Eden Viaggi
Eden Viaggi is a Turin-based Italian tour operator, operating for ~40 years under Alpitour S.p.A., selling package holidays, tours, and excursions to Italian leisure travelers across the Mediterranean, Caribbean, Africa, and Indian Ocean via direct, call-center, agency, and ecosystem channels.
- Company typePrivate
- Founded1985
- HeadquartersPesaro, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Eden Viaggi does
Eden Viaggi is an Italian tour operator brand headquartered in Turin (Via Lugaro, 15) that has operated for approximately 40 years as part of the Alpitour S.p.A. ecosystem. The company sells package holidays, all-inclusive resort stays, tours, safaris, and excursions to Italian leisure consumers, with destinations spanning the Mediterranean (Egypt, Canaries, Greece, Italy), the Caribbean, Africa, and the Indian Ocean. Ancillary revenue is generated through travel insurance distributed via Europ Assistance and a tiered loyalty program called AWARD that is shared across the Alpitour World ecosystem.
The underlying platform is a PHP/JavaScript web stack integrated with Stripe and PayPal for payments, Salesforce for CRM, Google Analytics/Hotjar/Contentsquare/Tealium for analytics and tagging, Dynamic Yield and AB Tasty for personalization and experimentation, Vivocha for live chat, and Criteo/Meta for advertising. There are no proprietary AI/ML models or disclosed in-house data-science capabilities; AI-adjacent functionality is sourced entirely from third-party SaaS vendors.
Monetization is per-transaction on package bookings, distributed through four channels: the direct-to-consumer website, an inbound call center, a physical travel-agency network, and the broader Alpitour World ecosystem of sibling brands. Customer segments target families, budget travelers, adventure seekers, solo travelers, and adults-only travelers. No enterprise or B2B contracts are evident in the data.
Eden Viaggi firmographics
Firmographics- Name
- Eden Viaggi
- Legal name
- Alpitour S.p.A.
- Website
- https://edenviaggi.it
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eden Viaggi is a Turin-based Italian tour operator, operating for ~40 years under Alpitour S.p.A., selling package holidays, tours, and excursions to Italian leisure travelers across the Mediterranean, Caribbean, Africa, and Indian Ocean via direct, call-center, agency, and ecosystem channels.
- Ownership category
- akta.pro rank
Eden Viaggi industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Travel Agencies (56151)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Eden Viaggi is headquartered
LocationHeadquarters
- HQ city
- Pesaro
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Eden Viaggi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Package Holidays (Volo + Hotel): Core revenue stream from pre-packaged vacation bundles combining flights and hotel accommodations. Customers book complete holiday packages for destinations including Egypt, Canaries, Greece, Italy, Caribbean, Africa, and Indian Ocean regions.
- Tour and Safari Packages: Guided tours and safari experiences in destinations like Kenya, Tanzania, Egypt (Nile cruises), Morocco, and Mexico. These are typically add-on experiences combined with hotel stays.
- All-Inclusive Resort Bookings: Direct bookings of all-inclusive resort properties across Mediterranean and tropical destinations. Resorts offered in categories: soft, standard, and hard all-inclusive.
- Excursions and Activities: Individual excursion bookings including day trips, guided tours, adventure activities (snorkeling, diving, desert safaris) offered as add-ons to package bookings.
- Travel Insurance: Medical and baggage insurance included with all flight + hotel packages, provided in partnership with Europ Assistance.
- Gift Cards (AWARD): Eden Viaggi AWARD loyalty program gift cards and points-based rewards system for repeat customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Package holidays with dynamic pricing based on destination, season, and availability |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Eden Viaggi product offering
Product offeringCore offering
Eden Viaggi is an Italian tour operator brand under Alpitour S.p.A. that sells pre-packaged vacation bundles combining flights, hotels, and ancillary services to destinations across the Mediterranean, Africa, the Caribbean, and the Indian Ocean. The offering is rounded out with guided tours and safaris (e.g. Nile cruises, Kenya/Tanzania safaris, Morocco tours), last-minute deals, travel insurance in partnership with Europ Assistance, an AWARD loyalty program, and gift cards. Distribution runs through the company's own website, an Italian-language call center, and a network of affiliated physical travel agencies nationwide.
Product overview
Eden Viaggi is an Italian tour operator offering a comprehensive travel platform that combines vacation packages, flight + hotel bundles, and tours/safaris into a unified booking experience. The core offerings include pre-packaged vacation bundles across global destinations (Egypt, Canary Islands, Greece, Caribbean, Indian Ocean, Africa), flexible flight + hotel combinations with last-minute availability, and specialized tours including Nile cruises, Kenya/Tanzania safaris, and Morocco experiences. The platform is supplemented by travel insurance (partnered with Europ Assistance), the AWARD loyalty program for repeat customers, 24/7 Italian-language customer support, flexible payment options (PayPal/Scalapay installments), and gift cards. The company operates under the Alpitour Group parent organization.
Differentiator
Problem solved
Functional benefit
Brands
- AWARD: Loyalty program by Alpitour World where customers earn points with each trip that can be redeemed for future vacation rewards.
Products and services
- Vacation Packages (Pacchetti Vacanze)
- Tours and Safaris
- Travel Insurance
- AWARD Loyalty Program
- Gift Cards
Quantifiable outcome
- 24/7 customer assistance coverage for all package bookings
- +1 more outcomes
Companies that use Eden Viaggi
Customer profileSegments5 records
Ideal customer profiles4 records
Eden Viaggi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Eden Viaggi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alpitour S.p.A.coreAlpitour S.p.A. is the parent company and brand owner of Eden Viaggi. Eden Viaggi operates as a subsidiary brand within the Alpitour Group. Alpitour is headquartered in Turin, Italy (Via Lugaro, 15) with a share capital of €91,262,014. The relationship involves shared technology infrastructure, distribution platforms, customer accounts (Alpitour World), mobile app, and loyalty program (AWARD).
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Eden Viaggi competitors and assessment
Company assessmentDirect peers
- Alpitour: Parent brand and direct sister brand under Alpitour S.p.A.; offers substantially overlapping package holidays and tour services to the same Italian customer base, sharing technology, loyalty, and customer accounts.
- Veratour: Italian tour operator focused on package holidays and escorted tours (Egypt, Mediterranean, Africa); competes head-to-head with Eden Viaggi for Italian leisure travelers.
- Bravo (Alpitour World brand): Sister club/village-style tour operator brand within Alpitour World; targets the same Italian family and couples segment with all-inclusive Mediterranean and long-haul packages.
- I Grandi Viaggi: Italian tour operator listed on Borsa Italiana, offering package holidays and resort stays primarily to Italian consumers across Mediterranean, Africa, and Indian Ocean destinations.
- Francorosso: Alpitour World family-oriented tour operator brand; directly comparable product offering (all-inclusive beach holidays) and shared group distribution channels.
Broad incumbents
- TUI Group: Europe's largest integrated tour operator and OTA; competes in Mediterranean and long-haul packages from multiple source markets including Italy, with broader scale and direct hotel ownership.
- eDreams OdigeO: Leading European OTA serving Italian leisure travelers with flights, hotels, and dynamic packages — direct competitor on the digital distribution side of Eden Viaggi's business.
- Lastminute.com: European OTA with strong presence in Italy, offering discounted flight+hotel packages and last-minute deals — directly overlaps Eden Viaggi's last-minute beach holiday segment.
- Booking Holdings: Global OTA leader with dominant Italian market share in accommodation and dynamic-package bookings; primary structural threat to traditional tour operators including Eden Viaggi.
Regional players
- Costa Crociere: Italian-headquartered cruise line serving Mediterranean, Caribbean, and Indian Ocean routes; competes for the same Italian leisure-travel wallet on vacation packages, particularly for couples and families.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Eden Viaggi social profiles
Digital presenceEden Viaggi compliance and trust
Trust signalCompliance1 record
Eden Viaggi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eden Viaggi leadership team
Management profileNumber of profiles
Eden Viaggi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eden Viaggi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eden Viaggi
What does Eden Viaggi do?
Eden Viaggi is an Italian tour operator brand under Alpitour S.p.A. that sells pre-packaged vacation bundles combining flights, hotels, and ancillary services to destinations across the Mediterranean, Africa, the Caribbean, and the Indian Ocean. The offering is rounded out with guided tours and safaris (e.g. Nile cruises, Kenya/Tanzania safaris, Morocco tours), last-minute deals, travel insurance in partnership with Europ Assistance, an AWARD loyalty program, and gift cards. Distribution runs through the company's own website, an Italian-language call center, and a network of affiliated physical travel agencies nationwide.
Is Eden Viaggi a public or private company?
Eden Viaggi is a private company. It is classified as corporate owned and is currently operating.
When was Eden Viaggi founded?
Eden Viaggi was founded in 1985. It employs 101 to 250 people.
Where is Eden Viaggi based?
Eden Viaggi is headquartered in Pesaro, Italy, in the Europe region.
How does Eden Viaggi make money?
Six revenue lines are on record. Package Holidays (Volo + Hotel) is the primary driver. The others are tour and Safari Packages, all-Inclusive Resort Bookings, excursions and Activities, travel Insurance and gift Cards (AWARD).
Who are Eden Viaggi's main competitors?
Direct peers on record are Alpitour, Veratour, Bravo (Alpitour World brand), I Grandi Viaggi and Francorosso. Broad incumbents are TUI Group, eDreams OdigeO, Lastminute.com and Booking Holdings. Costa Crociere is listed as a regional player.
Does Eden Viaggi have an API?
No public API is recorded for Eden Viaggi.
What industry is Eden Viaggi in?
Eden Viaggi's product category is Tour Operator Services. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 56152.