Kubb

What Kubb does

Kubb is a French mini PC manufacturer (operated by UK-incorporated Habilis Numericus LTD under license from Bleu Jour, which owns the Kubb trademark) that designs and sells premium compact desktop computers combining artisanal craftsmanship with modern computing hardware. Its product portfolio spans ultra-compact fanless machines (Kubb Mini at 8x8cm, Kubb Fanless, Kubb Essentiel), premium-material variants (Kubb Leather with hand-finished hides, Wood Kubb handcrafted by master cabinetmaker Nicolas Teisseyre), and higher-performance workstations including the liquid-cooled Kubb Spectre (18cm cube with NVIDIA RTX 5060) and the OCTO AI workstation built on AMD Ryzen AI Max+ PRO 395 with 128GB unified memory and 50 TOPS NPU performance. Core technology centers on passive fanless cooling via machined aluminium finned chassis, integrated NPUs for local AI inference, and bespoke enclosure fabrication, with a milestone first European-manufactured motherboard developed with Intel in 2022.

The company sells primarily direct-to-consumer through its own e-commerce storefront kubb.eu, with global shipping and regulatory compliance across the EU, UK, US, Brazil, Canada, Australia, Japan, and China. B2B customers can order off-site via sales channels with custom quotations. Revenue is generated entirely through one-time hardware sales at price points ranging from approximately €490 (Kubb Mini) to €3,990 (OCTO AI), with no disclosed subscription or recurring component. Target segments include office workers, families seeking silent home PCs, creative professionals, AI/research users, healthcare providers (via the Kubb Santé vertical), and businesses seeking thin-client replacements. The company has accumulated five major design awards since 2016 (Janus de l'Industrie, iF Design Award, Reddot, Billboard/IFA Berlin, CES/TechRadar Pro) and maintains trade-show presence at Computex, IFA Berlin, and CES.

The business operates with 11-50 employees, dual legal presence in Cardiff (UK registered office) and Toulouse (physical operations and returns), and shows no external venture or private equity funding in disclosed records. CEO Jean-Christophe Agobert leads the company, which has pursued steady product expansion through both internal R&D (new silicon generations, miniaturization) and strategic partnerships (Intel for motherboard manufacturing, Nicolas Teisseyre for wood enclosures).

Name

Kubb

Legal name

Habilis Numericus LTD

Website

https://kubb.eu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Kubb is a French mini PC manufacturer that designs and sells premium compact desktop computers combining artisanal craftsmanship (wood, leather, machined aluminium) with modern silicon, ranging from fanless 8cm cubes to AI workstations, sold globally direct-to-consumer and to B2B clients via kubb.eu.

Ownership category

akta.pro rank

Product category

Compact desktop computers

NAICS

Electronic Computer Manufacturing (334111)

SIC

Electronic Computers (3571)

akta.pro primary industry

Mini PCs & Small Form Factor Desktops (HDACAAAI)

akta.pro secondary industries

Desktop Workstations (HDACAAAE), Rugged Mini PCs & Fanless Edge Computers (HDACALAG)

Keywords

• Compact desktop computers
• Fanless mini PCs
• Compact workstations
• Handcrafted wood PCs
• AI workstations

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Kubb generates revenue primarily through one-time hardware sales of its mini PCs and workstations. Products are sold at fixed price points ranging from €490 to €3,990 depending on model and configuration. No subscription or recurring revenue model is indicated. Delivery charges are added separately at checkout based on destination.
2. Professional Services / Custom Configuration: B2B customers can order off-site through the sales department with custom configuration and quotes. Professional customers may have bespoke pricing negotiated, indicating professional services or custom build revenue alongside standard product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kubb designs, manufactures, and sells premium compact desktop computers and workstations (mini PCs) under the Kubb brand. Its lineup includes ultra-compact fanless mini PCs, silent aluminium workstations, handcrafted wood and leather-enclosed designs, and high-performance AI workstations with integrated NPUs. Products are manufactured in France and sold globally via direct e-commerce and B2B channels.

Product overview

Kubb is a French mini PC manufacturer offering a portfolio of compact computing devices with distinctive designs. The product lineup includes: Kubb Mini (ultra-compact 8cm fanless PC), Kubb Fanless (silent aluminum design), Kubb Essentiel (timeless design), Kubb Leather (leather-wrapped premium), Wood Kubb (handcrafted solid wood by master cabinetmaker), OCTO AI (compact AI workstation with AMD Ryzen AI Max+ PRO), and Kubb Spectre (high-performance workstation in 18cm format). The company also serves healthcare professionals with Kubb Santé. Products combine cutting-edge processors (Intel and AMD), passive/noise-free cooling, and artisanal craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Kubb Mini: Ultra-compact fanless mini PC measuring 8x8cm with silent aluminium design, targeted at office workers, families, and businesses.
• Kubb Fanless
• Kubb Cuir (Leather)
• Kubb Essentiel
• Wood Kubb
• OCTO AI
• Kubb Spectre
• Kubb Santé

Products and services

• Kubb Mini Ultra-compact fanless mini PC measuring 8x8cm, launched in 2022 for the company's 20th anniversary. Features bold and timeless design with colorful options including Source, Graphite, Orange, Fuchsia, and Green finishes. Targets office workers, families, and businesses.
• Kubb Fanless Silent mini PC with machined aluminium chassis featuring vertical fins for passive thermal dissipation. Operates completely without fans, combining performance and refined design in a 12x12cm form factor. Available with Intel Core Ultra 5 225H or Intel Core Ultra X7 358H processors.
• Kubb Essentiel Mini PC featuring an exclusive and timeless design. Targets professionals seeking elegance without compromising on computing performance. Available in Graphite, Source, Fuchsia, and Passion Red finishes at €910.00.
• Kubb Leather (Kubb Cuir) Premium mini PC adorned with fine leather covers in Chocolate, Chocolate Stitched, Wine Red, Wine Red Stitched, Orange, and Orange Stitched leather finishes at €1,690.00. Combines sensory elegance with modern technology.
• Wood Kubb Handcrafted solid wood mini PC created by master cabinetmaker Nicolas Teisseyre. Features unique wood grains in Noyer, Frêne Brun, Frêne Blanc, Acajou, and Surréaliste finishes. Combines cabinetmaking artistry with Intel Core Ultra processors and local AI capabilities.
• OCTO AI Compact AI workstation concentrating AMD Ryzen AI Max+ PRO 395 power with 128GB LPDDR5X unified memory and Radeon 8060S graphics. Features up to 50 TOPS AI acceleration, USB4, Wi-Fi 7, and VESA compatibility for discrete deployment. Priced at €3,990.00.
• Kubb Spectre High-performance workstation in 18cm cube format combining Intel Core 14th gen or AMD Ryzen X3D processors with NVIDIA RTX 5060 graphics and liquid cooling. Available in Graphite, Source, Bronze, and Klein Blue finishes for demanding professional environments.

Quantifiable outcome

• Kubb Spectre delivers exceptional computing power in an 18 cm format for demanding professional environments
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IntelcoreTechnology or Integration · 1 January 2022In 2022, Kubb and Intel collaborated to create the first European-manufactured motherboard, which equipped the Kubb. This strategic partnership enabled localization of core component manufacturing and was highlighted as a major milestone in Kubb's history.
• Nicolas Teisseyre (Master Cabinetmaker)coreStrategic or Co-development Partner · 1 January 2015Nicolas Teisseyre, a master cabinetmaker, handcrafts the solid wood enclosures for the Wood Kubb line. Each enclosure is unique, handcrafted, and assembled individually, bringing artisanal craftsmanship to the technology product. This partnership embodies Kubb's philosophy of combining technology with ancestral arts and crafts.
• Bleu JourcoreOEM/ Whitelabel/ Licensing PartnerThe Kubb brand and trademark is owned by Bleu Jour (France), registered in France. Habilis Numericus LTD operates kubb.eu under a license to exploit the Kubb mark. Bleu Jour, founded in 2002, is the original company behind the Kubb product line, having celebrated its 20th anniversary in 2022.
• NewBlueminorStrategic or Co-development PartnerNewBlue, a company in video production and broadcasting, deploys Kubb Mini PCs at the heart of its broadcast environments. Featured in Kubb's journal as a case study demonstrating Kubb's suitability for demanding broadcast production environments.
• ETHERSYSminorOthersETHERSYS provides web hosting services for kubb.eu. Located at 2 rue Roland Garros, 31200 Toulouse, France. Website infrastructure partner enabling global e-commerce operations.
• Stripe and PayPalcoreTechnology or IntegrationStripe and PayPal are the certified PCI-DSS payment processing partners used for all transactions on kubb.eu. Payment is processed directly between the customer and these platforms via redirect. Habilis Numericus LTD never stores banking details. These partners also facilitate 3D Secure fraud protection.
• Google Search and ShoppingminorGTM or Marketing PartnerKubb uses Google Search and Shopping as paid marketing channels for product promotion and advertising. Cookies enable conversion tracking and targeted advertising with explicit user consent.

Scale indicators3 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Lenovo (ThinkCentre Tiny / IdeaCentre Mini): Lenovo's ThinkCentre Tiny and IdeaCentre Mini lines compete with Kubb's business thin-client and home user segments. Broad incumbent with extensive B2B channel relationships and competitive pricing.
• Apple: Apple Mac Mini is the most iconic compact desktop computer and a broad incumbent in the same mini PC / small form factor desktop category as Kubb. Competes on premium design and silence but targets a much larger mainstream consumer audience at lower entry price points.
• HP (ProDesk / EliteDesk Mini): HP's ProDesk and EliteDesk Mini desktops are enterprise thin-client and business desktop offerings. Broad incumbent competing with Kubb's B2B segment on reliability, manageability, and channel reach rather than artisanal design.
• ASUS (NUC line): ASUS acquired Intel's NUC business and now produces the NUC line of compact desktops that overlap directly with Kubb's fanless and Mini product lines. A broad incumbent with much greater scale and channel reach.

Direct peers

• Minisforum: Minisforum is a direct peer offering compact mini PCs and AI-focused mini workstations using AMD and Intel platforms with integrated NPUs. Recent product launches (e.g., AI X1) overlap directly with Kubb's OCTO AI value proposition.
• Beelink: Beelink is a direct competitor to Kubb in the mini PC space, offering compact Intel/AMD-based desktops with similar form factors. Targets value-conscious consumers and home office users; competes on price rather than premium artisanal design.
• Zotac (ZBOX): Zotac's ZBOX line of mini PCs is a direct competitor, particularly in compact and silent designs. Targets enthusiasts and creative professionals with small form factor systems — overlapping with Kubb Fanless and Spectre use cases.
• NiPoGi: NiPoGi is a direct competitor in the mini PC space, offering Intel-based compact desktops at aggressive price points. Targets similar home office and entertainment use cases as Kubb Mini but competes primarily on price rather than design.

Emerging players

• System76: System76 offers Linux-focused desktops and laptops with an emphasis on open-source values and custom hardware. An emerging player with a niche but design-conscious community that overlaps with Kubb's premium positioning.
• Puget Systems: Puget Systems builds high-performance custom workstations for creative, AI, and research professionals. Compares to Kubb Spectre and OCTO AI on target customer (creative/AI pros) but serves a higher-end, more bespoke configuration market in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kubb
• Instagraminstagram.com/kubb_pc?igsh=bnYyMDl0b2NnZGo1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubb