R-Ranch in the Sequoias

What R-Ranch in the Sequoias does

R-Ranch in the Sequoias is a privately held, member-owned non-profit vacation ranch community established in 1989 in the Sierra Nevada Mountains near Kernville, California. The organization sells ownership shares granting individuals and families access to over 80 vacation cabins and the full property amenity set for year-round mountain recreation, including a 7.5-acre spring-fed lake, Kern River frontage, stables, an Olympic-size pool and spa, an adult building, a family building, a chapel, a general store, RV/tent sites with full hookups, and a volunteer fire department with complete hydrant infrastructure. Outdoor activities span horseback riding, fishing, hiking, biking, archery, a gun range, disc golf, and a rock waterslide. Revenue is generated primarily through one-time ownership-share sales plus ancillary on-property spend (restaurant, store, stables, RV site rentals); pricing for shares is not publicly disclosed and prospects must contact the ranch office directly.

The GTM motion is direct-to-consumer, executed through Instagram and Facebook organic social channels, in-person open-house tours, word-of-mouth referrals, and earned media (including a FOX Nation feature). The business is structurally controlled by its owner-members rather than institutional investors, with no disclosed VC, PE, or public shareholders and no funding history. Operational continuity is supported by infrastructure investments in wildfire defense — structures survived the 100,000-acre Windy Fire of 2020 and the ranch's lake supplied 735,000 gallons of emergency water in 2021 — which materially de-risks the physical asset base. The most recent material operational change was the May 2022 rebranding and reopening of the on-property dining venue as the Double 'R' Restaurant & Saloon, formerly known as The Johnsondale Hilton, adding a bar and weekend breakfast service to deepen per-visit monetization.

Name

R-Ranch in the Sequoias

Legal name

R-Ranch in the Sequoias

Website

https://rranchinthesequoias.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

R-Ranch in the Sequoias is a member-owned non-profit vacation ranch community founded in 1989 near Kernville, California, selling ownership shares granting access to 80+ cabins, a 7.5-acre lake, stables, and full Sierra Nevada recreational amenities for individual owners and families.

Ownership category

akta.pro rank

Product category

Vacation Resort / Hospitality

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Alpine Lodges (THAGAIAE)

akta.pro secondary industries

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB), Mountain & Ski Homes (THAMAAAG)

Keywords

• Vacation resort
• Cabin ownership
• Outdoor recreation
• RV camping
• Mountain ranch

Headquarters

HQ city

Kernville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vacation Cabin Ownership Shares: Owners purchase shares in the ranch to gain access to cabins and amenities for year-round vacation use. Revenue is generated through the sale of ownership interests.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

R-Ranch in the Sequoias is a member-owned, year-round mountain vacation resort operating since 1989 in the Sierra Nevada Mountains near Kernville, California. The ranch sells ownership shares that grant access to over 80 vacation cabins, RV/tent camping sites, on-site dining at the Double 'R' Restaurant & Saloon, a general store, and amenities including a 7.5-acre lake, pool and spa, stables, chapel, and recreation buildings. Owners enjoy diverse outdoor recreation activities such as horseback riding, fishing, hiking, archery, and disc golf.

Product overview

R-Ranch in the Sequoias is a year-round vacation ranch resort in the Sierra Nevada Mountains offering over 80 vacation cabins for owners. The property features multiple distinct product categories: Accommodations (cabins and RV/tent camping sites), Dining (Double 'R' Restaurant & Saloon and General Store), Recreation Facilities (Pool & Spa, Family Building, Adult Building, Chapel), Outdoor Activities (horseback riding, fishing, hiking, biking, archery, gun range, disc golf, rock waterslide), and Natural Attractions (7.5-acre lake and proximity to Kern River).

Differentiator

Problem solved

Functional benefit

Brands

• Double 'R' Restaurant & Saloon: On-site restaurant and saloon offering pizza, appetizers, beer, wine, and breakfast on weekends

Products and services

• Vacation Cabin Ownership Ownership of one of over 80 vacation cabins at R-Ranch, ranging from rustic to modern with bathrooms, kitchens, fireplaces, and RV parking. Cabins are accessed by owners for year-round use.
• RV & Tent Camping Sites

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Outdoor Resorts of America: Outdoor Resorts owns and operates private membership RV resorts featuring cabin and RV sites with extensive amenities, closely matching R-Ranch's ownership-share, amenity-rich resort format.
• Thousand Trails: Thousand Trails operates a membership-based network of RV resorts and campgrounds across North America, directly comparable to R-Ranch's member-owned, multi-amenity outdoor lodging model.

Broad incumbents

• Holiday Inn Club Vacations: IHG's vacation ownership brand sells ownership interests at resort properties, comparable to R-Ranch in business model but operating as a national chain.
• Marriott Vacation Club: Marriott's timeshare/vacation ownership arm sells points-based ownership at resort properties, offering a contrasting scale model to R-Ranch's direct cabin ownership shares.
• Kampgrounds of America (KOA): KOA franchises and operates the largest system of campgrounds in North America; relevant as a broad incumbent serving the same RV/camping customer base as R-Ranch.
• Bluegreen Vacations: Bluegreen sells vacation ownership interests at resort communities; comparable to R-Ranch in selling ownership access rather than nightly stays, though at much larger scale and urban/coastal focus.
• Equity LifeStyle Properties: ELS is the largest publicly traded operator of RV resorts and manufactured home communities in the US, offering a much larger but thematically comparable membership/resort-based lodging platform.
• Disney Vacation Club: Disney Vacation Club sells vacation ownership interests at resort locations; comparable to R-Ranch's ownership-share structure, though operating at vastly larger scale and brand.
• Sun Communities: Sun Communities owns and operates manufactured housing, RV, and marina resorts across the US, comparable to R-Ranch's amenity-driven, membership-style vacation real estate model.

Emerging players

• Promontory Club: Promontory is a private member-owned mountain community in Park City, Utah with extensive amenities; comparable to R-Ranch as a private amenity-rich mountain recreation community, but with skiing rather than forest/ranch focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Rranchinthesequoiasca
• Instagraminstagram.com/rranchsequoias
• Xx.com/rranchsequoias
• LinkedInlinkedin.com/company/r-ranch-in-the-sequoias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R-Ranch in the Sequoias