RMG Communications

What RMG Communications does

RMG Communications is a privately held, founder-owned boutique public relations and communications firm headquartered in Fallbrook, California, founded in 2018 by Rachel McGuire. The firm provides strategic communications planning, branding and visual identity, video and digital content production, community relations, social media marketing, reputation management, podcast production, and FAA-certified drone-powered content services to public-sector clients — primarily cities, counties, water agencies, and state-level entities across Southern California and Arizona. RMG's underlying technology footprint is limited to standard creative-services tooling (Squarespace-hosted web properties, drone hardware, podcast production equipment) with no proprietary platforms, AI systems, or software products; revenue is generated through project-based consulting engagements and retainers billed under a quote-based professional services model. The firm markets primarily through industry associations (CAPIO, PRSA, 3CMA), conference speaking, an award-winning co-produced podcast, a published book, and content marketing, leveraging the founder's 15+ years of in-house government communications experience and APR certification as its primary differentiator against larger generalist agencies.

The customer base is exclusively public-sector, with a heavy concentration in California water utilities (Las Virgenes Municipal Water District, SCV Water, Eastern Municipal Water District, Glendale Water & Power, and others) and municipal governments (City of Newport Beach, City of Pasadena, City of Folsom, National City, Moreno Valley). Notable client outcomes include a 12.7% annual water savings delivered through the City of Newport Beach Ride the Wave campaign, a brand refresh for SCV Water serving nearly 300,000 residents, and 15 earned media placements for The Good Life Agoura Hills podcast. RMG's go-to-market is relationship-led, supported by leadership roles in CAPIO and PRSA chapters, deep visibility at industry conferences, and referral networks within the California public information community. The firm also holds DBE, SBE, and WBE certifications, expanding access to set-aside government procurement.

Name

RMG Communications

Legal name

RMG Communications

Website

https://rmgcomm.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

RMG Communications is a privately held, founder-owned boutique PR and communications firm founded in 2018 in Fallbrook, California, providing strategic communications, branding, video, podcast, and drone content services to public-sector clients — primarily cities, counties, and water agencies — across Southern California and Arizona.

Ownership category

akta.pro rank

Headquarters

HQ city

Fallbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Public Relations and Communications Services: Full-service communications agency providing strategic communications planning, branding, community relations, marketing, podcast production, and media relations to government agencies and public sector clients. Revenue is generated through project-based consulting engagements and retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

RMG Communications is a boutique public relations and communications firm that provides strategic communications, branding, community relations, social media marketing, and digital content production services—including video production, podcast production, and drone-powered PR—to public agencies and mission-driven organizations across Southern California and Arizona.

Product overview

RMG Communications is a boutique, full-service public relations and communications firm serving public-sector clients across Southern California and Arizona. The firm offers a unified portfolio of strategic communications services, combining branding and visual identity development, video and digital content production, podcasting, community relations, social media marketing, reputation management, and drone-powered storytelling. Its core offering centers on strategic communications planning grounded in research, tailored to each client. The suite includes specialized services such as FAA-certified drone operations for cinematic aerial content, and end-to-end podcast production for government agencies. The firm co-produces the award-winning PRessing On in Public Relations podcast and publishes a practical guide to starting a PR firm. Notable campaign case studies — the Ride The Wave water conservation campaign, SCV Water Brand Refresh, and The Good Life Agoura Hills Podcast — illustrate the firm's work across water, branding, and podcasting disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• A Practical Guide to Starting Your Own PR Firm: A book authored by Rachel McGuire and Liselle DeGrave offering practical guidance for starting a public relations firm. Published in 2024 and won 2024 PRSA Phoenix Copper Anvil and PRSA-IE Polaris Award.

Products and services

• Strategic Communications Comprehensive strategic communications planning and execution for public agencies and mission-driven organizations to effectively convey key messages to target audiences and stakeholders.
• Branding and Identity Brand development and identity services for public agencies and mission-driven organizations to establish and strengthen their public-facing image.
• Community Relations Community engagement and relationship-building services designed to help public agencies and mission-driven organizations connect with the communities they serve.
• Social Media Marketing Social media strategy and management services for public agencies to engage audiences across digital platforms and strengthen online presence.
• Video and Digital Content Production Professional video and digital content creation services for public agencies and mission-driven organizations to support campaigns, announcements, and storytelling initiatives.
• Podcast Production End-to-end podcast production services enabling public agencies and organizations to develop and distribute audio content for stakeholder engagement.
• Drone-Powered Public Relations Aerial drone photography and videography services used to support PR campaigns, infrastructure storytelling, and visual content for public agencies.

Quantifiable outcome

• 12.7% annual water savings achieved for City of Newport Beach conservation campaign
• +4 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DeGrave CommunicationscoreStrategic or Co-development PartnerOngoing strategic partnership with DeGrave Communications, led by Liselle DeGrave, APR. The two firms co-host the award-winning PRessing On in Public Relations podcast and co-authored 'A Practical Guide to Starting Your Own PR Firm.' They frequently collaborate on client work, conference presentations, and industry education initiatives. The relationship combines complementary expertise in public sector communications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tripepi Smith: Boutique California-based public relations and marketing firm focused on local government, water agencies, and special districts — directly comparable to RMG's municipal and water-utility client base and service offering.
• Pinkston: Public affairs and communications agency serving government, association, and corporate clients with crisis, media relations, and content capabilities overlapping RMG's core services.
• Curtis Hubbell & Associates: California-based firm specializing in communications for local government, public agencies, and nonprofits, with overlapping municipal RFP exposure.
• KP Public Affairs: Public affairs and communications firm serving local government and association clients, comparable in service scope and target buyer profile.
• Idea Hall: Southern California public affairs and PR firm serving public agencies, infrastructure, and mission-driven organizations, with a directly comparable client mix.
• McDougall Strategies: Political and public-sector communications firm serving government and ballot-measure clients, comparable in mission-driven communications but focused more on political campaigns.
• Hall Strategies: Tennessee-based public affairs and PR firm serving state and local government clients, comparable in niche specialization but operating regionally outside RMG's territory.
• DeGrave Communications: Public-sector-focused PR firm led by Liselle DeGrave, APR; RMG's strategic podcast and book co-partner with a directly overlapping municipal client profile in California.

Broad incumbents

• The Hoyt Organization: Long-established, larger California PR firm with a public-sector practice; broader portfolio but overlapping municipal communications work.

Emerging players

• 10 to 1 Public Relations: Boutique Arizona-based PR firm serving tech, public sector, and B2B clients; comparable in boutique scale and partial public-sector overlap, with emerging regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rmg-communications
• Instagraminstagram.com/rmg.communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMG Communications