10 to 1 Public Relations

What 10 to 1 Public Relations does

10 to 1 Public Relations is a Scottsdale, Arizona-based public relations firm founded in 2012 that provides earned media, thought leadership, awards and recognition, and crisis communications services to enterprise and mid-market clients across nine verticals: Construction, Healthcare, Technology, Real Estate, Transportation, Home Services, Finance, Manufacturing, and Professional Services. The firm operates on a custom consulting engagement model with multi-year retainer and project-based contracts, and reports 200+ organizations supported and 30,000+ earned media placements over its 14-year history.

The company's most notable technical asset is IVY, a proprietary internal AI system that combines multiple large language models within a secure, client-isolated environment to cross-check and refine PR messaging for narrative strength and consistency. In December 2025, the firm launched IVY Press Room, a productized platform that structures client news, press releases, and FAQs into Q&A formats optimized for discovery and citation by AI search engines and large language models, applying Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) techniques.

The go-to-market motion is enterprise field sales — direct consulting engagements targeting organizations seeking earned media positioning rather than self-serve product purchase. Distribution is US-focused (headquartered at 7975 N Hayden Rd, Scottsdale), with marketing conducted through content marketing (case studies, blog), organic LinkedIn presence, and a dedicated IVY brand social media presence on X, YouTube, and Facebook. The firm is privately held, self-funded (no disclosed funding rounds), and operates with a headcount in the 11-50 range.

Name

10 to 1 Public Relations

Legal name

10 to 1 Public Relations

Website

https://10to1pr.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

10 to 1 Public Relations is a Scottsdale-based PR firm founded in 2012 that delivers earned media, thought leadership, awards, and crisis communications to 200+ organizations across nine verticals, augmented by its proprietary IVY AI system and IVY Press Room platform.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Thought Leadership & Executive Visibility (BPAFADAG), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Public relations services
• Earned media strategy
• Crisis communications
• Thought leadership positioning
• Media relations consulting

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. PR Consulting and Strategy Services: Professional services revenue generated through retainer-based and project-based consulting engagements for earned media, thought leadership, awards strategy, and crisis communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

10 to 1 Public Relations is a strategic communications firm that secures earned media coverage, builds executive thought leadership, manages awards and recognition campaigns, and provides crisis communication services for enterprise and mid-market organizations. The firm's work is augmented by two proprietary AI products: IVY, an internal multi-LLM system for messaging refinement, and IVY Press Room, a platform that converts client news into AI-optimized Q&A content for discovery by generative search engines.

Product overview

10 to 1 Public Relations is a PR firm offering earned media, positioning, and recognition services, built around two proprietary AI-powered products: IVY (an internal AI system using multiple LLMs for messaging refinement) and IVY Press Room (a platform that structures content for AI search optimization via GEO/AEO). Core services include Media Relations, Thought Leadership, Awards & Recognition, and Crisis Communication. The company serves industries including Construction, Finance, Healthcare, Real Estate, Technology, Transportation, Home Services, Manufacturing, and Professional Services.

Differentiator

Problem solved

Functional benefit

Brands

• IVY: Proprietary AI system developed by 10 to 1 Public Relations to deliver stronger PR results through advanced tools combined with disciplined strategy.
• IVY Press Room

Products and services

• Media Relations PR service focused on securing earned media coverage across local, regional, and national outlets including television, radio, print, and digital publications. Designed for organizations seeking third-party credibility and visibility.
• Thought Leadership PR service that builds authority and industry recognition through strategic positioning of executives, spokespersons, and brand voices in earned media and speaking opportunities.
• Awards and Recognition PR service that identifies and secures industry awards, rankings, and recognition opportunities to establish market validation and third-party credibility for clients.
• Crisis Communication PR service protecting organizational reputation before, during, and after crises through customized Crisis Communication Playbooks, spokesperson preparation, messaging strategy, and recovery strategies.
• IVY (AI System) Proprietary AI system that combines multiple LLMs to strengthen PR strategy, positioning, execution, and long-term visibility, operating within a secure, protected environment where client information is never shared or mixed across accounts.
• IVY Press Room AI-powered press room platform that structures client news, press releases, FAQs, and thought leadership into Q&A formats optimized for discovery and citation by AI search engines and large language models, using GEO and AEO methodologies.

Named customers5 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walker Sands: Mid-size B2B-focused PR and integrated marketing agency serving technology and adjacent verticals, comparable in scale (~150-200 employees) and service mix (media relations, thought leadership, awards). Operates as a direct competitor for mid-market tech and B2B PR engagements.
• PAN Communications: Mid-size B2B tech PR agency with multi-vertical exposure (tech, healthcare, fintech). Comparable to 10 to 1 in services offered (media relations, thought leadership, crisis) and customer size mix (mid-market to enterprise).
• 5W Public Relations: Mid-size full-service PR agency providing media relations, crisis communications, and digital PR across consumer and B2B verticals. Comparable in service breadth and mid-market client orientation to 10 to 1.
• Matter Communications: Mid-size PR and integrated marketing firm with strong tech and B2B focus, offering media relations, thought leadership, and content services. Comparable in positioning to 10 to 1's tech and professional services verticals.
• Hotwire PR: Global tech-sector PR and communications agency with strong technology and B2B focus. Comparable in tech vertical expertise and earned media-led offering, though larger with international footprint.
• Finn Partners: Mid-to-large integrated PR and marketing agency with deep multi-vertical practice areas including technology, health, and education. Comparable in service mix (media relations, thought leadership, crisis) and vertical diversification.
• RH Strategic: Mid-size PR firm focused on public affairs, technology, and healthcare — directly overlapping with 10 to 1's healthcare and technology verticals and its policy shaping use case.
• Affect: Mid-size PR agency specializing in technology and B2B communications with media relations and thought leadership offerings, closely comparable in target customer profile and service mix.

Broad incumbents

• Edelman: Largest global PR firm with full-service capabilities across virtually all verticals 10 to 1 serves (healthcare, technology, finance, real estate). Represents the broad incumbent against which mid-size firms compete for enterprise mandates.
• Weber Shandwick: Top-tier global PR and communications agency offering earned media, crisis communications, and thought leadership. Sets the pricing and capability benchmark that 10 to 1 competes against for large enterprise accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/10to1pr
• YouTubeyoutube.com/@IVYPressRoom
• Facebookfacebook.com/10to1pr
• LinkedInlinkedin.com/company/10to1pr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 to 1 Public Relations