Accademia Creativa Turismo
Accademia Creativa Turismo (ACT) is a Rome-based private tourism school operating under IPV Lab S.r.l. (part of Idee per Viaggiare), offering 400-hour master programs, professional courses, and workshops in travel design, hotel management, and sustainable tourism for individual students and career changers in Italy, with campuses in Rome and Milan.
- Company typePrivate
- Founded2009
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Accademia Creativa Turismo does
Accademia Creativa Turismo (ACT) is a Rome-based private tourism education institution operated by IPV Lab S.r.l., a private Italian limited company whose registered office is at Via dei Magazzini Generali 18, 00154 Roma, and which sits within the Idee per Viaggiare tour-operator group. The academy was founded circa 2009 and formally incorporated in 2016, and it operates training academies in Rome (headquarters) and Milan. Its offering consists of postgraduate master programs (400 hours), professional specialization courses (130–350 hours), and short workshops (24–60 hours) covering travel design, hotel reception and event management, sustainable destination management, tourism consulting, outdoor tourism marketing, environmental hiking guide preparation, and English for tourism. ACT targets individual learners — recent graduates, career changers, working tourism professionals, and public-sector destination managers — with the majority of revenue coming from tuition fees set individually based on scholarships (up to €2,000), curriculum credits (up to 30% reduction), and zero-interest installment plans of up to 24 months.
The curriculum is delivered through an experiential teaching model replicating operational tourism environments, and is anchored on industry-standard technology that ACT accesses through authorized partnerships: the Galileo Global Distribution System (Travelport) for booking and ticketing training, Micros Fidelio Opera property management system for hotel operations, and Priority Boarding Card for airline reservations. ACT is an authorized examination center for the GDS Galileo and Opera PMS certifications, which are bundled into standard tuition. Proprietary instructional IP includes the Travel Design Methodology ACT for experiential itinerary design, the SIMTUR framework for sustainable destination management (co-developed with Simtur), and — claimed by ACT as a market first in Italy — an AI-integrated curriculum covering artificial-intelligence tools for travel programming, market analysis, and digital communication. The post-graduation Rete Consulenti ACT Travel offers alumni a free first-year consulting network backed by the parent tour operator's infrastructure.
The business is operated by a small team of 1–10 employees with no external funding rounds, public listing, or disclosed acquisitions. Customer acquisition is event-driven, with free Open Day orientation sessions (online and in-person at Rome and Milan) as the principal funnel, supplemented by content marketing through the ACT blog, email/newsletter outreach, partner referrals from a network of 50+ tourism employers (including Accor, Hilton, Marriott, UVET, Kuoni, Eden Viaggi, Carlson Wagonlit, MSC Crociere, and Four Seasons Natura e Cultura), and direct enrollment via the website. The academy claims a 95% placement rate of graduates into tourism employment. No revenue, ARR, or financial figures are publicly disclosed.
Accademia Creativa Turismo firmographics
Firmographics- Name
- Accademia Creativa Turismo
- Legal name
- IPV Lab S.r.l.
- Website
- https://accademiacreativaturismo.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Accademia Creativa Turismo (ACT) is a Rome-based private tourism school operating under IPV Lab S.r.l. (part of Idee per Viaggiare), offering 400-hour master programs, professional courses, and workshops in travel design, hotel management, and sustainable tourism for individual students and career changers in Italy, with campuses in Rome and Milan.
- Ownership category
- akta.pro rank
Accademia Creativa Turismo industry classification
Industry- Product category
- Tourism and Hospitality Vocational Education
- NAICS
- Educational Services (611), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Operations, Supply Chain & Logistics Management Schools (EDAHAHAF)
- akta.pro secondary industry
- Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)
Keywords
Where Accademia Creativa Turismo is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Accademia Creativa Turismo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Master Programs Tuition: Revenue from postgraduate master programs ranging from 400 hours, with fees that can be reduced through scholarships (up to €2,000) or curriculum credits (up to 30% reduction). Payment installment plans available up to 24 months at zero interest.
- Professional Courses Tuition: Revenue from specialized courses (130-350 hours) in tourism professions including Travel Designer, Hotel Receptionist, Tour Operator techniques. Fees reduced by curriculum credits.
- Workshop Programs: Revenue from short professional development workshops (24-60 hours) such as English for Tourism, with certificates of participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Master in Tourism Management - Full program with AI integration |
| Subscription | Multi-year contract | Master in Sustainable and Responsible Tourism |
| Subscription | Multi-year contract | Travel Designer Specialization Course - 200 hours |
| Subscription | Multi-year contract | Hotel Receptionist & Event Manager Course - 130 hours |
| Subscription | Multi-year contract | Sustainable Tourism Destination Manager Course - 150 hours |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Accademia Creativa Turismo product offering
Product offeringCore offering
Accademia Creativa Turismo (ACT) delivers post-graduate master programs, specialization courses, and professional workshops focused on tourism, hospitality, and sustainable destination management. Programs combine classroom instruction with hands-on practice on industry-standard systems such as GDS Galileo (Travelport) and Micros Fidelio Opera PMS, and culminate in internships and job placements through a network of 50+ partner companies.
Product overview
ACT (Accademia Creativa Turismo) is a unified education platform offering post-graduate masters, specialization courses, and workshops in tourism and hospitality. The portfolio centers on two flagship master programs — the Master in Tourism Management (with integrated AI methodology) and the Master in Turismo Sostenibile e Responsabile (sustainable tourism) — supported by specialized add-on courses including Travel Designer (200 hours), Hotel Receptionist & Event Manager (130 hours), Tourism 360°, Travel Agent/Consultant (130 hours), and a Guida Ambientale Escursionistica course. These are complemented by a Workshop English for Tourism, a network of placement and internship services (Stage e Tirocinio), a post-graduation consultants network (Rete Consulenti ACT Travel), and Open Days orientation events. The platform integrates GDS Galileo, Micros Fidelio Opera, and Priority Boarding Card as its core technology tools for hands-on professional training and certification.
Differentiator
Problem solved
Functional benefit
Brands
- ACT Travel: Tour operator specialized in tailor-made travel design, operated as part of the Idee per Viaggiare network.
Products and services
- Master in Tourism Management A 400-hour post-graduate master program combining traditional tourism management skills with AI-integrated methodologies for designing travel experiences, market analysis, and digital communication. Includes GDS Galileo certification, internship placement, and live projects with partner companies. Aimed at graduates and professionals entering or transitioning into tourism management roles.
- Master in Turismo Sostenibile e Responsabile A 400-hour advanced master program focused on sustainable and responsible tourism, covering destination management, travel programming, enogastronomic tourism, and outdoor tourism, with AI-enhanced project work and GDS certification. Aimed at professionals seeking careers in responsible tourism, destination management, and outdoor programming.
- Corso Travel Designer A 200-hour specialization course teaching the ACT Travel Design methodology for creating experiential, tailor-made travel itineraries. Includes GDS Galileo and Priority Boarding Card certifications. Targeted at aspiring travel designers and travel agency professionals.
- Corso per Hotel Receptionist & Event Manager A 130-hour course training hospitality receptionists and event managers, covering Micros Fidelio Opera PMS certification, MICE (Meetings, Incentives, Conferences, Exhibitions) management, and front-office operations. Aimed at hospitality sector employees and those entering front-office or event management roles.
- Corso per Manager di Destinazioni Turistiche Sostenibili A 150-hour course covering sustainable destination management, DMO/DMC structures, territorial marketing, and tourism project design, culminating in a 3-day residential Simtur Camp. Developed in partnership with Simtur. Targeted at public administrators, destination managers, and DMO/DMC professionals.
- Corso in Turismo 360°: design del viaggio, organizzazione, vendita e accoglienza A 330-hour comprehensive course covering travel design, organization, sales, and hospitality services, combining skills of travel agent, travel designer, front-office receptionist, and congress event manager. Aimed at individuals seeking broad-spectrum tourism vocational training.
- Corso Travel Agent – Consulente Turistico A 130-hour course training travel agents and tourism consultants to provide qualified advisory services to clients in selecting tourism services. Targeted at current or aspiring travel agents.
- Corso in Progettazione e Marketing per il Turismo Outdoor A 60-hour online course focusing on tourism market analysis with emphasis on outdoor activities, covering project design and marketing strategies for the outdoor tourism sector. Aimed at professionals targeting outdoor and adventure tourism markets.
- Corso per Guida Ambientale Escursionistica A 350-hour weekend course preparing candidates for the AIGAE (Associazione Italiana Guide Ambientali Escursionistiche) final admission exam to become Environmental Hiking Guides. Aimed at candidates pursuing the regulated hiking guide profession.
- Workshop English for Tourism A 24-hour full-time workshop focused on developing high-level English language skills specific to the tourism industry, with certificate of participation. Aimed at tourism students and professionals needing industry-specific English proficiency.
Quantifiable outcome
- 95% of students find employment in the tourism market
- +2 more outcomes
Companies that use Accademia Creativa Turismo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Accademia Creativa Turismo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Accademia Creativa Turismo partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship, major and minor.
- PerFormare (Agenzia per il Lavoro)coreStrategic partnership with employment agency PerFormare for Garanzia Giovani program, providing job placement services for young participants. Agency assists students during and after internship periods.
- AITR - Associazione Italiana Turismo ResponsabileflagshipHigh patronage of the Master in Sustainable and Responsible Tourism. Association provides scholarships, professional development guidance, and industry connections for responsible tourism.
- Simtur - Società Italiana Professionisti Mobilità e Turismo SostenibilecoreDevelopment of SIMTUR methodology for destination management training. Partnership supports focus areas on sustainable mobility and outdoor tourism programming.
- Accor HotelsmajorMajor hotel chain providing internship placements for ACT students in hospitality management programs.
- UVETmajorLeading Italian tour operator providing internship and employment opportunities for ACT graduates.
- Travelport (GDS Galileo)coreTechnology partnership providing GDS Galileo certification to ACT students as part of standard curriculum. Certification included in master and course tuition.
- Micros Fidelio (Opera PMS)coreHotel management system certification (Opera PMS) integrated into Hotel Receptionist & Event Manager course curriculum.
- Marriott InternationalmajorGlobal hotel chain providing internship placements and potential employment pathways for hospitality program graduates.
- Four Seasons Natura e CulturamajorSpecialized sustainable tourism tour operator providing regular internship placements and employment for responsible tourism graduates.
- MSC CrociereminorCruise company offering internship opportunities for ACT students interested in maritime tourism.
- Carlson Wagonlit TravelmajorGlobal travel management company providing internship and career opportunities for ACT graduates.
- Hilton HotelsmajorInternational hotel chain providing internship placements for hospitality management students.
- Kel 12majorItalian tour operator specializing in cultural and experiential travel, offering internship opportunities.
- KuonimajorInternational tour operator providing internship placements for ACT students.
- Eden ViaggimajorItalian tour operator providing internship and employment pathways for ACT graduates.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Accademia Creativa Turismo competitors and assessment
Company assessmentBroad incumbents
- Glion Institute of Higher Education: Swiss-based international hospitality school offering undergraduate and postgraduate programs in hospitality, luxury, and tourism management — comparable to ACT in curriculum focus and target audience, but operating at much larger scale.
- Ecole hôtelière de Lausanne (EHL): Globally recognized hospitality school with degree programs in hotel and tourism management. Operates at a much larger scale than ACT but competes for the same career-aspirational student segment.
- Ca' Foscari University of Venice: Italian university offering master's programs in tourism management and sustainability — competes with ACT for postgraduate students seeking credentials in sustainable tourism and destination management.
- Les Roches International School of Hotel Management: Swiss-based international hospitality school offering undergraduate and graduate programs in hospitality and tourism management, serving a similar career-focused student demographic with strong industry placement.
- IULM University: Italian university in Milan offering degree programs in tourism, hospitality, and arts management — a broader incumbent academic institution competing with ACT for Italian students interested in tourism careers.
- Università di Bologna - Campus di Rimini: Italian university offering the well-known 'Tourism Economics and Management' degree program at its Rimini campus — a degree-granting incumbent competing with ACT's master's programs for Italian students.
Others
- IATA Training: IATA's training division offers industry certifications for travel agents, GDS users, and aviation professionals — an ecosystem participant providing alternative credentialing paths that overlaps with ACT's GDS Galileo curriculum.
Direct peers
- Hotelschool The Hague: Specialized international hospitality management school in the Netherlands offering bachelor's-level hospitality programs with strong industry placement — comparable to ACT in target audience (career-focused students) and outcome-driven model.
- Swiss School of Tourism and Hospitality (SSTH): Swiss vocational hospitality school offering practical tourism and hotel management programs with industry certifications and internships — closely aligned with ACT's model of hands-on tourism training with embedded industry credentials.
- Istituto ITS per il Turismo: Italy's network of ITS (Istruzione Tecnica Superiore) tourism schools offer post-secondary vocational programs in hospitality and tourism directly competing with ACT for the same career-changer and recent graduate pool in Italy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Accademia Creativa Turismo social profiles
Digital presenceAccademia Creativa Turismo compliance and trust
Trust signalCompliance3 records
Accademia Creativa Turismo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accademia Creativa Turismo leadership team
Management profileNumber of profiles
Profiles1 record
Accademia Creativa Turismo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accademia Creativa Turismo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accademia Creativa Turismo
What does Accademia Creativa Turismo do?
Accademia Creativa Turismo (ACT) delivers post-graduate master programs, specialization courses, and professional workshops focused on tourism, hospitality, and sustainable destination management. Programs combine classroom instruction with hands-on practice on industry-standard systems such as GDS Galileo (Travelport) and Micros Fidelio Opera PMS, and culminate in internships and job placements through a network of 50+ partner companies.
Is Accademia Creativa Turismo a public or private company?
Accademia Creativa Turismo is a private company. It is classified as corporate owned and is currently operating.
When was Accademia Creativa Turismo founded?
Accademia Creativa Turismo was founded in 2009. It employs 1 to 10 people.
Where is Accademia Creativa Turismo based?
Accademia Creativa Turismo is headquartered in Rome, Italy, in the Europe region.
How does Accademia Creativa Turismo make money?
Three revenue lines are on record. Master Programs Tuition is the primary driver. The others are professional Courses Tuition and workshop Programs.
Who are Accademia Creativa Turismo's main competitors?
Broad incumbents on record are Glion Institute of Higher Education, Ecole hôtelière de Lausanne (EHL), Ca' Foscari University of Venice, Les Roches International School of Hotel Management, IULM University and Università di Bologna - Campus di Rimini. IATA Training is listed as an others. Direct peers are Hotelschool The Hague, Swiss School of Tourism and Hospitality (SSTH) and Istituto ITS per il Turismo.
Does Accademia Creativa Turismo have an API?
No public API is recorded for Accademia Creativa Turismo.
What industry is Accademia Creativa Turismo in?
Accademia Creativa Turismo's product category is Tourism and Hospitality Vocational Education. Its primary akta.pro industry code is EDAHAHAF, Operations, Supply Chain & Logistics Management Schools, with a secondary code of EDAAAKAI, Leadership & People Skills (Influence, Managing Up, Supervisory Readiness). Its NAICS code is 611 and its SIC code is 8200.