Project Art Collective

What Project Art Collective does

Project Art Collective (PAC) is a Chicago-headquartered multidimensional creative studio that delivers brand strategy, cultural experience design, and creative storytelling services for enterprise and institutional clients. The studio's core offerings span three integrated pillars—Strategy & Insights, Experience Design, and Creative Storytelling—operationalized through service modules including Brand Design, Brand Campaign, and Full Video Production. PAC's portfolio demonstrates cross-industry depth across sports (Chicago White Sox City Connect 2.0, Chicago Bulls crossover jersey), music estates (Tupac Shakur: Wake Me When I'm Free at 30,000 sq ft, Bob Marley: One Love Experience, SZA SOS Launch, Bud Light x Lady Gaga Dive Bar Tour), consumer brands (Bose 60th Anniversary, Chef Boyardee, Gushers, Dockers, Nature's Fynd, Packed Bowls by Wiz Khalifa), and cultural/philanthropic institutions (Breakthrough Energy Summit, Freedom Forum Freely Fest, Gates Ventures). The studio has no proprietary software platform; output is bespoke strategic and experiential creative work.

PAC generates revenue through fee-for-service creative engagements, custom-quoted per project based on scope. The go-to-market is direct enterprise sales with no self-serve or product-led motion; a "Start Your Journey" CTA on the website drives prospective clients into direct sales conversations. The studio supplements traditional agency sales with owned content channels—The PAC Report newsletter authored by founder Jeremy Hodges, and the V.O.Y.D. (Voice of Young Dreamers) cultural platform, which has grown organically to 90,000+ email subscribers and 4,000+ Instagram followers without paid media. Earned media coverage in Vogue, USA Today, Forbes, and Rolling Stone reinforces inbound demand. The customer base is concentrated in major consumer brands and entertainment IP holders, with a secondary segment of cultural institutions and nonprofits.

Name

Project Art Collective

Legal name

Project Art Collective LLC

Website

https://projectartcollective.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Art Collective is a Chicago-based multidimensional creative studio that delivers brand strategy, cultural experience design, and creative production for enterprise clients across sports, music estates, consumer brands, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Creative Brand Strategy & Experiential Marketing Services

NAICS

Independent Artists, Writers, and Performers (711510), Performing Arts Companies (7111)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), Event Signage, Props & Custom Installations (HSACAOAG), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Tour & Artist Management Services (HSACAHAN)

Keywords

• Brand strategy services
• Experiential marketing
• Creative production studio
• Immersive experience design
• Brand campaign development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Services & Brand Campaigns: Project Art Collective generates revenue through fee-for-service creative engagements with brand clients. Services include strategy and insights, experience design, creative storytelling, brand campaign development, video production, immersive installation, event production, and social media management. Revenue is project-based, with engagements ranging from brand campaigns (e.g., Bose 60th Anniversary, Chicago White Sox City Connect 2.0) to full immersive exhibitions (Tupac Shakur: Wake Me When I'm Free, Bob Marley: One Love Experience).

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Project Art Collective is a multidimensional creative studio that delivers integrated brand strategy, experience design, and creative storytelling for consumer brands and cultural institutions. Its work spans immersive museum exhibitions (e.g., Tupac Shakur: Wake Me When I'm Free, Bob Marley: One Love Experience), multi-city brand tours (Bud Light x Lady Gaga Dive Bar Tour), sports marketing campaigns (Chicago White Sox City Connect 2.0), milestone corporate events (Bose 60th Anniversary), music festivals (Hyde Park Summer Fest), and cultural summits (Breakthrough Energy Summit). Services are sold on a custom-quoted, project-based fee-for-service basis with no self-serve or product-led offering.

Product overview

Project Art Collective is a multidimensional creative studio offering integrated brand services rather than a software product platform. The core service offering comprises three main pillars: Strategy & Insights (strategic consulting and cultural analysis), Experience Design (immersive installations and experiential activations), and Creative Storytelling (campaign development and content production). These capabilities are delivered through service modules including Brand Design, Brand Campaign, and Full Video Production. The studio also publishes The PAC Report, a cultural intelligence newsletter. Projects span immersive museum experiences (Tupac Shakur: Wake Me When I'm Free), multi-city brand tours (Bud Light x Lady Gaga Dive Bar Tour), sports marketing campaigns (Chicago White Sox City Connect 2.0), corporate events (Bose 60th Anniversary Founders Day), and music festival activations (Freely Fest, Hyde Park Summer Fest). The portfolio demonstrates cross-industry expertise across entertainment, sports, fashion, food & beverage, and climate tech sectors.

Differentiator

Problem solved

Functional benefit

Brands

• V.O.Y.D. Voice of Young Dreamers - A cultural space unapologetically dedicated to amplifying the modern multicultural experience, celebrating misfits, dreamers, and disruptors who are shaping tomorrow's reality. A vibrant hub for impactful content with over 90,000 email subscribers and 4,000+ Instagram followers.

Products and services

• Strategy & Insights Strategic consulting offering that identifies and transforms cultural insights into brand positioning, audience engagement strategies, and creative briefs for enterprise brand clients.
• Experience Design Design and production of immersive brand experiences, physical installations, and experiential marketing activations including museum exhibitions, multi-city tours, festivals, and corporate milestone events.
• Creative Storytelling End-to-end brand narrative development through campaign design, content creation, video production, and multi-platform storytelling for client brand campaigns.

Quantifiable outcome

• City Connect 2.0 jersey campaign on track to break all previous sales records for Chicago White Sox
• +5 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: Experiential marketing and creative agency serving brands through events, content, and cultural activations. Similar in size-independent roots and project-based work for consumer and entertainment brands.
• Anomaly: Independent creative agency known for brand strategy, integrated campaigns, and culturally resonant storytelling for major consumer brands. Closely comparable to PAC in model — strategy + creative + content under one roof, serving enterprise brand clients.
• Momentum Worldwide: Global experiential marketing agency delivering brand experiences, sponsorships, and live activations. Comparable to PAC across the same project categories — brand campaigns, immersive builds, and cultural-event production.
• GMR Marketing: Sponsorship and experiential marketing agency focused on sports, entertainment, and culture. Comparable to PAC's sports-marketing engagements (Chicago White Sox, Chicago Bulls) and live-event production for major brands.
• George P. Johnson Experience Marketing: Large-scale experience marketing agency producing brand experiences, exhibitions, and event programs for global enterprise brands. Directly comparable on the immersive-experience side of PAC's portfolio.
• Jack Morton Worldwide: Brand experience agency that designs and produces immersive brand experiences, events, and activations for global brands. Directly comparable to PAC's experience-design and experiential production capabilities (e.g., Tupac museum, Bose Founders Day, Breakthrough Energy Summit).
• BMF Media: Independent creative and cultural agency with deep roots in music, entertainment, and youth culture. Closely comparable to PAC in leveraging cultural credibility, music-estate relationships, and integrated brand work for marquee clients.
• Sparks: Experiential marketing agency delivering brand experiences, pop-ups, and live activations for major brands. Comparable to PAC in producing large-scale physical experiences such as the Lady Gaga Dive Bar Tour and Hyde Park Summer Fest.
• The Mill: Creative content and experience studio producing campaigns, films, and immersive brand work for major brands. Comparable to PAC's creative storytelling, video production, and immersive experience capabilities.
• Civic Entertainment Group: Entertainment and cultural marketing agency that connects brands with entertainment, sports, and culture. Strongly comparable to PAC's work bridging music estates (Tupac, Bob Marley), sports (White Sox, Bulls), and brand campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/project-art-collective
• Instagraminstagram.com/projectartcollective
• Facebookfacebook.com/ProjectArtCollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Art Collective