Meevo
Meevo (Millennium Systems International, LLC) provides cloud-based salon, spa, med spa, and cosmetology school management software with embedded payments (MeevoPay), patented voice AI (Convobar®), and multi-location enterprise tooling, serving SMB through franchise customers in the U.S., Canada, and the U.K.
- Company typePrivate
- Founded1987
- HeadquartersParsippany, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Meevo does
Meevo, a product of Millennium Systems International, LLC, is a cloud-based SaaS platform that provides business management software for the beauty and wellness industry. Its customers span hair salons, day spas, destination spas, medical spas, massage studios, beauty bars, and cosmetology schools — including enterprise and franchise operators such as Massage Envy, Paul Mitchell, Woodhouse, The Gents Place, and Kenneth Shuler School of Cosmetology. The company serves single-location through multi-location franchise customers with a per Authorized User Location (AUL) subscription model.
The platform is built around a real-time, mobile-first cloud architecture accessible via any browser. Core modules include Appointment Book, Online Booking, Client Management, Inventory, Employee Management and Payroll, Goals tracking, Reporting, Wait List automation, Resource Management, Central Office (multi-location enterprise hub), and Smart Center (customizable role-based dashboards). Differentiated technology includes Convobar®, a patented (U.S. Patent No. 11,176,523) voice recognition and natural language understanding assistant, plus Intelli-Booking, POS-driven recommendation engines, and automated wait list messaging. MeevoPay delivers embedded payment processing, MeevoTips integrates Tippy for fee-free digital tipping, and MeevoPay Giving (launched February 2026) enables charitable donations at checkout. The platform is 100% HIPAA, PCI DSS, and SOC 2 Type 2 compliant.
Meevo generates revenue through SaaS subscriptions (month-to-month and annual), MeevoPay transaction fees, optional professional services for migration and training, and marketing suite add-ons. Go-to-market combines sales-led inbound demos with phone-based inside sales and dedicated enterprise field sales for multi-location accounts, supplemented by the Meevo Live! annual conference, content marketing via the Meevo Inspo hub, sponsored industry associations (ISPA, PBA, IFA), and a referral program. The company is privately held, founder-led by Chairman John Harms, headquartered in Parsippany, New Jersey, and operates across the United States, Canada, and the United Kingdom.
Meevo firmographics
Firmographics- Name
- Meevo
- Legal name
- Millennium Systems International, LLC
- Website
- https://meevo.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Meevo (Millennium Systems International, LLC) provides cloud-based salon, spa, med spa, and cosmetology school management software with embedded payments (MeevoPay), patented voice AI (Convobar®), and multi-location enterprise tooling, serving SMB through franchise customers in the U.S., Canada, and the U.K.
- Ownership category
- akta.pro rank
Meevo industry classification
Industry- Product category
- Salon, Spa, and Med Spa Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
Keywords
Where Meevo is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Meevo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription-based access to Meevo's cloud-based salon, spa, and med spa management software. Subscriptions are sold per Authorized User Location (AUL) with tiered pricing based on business size and features.
- Payment Processing (MeevoPay): Integrated payment processing services with competitive fixed rates. Revenue generated through transaction fees and payment processing charges embedded in the platform.
- Professional Services: Optional data entry services for migration support, on-site training, and customized training solutions offered during implementation.
- Marketing Services: Email marketing, online presence management, and social media posting tools available as part of the Marketing Suite with additional contact-based fees for email campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription Plan - flexible month-to-month access |
| Subscription | Annual | Annual Subscription Plan - 12-month commitment |
| Other | Pay-as-you-go | Professional Services - Optional add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Meevo product offering
Product offeringCore offering
Meevo is a cloud-based salon, spa, and med spa management software platform that delivers real-time data, AI-powered tools, and integrated payment processing to help beauty and wellness businesses manage appointments, clients, employees, inventory, marketing, and multi-location operations. It is sold primarily via subscription per Authorized User Location (AUL) and serves single-location, multi-location, and franchise operators across the U.S., Canada, and the U.K.
Product overview
Meevo is a unified cloud-based salon, spa, and med spa management software platform offered by Millennium Systems International. The core platform includes Appointment Book (scheduling with AI-powered Convobar voice recognition), Online Booking, Client Management, Marketing Suite (email, social, reputation), Inventory, Employee Management, Payroll, Goals tracking, Security Controls, Reporting, Wait List automation, Mobility access, Contactless Experience, Resource Management, Central Office for multi-location management, Smart Center dashboards, and Register (POS). The product portfolio includes built-in modules like MeevoPay POS & Payments, MeevoPay Giving (charitable donations), MeevoTips (digital tipping via Tippy), Memberships, eGift, Client Intake Forms (Docs & Forms), Walk-In Management, and e-Learning via Meevo Academy. The platform is 100% HIPAA compliant and PCI compliant, designed for single-location, multi-location, and franchise businesses across salons, spas, med spas, massage studios, beauty bars, and cosmetology schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Meevo Core Platform Cloud-based salon, spa, and med spa management platform including appointment booking, client management, marketing suite, business operations, and multi-location enterprise features for beauty and wellness businesses of all sizes.
- MeevoPay POS & Payments All-in-one payment processing solution with competitive fixed rates, industry-leading fraud detection, comprehensive POS options, faster funding, and in-house support, embedded into Meevo's salon and spa software.
- MeevoTips Digital tipping solution powered by Tippy providing real-time access to tips for beauty and wellness professionals, saving salons and spas processing fees on tips. Includes a mobile application.
- MeevoPay Giving Feature that enables salons, spas, and med spas to offer guests charitable donation options at checkout, supporting over 100 charities with donations processed separately without transaction fees.
- eGift Digital gift certificate solution allowing clients to purchase gift cards from any device, accessible via online booking.
- Client Intake Forms (Docs & Forms) Digital forms and documents solution for collecting client data via tablet with drag-and-drop form builder, service-specific forms, and customizable business branding.
- Walk-In Management Business booster add-on for managing walk-in customers at salons and spas.
- Meevo Academy (e-Learning) Internal learning platform providing customized role-based learning, training videos, self-check quizzes, and certifications accessible 24/7.
Quantifiable outcome
- 22% year-over-year sales growth reported by Interlooks Med Spa (2024-2025)
- +6 more outcomes
Companies that use Meevo
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles3 records
Meevo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature7 records
Meevo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Tippy (MeevoTips)coreTippy integration powering MeevoTips, providing real-time tip access for beauty and wellness professionals with zero processing fees on tips and mobile application support.
- American Association of Career SchoolsminorProud sponsor of the American Association of Career Schools membership association.
- American Hair Loss CouncilminorProud sponsor of the American Hair Loss Council membership association.
- American Spa AssociationminorProud sponsor of the American Spa Association membership association.
- Florida Spa AssociationminorProud sponsor of the Florida Spa Wellness Association membership.
- International Franchise AssociationminorProud sponsor of the International Franchise Association membership association.
- IntercoiffureminorProud sponsor of Intercoiffure, the international association of hairdressers.
- International SalonSpa Business Network (ISBN)minorProud sponsor of the International SalonSpa Business Network membership association.
- International Spa Association (ISPA)minorProud sponsor of the International Spa Association membership.
- Professional Beauty AssociationminorProud sponsor of the Professional Beauty Association membership.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Meevo competitors and assessment
Company assessmentDirect peers
- Mangomint: Cloud-based salon and spa management software with modern UI, online booking, payments, and AI features. Headquartered in the US and frequently cited alongside Meevo in beauty/wellness software comparisons; targets the same multi-location salons, spas, and med spas.
- Vagaro: All-in-one salon, spa, and fitness business management SaaS with booking, payments, marketing, and a marketplace for consumer discovery. Overlaps Meevo's salon/spa/med spa core and competes for the same SMB and mid-market customers.
- Boulevard: Salon and spa management platform focused on premium, multi-location businesses. Competes directly with Meevo's Central Office and enterprise positioning for upscale salons, spas, and med spa chains.
- Zenoti: Cloud-based salon, spa, and med spa software with enterprise features and embedded payments. Directly comparable in vertical, customer type (multi-location beauty/wellness), and product scope.
- AestheticsPro: Med spa and medical aesthetics practice management software with HIPAA-compliant workflows, EMR, and marketing. Direct competitor within Meevo's med spa vertical, especially for healthcare-adjacent features.
- Phorest: Salon and spa management SaaS popular in North America and Europe with client management, online booking, and marketing tools. Comparable in vertical and mid-market focus; stronger in European markets where Meevo is less developed.
- Rosy Salon Software: Salon and spa business management software targeting single-location and small multi-location businesses. Competes for SMB salon and spa customers with similar scheduling, POS, and marketing features.
- SalonBiz: Long-standing salon and spa management software serving single and multi-location beauty businesses. Directly comparable in vertical and core feature set, with similar SMB/mid-market positioning.
- Booker: Spa and salon management platform (a Mindbody product) offering booking, POS, marketing, and loyalty. Overlaps Meevo's core product set for salons, spas, and med spas within the same broader ecosystem.
Broad incumbents
- Mindbody: Large, established wellness business management platform spanning salons, spas, fitness, and wellness. Offers overlapping scheduling, POS, and marketing capabilities, but as part of a much broader portfolio rather than a beauty-focused specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Meevo social profiles
Digital presenceMeevo compliance and trust
Trust signalCompliance6 records
Meevo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meevo leadership team
Management profileNumber of profiles
Profiles1 record
Meevo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meevo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meevo
What does Meevo do?
Meevo is a cloud-based salon, spa, and med spa management software platform that delivers real-time data, AI-powered tools, and integrated payment processing to help beauty and wellness businesses manage appointments, clients, employees, inventory, marketing, and multi-location operations. It is sold primarily via subscription per Authorized User Location (AUL) and serves single-location, multi-location, and franchise operators across the U.S., Canada, and the U.K.
Is Meevo a public or private company?
Meevo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meevo founded?
Meevo was founded in 1987. It employs 101 to 250 people.
Where is Meevo based?
Meevo is headquartered in Parsippany, United States, in the North America region.
How does Meevo make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are payment Processing (MeevoPay), professional Services and marketing Services.
Who are Meevo's main competitors?
Direct peers on record are Mangomint, Vagaro, Boulevard, Zenoti, AestheticsPro, Phorest, Rosy Salon Software, SalonBiz and Booker. Mindbody is listed as a broad incumbent.
Does Meevo have an API?
Yes. Meevo offers a Public API Service that enables Custom Applications (MSI approved applications or services) to access Meevo APIs. The API supports API Daily Call Limits per Entitlement per Custom Application per AUL (Authorized User Location), with Overage Fees applied for calls exceeding the limit. Developers can access API Developer Tools via the MeevoXchange Marketplace partner integrations page.
What industry is Meevo in?
Meevo's product category is Salon, Spa, and Med Spa Management Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach). Its NAICS code is 5132 and its SIC code is 7370.