Mobilità e Turismo SostenibilecoreStrategic or Co-development PartnerDevelopment of SIMTUR methodology for destination management training. Partnership supports focus areas on sustainable mobility and outdoor tourism programming.
• Accor HotelsmajorChannel Partner/ Reseller/ DistributorMajor hotel chain providing internship placements for ACT students in hospitality management programs.
• UVETmajorChannel Partner/ Reseller/ DistributorLeading Italian tour operator providing internship and employment opportunities for ACT graduates.
• Travelport (GDS Galileo)coreTechnology or IntegrationTechnology partnership providing GDS Galileo certification to ACT students as part of standard curriculum. Certification included in master and course tuition.
• Micros Fidelio (Opera PMS)coreTechnology or IntegrationHotel management system certification (Opera PMS) integrated into Hotel Receptionist & Event Manager course curriculum.
• Marriott InternationalmajorChannel Partner/ Reseller/ DistributorGlobal hotel chain providing internship placements and potential employment pathways for hospitality program graduates.
• Four Seasons Natura e CulturamajorChannel Partner/ Reseller/ DistributorSpecialized sustainable tourism tour operator providing regular internship placements and employment for responsible tourism graduates.
• MSC CrociereminorChannel Partner/ Reseller/ DistributorCruise company offering internship opportunities for ACT students interested in maritime tourism.
• Carlson Wagonlit TravelmajorChannel Partner/ Reseller/ DistributorGlobal travel management company providing internship and career opportunities for ACT graduates.
• Hilton HotelsmajorChannel Partner/ Reseller/ DistributorInternational hotel chain providing internship placements for hospitality management students.
• Kel 12majorChannel Partner/ Reseller/ DistributorItalian tour operator specializing in cultural and experiential travel, offering internship opportunities.
• KuonimajorChannel Partner/ Reseller/ DistributorInternational tour operator providing internship placements for ACT students.
• Eden ViaggimajorChannel Partner/ Reseller/ DistributorItalian tour operator providing internship and employment pathways for ACT graduates.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Glion Institute of Higher Education: Swiss-based international hospitality school offering undergraduate and postgraduate programs in hospitality, luxury, and tourism management — comparable to ACT in curriculum focus and target audience, but operating at much larger scale.
• Ecole hôtelière de Lausanne (EHL): Globally recognized hospitality school with degree programs in hotel and tourism management. Operates at a much larger scale than ACT but competes for the same career-aspirational student segment.
• Ca' Foscari University of Venice: Italian university offering master's programs in tourism management and sustainability — competes with ACT for postgraduate students seeking credentials in sustainable tourism and destination management.
• Les Roches International School of Hotel Management: Swiss-based international hospitality school offering undergraduate and graduate programs in hospitality and tourism management, serving a similar career-focused student demographic with strong industry placement.
• IULM University: Italian university in Milan offering degree programs in tourism, hospitality, and arts management — a broader incumbent academic institution competing with ACT for Italian students interested in tourism careers.
• Università di Bologna - Campus di Rimini: Italian university offering the well-known 'Tourism Economics and Management' degree program at its Rimini campus — a degree-granting incumbent competing with ACT's master's programs for Italian students.

Others

• IATA Training: IATA's training division offers industry certifications for travel agents, GDS users, and aviation professionals — an ecosystem participant providing alternative credentialing paths that overlaps with ACT's GDS Galileo curriculum.

Direct peers

• Hotelschool The Hague: Specialized international hospitality management school in the Netherlands offering bachelor's-level hospitality programs with strong industry placement — comparable to ACT in target audience (career-focused students) and outcome-driven model.
• Swiss School of Tourism and Hospitality (SSTH): Swiss vocational hospitality school offering practical tourism and hotel management programs with industry certifications and internships — closely aligned with ACT's model of hands-on tourism training with embedded industry credentials.
• Istituto ITS per il Turismo: Italy's network of ITS (Istruzione Tecnica Superiore) tourism schools offer post-secondary vocational programs in hospitality and tourism directly competing with ACT for the same career-changer and recent graduate pool in Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/accademiacreativaturismo
• Xx.com/actaccademia
• LinkedInlinkedin.com/company/act---accademia-creativa-turismo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accademia Creativa Turismo