Trainerize.Me
Trainerize.Me is an online marketplace and SaaS platform connecting 400,000+ fitness coaches with 1.6M+ clients globally, enabling trainers to build profiles, sell pre-made programs, and deliver coaching to fitness enthusiasts across six countries.
- Company typePrivate
- Founded2012
- HeadquartersFrisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trainerize.Me does
Trainerize.Me is an online fitness marketplace and coaching platform operated by ABC Fitness Solutions, LLC that connects independent fitness coaches with prospective clients globally. The platform enables individual trainers to establish public profile pages listing credentials, specialties, social media links, and service offerings, while fitness enthusiasts can browse, filter by location and specialty, purchase pre-made fitness and nutrition programs, or sign up for coaching services. Underlying the marketplace is the ABC Trainerize coaching application, which provides trainers with tools to manage clients, deliver personalized training programs, and process payments through integrated profile pages.\n\nThe platform monetizes through a hybrid model: trainers pay subscription fees for platform access (preceded by a 30-day free trial with unlimited clients and all add-ons, no credit card required), while Trainerize.me earns marketplace commissions on pre-made program sales and transaction fees on service bookings. The technology stack includes Stripe for payment processing, Cloudflare for traffic and bot management, Mixpanel and Google Analytics for product analytics, Vimeo and YouTube for video content delivery, and hCaptcha for security. The platform operates across North America (US, Canada), Oceania (Australia, New Zealand), and Europe (UK, Ireland) and has scaled to 400,000+ coaches, 1.6M+ clients, and 1.4M+ programs sold.\n\nTrainerize.Me operates as a product-led growth and self-serve marketplace business, relying primarily on SEO-optimized city and specialty pages, blog content marketing with trainer contributors, and earned media mentions (Fitness Magazine, Shape, Huffington Post, Yahoo Tech) for discovery. Customer segmentation targets both supply (fitness coaches seeking digital presence and client acquisition) and demand (fitness enthusiasts seeking qualified trainers and structured programs), with a secondary segment of gyms and fitness facilities for corporate wellness use cases. The company has not disclosed any external venture capital funding rounds, and operates as a subsidiary brand within the ABC Fitness Solutions portfolio.
Trainerize.Me firmographics
Firmographics- Name
- Trainerize.Me
- Legal name
- ABC Fitness Solutions, LLC
- Website
- https://trainerize.me
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trainerize.Me is an online marketplace and SaaS platform connecting 400,000+ fitness coaches with 1.6M+ clients globally, enabling trainers to build profiles, sell pre-made programs, and deliver coaching to fitness enthusiasts across six countries.
- Ownership category
- akta.pro rank
Trainerize.Me industry classification
Industry- Product category
- Online Fitness Coaching Marketplace
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Trainerize.Me is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Markets served
Trainerize.Me business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Trainer Subscription Plans: Trainers pay for platform access to list their services, manage clients, and sell programs. Platform offers free 30-day trial with unlimited clients and all add-ons.
- Program Sales Commission: Trainers sell pre-made fitness and nutrition programs directly through their profile pages, with the platform facilitating transactions.
- Service Bookings: Clients can sign up for trainer services including private personal training, online personal training, and group bootcamps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 30-Day Trial |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Trainerize.Me product offering
Product offeringCore offering
Trainerize.me operates an online marketplace and SaaS platform that connects fitness coaches with clients. Trainers create public profile pages to list qualifications, specialties, and social media links, sell pre-made fitness and nutrition programs directly, and accept bookings for private, online, or group training services. Clients browse 400K+ coaches by location or specialty and purchase programs or sign up for services directly through the platform.
Product overview
Trainerize.me operates as an online fitness marketplace with three interconnected offerings: (1) the Trainerize.me Marketplace that connects 1.6M+ clients with 400K+ trainers, allowing users to browse coaches, view certifications, explore specialties, and purchase pre-made programs; (2) Trainerize.me Profile Pages that enable coaches to list qualifications, link social media, sell products directly, and establish thought leadership via blog articles; and (3) the ABC Trainerize app/platform for coaches to manage clients, deliver personalized training programs, and conduct online coaching sessions. The marketplace facilitates discovery while the platform enables service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Trainerize.me Marketplace Online marketplace where individuals can browse 400,000+ fitness coaches, view their certifications and specialties, and purchase pre-made fitness and nutrition programs or sign up for trainer services. Designed for fitness enthusiasts seeking qualified trainers and for coaches seeking client acquisition.
- ABC Trainerize Coaching Platform SaaS coaching platform and mobile app for fitness professionals to manage clients, deliver personalized training and nutrition programs, schedule sessions, process payments, and run their online coaching business. Supports unlimited clients during the free trial period.
Companies that use Trainerize.Me
Customer profileSegments3 records
Ideal customer profiles2 records
Trainerize.Me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Trainerize.Me partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Trainerize.Me competitors and assessment
Company assessmentDirect peers
- ClassPass: Online fitness marketplace allowing users to discover and book classes and personal training sessions across studios and gyms. Comparable as a two-sided fitness discovery and transaction platform serving both consumers and fitness professionals.
- Future: Online personal training platform that pairs clients with certified coaches for 1:1 remote coaching. Comparable as an online/remote personal training service with a marketplace-style coach matching model.
- TrueCoach: Personal training software that enables trainers to deliver programming, track client progress, and communicate remotely. Closely comparable to Trainerize.me's underlying coaching platform functionality.
- Mindbody: Software platform for fitness studios, spas, and personal trainers to manage bookings, payments, and client relationships. Directly comparable as a marketplace-style platform connecting fitness service providers with consumers, and overlaps heavily with Trainerize.me's trainer profile and payment functionality.
- PT Distinction: Online personal training software used by fitness coaches to deliver programs, manage clients, and sell training packages. Directly comparable on the trainer-facing SaaS side of Trainerize.me's offering.
Others
- Wellbeats: Corporate wellness fitness platform offering on-demand workout content and live classes to employers. Comparable as an adjacent B2B distribution channel for fitness content that overlaps with Trainerize.me's identified corporate wellness customer segment.
Emerging players
- Fittr: Online fitness coaching marketplace primarily serving the Indian market, connecting users with certified trainers for personalized programs. Comparable as a digital marketplace for online personal training and nutrition coaching.
- Jefit: Workout tracking and planning app with a community of strength training enthusiasts. Comparable at the consumer fitness engagement layer with overlapping content and community dynamics, though lacks a marketplace component.
Broad incumbents
- MyFitnessPal: Mass-market fitness and nutrition tracking platform with hundreds of millions of users. Comparable as a broad consumer fitness platform with adjacent content and coaching integrations, though its core is self-tracking rather than trainer-client matching.
- Peloton: Large connected fitness platform offering live and on-demand classes plus digital personal training. Comparable as an incumbent in online fitness content delivery, though differentiated by hardware and instructor-led content versus Trainerize.me's marketplace model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Trainerize.Me social profiles
Digital presenceTrainerize.Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trainerize.Me leadership team
Management profileNumber of profiles
Trainerize.Me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trainerize.Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trainerize.Me
What does Trainerize.Me do?
Trainerize.me operates an online marketplace and SaaS platform that connects fitness coaches with clients. Trainers create public profile pages to list qualifications, specialties, and social media links, sell pre-made fitness and nutrition programs directly, and accept bookings for private, online, or group training services. Clients browse 400K+ coaches by location or specialty and purchase programs or sign up for services directly through the platform.
Is Trainerize.Me a public or private company?
Trainerize.Me is a private company. It is classified as corporate owned and is currently operating.
When was Trainerize.Me founded?
Trainerize.Me was founded in 2012. It employs 1 to 10 people.
Where is Trainerize.Me based?
Trainerize.Me is headquartered in Frisco, United States, in the North America region.
How does Trainerize.Me make money?
Three revenue lines are on record. Trainer Subscription Plans are the primary driver. The others are program Sales Commission and service Bookings.
Who are Trainerize.Me's main competitors?
Direct peers on record are ClassPass, Future, TrueCoach, Mindbody and PT Distinction. Wellbeats is listed as an others. Emerging players are Fittr and Jefit. Broad incumbents are MyFitnessPal and Peloton.
Does Trainerize.Me have an API?
No public API is recorded for Trainerize.Me.
What industry is Trainerize.Me in?
Trainerize.Me's product category is Online Fitness Coaching Marketplace. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 61162 and its SIC code is 8200.