Big Gravity
Big Gravity is a B2B marketing agency that helps foreign brands enter and grow in the Korean market through NAVER and Kakao platform expertise, serving hotels, destination marketing organizations, and other enterprises seeking Korean consumer reach.
- Company typePrivate
- Founded2001
- HeadquartersDa Nang, Vietnam
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Big Gravity does
Big Gravity is a B2B marketing agency providing Korean market entry, hospitality marketing, and destination marketing services for foreign brands that need to reach Korean consumers and travelers. The firm is built around founder Peter Sukonek's 20+ years of Korean-market expertise, including 9 years running the Coresight agency in Seoul, advanced Korean-language proficiency, and academic credentials from Yonsei University and Yale. The company specializes in NAVER and Kakao, Korea-dominant digital platforms that are difficult for foreign brands to navigate independently, and applies a three-phase Analyze-Build-Connect service methodology to deliver NAVER Blog marketing, Korean SEO, Kakao Channel management, press releases, sentiment analysis, and ongoing brand positioning to enterprise clients.
Core products comprise professional services for Hotels & Resorts (Korean guest pipeline development), Destinations & Tourism Boards (NAVER visibility, Korean outbound tourism intelligence, seasonal campaign strategy), and Korean Market Entry clients (agency support and brand localization). A newer product, The Korean Traveler Quarterly (TKTQ), is a strategic intelligence report built from Korean search data, social signals, and booking behavior; Editions 1 (July 2026) and 2 (October 2026) are being offered complimentary before transitioning to a paid subscription. Revenue currently comes from consulting and content localization engagements with a developing data/subscription layer on top.
Big Gravity operates as a small, privately held firm with 1-10 employees, legally domiciled as Big Gravity LLC in the USA and operating from Da Nang, Vietnam. There is no external institutional investment, no parent company, and no M&A activity disclosed. Distribution is direct consultative sales via the website, founder networks, and a LinkedIn newsletter channel ("Marketing to Korea"). Named clients include Marriott, Hyatt, Sheraton, InterContinental Nha Trang, Movenpick Resort Cam Ranh, Shilla Monogram, Premier Village Da Nang (Accor), Time Warner Asia Pacific, Asiana Airlines, Guam Visitors Bureau, and Cushman & Wakefield.
Big Gravity firmographics
Firmographics- Name
- Big Gravity
- Legal name
- Big Gravity LLC
- Website
- https://biggravity.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big Gravity is a B2B marketing agency that helps foreign brands enter and grow in the Korean market through NAVER and Kakao platform expertise, serving hotels, destination marketing organizations, and other enterprises seeking Korean consumer reach.
- Ownership category
- akta.pro rank
Big Gravity industry classification
Industry- Product category
- Korean Market Entry Marketing Services
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industry
- Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
Keywords
Where Big Gravity is headquartered
LocationHeadquarters
- HQ city
- Da Nang
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
Big Gravity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Consulting Services: Strategic consulting and execution services for foreign brands entering or expanding in the Korean market, including NAVER Blog marketing, Korean SEO, Kakao Channel management, press releases, and ongoing brand positioning
- Content Localization Services: Localization of brands and content creation for Korean digital platforms including monthly content management on press portals and owned channels
- Korean Outbound Tourism Intelligence: Sentiment analysis and market research services analyzing Korean perception of destinations on NAVER and other platforms
- The Korean Traveler Quarterly (TKTQ): Paid research product providing strategic intelligence on Korean outbound travel behavior, launching July 2026 (Edition 1) and October 2026 (Edition 2)
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Big Gravity product offering
Product offeringCore offering
Big Gravity is a B2B marketing agency that helps foreign brands, hotels, resorts, and destination marketing organizations enter and grow in the Korean market. Services span NAVER Blog marketing, Korean SEO, Kakao Channel management, press releases, content localization, and strategic consulting, delivered through an Analyze-Build-Connect methodology. The firm is also launching The Korean Traveler Quarterly (TKTQ), a paid strategic intelligence product on Korean outbound travel behavior.
Product overview
Big Gravity is a B2B marketing agency offering a portfolio of services for Korean market entry, hospitality, and destination marketing. The core offerings include: The Korean Traveler Quarterly (TKTQ), a paid research product delivering strategic intelligence on Korean outbound travel demand; the Marketing to Korea LinkedIn newsletter for market insights; and specialized service offerings for Hotels & Resorts (NAVER Blog marketing, Korean SEO, Kakao Channel management, press releases), Destination Marketing Organizations (content programs, tourism intelligence, campaign strategy), and Korean Market Entry clients. All services leverage Korean platforms including NAVER and Kakao.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotels & Resorts Marketing Services Marketing services for hotels and resorts seeking to build Korean guest pipelines, including NAVER Blog marketing, Korean SEO, Kakao Channel management, press releases, and strategic consulting. Designed for marketing teams and general managers of resort and hotel brands targeting Korean travelers.
- Destination Marketing Services Services for Destination Marketing Organizations (DMOs) including NAVER visibility management, press release distribution to Korean PR portals, Korean outbound tourism intelligence with sentiment analysis, sustained content programs, and demand-led hotspot marketing strategies. Designed for national and regional tourism boards targeting Korean outbound travelers.
- Korean Market Entry Services Marketing enablement services for foreign agencies and brands navigating the Korean marketing ecosystem to boost awareness and establish market presence. Covers Korean platform navigation (NAVER, Kakao), brand localization, press releases, and ongoing market positioning.
- The Korean Traveler Quarterly (TKTQ) A strategic intelligence report for hospitality leaders and DMOs targeting Korean outbound travelers. Built from real search data, social signals, and booking behavior to reveal where Korean travelers are going, what they are searching, and how to convert demand into revenue. Editions 1 and 2 offered complimentary before transitioning to a paid research product.
Companies that use Big Gravity
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Big Gravity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Big Gravity partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Big Gravity competitors and assessment
Company assessmentBroad incumbents
- Edelman: Global communications firm with established Korea practice serving multinational brands. Comparable in offering brand storytelling and market-entry communications in Korea, though as part of a much broader global portfolio.
- FleishmanHillard: Global PR and integrated marketing agency with a Korea office and significant travel/hospitality practice. Comparable in serving enterprise travel clients needing Korean market communications, though operating at much larger scale with broader service portfolio.
- Hill+Knowlton Strategies: Global PR and communications agency with Korea office serving enterprise clients. Comparable in providing Korea-focused brand communications for multinationals, though as part of broader global agency portfolio.
- Dentsu Korea: Korea office of global advertising holding company Dentsu. Comparable in providing enterprise-scale Korean marketing services (including NAVER/Kakao expertise) for multinational brands, though as part of massive global network.
- Finn Partners: Global marketing and communications firm with technology and travel practices. Comparable in serving B2B and travel clients needing Asia-Pacific expertise, though much larger and broader in scope than Big Gravity.
- TEAM LEWIS: Global marketing and communications agency with APAC presence and travel/hospitality clients. Comparable in offering integrated marketing services for enterprise brands across markets, though with broader geographic coverage.
- WE Red Bridge (WE Communications): Global communications and marketing agency with deep China and APAC practice. Comparable in offering cross-border marketing services for brands entering complex Asian markets, though larger and broader in scope than Big Gravity's Korea-only focus.
Direct peers
- Dragon Trail Interactive: Digital marketing agency specializing in Chinese market entry for travel and hospitality brands. Highly comparable to Big Gravity as a niche country-focused marketing agency helping foreign brands navigate a dominant local digital ecosystem (WeChat/Weibo in China vs. NAVER/Kakao in Korea).
Regional players
- BlueCurrent Japan: Digital marketing agency specializing in Japanese market entry for foreign brands. Comparable niche positioning to Big Gravity in providing localized digital marketing services (LINE, Yahoo Japan, native platforms) for travel and lifestyle brands entering Japan.
- All Seasons Communications: Korea-based PR and marketing agency serving foreign brands entering the Korean market. Comparable in offering Korea market entry services with native-language expertise, though primarily PR-focused versus Big Gravity's digital-marketing emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Gravity social profiles
Digital presenceBig Gravity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Gravity leadership team
Management profileNumber of profiles
Profiles1 record
Big Gravity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Gravity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Gravity
What does Big Gravity do?
Big Gravity is a B2B marketing agency that helps foreign brands, hotels, resorts, and destination marketing organizations enter and grow in the Korean market. Services span NAVER Blog marketing, Korean SEO, Kakao Channel management, press releases, content localization, and strategic consulting, delivered through an Analyze-Build-Connect methodology. The firm is also launching The Korean Traveler Quarterly (TKTQ), a paid strategic intelligence product on Korean outbound travel behavior.
Is Big Gravity a public or private company?
Big Gravity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Gravity founded?
Big Gravity was founded in 2001. It employs 1 to 10 people.
Where is Big Gravity based?
Big Gravity is headquartered in Da Nang, Vietnam, in the Asia region.
How does Big Gravity make money?
Four revenue lines are on record. Marketing Consulting Services are the primary driver. The others are content Localization Services, korean Outbound Tourism Intelligence and the Korean Traveler Quarterly (TKTQ).
Who are Big Gravity's main competitors?
Broad incumbents on record are Edelman, FleishmanHillard, Hill+Knowlton Strategies, Dentsu Korea, Finn Partners, TEAM LEWIS and WE Red Bridge (WE Communications). Dragon Trail Interactive is listed as a direct peer. Regional players are BlueCurrent Japan and All Seasons Communications.
Does Big Gravity have an API?
No public API is recorded for Big Gravity.
What industry is Big Gravity in?
Big Gravity's product category is Korean Market Entry Marketing Services. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THALAFAK, Destination & Local Services Marketplaces (Transfers, Guides, City Passes). Its NAICS code is 561520.