Hartington Equipment

What Hartington Equipment does

Hartington Equipment is a privately-held farm and construction equipment dealership headquartered in Hartington, Ontario, with a second location in Napanee. The company is an authorized dealer for Kubota Canada, its primary brand anchor, and has expanded its lineup to include Toro, Echo Power Equipment, N&N Trailers, and Weberlane trailers. It serves four primary customer segments: small to medium-sized farming operations, construction contractors, rural property owners, and professional landscapers, with farmers and contractors designated as the primary segments.

The business operates a multi-revenue model anchored by new and pre-owned equipment sales, supported by an OEM parts department, a factory-certified service and repair operation, a 55-unit equipment rental fleet with daily/weekly/monthly pricing, and financing facilitation through a partnership with Flexiti that includes 0% interest promotions. Inventory totals 201 units across both locations (152 new and 49 pre-owned), with new equipment pricing ranging from approximately $3,849 to $259,900.

Distribution is conducted through physical showrooms with service bays and parts counters, complemented by an online inventory browsing experience, an e-commerce parts storefront, and digital marketing across Facebook, Instagram, YouTube, and email channels. The company carries no proprietary technology platform, no AI or ML capabilities, and operates on a traditional sales-led go-to-market motion. No institutional investors, parent company, or equity backing have been disclosed, and no founding date or ownership structure is publicly available.

Name

Hartington Equipment

Legal name

Hartington Equipment

Website

https://hartingtonequipment.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Hartington Equipment is a privately-held farm and construction equipment dealership in Ontario, Canada, operating two locations as an authorized Kubota dealer alongside Toro, Echo, and trailer brands, serving farmers, contractors, property owners, and landscapers with equipment sales, parts, service, rentals, and financing.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Agricultural equipment dealer
• Construction equipment sales
• Kubota authorized dealer
• Equipment rental services
• Farm machinery parts

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and pre-owned farm and construction equipment including tractors, excavators, skid steers, trailers, mowers, and utility vehicles. Primary revenue stream from authorized dealer relationships with Kubota and other manufacturers.
2. Parts Sales: Sale of genuine OEM parts, filters, belts, blades, oils, and maintenance supplies for Kubota and other equipment brands.
3. Service and Repairs: Professional maintenance and repair services including routine maintenance, seasonal prep, engine repairs, electrical work, and tire repairs. Factory-certified technicians for Kubota equipment.
4. Equipment Rentals: Short-term rental of farm and construction equipment with daily, weekly, and monthly pricing. Rental fleet includes excavators, skid steers, generators, and attachments.
5. Financing Services: Financing facilitation through Flexiti partnership, offering 0% interest promotions and instant approval for equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hartington Equipment is an authorized Kubota (and Toro, Echo, N&N, Weberlane) farm and construction equipment dealership selling new and pre-owned tractors, mowers, excavators, skid steers, loaders, utility vehicles, and trailers. The dealership supplements equipment sales with a parts department (including an online parts store), factory-certified service and repairs, a short-term equipment rental fleet, and financing facilitated through a Flexiti partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• New Kubota Equipment New factory equipment from Kubota covering tractors, mowers, utility vehicles, mini excavators, compact track loaders, skid steers, tractor-loader-backhoes, and wheel loaders, sold to farmers, contractors, and property owners in Eastern Ontario.
• Pre-Owned Equipment Used farm and construction equipment inspected for quality with verified hour counts, ranging from attachments (e.g., $2,800 Kubota LX2972A snow blade) up to large machines (e.g., $259,900 Develon DL250-7 Wheel Loader).
• Equipment Rentals Short-term rental of excavators, skid steers, generators, attachments, and other equipment with usage-based pricing (e.g., Echo 3" Trash Pump at $130/day, $455/week, $1,120/month; Kubota SVL 97-3 at $575/day, $2,000/week, $5,000/month).
• Parts Sales Genuine OEM parts, filters, belts, blades, oils, and maintenance supplies for Kubota and other equipment brands, available through the parts department and the online parts store.
• Service and Repairs Professional maintenance and repair services by factory-certified Kubota technicians, including routine maintenance, seasonal prep, engine repairs, electrical work, and tire repairs.
• Equipment Financing Customer financing for equipment purchases facilitated through a Flexiti partnership, offering 0% interest promotions (including on select Toro products) and instant approval via the FlexitiCard program.
• Toro Mowers and Equipment New Toro commercial and residential mowers sold as an authorized Toro dealer, with special 0% financing promotions through Flexiti.
• Echo Power Equipment Echo handheld power equipment including chainsaws, trimmers, blowers, and generators sold through authorized Echo dealer status.
• Trailers (N&N and Weberlane) Trailers from N&N (dump, utility, equipment, lowbed) and Weberlane (agriculture, industrial, home/contractor, semi-trailers) sold through authorized dealer relationships.

Quantifiable outcome

• Equipment inspection and quality verification process for all pre-owned inventory

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• Kubota CanadacoreChannel Partner/ Reseller/ DistributorAuthorized Kubota dealer offering full lineup of Kubota tractors, excavators, skid steers, utility vehicles, and implements. Access to Kubota promotions, financing offers, and warranty support.
• TorosecondaryChannel Partner/ Reseller/ DistributorAuthorized Toro dealer offering commercial and residential mowers, with special 0% financing promotions through Flexiti.
• Echo Power EquipmentsecondaryChannel Partner/ Reseller/ DistributorDealer for Echo handheld power equipment including chainsaws, trimmers, blowers, and generators.
• N&N TrailerssecondaryChannel Partner/ Reseller/ DistributorDealer for N&N trailers including dump trailers, utility trailers, equipment trailers, and lowbed trailers.
• WeberlanesecondaryChannel Partner/ Reseller/ DistributorDealer for Weberlane trailers including agriculture, industrial, home/contractor, and semi-trailers.
• Kubota Canada (YouTube Channel Partnership)minorGTM or Marketing PartnerYouTube channel partnership with Kubota Canada for video content and product demonstrations.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Premier Equipment: Kubota and Case IH dealer operating multiple locations across Southwestern Ontario. Closest direct peer — same manufacturer authorization (Kubota), overlapping product categories (tractors, mowers, UTVs, construction equipment), and similar full-service dealership model including parts, service, and financing.
• HJV Equipment: Kubota agricultural and construction equipment dealer with multiple locations in Southwestern Ontario. Direct peer — same manufacturer relationship, similar product categories, and same full-service dealership offering including parts and service.
• Greenland Equipment: Kubota and Mahindra tractor and equipment dealer in Southwestern Ontario. Direct peer — same manufacturer authorization, overlapping product categories (compact tractors, UTVs, mowers), and similar small-network dealership model.
• Mazergroup: Kubota construction and agricultural equipment dealer with multiple branches across Manitoba and Ontario. Direct peer — same manufacturer authorization, similar product mix, and full-service dealership structure (sales, parts, service, financing).

Broad incumbents

• Toromont Industries (Caterpillar dealer): Publicly listed Caterpillar dealer serving Eastern Canada with material handling and power systems alongside equipment sales. Comparable dealership and aftermarket model with far larger product portfolio and corporate scale, competing in similar end markets.
• Rocky Mountain Equipment: Publicly listed Canadian Case IH agriculture and construction equipment dealer with locations across Western Canada. Directly comparable business model — new/used equipment, parts, service, financing — at significantly larger scale and broader geographic reach.
• Brandt Tractor (formerly Cervus Equipment): One of Canada's largest full-line construction and agricultural equipment dealer networks (John Deere), operating dozens of branches. Comparable in core function (multi-brand equipment sales, parts, service, financing) but far larger in scale, footprint, and brand portfolio than Hartington.

Regional players

• Castonguay Tractor & Equipment: Kubota, New Holland, and Case IH dealer operating multiple branches in Quebec. Direct peer in business model and manufacturer relationships, but operates in a different province without geographic overlap with Hartington's Ontario territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KubotaCanadaLtd
• YouTubeyoutube.com/user/KubotaCanada
• Facebookfacebook.com/hartingtonequipment
• Instagraminstagram.com/hartingtonequipment
• LinkedInlinkedin.com/company/hartington-equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartington Equipment