Utah Press Association

What Utah Press Association does

Utah Press Association (UPA) is a non-profit trade association founded on December 17, 1893, representing Utah's newspaper publishers. Headquartered at 8789 South Redwood Road, Suite 200, West Jordan, Utah, it operates as a centralized service hub for 30-46 participating daily and weekly newspapers across the state, offering statewide advertising placement, legal notice publishing, press release distribution, classified advertising, and electronic clipping services. The association is led by Executive Director Brian Allfrey and Senior Marketing Strategist Denice Page, with governance provided by an elected board (Vice President, Secretary, General Board Members).

Its core technology consists of three web-based properties: utahpress.com (the primary website and member resource portal hosted on WordPress), UtahLegals.com (a 24/7 searchable database of public legal notices published in Utah newspapers covering hearings, bid advertisements, financial reports, and ordinance adoptions), and Utah Newsearch (a next-generation clipping service that allows simultaneous keyword and issue-date search across 45-46 Utah newspapers with PDF download and full-sized printed broadsheet delivery, hosted at eclipping.org). The organization also maintains a State Press Associations Directory linking to national and regional journalism bodies.

UPA's business model combines recurring membership dues from member newspapers with transactional revenue from advertisers, businesses, and government entities. Pricing is publicly disclosed and unit-based: $163 per 25-word classified ad ($5 per additional word), $75 per press release distribution ($20 rush surcharge for next-day), $500/week for a 2×2 display ad and $1,000/week for a 2×4 display ad (with 5% discount for 4+ consecutive weeks and a buy-3-get-4th-free promotion), with a single-order, single-bill, single-payment statewide placement system and no service charge. The Statewide Classified Network reaches approximately 150,000 households through 31 newspapers. Additional revenue streams include two annual conventions providing industry training, awards programming (General Excellence, R. LaVaun Cox Community Service, Jim Cornwell Distinguished Service, John E. Jones, Master Editor & Publisher, Honorary Publisher, and the Utah Newspaper Hall of Fame), legislative advocacy, and COVID-19-era resource provision for member newsrooms. Geographic scope is exclusively Utah, USA, with no international or out-of-state expansion signaled.

Name

Utah Press Association

Legal name

Utah Press Association

Website

https://utahpress.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

1–10 employees

Short description

Utah Press Association is a non-profit trade association founded in 1893 that represents Utah's newspapers and provides statewide advertising placement, legal notice publishing, press release distribution, classified networks, and electronic clipping services to 30-46 member publications, advertisers, and government entities.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Media Representatives (54184), Public Relations Agencies (541820), Media Buying Agencies (541830)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

akta.pro secondary industries

News Agencies & Wire Services (General & Specialized) (MPAJADAE), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Newspaper advertising network
• Legal notice publishing
• Press release distribution
• Newspaper clipping service
• Trade association services

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Statewide Classified Network: Advertising placement service reaching 150,000 households through 31 newspapers. One phone call covers entire state. $163 per 25-word ad with $5 per additional word. One-time ad runs in daily and weekly publications.
2. Press Release Service: Statewide press release distribution to member newspapers. $75 base rate with Tuesday noon deadline for same-week distribution. Next Day Service available for additional $20 rush order.
3. 2x2/2x4 Display Ad Network: Business card size display ads placed across Utah newspapers. $500/week for 2x2 ads, $1000/week for 2x4 ads. Reaches up to 150,000 Utah households through 30 participating newspapers. 5% discount for 4+ consecutive week runs.
4. Statewide Display Advertising: Display ad placement service across all Utah newspapers. One order covers any number of newspapers. Single bill and single payment to UPA which then disperses to individual newspapers. No additional service charge.
5. Membership Dues/Services: Trade association representing Utah newspapers since 1893, providing legislative advocacy, training, conventions, and awards recognition for member publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Utah Press Association is a non-profit trade association founded in 1893 that represents Utah newspapers. It provides statewide advertising placement (display, classified, 2x2/2x4 network), legal notice publishing through UtahLegals.com, press release distribution to member newspapers, and an electronic newspaper clipping service (Utah Newsearch) that searches 45-46 Utah newspapers simultaneously. The association also serves as the collective voice and legislative advocate for member publications.

Product overview

Utah Press Association operates as a collective voice and service hub for Utah's newspaper industry, offering a portfolio of advertising and media services. The core offerings include Display Advertising (statewide ad placement across up to 46 newspapers with consolidated billing), the Statewide Classified Network (classified ads reaching 150,000 households through 31 newspapers), the Statewide 2×2/2×4 Network (display ad placements in 30 newspapers), the Press Release Service (statewide news release distribution), Legal Notices (compilation of public notices via UtahLegals.com), and the Newsearch Clipping Service (electronic search across 45-46 Utah newspapers). A State Press Associations Directory provides links to national and regional press organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Utah Newsearch: Next-generation newspaper clipping service allowing search of 45-46 Utah newspapers

Products and services

• Statewide Display Advertising Statewide display advertising placement service handling placement across any number of Utah newspapers via a single order, single bill, and single payment with no additional service charge. Used by businesses and government entities seeking consolidated newspaper advertising placement.
• Statewide Classified Network Classified advertising network reaching 150,000 households through 31 Utah newspapers. Single phone call covers the entire state with a one-time ad run in daily and weekly publications at $163 per 25-word ad and $5 per additional word.
• Statewide 2x2/2x4 Network Business-card-sized display ad placement service in up to 30 Utah newspapers reaching 150,000 households. Pricing: $500/week for 2x2 ads and $1,000/week for 2x4 ads, with 5% discount for 4+ consecutive week runs. Buy 3 consecutive weeks and get the 4th week free.
• Legal Notices (UtahLegals.com) A statewide compilation of public legal notices published in Utah newspapers, searchable 24/7, covering hearings, bid advertisements, financial reports, adoption of ordinances, and other government activities. Used by government entities, legal professionals, and the public to fulfill public notice requirements.
• Press Release Service Statewide press release distribution service delivering news releases to Utah member newspapers via email. Standard rate is $75 with a Tuesday noon deadline for same-week distribution; Next Day Service available for an additional $20 rush order.
• Newsearch Clipping Service Next-generation electronic clipping service allowing users to search 45-46 Utah newspapers simultaneously by keyword or issue date, download PDF files of newspaper pages, and order full-sized printed broadsheet copies. Used by media researchers, PR professionals, and organizations monitoring news coverage.

Quantifiable outcome

• 150,000 households reached through statewide classified network
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• National Newspaper AssociationcoreStrategic or Co-development PartnerNational affiliation for Utah Press Association, providing access to national newspaper industry resources, advocacy, and networking. UPA president Jim Cornwell served as President of National Newspaper Association (1972-73) and received its prestigious Amos Award (1976).
• Freedom of Information Hotline (Utah) - Jeff HuntminorOthersCoordinated freedom of information resources for Utah member newspapers, providing legal guidance on open meetings and public records.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• New York Press Association: State press association for New York newspaper publishers, providing advertising placement, legal notice services, and training. Direct structural peer to UPA.
• California News Publishers Association: State-level trade association representing California newspapers, offering advertising placement, legal notice services, and legislative advocacy. Directly comparable to UPA as a peer state press association with a similar member-service model.
• Illinois Press Association: Illinois state press association offering member services, advertising programs, legal notices, and journalism awards. Closely mirrors UPA's product set and member structure.
• Texas Press Association: Trade association serving Texas newspapers with advertising networks, awards, conventions, and legal notice placement. Same mission and service architecture as UPA, scaled to a larger state.
• Florida Press Association: Florida state press association representing newspaper publishers with legal notice placement, advertising services, and advocacy. Same trade-association model as UPA.
• Minnesota Newspaper Association: Minnesota state press association offering legislative advocacy, advertising programs, and journalism awards to member newspapers. Comparable membership organization to UPA.
• National Newspaper Association: National-level trade association for community newspapers. UPA is explicitly affiliated with NNA, and NNA provides the federal advocacy and national programming counterpart to UPA's state-level services.

Broad incumbents

• Local Media Association: Industry association serving local news media (newspapers, digital, broadcast) with programs, training, and revenue initiatives. Operates at a wider scope than UPA's print-only focus.
• America's Newspapers: Larger national industry association for newspapers formed through the merger of state and regional press groups. A broader-incumbent counterpart to UPA that overlaps on advocacy and member services at a national level.
• News Media Alliance: Trade organization representing newspaper publishers on national policy, intellectual property, and digital revenue. Adjacent peer serving the same underlying newspaper-industry constituency as UPA at the national level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/utah-press-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Press Association