Red Brand
Red Brand is a privately held US manufacturer of premium agricultural wire fencing products, established in 1889, selling through 4,500+ authorized dealers and distributors across the US, Canada, and the UK/EU, serving farmers, ranchers, horse owners, and rural property owners.
- Company typePrivate
- Founded1889
- HeadquartersPeoria, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Red Brand does
Red Brand is a privately held US-based manufacturer of premium agricultural wire fencing products, established in 1889 and self-described as the most recognized brand of farm fence in the United States. The company operates a single vertically integrated manufacturing plant where it controls steel formulation and fence production, producing field fence, horse fence (including Keepsafe V-Mesh and Non-Climb variants), sheep and goat fence, barbed wire, electric fence and smooth wire, welded wire, stockade panels, and related tools and accessories. Quality differentiation is grounded in the company's claim of consistent alloy chemistry and tensile strength achieved by performing steel forming and fence manufacturing at the same facility.
Red Brand sells exclusively through a network of 4,500+ authorized retail dealer locations across the United States, supplemented by named distributors in Canada (Goodfellow, Groupe BMR, Lowe's Canada/RONA, Master Halco) and specialty distributors in the UK/EU. Dealers must purchase full truckload orders (44,000 lbs minimum) and meet storefront and licensing requirements. The company also operates a Certified Fence Installer (CFI) program that connects end customers with vetted professional installers, an e-commerce storefront (Red Brand Store), and a Fence Tech training program for dealer associates. End customers are fragmented across farmers, ranchers, horse owners, and rural property owners, with no named enterprise accounts and no public revenue or headcount disclosures. The company maintains brand-building partnerships with the Future Farmers of America and Hall of Fame jockey Gary Stevens, and is privately held with no parent company, funding rounds, or M&A activity disclosed.
Red Brand firmographics
Firmographics- Name
- Red Brand
- Legal name
- Red Brand
- Website
- https://redbrand.com
- Company type
- Private
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Brand is a privately held US manufacturer of premium agricultural wire fencing products, established in 1889, selling through 4,500+ authorized dealers and distributors across the US, Canada, and the UK/EU, serving farmers, ranchers, horse owners, and rural property owners.
- Ownership category
- akta.pro rank
Red Brand industry classification
Industry- Product category
- Agricultural Fencing
- NAICS
- Spring and Wire Product Manufacturing (33261), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
- akta.pro secondary industries
- Fence Installation & Replacement (HSAIAJAA), Fence Installation & Replacement (HSAPALAC)
Keywords
Where Red Brand is headquartered
LocationHeadquarters
- HQ city
- Peoria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Brand business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fencing Products Sales: Red Brand generates revenue through the sale of agricultural wire fencing products including field fence, horse fence, sheep & goat fence, barbed wire, electric fence, welded wire, and related tools and accessories. Products are sold through an authorized dealer network requiring full truckload orders (44,000 lbs minimum).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dealer pricing through full truckload orders |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Red Brand product offering
Product offeringCore offering
Red Brand manufactures and sells premium agricultural wire fencing products—including field fence, horse fence, sheep & goat fence, barbed wire, electric fence, welded wire, stockade panels, and related tools/accessories—produced at a single integrated plant with proprietary steel formulation control. Products are sold through an authorized dealer network of 4,500+ retail locations in the United States, supplemented by a direct-to-consumer e-commerce store, Certified Fence Installer referrals, and specialty distributors in Canada, the UK, and the EU.
Product overview
Red Brand is a line of premium agricultural fencing products and the most recognized brand of farm fence in the United States. The company has been in operation since 1889, producing wire fencing products at a single manufacturing plant where they control the entire production process. The product portfolio includes Field Fence, Horse Fence (including Keepsafe V-Mesh and Non-Climb variants), Sheep & Goat Fence, Yard/Garden/Kennel Fence, Barbed Wire, Electric Fence & Smooth Wire, Welded Wire, Stockade Panels, and Tools & Accessories. Red Brand also provides supporting resources including a Fence Calculator tool, installation videos, and a Certified Fence Installer (CFI) program, though these are service offerings rather than software integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Fence
Companies that use Red Brand
Customer profileSegments5 records
Ideal customer profiles4 records
Red Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Red Brand partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Gary StevensminorLegendary Hall of Fame jockey Gary Stevens partners with Red Brand as brand ambassador, bringing visibility to the agricultural fencing brand through equestrian connections.
- Future Farmers of America (FFA)minorRed Brand maintains a partnership with FFA supporting agricultural education and youth development in farming communities.
- Certified Fence Installers (CFI)coreRed Brand's Certified Fence Installer program partners with professional fence installers who are vetted to meet Red Brand's quality standards. Installers receive customer referrals, price rebates, and technical support in exchange for promoting and installing Red Brand products.
- Goodfellow Inc.coreCanadian distributor with retail stores across Canada including locations in Calgary, Campbellville, Dartmouth, Deer Lake, Edmondton, Moncton, Montreal, Ottawa, Quebec, Richmond, Saskatchewan, and Winnipeg.
- Groupe BMRcoreCanadian distributor and retailer of Red Brand fencing products.
- Lowe's Canada / RONA Inc.coreMajor Canadian retailer distributing Red Brand products through RONA and ACE Canada store locations.
- Master HalcocoreMajor fence and wire products distributor operating across Canada with locations including Toronto (Pickering) and Quebec locations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Red Brand competitors and assessment
Company assessmentRegional players
- Priefert: Manufacturer of livestock, equine, and ranch equipment including fencing systems, with overlapping target customer segments in ranches, equestrian properties, and rodeo operations.
Direct peers
- Master Halco: North American fence manufacturer and distributor offering a comparable mix of chain link, ornamental, agricultural, and vinyl fence products. Both serve professional contractors and dealers with similar go-to-market models.
- Barrette Outdoor Living: Leading North American manufacturer of residential and agricultural fence, railing, and outdoor products distributed through retailers and dealers, overlapping directly with Red Brand's product and channel model.
- Ameristar Fence Products: Major US-based manufacturer of fence and gate systems primarily serving residential and commercial markets, with overlapping channel relationships in agricultural and perimeter-security fencing.
- Merchants Metals: US fence manufacturer and distributor serving professional fence contractors with chain link, ornamental, and agricultural fencing products, comparable in distribution strategy.
- Oklahoma Steel & Wire: Manufacturer of agricultural and livestock fencing products including welded wire, field fence, and barbed wire. Direct competitor in the same agricultural fencing category as Red Brand.
Broad incumbents
- UFP Industries: Diversified building products manufacturer serving retail, industrial, and construction markets including fencing and outdoor structures; overlapping dealer network in farm and ranch channels.
- Tractor Supply Company: Largest US rural lifestyle retailer with significant agricultural fencing category presence; acts partly as a Red Brand customer while competing for category share with its own private-label fencing products.
- Bekaert: Global steel wire and wire products manufacturer with fencing and agricultural products among its portfolio; broader industrial focus but directly comparable in wire fencing manufacturing capability.
- CertainTeed (Saint-Gobain): Major building products manufacturer with residential fencing and railing lines, serving overlapping dealer and pro-contractor channels with broader product portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Red Brand social profiles
Digital presenceRed Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Brand leadership team
Management profileNumber of profiles
Red Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Brand
What does Red Brand do?
Red Brand manufactures and sells premium agricultural wire fencing products—including field fence, horse fence, sheep & goat fence, barbed wire, electric fence, welded wire, stockade panels, and related tools/accessories—produced at a single integrated plant with proprietary steel formulation control. Products are sold through an authorized dealer network of 4,500+ retail locations in the United States, supplemented by a direct-to-consumer e-commerce store, Certified Fence Installer referrals, and specialty distributors in Canada, the UK, and the EU.
Is Red Brand a public or private company?
Red Brand is a private company. It is classified as unknown and is currently operating.
When was Red Brand founded?
Red Brand was founded in 1889. It employs 11 to 50 people.
Where is Red Brand based?
Red Brand is headquartered in Peoria, United States, in the North America region.
How does Red Brand make money?
One revenue line is on record: fencing Products Sales.
Who are Red Brand's main competitors?
Priefert is listed as a regional player. Direct peers are Master Halco, Barrette Outdoor Living, Ameristar Fence Products, Merchants Metals and Oklahoma Steel & Wire. Broad incumbents are UFP Industries, Tractor Supply Company, Bekaert and CertainTeed (Saint-Gobain).
Does Red Brand have an API?
No public API is recorded for Red Brand.
What industry is Red Brand in?
Red Brand's product category is Agricultural Fencing. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products, with a secondary code of HSAIAJAA, Fence Installation & Replacement. Its NAICS code is 33261 and its SIC code is 5211.