What All Seasons Communications does

All Seasons Communications Ltd (operating as ASCL Agency) is a Nairobi-based, full-service media agency founded in 2011 that delivers integrated above-the-line (ATL) and below-the-line (BTL) marketing across digital, social, influencer, out-of-home, and print channels. Its core offerings span strategy services, 360-degree digital marketing (SEO/SEM, social, email, influencer, video, PPC), in-house content creation, media planning and buying, OOH, print media placement, and web design. The agency serves both enterprise multinationals (Spotify, Western Union, Emirates, Showmax, DSTV, KCB, Old Mutual, GSK, LC Waikiki, Oppo) and small/medium businesses, with a documented track record of helping 20+ brands connect with target audiences over the past four years.

The technical stack is anchored by a proprietary influencer tracking system that monitors performance, sentiment, keyword themes, and reach across Twitter, Instagram, Facebook, YouTube, and TikTok — a differentiator for influencer campaign management in the Kenyan market. On top of this, the agency has layered generative AI capabilities including ChatGPT for content and Midjourney for image creation, AI-driven email automation, predictive analytics, and NLP-based sentiment work, formalized under an "AI Marketing Magic in Kenya" service launched in March 2024.

Commercially, All Seasons Communications operates as a private limited company on a professional-services billing model. Pricing is fully quote-based with customized packages per client objective, audience reach, and scope, and engagements are structured as multi-year contracts. Distribution is direct-to-client through a consultative enterprise sales motion in Kenya, with print placements purchased directly in leading Kenyan periodicals (Nation, Business Daily, The Star, Standard, Parents, True Love). The company is bootstrapped, with no disclosed funding, no parent company, and no public market presence; it has been recognized as a Top B2B Company in Kenya by Clutch with a 4-star rating.

Name

All Seasons Communications

Legal name

All Seasons Communications Ltd

Website

https://allseasonscommunications.co.ke

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

All Seasons Communications is a Nairobi-based, full-service media agency offering integrated digital, influencer, OOH, and print marketing to enterprise multinationals and SMBs across Kenya, supported by a proprietary influencer tracking system and AI-enabled content services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media advertising services
• Digital marketing agency
• Media planning buying
• Out-of-home advertising
• Influencer marketing services

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Media and Advertising Services: The company generates revenue through providing comprehensive media and advertising services including digital marketing, content creation, media buying, and campaign management. Services are offered as customized packages tailored to different client types and budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

All Seasons Communications is a full-service media agency that plans, creates, and executes integrated marketing and advertising campaigns for brands. Its core offerings include 360-degree digital marketing (SEO, SEM, social media, email, influencer, video, PPC), content creation, strategic media planning and buying, out-of-home and print advertising, influencer marketing, social media management, and web design services delivered through customized packages for enterprise and SMB clients.

Product overview

All Seasons Communications is a full-service media agency offering a comprehensive suite of marketing and advertising services. Their portfolio includes strategy services, digital marketing (SEO, SEM, social media, email, influencer, video marketing), content creation, media management, out-of-home advertising, print media, web design, influencer marketing, social media management, media planning, and media buying. The agency serves both local and international clients including Spotify, Showmax, Western Union, Emirates, KCB, DSTV, and LC Waikiki, with over 12 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Media and communication strategy development including briefs analysis, synchronization, and campaign optimization. The agency states it has helped more than 20 brands connect with their target audiences over the past 4 years.
• Digital Marketing Services 360-degree digital marketing services covering SEO, SEM, social media marketing, email marketing, influencer marketing, video marketing, and pay-per-click advertising, with different digital packages tailored to different client types and budgets.
• Content Creation In-house content production for brands, including storytelling, campaign content, visual assets, and brand visibility management across media channels, from idea generation to final output.
• Media Management and Planning Strategic media planning and management powered by research and smart media planning tools, selecting the most efficient channel for the target audience across out-of-home, digital, and traditional media.
• Out-of-Home Marketing OOH advertising including billboards, bus shelters, transit systems, digital out-of-home displays, and street furniture marketing across Nairobi, Kenya.
• Print Media Services Print advertising services including display ads, classified ads, inserts, advertorials, and coupon placements in leading Kenyan newspapers and magazines such as Nation, Business Daily, The Star, Standard, Parents, and True Love.
• Web Design Services Website design and redesign services, unlimited email services, website audits, hosting, and digital products website creation for businesses in Kenya.
• Influencer Marketing Services Influencer marketing campaigns with access to nano, micro, macro, and mega influencers, including influencer selection, campaign management, and performance tracking across Twitter, Instagram, Facebook, YouTube, and TikTok.
• Social Media Marketing Services Social media management, content creation, and platform optimization across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube with data analytics and reporting.
• Media Planning Services Expert media planning for ATL and BTL marketing including channel selection, budget allocation, timing optimization, and campaign measurement across television, radio, print, digital, and out-of-home platforms.
• Media Buying Services Media buying services purchasing ad space across television, radio, print, online, billboard, and digital platforms for clients at negotiated rates.
• AI Marketing Services AI-powered marketing services introduced in Kenya in March 2024, providing AI-powered strategies for influencer marketing, content creation, and campaign management.

Quantifiable outcome

• 85 million impressions achieved for Multichoice Kenya Euro 2020 campaign
• +7 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature1 record

Partnerships

One partnership is on record.

• SpotifycoreStrategic or Co-development Partner · 1 January 2023Strategic partnership for #SpotifyWrapped2023 campaign featuring OOH advertising across digital screens, bus shelters, and street poles. Additionally collaborated on sustainability initiative transforming billboard flexes into 200 school bags donated to Kibera Primary School and Kinyanjui Road Primary School. Campaign achieved over 55% reach and 40 million impressions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP: Largest global advertising holding company; owns Ogilvy, GroupM, VMLY&R and others with deep Africa presence. Competes for enterprise client mandates and sets regional pricing benchmarks.
• Publicis Groupe Africa: Global advertising holding company with a growing African network (Publicis Africa) providing creative, media, digital, and PR services. Competes for multinational clients' African mandates from a global scale advantage.
• Dentsu Africa: Global holding company with sub-Saharan Africa operations across creative, media (Carat), and CXM. Increasingly competing for pan-African enterprise media planning and buying mandates.
• Wunderman Thompson Kenya: WPP-owned creative, digital, and media agency with Kenyan operations offering integrated marketing services to enterprise clients. Competes for multinational and regional enterprise mandates.

Direct peers

• Gorilla Media Kenya: Independent Nairobi-based advertising and media agency providing ATL, BTL, digital, and content services to enterprise and SMB clients. Closely comparable on services mix and local market focus.
• Scanad Kenya: Long-standing Kenyan full-service advertising agency providing ATL/BTL marketing, media planning and buying, creative, and digital services. Operates in the same Nairobi market with comparable enterprise and FMCG clients.
• Mediacomp Kenya: Specialist media planning and buying agency in Nairobi focused on optimizing media investments across TV, radio, print, OOH, and digital. Directly comparable on media buying specialization.
• Ogilvy Africa: WPP-owned full-service creative and media agency operating across sub-Saharan Africa. Direct competitor offering integrated advertising, media planning/buying, digital, and PR services to enterprise clients in Kenya and the wider region.
• DDB East Africa: Omnicom-affiliated creative and media agency in Kenya offering integrated advertising, media buying, and digital services to regional and multinational clients. Directly comparable on full-service ATL/BTL capabilities.
• Lowe Adventa Kenya: IPG-affiliated full-service advertising agency based in Nairobi offering creative, media planning and buying, and digital services. Competes for the same enterprise and FMCG accounts in Kenya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allseasonske
• YouTubeyoutube.com/channel/UCgEhPAoH_bWFoqnGYaI-eYA?disable_polymer=true
• Facebookfacebook.com/allseasonske
• LinkedInlinkedin.com/company/all-seasons-communications-limited
• Instagraminstagram.com/allseasonscomke
• TikToktiktok.com/@allseasonske

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Seasons Communications