Schrader, Aragon & Jacoby Funeral Home

What Schrader, Aragon & Jacoby Funeral Home does

Schrader, Aragon & Jacoby Funeral Home is a privately held, locally owned funeral services provider established in 1924 and headquartered at 2222 Russell Avenue in Cheyenne, Wyoming. The firm delivers traditional funeral services, cremation, veteran-specific arrangements, pre-planning, a 40-acre cemetery (Mountain View Memorial Park), an on-site event venue (Mary K. Pino Reception Center), and pet cremation through its Heavenly Pets Crematory subsidiary. It serves families across Laramie County and surrounding Larimer, Weld, and Albany Counties on a 24/7/365 basis, with owners Alex Aragon and Jeff Jacoby personally directing family-facing operations. The team comprises 11-15 staff spanning licensed funeral service practitioners (licensed in Wyoming and Nebraska), certified crematory operators, a family service counselor, an apprentice arranger, office administration, and cemetery ground maintenance.

Revenue is generated across seven discrete streams: (1) traditional funeral services and (2) cremation services, both priced as one-time packages with a publicly disclosed General Price List; (3) cemetery plot and graveside services at the wholly-owned Mountain View Memorial Park; (4) pet cremation under Heavenly Pets Crematory; (5) event venue rental of the Mary K. Pino Reception Center; (6) merchandise including caskets, urns, memorial books, tribute videos, and sympathy flowers; and (7) pre-planning services with preneed contracts and life insurance funding, the only recurring-style revenue stream. Go-to-market is direct-to-consumer with light community outreach via a Community Liaison, blog content, obituary email notifications, and referrals through grief-support partners (HeartLight Center, TAPS, Dougy Center). Technology is sourced from a single third-party vendor, Tukios, Inc., which provides the website, obituary management, preplanning forms, flower ordering, and tribute video platform. No proprietary software, AI, patents, or external capital are involved.

Name

Schrader, Aragon & Jacoby Funeral Home

Legal name

Schrader, Aragon & Jacoby Funeral Home

Website

https://schradercares.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Schrader, Aragon & Jacoby Funeral Home is a locally owned Cheyenne, Wyoming funeral services provider, established 1924, offering traditional funeral, cremation, veterans, pre-planning, pet cremation, cemetery, and event services to families across Laramie and adjacent counties.

Ownership category

akta.pro rank

Product category

Funeral and Cremation Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220), Cemeteries and Crematories (81222)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Funeral services
• Cremation services
• Burial services
• Pet cremation
• Cemetery services

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Traditional Funeral Services: Full-service traditional burial arrangements including transfer of remains, embalming, funeral service, visitation, graveside service, funeral coach, tribute video, register book, and temporary grave marker.
2. Cremation Services: Cremation services including refrigeration, cremation container, crematory fee, medical device removal, and memorial service options.
3. Event Center Rental: Mary K. Pino Reception Center rental for memorial receptions, celebrations of life, and community events with catering options including hot dinners and light lunches.
4. Pet Cremation Services: Heavenly Pets Crematory provides semi-private and communal pet cremation, urns, keepsakes, and pickup services from veterinary offices and residences within city limits.
5. Preplanning Services: Advance funeral planning services allowing families to pre-arrange and pre-fund funeral services with flexible payment options including preneed contracts and life insurance.
6. Cemetery Services: Mountain View Memorial Park cemetery services including burial plots, graveside services, monuments, and grave markers. 40-acre cemetery property.
7. Merchandise: Caskets, urns, memorial books, tribute videos, online memorials, and sympathy flowers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Schrader, Aragon & Jacoby Funeral Home provides traditional funeral services, cremation services, burial and cemetery services through its owned Mountain View Memorial Park, veterans services, pre-planning services, and pet cremation services through Heavenly Pets Crematory. The firm also hosts memorial receptions at its on-site Mary K. Pino Reception Center and offers grief support resources through partnerships.

Product overview

Schrader, Aragon & Jacoby Funeral Home operates as a unified service portfolio combining traditional and cremation funeral services with ancillary support offerings. The core offering includes Traditional Funeral Services and Cremation Services for human remains, complemented by Veterans Services and the Heavenly Pets Crematory for pet cremation. The company owns Mountain View Memorial Park cemetery and operates the Mary K. Pino Reception Center for event hosting. Pre-planning services allow families to arrange funerals in advance with flexible funding options. Digital services include Online Obituaries with memorial creation, Flower Ordering through local florist partnerships, and Personalized Tribute Services with tribute videos and memorial books. Grief support is provided through HeartLight Center partnerships and the Griefwords Library. The company provides 24/7 availability 365 days per year and has served the Cheyenne community for over 100 years since 1924.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services Full-service funeral arrangements including visitation, funeral service, and graveside service with options for burial or cremation, offering personalized tributes and tribute videos for families in Cheyenne, Wyoming.
• Cremation Services Affordable cremation options including traditional funeral service followed by cremation and memorial services, with guidance on urns, columbarium placement, burial, and scattering options for families.
• Veterans Services Specialized services for veterans including coordination of military honors, assistance with VA burial benefits, headstones, markers, and Memorial flags.
• Heavenly Pets Crematory
• Mary K. Pino Reception Center
• Mountain View Memorial Park
• Pre-Planning Services
• Online Obituaries and Memorials
• Flower Ordering

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• HeartLight CenterminorStrategic or Co-development PartnerPartnership with HeartLight Center, a not-for-profit grief support organization, to offer grief support groups, education, resources, and special programming. HeartLight provides virtual and in-person grief support groups, workshops, and seminars for individuals and organizations.
• Griefwords Library (Dr. Alan Wolfelt)minorStrategic or Co-development PartnerCurated library of grief resources by Dr. Alan Wolfelt, including articles on journey through grief, mourner's bill of rights, helping children cope, and various grief-related topics for families.
• The Dougy CenterminorOthersReferral resource for children and families grieving. The Dougy Center creates safe spaces and provides free resources for bereaved families including peer grief support.
• Tragedy Assistance Program for Survivors (TAPS)minorOthersReferral resource for military families. TAPS provides compassionate care and comprehensive resources for those grieving the death of a military or veteran loved one.
• Local FloristsminorChannel Partner/ Reseller/ DistributorPartnership with local florists to deliver fresh sympathy flowers ordered through the funeral home website. Orders made fresh and delivered by local florist.
• Have the Talk of a Lifetime (FAMIC)minorOthersFuneral and Memorial Information Council (FAMIC) program helping families have conversations about life stories and meaningful memorialization. Provides practical advice and tools for families.
• GriefPlanminorOthersOnline grief resource created by Dr. Jason Troyer, featuring 65-video program to help heal, remember, and rebuild after loss. Free grief e-booklets available.
• What's Your GriefminorOthersOnline resource offering continuing education training for grief support professionals with practical and creative tools.
• GriefShareminorOthersChristian-based nationwide network of grief support groups meeting weekly to share and support each other through grief process.
• Center for Loss and Life TransitionminorOthersLed by Dr. Alan Wolfelt, dedicated to helping grieving people and those who care for them.
• Tukios, Inc.coreTechnology or IntegrationWebsite hosting and funeral home management software provider. Operates the website and provides online obituary management, preplanning forms, flower ordering, and memorial services platform.
• Sacred TransitionsminorOthersResource program for Wyoming hospice professionals to aid families through emotional burden of losing a loved one. Helps equip caretakers with knowledge and tools to guide families.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Carriage Services:
• StoneMor Partners:
• Dignity PLC:
• Service Corporation International (SCI): SCI is the largest publicly traded funeral, cemetery, and cremation operator in North America. It competes with Schrader through Dignity Memorial branded local funeral homes and offers the same full-service death care stack (funeral, cemetery, cremation) at national scale, including similar pre-planning and veterans service programs.

Others

• Tukios, Inc. Tukios is the funeral home website and online obituary SaaS platform that powers Schrader's digital presence. It is an enabling technology peer — comparable in that it serves the same funeral home customer base and shapes how local death care providers present services, pricing, and obituaries online.

Direct peers

• Foundation Partners Group: Foundation Partners is one of the largest private funeral home and cemetery operators in the U.S., with a stated strategy of partnering with locally branded death care providers. It is the closest direct peer — a multi-brand consolidator serving similar markets with funeral, cremation, cemetery, and pre-planning services, and the parent of Smart Cremation.
• Neptune Society / Neptune Society (Foundation Partners): Neptune Society is a U.S. direct cremation and cremation society brand offering preplanned, low-cost cremation services nationally. It competes head-to-head with Schrader's cremation offering for the price-sensitive segment and is highly comparable in pre-planning and service model.

Emerging players

• Tulip Cremation: Tulip is a digital-first direct cremation provider offering low-cost, online-booked cremation services. It is a key emerging competitive threat to Schrader's traditional cremation service, as it trains consumers to expect transparent low pricing and at-home arrangement — exactly the disruption the company faces.
• Smart Cremation (Foundation Partners): Smart Cremation is a digital-first direct cremation platform owned by Foundation Partners, offering online arrangement and transparent flat-fee pricing. It directly threatens Schrader's cremation revenue and represents the digital-first model Schrader is benchmarked against in cremation services.

Regional players

• Pets in Peace (Pet Cremation): Pets in Peace is a pet cremation services provider operating in select U.S. regions with private and communal cremation, urns, and pickup services. It is the closest comparable to Schrader's Heavenly Pets Crematory subsidiary in service line, customer segment, and operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/schradercares
• Facebookfacebook.com/SchraderFuneralsWY

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schrader, Aragon & Jacoby Funeral Home