United Way of South Central Tennessee
United Way of South Central Tennessee is a 501(c)(3) nonprofit founded in 1956 that coordinates grant-making, corporate sponsorships, and direct service programs in education, health, and financial stability across seven counties in South Central Tennessee, serving ALICE families through a network of 100+ partner nonprofits.
- Company typePrivate
- Founded1956
- HeadquartersMurfreesboro, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What United Way of South Central Tennessee does
United Way of South Central Tennessee is an independent 501(c)(3) nonprofit organization founded in 1956 and headquartered in Murfreesboro, Tennessee. It coordinates programs, grant-making, and partnerships to advance education, health, and financial stability across a seven-county service region covering Bedford, Cannon, Coffee, Lincoln, Moore, Rutherford, and Warren counties. The organization operates a portfolio of three grant programs — Community Investment Grants (average $26,000 in 2025), Opportunity Grants (average $3,000 in 2025), and the newer Thriving Community Collaborative Grants ($5,000-$20,000) — directed to nonprofit partners serving ALICE (Asset Limited, Income Constrained, Employed) families. Direct service programs include Imagination Library (free books distributed to 204,000+ children annually), Volunteer Income Tax Assistance (returning $3,222,929 to neighbors), and the Launch Point family support and employment coaching program delivered through the Resource Center at Mitchell-Neilson Elementary in partnership with Murfreesboro City Schools.
The organization's revenue model is entirely donation- and grant-funded. Individual donations and annual corporate sponsorships (14 named sponsors spanning banking, retail, healthcare, insurance, utilities, and other sectors) provide operating capital, which is then redistributed to community partner nonprofits through grant cycles. The organization claims every $1 donated generates $14 of community impact. It holds a Candid Platinum Seal of Transparency and a Charity Navigator Four-Star Rating, signaling institutional credibility.
United Way is led by President & CEO Kristen Swann, employs 11-50 staff across its Murfreesboro headquarters and Tullahoma secondary office, and is governed by a local Board of Directors. It operates within the broader United Way federation while maintaining autonomous local control over fundraising, grant-making, and program priorities. The organization has no proprietary technology products, no AI/ML capabilities, and operates a community-led go-to-market model centered on volunteer mobilization, corporate partner engagement, and community events such as the Stuff the Bus initiative.
United Way of South Central Tennessee firmographics
Firmographics- Name
- United Way of South Central Tennessee
- Legal name
- United Way of South Central Tennessee
- Website
- https://yourlocaluw.org
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- United Way of South Central Tennessee is a 501(c)(3) nonprofit founded in 1956 that coordinates grant-making, corporate sponsorships, and direct service programs in education, health, and financial stability across seven counties in South Central Tennessee, serving ALICE families through a network of 100+ partner nonprofits.
- Ownership category
- akta.pro rank
United Way of South Central Tennessee industry classification
Industry- Product category
- Nonprofit Community Services
- NAICS
- Other Individual and Family Services (624190), Social Assistance (624), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industries
- Mental Health & Crisis Support Services (BPAGACAD), Community Center Education Programs (EDAAAFAB)
Keywords
Where United Way of South Central Tennessee is headquartered
LocationHeadquarters
- HQ city
- Murfreesboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
United Way of South Central Tennessee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Individual donors contribute to the organization to support community programs in education, health, and financial stability.
- Corporate Sponsorships: Annual corporate sponsors provide financial support in exchange for recognition and partnership benefits.
- Community Investment Grants: The organization awards Community Investment Grants ($10,000+) to nonprofit organizations serving ALICE families across the 7-county region. Average award in 2025: $26,000.
- Opportunity Grants: Smaller grants up to $9,999 for emerging initiatives and smaller-scale programs. Average award in 2025: $3,000.
- Thriving Community Collaborative Grants: Place-based grants of $5,000-$20,000 for services delivered at the Resource Center at Mitchell-Neilson Elementary.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
United Way of South Central Tennessee product offering
Product offeringCore offering
United Way of South Central Tennessee is a 501(c)(3) nonprofit organization that raises charitable donations and corporate sponsorships, then redistributes those funds through grant programs (Community Investment Grants, Opportunity Grants, Thriving Community Collaborative Grants) to nonprofit partners serving ALICE families. It also operates direct community service programs including the Launch Point family support program, the Imagination Library children's book program, and free tax preparation assistance across a 7-county region in South Central Tennessee.
Product overview
United Way of South Central Tennessee is a nonprofit organization operating a portfolio of grant programs and direct community services across seven counties (Bedford, Cannon, Coffee, Lincoln, Moore, Rutherford, and Warren). The core offerings include three grant programs: Community Investment Grants ($10,000+), Opportunity Grants (up to $9,999), and Thriving Community Collaborative Grants ($5,000-$20,000) for place-based services. Direct service programs include the Launch Point program providing family support and employment coaching, Imagination Library (free books for children), and free tax preparation assistance. Services focus on three impact areas: Healthy Community, Youth Opportunity, and Financial Security, targeting ALICE (Asset Limited, Income Constrained, Employed) families.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Investment Grants
Quantifiable outcome
- 3,380+ calls answered for rent and housing assistance and food resources
- +3 more outcomes
Companies that use United Way of South Central Tennessee
Customer profileSegments1 record
Ideal customer profiles3 records
United Way of South Central Tennessee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
United Way of South Central Tennessee partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Ingram Content GroupminorAnnual Sponsor of United Way of South Central Tennessee, providing financial support for community programs.
- MTE.comminorAnnual Sponsor supporting United Way's community initiatives.
- Pinnacle Financial PartnersminorAnnual Sponsor of United Way of South Central Tennessee.
- PublixminorAnnual Sponsor supporting community programs.
- Regions BankminorAnnual Sponsor of United Way initiatives.
- State Farm (Andy Womack)minorAnnual Sponsor with agent representation on the Board of Directors.
- Volunteer BankminorAnnual Sponsor of United Way of South Central Tennessee.
- Haynes Brothers LumberminorAnnual Sponsor supporting community programs.
- Jack DanielsminorAnnual Sponsor with representative Sarah Kirschnick on the Board of Directors.
- Ascension (St. Thomas)minorAnnual Sponsor of United Way's health-related community programs.
- Wilson BankminorAnnual Sponsor supporting community initiatives.
- Redford Federal Credit UnionminorAnnual Sponsor with representative on the Board of Directors.
- First Community MortgageminorAnnual Sponsor of United Way.
- 501(c)(3) Nonprofit OrganizationscoreNonprofit partners receive Community Investment Grants, Opportunity Grants, and Thriving Community Collaborative Grants to deliver programs serving ALICE families across the 7-county region. Partners must demonstrate collaborative approaches and evidence-based program delivery.
- Mitchell-Neilson SchoolscorePartnership with Murfreesboro City Schools to operate the Resource Center at Mitchell-Neilson Elementary, providing family support coordination and employment coaching through the Launch Point program, serving 785 PreK-6th grade students.
- Murfreesboro City SchoolscorePartner in the Mitchell-Neilson neighborhood initiative providing place-based services to families in the community.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
United Way of South Central Tennessee competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
United Way of South Central Tennessee social profiles
Digital presenceUnited Way of South Central Tennessee compliance and trust
Trust signalCompliance2 records
United Way of South Central Tennessee financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Way of South Central Tennessee leadership team
Management profileNumber of profiles
Profiles1 record
United Way of South Central Tennessee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Way of South Central Tennessee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Way of South Central Tennessee
What does United Way of South Central Tennessee do?
United Way of South Central Tennessee is a 501(c)(3) nonprofit organization that raises charitable donations and corporate sponsorships, then redistributes those funds through grant programs (Community Investment Grants, Opportunity Grants, Thriving Community Collaborative Grants) to nonprofit partners serving ALICE families. It also operates direct community service programs including the Launch Point family support program, the Imagination Library children's book program, and free tax preparation assistance across a 7-county region in South Central Tennessee.
Is United Way of South Central Tennessee a public or private company?
United Way of South Central Tennessee is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was United Way of South Central Tennessee founded?
United Way of South Central Tennessee was founded in 1956. It employs 11 to 50 people.
Where is United Way of South Central Tennessee based?
United Way of South Central Tennessee is headquartered in Murfreesboro, United States, in the North America region.
How does United Way of South Central Tennessee make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships, community Investment Grants, opportunity Grants and thriving Community Collaborative Grants.
Does United Way of South Central Tennessee have an API?
No public API is recorded for United Way of South Central Tennessee.
What industry is United Way of South Central Tennessee in?
United Way of South Central Tennessee's product category is Nonprofit Community Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of BPAGACAD, Mental Health & Crisis Support Services. Its NAICS code is 624190 and its SIC code is 8300.