Purple Orchid Inn Resort & Spa

Name

Purple Orchid Inn Resort & Spa

Legal name

Purple Orchid Resort & Spa

Website

https://purpleorchid.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Resort & Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Bed-and-Breakfast Inns (721191), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Boutique Inns (THAGAHAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Boutique hotel lodging
• Spa massage services
• Wedding event venues
• Olive oil production
• Wine country hospitality

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Lodging/Accommodations: Revenue from ten luxury rooms and suites with nightly rates ranging from $279 to $449 per night, including complimentary breakfast and wine & olive oil hour.
2. Spa Services: Revenue from spa treatments including massages (50-75 minutes at $290-$380 for couples), facials, body treatments, and packages (2-hour Royal Treatment at $260, Indulgence Package for Two at $540).
3. DeAnza Olive Oil Club Membership: Free membership club offering seasonal events, olive tree adoption, and hands-on experiences with the olive oil production from their orchard.
4. Handprints Estate Extra Virgin Olive Oil: Sale of 100% first-pressed, unfiltered, extra virgin olive oil crafted from Manzanilla olives grown on the property's orchard, available for tastings and purchase.
5. Wedding & Event Services: Revenue from wedding ceremonies, receptions, and event hosting at the 21-acre property with banquet hall and outdoor venues.
6. Romance Retreat Packages: All-inclusive packages combining accommodation, couples massage services, and sparkling wine for romantic getaways.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Purple Orchid Inn Resort & Spa is a family-owned boutique hotel operating on a 21-acre estate in Livermore, California's wine country. The property offers ten luxury rooms and suites, a full-service spa, wedding and event venues, and produces its own Handprints Estate Extra Virgin Olive Oil from a working Manzanilla olive orchard on-site. Complimentary breakfast and a daily Wine & Olive Oil Gathering Hour are included with every stay.

Product overview

The Purple Orchid Wine Country Resort & Spa is a boutique luxury hotel offering ten rooms and suites designed for guest comfort. The property operates across multiple service lines: (1) Wine Country Lodging – ten rooms and suites including King Rooms, King Suites, and Deluxe King Suites with amenities such as private fireplaces, soaking tubs, and patios; (2) Spa Services – a full-service spa offering massages (relaxation, deep tissue, Ashiatsu), facials using Eminence Organics products, body treatments, and couples packages; (3) Weddings & Events – wedding venue services on a twenty-one acre property featuring indoor and outdoor ceremony spaces, banquet hall, and catering; (4) Olive Oil Products – Handprints Estate Extra Virgin Olive Oil produced from Manzanilla olives grown on-site, and the De Anza Olive Oil Club membership program. The resort also offers specialized packages including Romance Retreat Packages combining accommodations, couples spa services, and sparkling wine.

Differentiator

Problem solved

Functional benefit

Brands

• Handprints Estate Extra Virgin Olive Oil: 100% first-pressed, unfiltered, extra virgin olive oil crafted from Manzanilla olives grown on the resort's orchard. Available for tastings, purchase, and used in spa treatments.
• DeAnza Olive Oil Club

Products and services

• Wine Country Lodging (Rooms & Suites) Ten luxurious country-style rooms and suites at a Livermore boutique hotel, featuring private fireplaces, private soaking tubs, modern country décor, complimentary full plated breakfast, and daily Wine & Olive Oil Gathering Hour.
• Double Eagle - King Suite (ADA Accessible) Handicap accessible king suite with BainUltra Luxury Tub, private patio, walk-in shower with grab bars, jetted tub, and fireplace, located on the ground floor. Priced at $329/night.
• Celestial Moon - Deluxe King Suite Over 900 sq. ft. deluxe suite with king-size bed, jetted tub for two, large living room, fireplace, private patio, and in-room breakfast option. Priced at $379-$449/night.
• Olive Hills - King Room King room overlooking the pool, gardens, and Manzanilla olive orchards, with a king-size bed and fireplace. Priced at $334.88-$349/night.
• Heritage Estate - King Room King room themed after Livermore's 'World's Fastest Rodeo' heritage with pool views and a small sitting area. Priced at $279/night direct or $328.88/night on Airbnb.
• Wilderness Retreat - King Suite Suite featuring vineyard views, a private balcony, BainUltra jetted tub, and fireplace. Priced at $399/night.
• Livermore Spa Services Full-service spa offering massages (relaxation, deep tissue, Ashiatsu DeepFeet), facials using Eminence Organics VitaSkin products, body treatments, and waxing services for resort guests and day visitors.
• Couples Spa Services Shared spa experience in private treatment rooms designed for two, featuring side-by-side massages (50-75 min, $290-$380 for two) and body treatments.
• Spa Packages Curated spa packages combining therapeutic massage with facials or body treatments, including the Royal Treatment ($260, 2 hours) and the Indulgence Package for Two ($540, 100 minutes).
• Weddings & Events Wedding venue services on the 21-acre resort featuring indoor and outdoor ceremony spaces, banquet hall, and catering for ceremonies, receptions, elopements, rehearsal dinners, and bridal party accommodations.
• Corporate Meetings & Events Meeting and event spaces offering a relaxing alternative to traditional boardroom settings for corporate meetings, team retreats, board meetings, and company events.
• Handprints Estate Extra Virgin Olive Oil 100% first-pressed, unfiltered extra virgin olive oil crafted from Manzanilla olives grown on the resort's orchard, available for tastings and purchase, and used in spa treatments.
• De Anza Olive Oil Club Free annual membership club offering seasonal events (spring, summer, fall) centered on Spanish Manzanilla olive cultivation, including olive tree adoption, pruning, harvesting, and bottling experiences along the De Anza National Historic Trail.
• Romance Retreat Package All-inclusive romantic getaway package including one-night stay in a choice of suites, an 80-minute couples relaxation massage or couples massage class, and a bottle of Nottingham Sparkling Wine.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ThinkReservationscoreTechnology or IntegrationThinkReservations provides the hotel's website booking engine and property management system for room reservations, enabling online booking capabilities for guests.
• MeevocoreTechnology or IntegrationMeevo provides the spa appointment booking system and gift certificate platform used by the resort's spa services.
• Pedrozzi FoundationminorStrategic or Co-development PartnerThe resort's Annual Music in the Orchard Summer Benefit Concert Series benefits the Pedrozzi Foundation, which supports Livermore students' higher education through scholarships.
• Livermore Valley Winegrowers AssociationminorGTM or Marketing PartnerThe resort participates in Wine Wednesdays and promotes the Livermore Valley Passport program, which offers tastings at 34 member wineries.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Meritage Resort and Spa: Larger full-service Napa resort with spa, weddings, and meeting facilities. A broader incumbent in the same wine country lodging and event category with significantly more keys and group capacity.

Direct peers

• Vintners Resort: Boutique Sonoma wine country resort with on-site vineyard, spa, and event facilities. Comparable mid-size property focused on wine, weddings, and spa experiences.
• Auberge du Soleil: Luxury Relais & Châteaux property in Rutherford, Napa Valley offering rooms, spa, and Michelin-starred restaurant. Ultra-premium comparable for boutique wine country resort with spa and wedding/event business.
• Bardessono Hotel & Spa: Small luxury LEED-certified boutique hotel and spa in Yountville, Napa Valley. Comparable in size, premium positioning, spa offering, and wine country destination experience.
• Allegretto Vineyard Resort: Boutique Paso Robles resort on a vineyard with spa, event spaces, and on-site olive orchards. Highly comparable mid-size wine country resort concept with similar multi-revenue structure.
• Farmhouse Inn: Family-owned boutique wine country inn in Forestville, Sonoma, offering luxury rooms, on-site spa, and Michelin-starred dining. Directly comparable to Purple Orchid in scale, family-ownership model, and integrated spa + lodging positioning.
• Carneros Resort and Spa: Boutique luxury resort in Napa with private cottages, spa, vineyard views, and wedding venues. Closest direct peer in California wine country boutique resort category with comparable size and experience mix.
• Hotel Healdsburg: Boutique luxury hotel in Healdsburg (Sonoma) with spa, event spaces, and wine country positioning. Comparable scale and amenity mix for the boutique wine country segment.
• MacArthur Place Hotel & Spa: Boutique Sonoma wine country hotel and spa with garden setting, on-site amenities, and event hosting. Similar mid-size boutique positioning with strong wedding and spa business.

Emerging players

• Olive Grove Inn (Paso Robles): Smaller olive-orchard-themed wine country inn offering tastings and lodging. Comparable emerging concept emphasizing olive oil and agritourism alongside lodging, similar to the DeAnza Olive Oil Club approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/purpleorchidcom
• Facebookfacebook.com/PurpleOrchidResort
• Instagraminstagram.com/thepurpleorchid
• Pinterestpinterest.com/thepurpleorchid
• LinkedInlinkedin.com/company/purple-orchid-inn-resort-and-spa-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Orchid Inn Resort & Spa