Vermont Bike & Brew

What Vermont Bike & Brew does

Vermont Bike & Brew (VBB) is a privately-held, founder-operated e-bike adventure business founded in 2020 and headquartered at a residential property in Thetford, Vermont. The company generates revenue across four primary streams: usage-based e-bike rentals (ranging from 4-hour half-day to week-long durations), self-guided GPS-navigated e-bike tours (including Upper Pass, Farm Stand, Jasper Murdock's, Bent Hill, and Harpoon routes), direct retail sales of premium e-bikes from Gazelle, Tern, Diamondback, and Haibike (priced $2,499-$3,599), and custom group outings accommodating up to 35 riders for corporate events, weddings, bachelor parties, and reunions. Pricing is quote-based, varying by group size and duration, with optional non-refundable trip protection add-ons.

The underlying technology stack is intentionally lightweight: VBB operates a custom GPS-guided smartphone tour app delivering turn-by-turn directions to curated local points of interest (breweries, farm stands, covered bridges), runs reservations through the FareHarbor booking platform, and rents Burley child trailers for family accessibility. The fleet consists entirely of pedal-assist (non-throttle) Class 1 and Class 3 e-bikes, enabling riders of varying fitness levels and ages to participate. The company has built a curated VBB Perks network of 20+ local brewery, farm stand, restaurant, and lodging partners offering exclusive discounts to riders, with utility partnerships (Green Mountain Power, Washington Electric) layering $200 pre-tax rebates onto e-bike purchases.

VBB's go-to-market combines product-led growth via free test rides and self-serve online booking, event-driven demand from group outings, and community-led word-of-mouth amplified by a perfect 5.0 Google rating across 254 reviews and WMUR Chronicle television coverage. Customer segments span tourists, multi-generational families, active seniors, couples, and corporate groups across the Upper Connecticut River Valley spanning Vermont and New Hampshire, with strategic positioning as the only e-bike operator between Lebanon, NH and Randolph, VT.

Name

Vermont Bike & Brew

Legal name

Vermont Bike & Brew

Website

https://vtbikeandbrew.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Vermont Bike & Brew is a Thetford, Vermont-based e-bike rental, self-guided tour, group outing, and e-bike retail operator serving tourists, families, corporate groups, and active seniors in the Upper Connecticut River Valley of Vermont and New Hampshire.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and E-Bike Rental Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), E-Bikes & Electric Bicycles (CRACASAA), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• E-bike rentals
• Self-guided tours
• Brewery tours
• E-bike sales
• Group outings

Headquarters

HQ city

Thetford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-Bike Rentals: Hourly and multi-day e-bike rentals ranging from 4-hour half-day to week-long rentals. Longer rental durations offer better daily rate. Includes delivery option or customer pickup.
2. Self-Guided E-Bike Tours: Curated route packages with GPS navigation to local breweries, farm stands, and attractions. Pricing varies by group size with minimum rider requirements. Includes bike delivery to route start.
3. E-Bike Sales: Direct sales of Gazelle, Tern, and Diamondback e-bikes. Offers test rides, applies rental fees toward purchase (up to $95), and partners with Green Mountain Power for $200 rebates.
4. Group Outings & Events: Custom bookings for weddings, company events, reunions, bachelor parties. Larger groups (8+ bikes) have different cancellation terms.
5. Trip Protection: Optional trip protection add-on for improved cancellation flexibility and weather-related refunds. Non-refundable once purchased.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vermont Bike & Brew operates a pedal-assist e-bike adventure business offering hourly-to-weekly e-bike rentals, GPS-guided self-guided tours to breweries, farm stands, and scenic Vermont landmarks, and direct sales of premium e-bikes from Gazelle, Tern, and Diamondback. The business also books group outings for corporate events, weddings, reunions, and bachelor parties for up to 35 riders, plus Burley child trailer rentals for families.

Product overview

Vermont Bike & Brew operates a multi-service e-bike adventure platform centered around three core offerings: e-bike rentals (from 4-hour half-day to multi-day), self-guided GPS-based e-bike tours (Upper Pass Tour, Farm Stand Tour, Jasper Murdock's Tour, Bent Hill Tour, Harpoon Tour, and Multi-Ride Passes), and e-bike sales featuring Gazelle, Diamondback, and Haibike brands. The company also offers group outings for up to 35 riders and Burley child trailer rentals for families. The portfolio includes 5 distinct tour products, 5 Gazelle e-bike models for sale, 3 e-bike brand partnerships, and the VBB Perks discount program at 17+ local partner businesses. All e-bikes in the fleet are pedal-assist (no throttle) Class 1 or Class 3 models. The company operates from a home base in Thetford, VT, with booking handled through FareHarbor.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bike Rentals Pedal-assist electric bike rentals available from a half-day (4 hours) to multi-day durations, with delivery or on-site pickup at Thetford, VT. Rental fees up to $95 can be applied toward a subsequent e-bike purchase.
• Self-Guided E-Bike Tours GPS-guided self-guided e-bike tours through Vermont's scenic backroads, visiting breweries, farm stands, cafes, and covered bridges. Includes Upper Pass Tour, Farm Stand Tour, Jasper Murdock's Tour, Bent Hill Tour, Harpoon Tour, and Multi-Ride Passes, with bike delivery to route start included and VBB Perks discounts at partner stops.
• E-Bike Sales Direct sales of top-tier pedal-assist e-bikes from Gazelle, Tern, and Diamondback brands. Includes test rides, up to $95 rental credit toward purchase, and utility rebates ($200) for Green Mountain Power and Washington Electric customers.
• Group Outings Custom bookable group e-bike tours and adventures for weddings, company events, parties, reunions, and bachelor or bachelorette parties accommodating up to 35 riders, with custom quotes handled directly by the owner.
• Burley Child Trailer Rentals Burley child trailers available for rent to transport children under 60 lbs during e-bike tours and rentals, enabling multi-generational family participation.
• Trip Protection Optional non-refundable trip protection add-on for rental and tour bookings, improving cancellation terms and weather-related refund options. Must be purchased at the time of initial booking.
• Gazelle Ultimate T10+ eBike Class 3 e-bike with Bosch Performance Line Speed motor (85 Nm torque), pedal assist up to 28 mph, 500 Wh battery, 10-speed Shimano Deore drivetrain, hydraulic disc brakes, and 80 mm suspension fork. MSRP $4,499, sale price $2,999.
• Gazelle Ultimate T10 Low-Step eBike Class 1 step-through e-bike with Bosch Performance Line motor (75 Nm torque), pedal assist up to 20 mph, 500 Wh battery, aluminum frame, integrated lights and fenders. MSRP $3,999, sale price $2,999.
• Gazelle Ultimate C380+ eBike Class 3 e-bike with Bosch Performance Line Speed motor (85 Nm torque), pedal assist up to 28 mph, Gates CDX belt drive, Enviolo stepless shifting, and hydraulic disc brakes. MSRP $4,999, sale price $3,499.
• Gazelle Ultimate C380 eBike Class 1 e-bike with Bosch Performance Line motor (65 Nm torque), 500 Wh battery, Enviolo 380 trekking internal gear hub with stepless shifting, Gates CDX belt drive, and SR Suntour suspension fork. MSRP $4,299, sale price $3,599.
• Gazelle Medeo T10 Mid-Step eBike Class 1 mid-step e-bike with Bosch Performance Line mid-drive motor (65 Nm torque), pedal assist up to 20 mph, 500 Wh integrated battery, and front suspension fork. MSRP $3,199, sale price $2,499.

Quantifiable outcome

• 5.0 star Google rating from 254 reviews
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Fable Farm FermentorycoreStrategic or Co-development PartnerTour stop partner offering 10% VBB Perk discount to riders. Featured on Upper Pass Tour with cider and sparkling wine options for gluten-free riders.
• Silver Lake SyrupsminorStrategic or Co-development PartnerTour stop partner offering $1 off creemees discount for VBB riders.
• Carlita's CantinaminorStrategic or Co-development PartnerTour stop partner offering 25% off starters (no tacos) for VBB riders.
• Sweetland FarmminorStrategic or Co-development PartnerTour stop with special raffle offering for VBB riders. Features farm store and picnic basket options for tours.
• Brownsville Butcher & PantryminorStrategic or Co-development PartnerTour stop partner offering 10% off entrees for VBB riders.
• King Arthur Baking CompanycoreStrategic or Co-development PartnerFeatured tour stop with 10% VBB Perk discount. Flagship campus in Norwich, VT with bakery, retail store, and baking school.
• Cedar Circle FarmcoreStrategic or Co-development PartnerTour stop with 10% off CCF items discount for VBB riders. Popular cycling destination along CT River.
• Harpoon BrewerycoreStrategic or Co-development PartnerFeatured brewery tour stop with 10% VBB Perk discount. Located in Windsor, VT.
• Norwich Inn (Jasper Murdock's Alehouse)coreStrategic or Co-development PartnerTour start/end location and featured stop offering $5 pints for VBB riders. Historic inn with on-site brewery.
• First Branch CafeminorStrategic or Co-development PartnerTour stop partner offering 10% discount for VBB riders.
• Chef's MarketminorStrategic or Co-development PartnerTour stop partner offering free coffee for VBB riders.
• Red Clover CafeminorStrategic or Co-development PartnerTour stop partner offering 10% discount for VBB riders. Popular ice cream destination.
• Bent Hill BrewerycoreStrategic or Co-development PartnerFeatured brewery tour stop with 5% off discount for VBB riders. 4-person minimum applies to tour.
• Worthy BurgerminorStrategic or Co-development PartnerTour stop partner with reservation booking for VBB riders.
• Poulin & Daughters Family FarmminorStrategic or Co-development PartnerTour stop partner offering 5% off for VBB riders.
• Kiss The Cow FarmstandminorStrategic or Co-development PartnerTour stop partner featured on routes.
• Loch Lyme LodgeminorStrategic or Co-development PartnerOther partner business for potential guest referrals.
• Lake Morey ResortminorStrategic or Co-development PartnerOther partner business for potential guest referrals.
• The InnsteadminorStrategic or Co-development PartnerOther partner business for potential guest referrals.
• Ohana Family CampminorStrategic or Co-development PartnerOther partner business for potential guest referrals.
• Crossroad FarmminorStrategic or Co-development PartnerOther partner business for potential guest referrals.
• Upper Pass BeercoreStrategic or Co-development PartnerFeatured brewery partner on Upper Pass Tour route.
• GazellecoreTechnology or IntegrationPrimary e-bike brand sold and rented. Dutch manufacturer with 130+ years experience. Full fleet includes multiple Gazelle models including Medeo, Ultimate C380, and Ultimate T10 lines.
• Green Mountain PowercoreGTM or Marketing PartnerUtility company offering $200 pre-tax rebate on e-bike purchases for customers. GMP customers qualify for additional $200 discount on Gazelle Ultimate T10+.
• Washington ElectricminorGTM or Marketing PartnerElectric utility offering $200 pre-tax rebate on e-bike purchases for customers.
• FareHarborcoreTechnology or IntegrationBooking platform provider for online reservations and gift cards. Embedded booking widget used throughout website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/vtbikeandbrew
• Instagraminstagram.com/vtbikeandbrew
• LinkedInlinkedin.com/company/vermont-bike-brew

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Bike & Brew