Salem Glen Country Club

What Salem Glen Country Club does

Salem Glen Country Club is a privately held, single-location golf and country club operating at 1000 Glen Day Drive in Clemmons, North Carolina, serving the Triad region (Winston-Salem, Greensboro, High Point, Lexington). Founded in 1997, the club's core asset is the Triad area's only Nicklaus Design 18-hole championship golf course, featuring 150 feet of elevation changes, 4.5 miles of creeks, nine lakes, and two distinct nines (links-style front, Carolina mountain-style back). The course is complemented by a year-round Trackman Range practice facility operating up to 11pm, a PGA-led Golf Academy, a 23,000-square-foot clubhouse, a swimming pool, and dual dining venues (public Jack's Grill and member-only Bear's Club). Salem Glen also hosts weddings, corporate outings, and golf tournaments for groups up to 200 guests.

The club operates a dual-revenue business model combining recurring membership subscriptions with public-access transactions. Membership tiers — Full Golf ($360-$415/month), Junior ($240-$345/month), Senior ($265-$330/month), Social ($85-$120/month), and Pool — carry 12-month commitments, $150/quarter food minimums for golf members, and tiered access to amenities. Public-facing revenue comes from green fees ($30-$80 per round depending on day, time, and cart/walking), Trackman range balls ($8-$16), and Jack's Grill dining. Go-to-market is direct and digital-first: the club markets via salemglen.com and Facebook, uses Chronogolf for tee time bookings, and converts prospects through phone inquiries, in-person tours, and an active calendar of member tournaments, ladies' events, and OEM equipment-fitting days (Callaway, Srixon/Cleveland) that drive engagement and merchandise sales.

Salem Glen's customer base spans four segments: full golf members (primary), public daily-fee golfers, corporate and charity outing organizers, and wedding/private event clients. The club is independently owned with no disclosed institutional investors or parent company, led by General Manager/Director of Golf Guy Carroll and Head Golf Professional Richy Gilbert, with a 7-person leadership team and 11-50 total employees. It is a mature, asset-rich operating business with no disclosed funding rounds, M&A activity, or geographic expansion plans.

Name

Salem Glen Country Club

Legal name

Salem Glen Country Club

Website

https://salemglen.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Salem Glen Country Club operates the Triad's only Nicklaus Design 18-hole golf course from Clemmons, NC, serving members and public golfers through subscriptions, green fees, a Trackman Range, dining, and event hosting.

Ownership category

akta.pro rank

Product category

Private Golf and Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Private golf course
• Country club membership
• Golf event venue
• PGA golf instruction
• Wedding and banquet venue

Headquarters

HQ city

Clemmons

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Full Golf Membership: Monthly dues for unlimited course access, green fees included, unrestricted walking privileges, practice facility with unlimited range balls, swimming pool access, preferred food and beverage pricing, advance preferred starting times, club charging privileges, member-only tournaments and events, member-only bar and locker room.
2. Junior Golf Membership: Monthly dues for golfers aged 18-40 with access to full golf facilities at reduced rates compared to full membership.
3. Senior Golf Membership: Monthly dues for golfers 65 and older, including a 5-day option restricting play to Monday through Friday at reduced rates.
4. Social Membership: Monthly dues for access to Bear's Club and all social events, with club charging privileges and reduced merchandise pricing. Optional swimming pool access for additional monthly fee.
5. Pool Membership: Seasonal pool access for individuals, couples, or families with access to renovated snack bar area. Pool open Memorial Day to Labor Day.
6. Public Green Fees: Daily play fees for non-members with cart or walking options. Tiered pricing based on day of week and time of day. Weekend twilight specials available.
7. Range Balls: Ball machine rental for practice range. Complementary for members; $8, $12, or $16 for small/medium/large buckets for public.
8. Golf Outings and Tournaments: Hosting of corporate outings, charity events, and group tournaments. Catering and event services included.
9. Golf Academy: PGA instruction services with Jimmy McMullen, Trackman-based training, youth programs, and US Kids programs.
10. Dining: Jack's Grille (open to public) and Bear's Club (members only) dining facilities. Event catering for weddings and private events up to 200 guests.
11. Private Events and Weddings: Venue rental and catering for weddings, corporate events, and celebrations. Capacity of up to 200 guests with indoor and outdoor seating.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Salem Glen Country Club operates an 18-hole Nicklaus Design championship golf course with a year-round Trackman-equipped practice range in Clemmons, North Carolina. It sells multiple membership tiers (Full Golf, Junior, Senior, Social, Pool), offers daily public green fees, hosts weddings and corporate events for up to 200 guests, and provides PGA-led golf instruction through its Golf Academy.

Product overview

Salem Glen Country Club operates as a private golf and country club with multiple interconnected products and services. The core offering is the Nicklaus Design 18-hole championship golf course complemented by a Trackman Range practice facility and a PGA-led Golf Academy. The club provides diverse membership tiers (Full Golf, Junior Golf, Senior Golf, Social, and Pool memberships) offering varying levels of access to golf, dining, and amenities. Dining services include Jack's Grill (public) and Bear's Club (members-only). The club also serves as an event venue hosting weddings, corporate events, and golf tournaments for up to 200 guests.

Differentiator

Problem solved

Functional benefit

Brands

• The Golf Academy at Salem Glen: Golf instruction program led by PGA Golf Professional Jimmy McMullen, featuring Trackman technology and youth programs

Quantifiable outcome

• Rated four stars by Golf Digest's Best Places to Play
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• Srixon/ClevelandminorGTM or Marketing Partner · 31 March 2026Srixon and Cleveland Golf host member-only equipment fitting days at the club, providing custom club fitting services for members.
• CallawayminorGTM or Marketing Partner · 14 March 2026Callaway Golf hosts member-only club fitting events at the facility, offering custom fitting services to club members.
• ChronogolfcoreTechnology or IntegrationChronogolf provides the tee time booking platform for both public and member tee times. The club uses Chronogolf's reservation system integrated into their website for online booking and tee time management.
• Nicklaus DesignflagshipStrategic or Co-development PartnerNicklaus Design created the championship course layout, which is the Triad area's only Nicklaus Design course. The design leverages 150 feet of elevation changes and natural terrain features including creeks and lakes.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Governors Club: Private club in Chapel Hill, NC with Jack Nicklaus-designed golf and tiered membership. Comparable NC private-club product, though located in a different sub-market (Triangle vs. Triad).
• Treyburn Country Club: Private country club in Durham, NC featuring a Nicklaus Design course with comparable terrain and membership tiers. Closest direct design-peer to Salem Glen within North Carolina, competing for similar Triangle/Triad crossover members.
• Old North State Club: Private club in New London, NC with championship golf, waterfront amenities, and full member programming. Comparable upper-tier NC private club with similar multi-tier membership and event-hosting model.
• Forest Oaks Country Club: Private country club in Greensboro, NC competing directly for Triad-area members. Comparable tiered membership structure, dining, pool, and event hosting offering.
• Grandfather Golf & Country Club: Private mountain club in Linville, NC with championship golf, tennis, and dining. Comparable premium membership pricing and family-oriented amenities within the North Carolina private-club market.
• Bryan Park Golf & Conference Center: Two-course golf and conference facility in Browns Summit near Greensboro, NC. Regional Triad competitor for public green-fee play, tournaments, and corporate outings, with overlapping membership/event customers.
• Quail Hollow Club: Premier private club in Charlotte, NC, host of the PGA Championship. Comparable premium-private positioning in NC with championship pedigree, providing a high-end benchmark for membership economics and event revenue.
• Sedgefield Country Club: Historic private club in Greensboro, NC and host of the Wyndham Championship on the PGA Tour. Direct Triad-area competitor for premium members and corporate golf outings, with comparable membership structure and event-hosting capabilities.

Broad incumbents

• TPC Wakefield Plantation: PGA Tour-affiliated private club in Arlington, VA offering a similar premium country club experience (membership, dining, events). Operates under a larger TPC brand umbrella rather than as a single-asset independent club, providing a benchmark for branded private-club economics.
• Kiawah Island Club: Multi-course private oceanfront club near Charleston, SC. Comparable high-end private-club economics, multi-stream revenue (golf, dining, beach, real estate adjacency), and member-only event programming, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salemglencountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Glen Country Club