American Automation Group

What American Automation Group does

American Automation Group is a privately-held holding company that owns and operates three wholly-owned subsidiary brands in the tool and equipment manufacturing sector: PowerBuilt, based in Bellefontaine, Ohio; Southern Tooling, based in Lexington, Tennessee; and Tuttle, based in Friend, Nebraska. Each subsidiary is retained as a distinct acquired brand, suggesting a roll-up strategy that preserves regional and product-line identity rather than consolidating under a single corporate name. The operating model is decentralized, with each subsidiary maintaining its own branded website and physical location spread across three US regions (Midwest, Southeast, and Central).

The business model is not publicly disclosed — no pricing information, revenue figures, customer segments, or go-to-market channels are available in the source material. The company is inferred to be US-domiciled based on the three operating states, and its status is confirmed as operational via an active company website. No management team, headcount, founding date, or corporate history is disclosed, and there is no public listing, no venture capital or private equity sponsorship identified, and no certifications, awards, or partnerships recorded.

The core technology, product specifications, and customer base are not described in the available data. The entirety of the disclosed product surface consists of three sub-website links to the respective subsidiary brands. There is no indication of digital product, software platform, API, or technology differentiator — the company appears to be a traditional industrial manufacturing holdco with a multi-regional footprint.

Name

American Automation Group

Legal name

American Automation Group

Website

https://americanautomationgroup.com

Company type

Private

Operating status

Operating

Short description

American Automation Group is a privately-held holding company that owns three wholly-owned tool and equipment manufacturing subsidiaries — PowerBuilt (Ohio), Southern Tooling (Tennessee), and Tuttle (Nebraska) — each operating as a retained regional brand across the US Midwest, Southeast, and Central regions.

Ownership category

akta.pro rank

Product category

Industrial Tools and Equipment Manufacturing

NAICS

Industrial Machinery Manufacturing (3332)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industry

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

Keywords

• Tool manufacturing
• Industrial equipment
• Holding company
• Metalworking tools
• Manufacturing subsidiaries

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure

Core offering

American Automation Group is a privately held holding company that owns and operates three tool and equipment manufacturing subsidiaries: PowerBuilt (Bellefontaine, OH), Southern Tooling (Lexington, TN), and Tuttle (Friend, NE). Each subsidiary independently manufactures and sells industrial tools and equipment under its own regional brand. The parent company provides centralized corporate ownership without a unified consumer-facing product line.

Product overview

American Automation Group operates as a multi-brand holding company with three distinct operating divisions: PowerBuilt (Bellefontaine, OH), Southern Tooling (Lexington, TN), and Tuttle (Friend, NE). The portfolio consists of separate sub-brands under the parent company umbrella, each serving industrial/manufacturing markets.

Differentiator

Problem solved

Functional benefit

Brands

• PowerBuilt: Tool and equipment manufacturing company based in Bellefontaine, Ohio.
• Southern Tooling
• Tuttle

Products and services

• PowerBuilt PowerBuilt is a tool and equipment manufacturing subsidiary of American Automation Group, located in Bellefontaine, Ohio. It operates as a wholly owned division producing industrial tools and equipment under its own brand.
• Southern Tooling Southern Tooling is a tool and equipment manufacturing subsidiary of American Automation Group, located in Lexington, Tennessee. It operates as a wholly owned division producing industrial tools and equipment under its own brand.
• Tuttle Tuttle is a tool and equipment manufacturing subsidiary of American Automation Group, located in Friend, Nebraska. It operates as a wholly owned division producing industrial tools and equipment under its own brand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Stanley Black & Decker: Public diversified industrial conglomerate and one of the world's largest tool manufacturers (Craftsman, DeWalt, Stanley, Mac Tools). Operates globally with overlapping product categories and serves many of the same industrial and professional end-users targeted by AAG's subsidiaries.
• Milwaukee Tool (Techtronic Industries): Major professional power tool and accessory brand owned by Hong Kong-listed Techtronic Industries. Competes with AAG-adjacent industrial tool markets but is far larger and innovation-driven, serving the same professional trades and industrial customers.
• Snap-on Incorporated: Public global leader in professional tools, diagnostics, and equipment for automotive and industrial customers, with a franchise-based distribution model. Comparable professional-grade industrial tool customer base, though materially larger and broader in scope.
• Illinois Tool Works (ITW): Diversified public industrial manufacturer with a deep portfolio of engineered components, fasteners, and equipment serving construction, automotive, and industrial markets. Overlaps in industrial equipment and operates manufacturing facilities across the US.

Direct peers

• Wright Tool: Privately-held US manufacturer of industrial-quality hand tools (wrenches, sockets, punches, chisels) based in Barberton, Ohio. Closely mirrors AAG subsidiaries in size, US regional manufacturing footprint, and product category.
• Matco Tools: US manufacturer and mobile-franchise distributor of professional automotive and industrial hand tools, owned by Fortive. Direct comparable in product line (hand tools, diagnostic equipment) and target trades/industrial customers.
• Klein Tools: Privately-held US manufacturer of professional hand tools and occupational protective equipment, family-owned for generations. Closely aligned with the size, ownership structure, and product focus of AAG's regional tool manufacturing subsidiaries.
• SK Hand Tool / IDEAL Industries: American professional hand tool manufacturer (SK Professional brand) now part of IDEAL Industries, serving automotive, industrial, and aerospace markets. Directly comparable in product category and target customer to AAG's tool-making subsidiaries.
• Apex Tool Group: Multi-brand industrial tool manufacturer (GearWrench, Crescent, Campbell, Lufkin) owned by Bain Capital. Closely comparable multi-brand rollup structure to American Automation Group, serving similar professional and industrial end-markets with handheld tools and equipment.

Emerging players

• Chaney Instrument / AcuRite: Lake Mills, Wisconsin manufacturer of industrial-grade measurement tools and gauges (precision instruments). Adjacent industrial tooling/instrumentation player with similar mid-sized US regional manufacturing profile and industrial end-market exposure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Automation Group