Pro Turf Lawn Care

What Pro Turf Lawn Care does

Pro Turf & Pro Pest Solutions, doing business as Pro Turf Lawn Care, is a privately held regional provider of residential and commercial lawn care and pest control services headquartered in Belton, Missouri. Founded in 1997 and operating as a division of the Senske Family of Companies, the company serves homeowners and businesses across four Midwest states (Missouri, Nebraska, Illinois, and Iowa) through at least seven service locations. Its service catalog spans five lawn care categories (fertilization, weed control, aeration and overseeding, insect control, and tree/shrub care), twelve pest control categories (ants, mosquitoes, fleas, ticks, roaches, bed bugs, termites, spiders, wasps, rodents, house flies, and centipedes), dedicated commercial lawn and pest offerings, and seasonal holiday lighting installation.

The business runs a direct-to-consumer, field-service operating model: technicians visit customer properties on recurring treatment schedules, with acquisition driven by phone calls, website quote requests, and a structured referral program that pays a $50 credit per referral. Pricing is not publicly disclosed and is established via quote-based engagement. The company emphasizes a service guarantee of unlimited free re-treatment calls between scheduled visits and positions itself on competitive pricing, family- and pet-safe solutions, and customized treatment plans.

Pro Turf employs 51-100 staff with no proprietary technology platform, no mobile application, no API surface, and no disclosed digital marketing channels beyond its website. Revenue is not publicly disclosed and the company has no subsidiaries, no disclosed funding rounds, no M&A activity, and no public filings, operating as a sub-scale division of a larger private family-owned services group.

Name

Pro Turf Lawn Care

Legal name

Pro Turf & Pro Pest Solutions

Website

https://proturflawn.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro Turf & Pro Pest Solutions is a Belton, Missouri-based regional lawn care and pest control provider, founded in 1997 and operating as a division of Senske Family of Companies, serving residential and commercial customers across Missouri, Nebraska, Illinois, and Iowa via recurring on-site treatment programs.

Ownership category

akta.pro rank

Product category

Lawn Care & Pest Control Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710), Landscaping Services (56173), Exterminating and Pest Control Services (56171)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Outdoor Perimeter & Yard Pest Treatments (General) (HSAMAAAF), Property Inspection, Monitoring & Prevention Plans (HSAMAEAJ)

Keywords

• Lawn care services
• Pest control services
• Fertilization and weed control
• Residential pest management
• Commercial lawn maintenance

Headquarters

HQ city

Belton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lawn Care Services: Recurring treatment programs for lawn care including fertilization, weed control, aeration, overseeding, insect control, and tree/shrub care. Services delivered via scheduled technician visits.
2. Pest Control Services: Year-round pest control services covering ants, mosquitoes, fleas, ticks, roaches, bed bugs, termites, spiders, wasps, rodents, house flies, and centipedes. Ongoing prevention and treatment programs.
3. Holiday Lighting Installation: Seasonal installation service for residential and commercial holiday lighting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pro Turf & Pro Pest Solutions delivers scheduled, recurring lawn care and pest control treatment programs to residential and commercial customers in the U.S. Midwest. Service offerings span fertilization, weed control, aeration and overseeding, insect control, tree and shrub care, and broad-spectrum pest control (ants, mosquitoes, fleas, ticks, roaches, bed bugs, termites, spiders, wasps, rodents, house flies, centipedes), supplemented by commercial lawn and pest programs and seasonal residential and commercial holiday lighting installation.

Product overview

Pro Turf & Pro Pest Solutions offers a comprehensive suite of lawn care and pest control services for both residential and commercial customers. The company operates as a single unified service offering with two primary service divisions: lawn care services (including fertilization, weed control, aeration & overseeding, insect control, and tree & shrub care) and pest control services (covering ants, mosquitoes, fleas, ticks, roaches, bed bugs, termites, spiders, wasps, rodents, house flies, and centipedes). Additional offerings include commercial lawn and pest services for businesses, as well as seasonal holiday lighting installation. The company provides customized service plans without unnecessary add-ons, serving the Midwest region including Kansas City, St. Louis, Omaha, Plainfield, O'Fallon, and Davenport.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Lawn Care Program Recurring scheduled lawn care treatment program for homeowners covering fertilization, weed control, aeration and overseeding, insect control, and tree and shrub care, delivered by field technicians on customer properties.
• Residential Pest Control Program Year-round pest control treatment program for homeowners covering ants, mosquitoes, fleas, ticks, roaches, bed bugs, termites, spiders, wasps, rodents, house flies, and centipedes, delivered via ongoing prevention and treatment visits.
• Commercial Lawn Services Professional lawn maintenance program tailored for commercial properties and businesses, covering the full suite of fertilization, weed control, aeration and overseeding, insect control, and tree and shrub care.
• Commercial Pest Control Pest management program tailored for commercial and business clients, covering the full spectrum of pests handled in the residential program plus compliance-oriented treatment scheduling.
• Holiday Lighting Installation Seasonal installation service for residential and commercial holiday lighting.

Quantifiable outcome

• Re-treatment at no extra charge if weeds or pests return between visits

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Senske Family of CompaniescoreOthersPro Turf & Pro Pest Solutions operates as a Division of the Senske Family of Companies, indicating a parent-subsidiary relationship within a larger family-owned business network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Senske Lawn & Tree Care: Sibling division under the same Senske Family of Companies parent; operates lawn, tree, and pest programs in the Western U.S., demonstrating the parent's multi-region services platform model for Pro Turf.

Regional players

• Massey Services: Large regional pest and lawn care operator serving the Southeastern U.S.; same combined pest-plus-lawn recurring-service model as Pro Turf though in a different geography.

Direct peers

• Arrow Exterminators: Regional pest control provider offering residential and commercial pest services under recurring treatment plans; competes directly with Pro Turf's pest control subscription offerings.
• HomeTeam Pest Defense: Multi-state residential and commercial pest control franchise with recurring service programs; comparable to Pro Turf's subscription pest control model and four-state regional footprint.
• Mosquito Squad: National franchise specializing in outdoor mosquito, tick, and flea yard treatments — overlapping with Pro Turf's mosquito/tick/flea pest control subscription programs.
• TruGreen: Largest U.S. residential and commercial lawn care company offering fertilization, weed control, aeration, and insect control programs under a recurring subscription model — directly comparable to Pro Turf's core lawn-care service line.
• Lawn Doctor: National lawn care franchise with similar fertilization, weed, pest, and aeration treatment programs targeting residential homeowners — closest service-mix and GTM analog to Pro Turf.

Broad incumbents

• Orkin: One of the largest U.S. pest control incumbents (a Rollins subsidiary) offering residential and commercial pest services across multiple pest categories that intersect Pro Turf's pest control portfolio.
• Terminix: National pest control leader with adjacent lawn-care offerings; competes with Pro Turf in residential pest control subscriptions and broad-spectrum treatment programs.
• Davey Tree Expert Company: Established national tree-care, lawn, and plant-health services provider; overlaps Pro Turf's tree-and-shrub care, fertilization, and insect control offerings for residential and commercial accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProTurf
• LinkedInlinkedin.com/company/pro-turf-pro-pest-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Turf Lawn Care