United Way Kingston, Frontenac, Lennox and Addington

What United Way Kingston, Frontenac, Lennox and Addington does

United Way Kingston, Frontenac, Lennox and Addington (operating as United Way KFL&A) is a registered Canadian charitable nonprofit founded around 1940 and headquartered at 417 Bagot Street, Kingston, Ontario. It is an autonomous organization, legally separate from United Way of Canada and other United Ways, governed by a volunteer Board of Directors and supported by a small professional staff of 11-50. The organization runs an annual community fundraising campaign and distributes funds to a network of more than 50 partner agencies that deliver social programs across the KFL&A region, addressing youth homelessness, general homelessness, food insecurity, mental health and addictions, and poverty reduction. Core offerings include the Annual Fundraising Campaign, multi-year and annual Partner Agency Funding (with Anchor and Program funds), the Community Investment Fund (joint with the City of Kingston, providing grants up to $25,000), and administration of federal Reaching Home homelessness funding as the designated Community Entity.

The business model is community-led philanthropy rather than commercial revenue. Funds are raised through workplace giving campaigns (which made up 57% of 2025 campaign dollars), individual donations (one-time and monthly recurring), a Leadership Giving program ($1,200+ tier; 472 women Leaders of the Way contributed over $1.9M in 2025), planned and legacy gifts through the Eternity Fund, gifts of securities, and event fundraising such as MEGABike, Wheels on the Runway, and Day of Caring. Donor economics are subscription-recurring (payroll deductions, monthly giving) plus one-time contributions. The organization does not sell products or services to customers; rather, it serves as a trusted fiduciary intermediary between donors and a vetted agency network, complemented by community initiatives (Period Promise, Coats for Community, Backpack Program, Gift of Hope, Community Food Redistribution Warehouse) and capacity-building services such as Leadership Development workshops and the co-branded Volunteer Centre portal.

The operating footprint is the KFL&A region of southeastern Ontario, with no plans for geographic expansion. Strategic priorities signaled in the input data center on deepening the federal Reaching Home role (Coordinated Access met ahead of March 31, 2026; Quality By-Name data 4.0 confirmed), sustaining annual campaign growth, and broadening corporate and volunteer engagement. The organization ranks third to fourth among Canadian United Ways in dollars raised relative to market size, an indicator of strong fundraising efficiency within a mid-sized regional market.

Name

United Way Kingston, Frontenac, Lennox and Addington

Legal name

United Way of Kingston, Frontenac, Lennox and Addington

Website

https://unitedwaykfla.ca

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way KFL&A is a Kingston, Ontario charitable nonprofit that raises funds through workplace campaigns, individual giving, and leadership donations to support a network of 50+ partner agencies addressing homelessness, food insecurity, mental health, and youth needs across the KFL&A region.

Ownership category

akta.pro rank

Product category

Nonprofit community fundraising and social services grantmaking

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (813410), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Federal & Federally-Sponsored Credit Agencies (6111)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Public Charities & Grantmaking Intermediaries (BPAGAKAE), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Community fundraising campaigns
• Workplace giving programs
• Nonprofit grant administration
• Donor stewardship services
• Community social services

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals through online portals, monthly giving programs, and one-time contributions. Monthly donors are encouraged to give automatically to maximize impact.
2. Workplace Giving Campaigns: Corporate workplace campaigns where employees donate through payroll deductions. In 2025, workplace campaigns made up 57% of campaign dollars. This is the primary revenue driver.
3. Leadership Giving: Major donor program targeting high-net-worth individuals. In 2025, 472 women Leaders of the Way (donors who give $1,200 or more) contributed over $1.9 million to the annual campaign.
4. Planned Giving / Legacy Gifts: Bequests and legacy gifts through the Eternity Fund, allowing donors to include United Way in their wills.
5. Securities Donations: Gifts of securities are promoted as the most tax-effective way to donate, providing tax benefits while supporting community programs.
6. Event Fundraising: Community events such as MEGABike Community Ride, Wheels on the Runway, and other fundraising events that generate donations and sponsorships.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

United Way KFL&A is a charitable nonprofit organization that raises funds through annual community campaigns, workplace giving programs, leadership giving, planned giving, securities donations, and community events. Funds are distributed as grants to a network of 50+ partner agencies delivering programs in three focus areas: Helping Kids Be All They Can Be, Building Strong and Healthy Communities, and Moving People from Poverty to Possibility. The organization also administers federal Reaching Home homelessness funding and operates community initiatives including Day of Caring, Period Promise, and Coats for Community.

Product overview

United Way Kingston, Frontenac, Lennox & Addington is a charitable organization that operates as a unified platform for community impact rather than a traditional product-based company. The core offering is the Annual Fundraising Campaign, which channels donations to a network of partner agencies delivering social programs. The organization administers multiple funding streams including Partner Agency Funding (with Anchor Funds and Program Funds), the Community Investment Fund (CIF) providing grants up to $25,000, and Reaching Home homelessness funding. Community engagement is facilitated through programs like Day of Caring volunteer events, Period Promise donation drives, Women United and Youth United affinity groups, a Volunteer Centre Portal, and Leadership Development Services workshops. The 211 service provides a 24/7 information hotline, while the Impact Calculator helps donors understand contribution outcomes. These offerings work together to address three focus areas: Helping Kids Be All They Can Be, Building Strong and Healthy Communities, and Moving People from Poverty to Possibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Fundraising Campaign United Way KFL&A's primary annual fundraising campaign that raises funds to support local programs addressing homelessness, food insecurity, mental health, and poverty in the KFL&A region.
• Workplace Giving Campaigns Corporate workplace campaigns where employees donate through payroll deductions; made up 57% of campaign dollars in 2025 and is the primary revenue driver.
• Leadership Giving Program Major donor program targeting donors giving $1,200 or more annually, with dedicated stewardship and recognition.
• Planned Giving / Eternity Fund Planned giving program (Eternity Fund) for legacy donations and bequests through wills.
• Securities Donations Program Gifts of publicly traded securities, promoted as the most tax-effective way to donate.
• Community Investment Fund (CIF) One-time grants of up to $25,000 provided through a joint City of Kingston and United Way KFLA fund encouraging innovative and collaborative responses to social needs.
• Reaching Home Program Federal homelessness funding program administered by United Way KFL&A as the community entity, supporting coordinated access, housing initiatives, and disbursing over $1.9M annually through the homelessness system.
• Partner Agency Funding Strategic multi-year and annual funding to local agencies providing programs across three focus areas: Helping Kids Be All They Can Be, Building Strong and Healthy Communities, and Moving People from Poverty to Possibility.
• Day of Caring Annual community volunteer event where workplace teams provide assistance to local agencies through repair work, gardening, painting, and cleaning projects.
• Period Promise Donation Drive Annual donation drive collecting menstrual hygiene products for individuals experiencing period poverty in the KFL&A community; 2025 drive collected over 131,000 products.
• Backpack Program Program providing backpacks and supplies to children and youth in need in the KFL&A community.
• Coats for Community Program collecting and distributing winter coats to community members in need.
• Gift of Hope Holiday-themed giving initiative supporting families in need during the festive season.
• Community Food Redistribution Warehouse (CFRW) Program maximizing collection, storage, and distribution of food to increase access for residents in need while reducing food waste.
• 211 Eastern Region Three-digit non-emergency telephone service connecting callers to community, social, government, and health information 24/7, 365 days a year.
• Women United Affinity group of women Leaders of the Way (donors giving $1,200+) who contribute skills, talents, and resources to support the community.
• Youth United Youth engagement initiative connecting young people to United Way volunteer and giving opportunities.
• Leadership Development Services Workshops providing professional development, leadership development, and board governance training for agency staff and volunteers.
• Volunteer Centre Portal Online portal connecting community members with volunteer opportunities across the KFL&A region.

Quantifiable outcome

• 54,000+ people served annually through funded programs
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• City of KingstoncoreStrategic or Co-development PartnerJoint granting process through the Community Investment Fund (CIF), providing one-time grants up to $25,000 to non-profit organizations. The City and United Way collaborate on social service funding decisions and community investment strategy.
• 211 OntariocoreStrategic or Co-development Partner211 is a three-digit non-emergency telephone number connecting callers to community, social, government and health services 24/7, 365 days a year. United Way supports and partners with 211 Eastern Region for community navigation services.
• Reaching Home (Federal Homelessness Strategy)coreStrategic or Co-development PartnerUnited Way KFL&A serves as the Community Entity responsible for distributing federal Reaching Home funding for homelessness prevention across the KFL&A region, disbursing over $1.9M annually through the homelessness system.
• Hartington EquipmentminorGTM or Marketing PartnerPresenting sponsor for Wheels on the Runway event, a 5th annual family-friendly community event at YGK Airport.
• NAV CANADAminorGTM or Marketing PartnerEvent sponsor for Wheels on the Runway community event.
• TD Bank GroupminorGTM or Marketing PartnerPlatinum sponsor for Day of Caring 2026, supporting over 520 volunteers from 38 workplaces tackling projects at 50 local agencies.
• CIBC Wood GundyminorGTM or Marketing PartnerPlatinum sponsor for Workplace Awards Luncheon recognizing local workplace volunteers.
• Doane Grant ThorntonminorGTM or Marketing PartnerSilver sponsor for Workplace Awards Luncheon.
• Volunteer Centre KFL&AcoreStrategic or Co-development PartnerCo-branded Volunteer Centre portal hosted at volunteerkfla.ca, connecting community members with volunteer opportunities across the region.
• Organized Labour PartnerscoreStrategic or Co-development PartnerPartnership with organized Labour for initiatives including Period Promise donation drive and workplace campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Community Foundations of Canada: National network of community foundations that pool and grant philanthropic capital locally — closely adjacent to UW KFL&A's grantmaking function and competes for the same donor and advisor relationships in the Canadian charitable sector.
• United Way Canada: The national umbrella body of the United Way movement in Canada; sets standards and provides shared infrastructure that UW KFL&A operates within, while UW KFL&A remains legally autonomous.

Direct peers

• United Way Ottawa: Regional United Way serving Eastern Ontario with workplace giving, leadership giving, and grant programs; directly comparable operating model, funder mix, and program focus areas to UW KFL&A, with similar government/healthcare employer base.
• United Way Toronto & York Region: Another large Canadian United Way affiliate running workplace giving campaigns, leadership giving, and community investment funds across an Ontario region — operates the same federated model and program portfolio (homelessness, food, youth) as UW KFL&A, just at a much larger scale.
• United Way Halton & Hamilton: Ontario-based United Way affiliate with the same operating model — workplace giving, leadership giving, community investment — serving mid-sized Ontario cities, structurally and operationally similar to UW KFL&A.
• United Way British Columbia: The originating United Way behind the Period Promise initiative that UW KFL&A adopted; operates the same federated giving model with workplace campaigns, leadership giving, and community investment across BC, providing a directly comparable peer.

Regional players

• United Way Greater Moncton & Southeastern NB: A smaller Canadian United Way affiliate operating outside Ontario; useful as a structural peer for evaluating scale and operating model for similarly-sized regional United Way organizations.
• Centraide (United Way Centraide) — Greater Montreal: French-language United Way affiliate for the Greater Montreal area; runs an analogous workplace giving and community investment model and is the largest United Way in Canada, providing a comparable scaling benchmark.

Emerging players

• 211 Ontario: A 24/7 non-emergency helpline that UW KFL&A explicitly partners with for community navigation; operates an adjacent service (information and referral) that overlaps with UW KFL&A's client-facing social service work.

Others

• Kingston Community Health Centres: A funded partner agency of UW KFL&A delivering food security, child development, and homelessness programs in the KFL&A region — directly dependent on UW KFL&A's community investment funding and therefore a tightly coupled ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unitedwaykfla
• YouTubeyoutube.com/channel/UCNtu8abklQJBdRZ5NxJCJHA/featured
• Facebookfacebook.com/unitedwaykfla
• LinkedInlinkedin.com/company/united-way-kfla
• Instagraminstagram.com/unitedwaykfla

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Kingston, Frontenac, Lennox and Addington