What Wellbeats does

Wellbeats is a B2B SaaS virtual wellness platform that delivers on-demand fitness, nutrition, and mindfulness video content to employees, members, students, and residents through enterprise contracts. The company serves HR/employers, health plans and insurers, benefits brokers and consultants, multifamily property operators, and educational institutions (K-12 and higher education), with named customers including Hewlett-Packard Enterprise, SAP, Land O'Lakes, HealthPartners, Air Force, Duke University, Greystar, MultiCare Health System, Fairway Independent Mortgage, TowneBank, and Minneapolis Public Schools. The platform offers 1,200+ classes across yoga, HIIT, strength training, running, cycling, circuits, kickboxing, dance, mindfulness/meditation, and nutrition/recipes, plus 60+ goal-based programs (1-8 weeks each) and a Custom Programs feature for corporate wellness challenges. Technology is delivered via cloud-based SaaS accessible across iOS, Android, Windows, Apple TV, web browsers, Chromecast, Airplay, and Roku, with SSO/API integration for enterprise clients and a recommendations engine for personalization.

The business model is enterprise subscription recurring revenue, primarily billed Per Eligibility Per Member (PEPM) against client-supplied eligibility files, with annual Net 30 payment terms, annual true-ups, and 36-month initial contract terms; a Threshold (fixed monthly/annual fee) option is also available with automatic conversion to PEPM if the member cap is exceeded. Go-to-market is a hybrid of direct enterprise field sales (Regional Sales Directors, a Director of Consultant Relations) and channel partners (benefits brokers, insurance carriers like Aetna, and benefits consultants), supplemented by content marketing (200+ blog articles), SEO, email, webinars, events, and a 90+ wellness-champion community model. Compliance with SOC 2 Type 2, HIPAA, GDPR, and WCAG 2.1 reduces procurement friction in regulated buyers.

As of February 14, 2022, Wellbeats Inc. is a wholly-owned subsidiary of LifeSpeak Inc. following LifeSpeak's acquisition of the company for up to US$92.5 million; Wellbeats President & CEO Jason Von Bank transitioned to Chief Operating Officer of LifeSpeak, and the Wellbeats brand and product continue to operate under LifeSpeak's total-wellbeing platform for employers, health plans, and insurance companies. Prior to the acquisition, the company had raised approximately $4.12 million across two funding rounds (August 2013 and August 2015, with LFE Capital as a named investor) and scaled to 2.5M+ members across 90+ countries.

Name

Wellbeats

Legal name

Wellbeats Inc.

Website

https://wellbeats.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Wellbeats is a B2B SaaS platform delivering on-demand virtual fitness, nutrition, and mindfulness video classes to enterprises—including employers, health plans, brokers, multifamily operators, and educational institutions—serving 2.5M+ members across 90+ countries via PEPM subscription contracts. Now a wholly-owned subsidiary of LifeSpeak Inc.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Wellness Program Design & Accountability Coaching (HSADAGAC), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Virtual fitness platform
• Corporate wellness software
• Employee wellbeing SaaS
• On-demand fitness classes
• Mindfulness and nutrition

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B SaaS Subscription (PEPM Billing): Wellbeats charges enterprise clients on a Per Eligibility Per Member (PEPM) basis — a set fee per eligible member included in the eligibility file sent to LifeSpeak. Threshold billing (fixed monthly/annual fee for a maximum member count) is also available, automatically switching to PEPM if member count exceeds the cap. Annual true-ups apply. Billing begins on the Actual Launch Date with payment terms of Net 30.
2. Threshold (Fixed Fee) Billing: Enterprise clients can opt for a fixed monthly or annual fee based on a pre-agreed maximum member threshold. If actual members exceed the cap, billing automatically converts to PEPM pricing.
3. Custom Program / Additional Content Fees: Additional fitness and video packages beyond the core library may be made available for additional fees, subject to prior written agreement. Additional content includes third-party provided classes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Wellbeats Wellness is a cloud-based SaaS platform delivering on-demand video fitness, nutrition, and mindfulness classes to enterprise clients. It serves employers, health plans, brokers, multifamily property operators, and educational institutions with 1,200+ classes, 60+ goal-based programs, customizable wellness challenges, and a recommendations engine, accessed via web, iOS, Android, Windows, Apple TV, Chromecast, Airplay, and Roku.

Product overview

Wellbeats Wellness, a product of LifeSpeak Inc., is a SaaS-based on-demand digital wellness platform offering 1,200+ pre-produced video classes across three core categories: fitness (yoga, HIIT, strength training, running, cycling, and more), nutrition (the Nourish channel with recipes and cooking education), and mindfulness (meditation, breathing, and restorative yoga through the Mind, Body, Renew category). The platform includes 60+ goal-based programs, a Custom Programs feature for corporate wellness challenges, and dedicated kids classes. Content is accessible via native apps for iOS, Android, Windows, Apple TV, and web browsers, with casting support for Chromecast and Airplay. Wellbeats serves enterprise clients including employers, health plans, brokers, multifamily properties, and educational institutions, reaching over 2.5 million members globally.

Differentiator

Problem solved

Functional benefit

Brands

• Healbright Mental Health Partnership: Partnership with Healbright Mental Health to bundle mental wellness programming into Wellbeats' library of classes.

Products and services

• Wellbeats Wellness SaaS-based on-demand digital wellness platform providing 1,200+ video classes across fitness, nutrition, and mindfulness for enterprise clients including employers, health plans, education, multifamily properties, and brokers.
• Nourish Channel Nutrition education and recipe content channel featuring classes on healthy eating, cooking demonstrations, and recipes spanning international cuisines.
• Mind, Body, Renew Meditation and restorative yoga category connecting mind and body, providing mental and physical benefits including self-awareness, gratitude, inner peace, and stress reduction.
• Kids Classes Fitness, mindfulness, and movement classes designed for children ages 3-10, including those with special needs, developed by child development and education experts.
• Healbright Mental Health Content 350+ on-demand videos on mental health topics including stress, mindfulness, parenting, anxiety, PTSD, and burnout, delivered through the Healbright Mental Health partnership.

Quantifiable outcome

• 73 Net Promoter Score
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• LifeSpeak Inc.flagshipStrategic or Co-development Partner · 14 February 2022LifeSpeak Inc., the leading mental health and total wellbeing platform for employers, health plans, and insurance companies, acquired Wellbeats for up to US$92.5 million. Upon completion, Jason Von Bank (Wellbeats CEO) became COO of LifeSpeak, and the Wellbeats team joined LifeSpeak. The acquisition combined LifeSpeak's mental health education platform with Wellbeats' on-demand physical wellbeing content, creating a comprehensive whole-person wellbeing solution.
• Healbright Mental HealthcoreStrategic or Co-development Partner · 24 August 2021Wellbeats partnered with Healbright Mental Health to bundle mental and physical wellness programs. The partnership added 350+ Healbright on-demand videos on topics including stress, mindfulness, parenting, anxiety, PTSD, burnout, and healthy relationships. Healbright content is led by mental health professionals and complements Wellbeats' existing mindfulness and meditation library, giving users a broader range of content to meet unique mental and emotional wellbeing needs.
• HopeKids MN / HopeKids NationalflagshipStrategic or Co-development Partner · 24 January 2020Wellbeats partnered with HopeKids to provide streaming fitness subscriptions to families facing children's medical challenges. The partnership began locally with HopeKids MN in 2020 and expanded nationally in 2022, benefiting 6,000 HopeKids families across 6 chapters nationwide. Wellbeats class plays during partnership months help fund HopeKids subscriptions. HopeKids provides ongoing events, activities, and a support community for families with children with cancer or life-threatening medical conditions.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Limeade: Limeade is an employee experience platform with an integrated wellbeing program sold to mid-market and enterprise HR, comparable in GTM motion (enterprise field sales to HR buyers) and category (corporate wellbeing SaaS).
• Wellable: Wellable is a corporate wellness platform offering fitness, nutrition, and mindfulness content with a similar PEPM-style B2B SaaS model, directly competing for the same HR and benefits-broker buyer.
• Virgin Pulse: Virgin Pulse (now Personify Health) is a leading B2B corporate wellbeing platform sold to employers and health plans, offering a full suite of fitness, nutrition, mental health, and incentive programs — the closest end-to-end competitor to Wellbeats in the enterprise wellness space.
• Welltok: Welltok sells a consumer health activation platform to health plans and employers, comparable to Wellbeats in distribution channels (health plans, large employers) and in delivering personalized wellness programming at population scale.

Emerging players

• Calm Business: Calm's enterprise tier packages its consumer meditation and mindfulness app for employers, directly competing for the same HR benefits budget and buyer; narrower in scope than Wellbeats (mindfulness only) but with stronger consumer brand recognition.
• Peloton for Business: Peloton for Business targets corporate wellness buyers with connected fitness content and equipment; competes with Wellbeats primarily on fitness content and brand prestige but requires hardware investment at the worksite.
• Headspace for Work: Headspace for Work sells a B2B version of its consumer mindfulness app to employers and health plans, competing head-to-head with Wellbeats' mindfulness content while bringing a globally recognized brand.

Broad incumbents

• Castlight Health: Castlight is an established enterprise health-navigation and wellbeing vendor serving large self-insured employers and health plans; overlaps with Wellbeats in B2B wellbeing content but focuses more on healthcare navigation and benefits engagement.
• Thrive Global: Thrive Global sells corporate wellness and performance content to enterprise HR, with comparable whole-person positioning (mental health + productivity) and an enterprise B2B GTM motion.

Others

• LifeSpeak Inc. LifeSpeak is the parent company that acquired Wellbeats in February 2022; it operates a complementary mental-health and total-wellbeing platform. As the corporate parent, it is the natural internal peer and cross-sell partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WELLBEATS
• YouTubevimeo.com/user96448776
• Facebookfacebook.com/wellbeatsvirtual
• LinkedInlinkedin.com/company/wellbeats
• Instagraminstagram.com/lifespeakinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeats