1UP Recreation

What 1UP Recreation does

1UP Recreation, LLC is a private, Washington-state limited liability company founded in 2021 by Kerrie Sampelayo in the White Center neighborhood of Seattle. The company delivers in-person youth recreation programming, with archery instruction as its anchor service — offered through drop-in sessions, structured classes, group events, specialty formats (Glow Archery, Archery DnD), and archery-themed mini day camps delivered at partner school and camp locations. Beyond archery, the company runs youth field hockey clinics (year-round Saturdays, ages 6-18) affiliated with USA Field Hockey, and American Red Cross safety certifications including First Aid/CPR/AED and Babysitter Training. It also acts as a certified provider of USA Archery Level 1 and Level 2 instructor certifications to camps and schools.

Underlying delivery assets are minimal: the company borrows and reconfigures the indoor Roger Dahl Range (operated by the West Seattle Sportsmans Club) for archery programming, and delivers field hockey and mini camp programs at public parks and partner school sites (Westside School, Basis Independent Bellevue, Sequoia's Treehouse). Technology infrastructure consists of a Wix-hosted website with an online booking calendar and basic email/newsletter communication; there is no proprietary software, mobile app, or API. Core curriculum assets are licensed third-party credentials — USA Archery Explore Archery curriculum, American Red Cross training materials, and USA Field Hockey affiliation.

The business operates a direct-to-consumer model with all bookings and payments processed through the company website, complemented by a partner-channel motion where schools and camps handle student registration for on-site programming. Revenue streams are transactional and small-ticket: archery drop-ins at $20, archery classes at $60, multi-session plans at $224-$640 (one-year expiration), field hockey clinics at $25, Glow Archery at $40, certifications at $65-$75, and gift cards in $25-$200 denominations. The company also offers professional services revenue from instructor certification training and group programming delivered at camps and schools. The company is bootstrapped with no disclosed institutional funding.

Name

1UP Recreation

Legal name

1UP Recreation, LLC

Website

https://1uprec.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

1UP Recreation is a Seattle-based, bootstrapped LLC founded in 2021 that delivers in-person youth recreation programs — primarily archery instruction, youth field hockey clinics, mini day camps, and American Red Cross and USA Archery certification training — directly to families and via partner schools and camps in Washington State.

Ownership category

akta.pro rank

Product category

Youth Recreation Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools) (THAAAOAI)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Certification & Training Providers (Wilderness First Aid, Lifeguard, Guide Training) (THAAAOAF), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN), Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG)

Keywords

• Archery instruction
• Youth recreation programs
• Field hockey clinics
• First aid certification
• Day camp services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Archery Classes and Sessions: Individual archery class sessions and drop-in archery sessions offered at the Roger Dahl Range. Single session purchases and class plans (4, 8, or 12 sessions) with expiration dates.
2. Field Hockey Clinics: Youth field hockey single clinic sessions at $25 per person. Session plans available for multiple bookings with one-year expiration.
3. First Aid/CPR Certifications: American Red Cross certification courses including blended learning and in-person formats. Group rates available for 12+ students.
4. Glow Archery Events: Black light archery party experiences at $40 per person. Private events and birthday parties offered.
5. Archery DnD Sessions: Hybrid tabletop RPG and archery experience. Minimum age 15, sessions for private groups or open adventures up to 6 participants.
6. Day Camp Programs: Wander Woods Day Camp programs. Note: 2026 summer day camp not being offered at Red Barn Farm location; Archery Mini-Camps being offered instead at partnering locations.
7. Gift Cards: eGift cards sold in denominations of $25, $50, $100, $150, and $200.
8. Camp and School Training Services: USA Archery instructor certifications (Level 1 and Level 2), coaching in camp settings, equipment inspection training, and CPR/First Aid certification offered to camps and schools at their facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

1UP Recreation provides in-person archery instruction, youth field hockey clinics, day camps, specialty archery experiences, and nationally recognized safety and instructor certification courses (American Red Cross First Aid/CPR/AED and USA Archery Level 1/2) for children, families, camps, and schools in the greater Seattle, Washington area. Programs are delivered at the Roger Dahl Range and on-site at partner school and camp locations, with all equipment, instruction, and curriculum provided.

Product overview

1UP Recreation is a multi-faceted youth recreation company founded in 2021, offering a portfolio of in-person recreational programs and certifications. The core offerings include Archery Classes (drop-in and structured), Youth Field Hockey enrichment, and Day Camps, along with specialty experiences like Glow Archery and Archery DnD. The company also provides professional certification training through partnerships with USA Archery and the American Red Cross. Services are delivered at various partner locations in the Seattle area (Roger Dahl Range, West Seattle, Bellevue, Olympia, Redmond) and through mobile setup at schools and camps. The company is built on a Wix website platform for booking and program management.

Differentiator

Problem solved

Functional benefit

Products and services

• Archery Classes Archery instruction for all skill levels, including drop-in sessions ($20/person) and pre-registered classes ($60/person) on Sundays at the Roger Dahl Range in Seattle, delivered by USA Archery certified instructors.
• Glow Archery

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• American Camp Association (ACA)minorStrategic or Co-development PartnerACA Business Affiliate. The American Camp Association provides accreditation and support for camp programs, and 1UP Recreation is affiliated as a business member providing services to camps.
• USA ArcherycoreStrategic or Co-development PartnerCertified instructor training provider. 1UP Recreation offers USA Archery Level 1 and Level 2 Instructor certifications, and uses USA Archery Explore curriculum for programs.
• American Red CrosscoreStrategic or Co-development PartnerProud Provider of Red Cross Training. 1UP Recreation offers American Red Cross First Aid/CPR/AED certifications and Babysitter Training.
• West Seattle Sportsmans Club (Roger Dahl Range)coreStrategic or Co-development PartnerFacility partnership for indoor archery. The club maintains and operates the Roger Dahl Range; 1UP Recreation borrows the space for archery sessions, handling setup and take down.
• Westside SchoolminorChannel Partner/ Reseller/ DistributorPartner school hosting Archery Mini Day Camps. Westside School handles registration for their summer camp program.
• Basis Independent BellevueminorChannel Partner/ Reseller/ DistributorPartner school hosting Archery Mini Day Camps. Basis Independent handles registration for their summer programs.
• Sequoia's TreehouseminorChannel Partner/ Reseller/ DistributorOutdoor adventure day camp in Olympia offering Archery Mini Camp as an add-on option to their regular day camp programming.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• i9 Sports: Youth sports league and instructional program operator across the U.S., with a comparable mobile set-up model serving schools and community organizations with multiple sports.
• Challenger Sports: Operates soccer and multi-sport instruction camps, clinics, and classes across the U.S. and internationally; comparable to 1UP's sport-specific clinic and camp model with a similar group-rate and partner-location structure.
• Skyhawks Sports Academy: Operates youth sports instruction programs (camps, clinics, after-school) across a wide range of sports using a mobile, partner-location model very similar to 1UP Recreation's school and camp delivery approach.
• The Little Gym: Youth enrichment franchise offering structured classes, camps, and parties for children; comparable to 1UP's youth-specific archery and field hockey classes plus birthday/event offerings like Glow Archery.
• Gold Medal Swim School: Specialty youth sports instruction business with classes, camps, and group programming; 1UP Recreation shares the same specialty-sport instruction business model and small-operator scale.
• My Gym Children's Fitness Center: Franchised youth fitness and recreation program with classes, camps, and birthday parties; closely comparable in target audience (ages 4–18), class-pack pricing, and party/event revenue layer.
• US Sports Camps (Nike Sports Camps): National multi-sport camp operator offering instruction in a wide range of sports; directly comparable to 1UP's archery/field hockey camp and clinic offerings in business model and customer base.
• Steve & Kate's Camp: Operates day camps with a multi-activity, self-directed format for children; comparable to 1UP's Wander Woods Day Camp and Archery Mini Day Camp products in audience and per-day program structure.

Broad incumbents

• Camp Fire: National youth development organization with day camps and outdoor programming; the founder's prior employer and a broader incumbent in the same youth recreation operating model that 1UP Recreation was built to serve.
• YMCA of Greater Seattle: Regional YMCA operates multi-activity youth recreation, day camps, swim, and certification programs across the same Seattle market; overlaps with 1UP's day camp, youth sports, and safety certification offerings but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1UPRecreation
• LinkedInlinkedin.com/company/1up-recreation
• Instagraminstagram.com/1uprecreation
• Xx.com/1upRecreation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1UP Recreation