Football South Australia

What Football South Australia does

Football South Australia (FSA / Football SA) is the official state member federation for football (soccer) in South Australia, operating under the national Football Australia network. The organization governs the full football pathway in the state, from grassroots entry-level programs (Coles MiniRoos, Kickstart, Game Ready school holiday clinics) through to elite senior competitions including the RAA NPLSA (men's top tier), Apex Steel WNPLSA (women's top tier), HPG Homes State League One and Two, and the RAA African Nations Cup. It also administers youth competitions, futsal, regional development centres, coach and referee education pathways, and community programs such as the African Youth Football Program and Football In Schools.

Name

Football South Australia

Legal name

Football South Australia

Website

https://footballsa.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Federation and Football Governance Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports governing body
• Football league operations
• Player development pathways
• Coaching certification programs
• Referee training services

Headquarters

HQ city

Gepps Cross

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Club and Player Registration Fees: Revenue generated through affiliation and registration fees charged to clubs, players, coaches, and referees. References a Registration and Affiliation Schedule document for 2026.
2. Official Partners and Sponsorship: Partnership revenue through official sponsors including RAA (NPL SA), HPG Homes (State Leagues), Apex Steel (Women's competitions), and Coles (MiniRoos program).
3. Retail Sales: Merchandise sales through the Football SA Shop (football-south-australia.myshopify.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Football South Australia is the state governing body for football (soccer) in South Australia, affiliated with Football Australia. It sanctions and operates competitive leagues across multiple tiers (RAA NPLSA, Apex Steel WNPLSA, HPG Homes State Leagues, junior and youth competitions), delivers coach and referee education pathways, runs community development programs (Coles MiniRoos, Kickstart, Game Ready, Regional Development Centres, African Youth Football Program, Futsal), and provides governance, compliance, and child safety support to over 100 affiliated member clubs across the state.

Product overview

Football South Australia operates as the governing body for football (soccer) in South Australia, offering a multi-faceted portfolio of products and services. The core offerings include competitive football leagues across multiple tiers: RAA NPLSA (men's top tier), Apex Steel WNPLSA (women's top tier), State League One and Two competitions, and extensive junior and youth competitions including Youth Championship Club (YCC) programs. Entry-level participation is facilitated through Coles MiniRoos for young children, and school holiday programs including Kickstart (introductory) and Game Ready (progressive development). The organization supports the football ecosystem through coaching education and referee development programs, operates a Futsal program with dedicated academies, and runs Regional Development Centres. Additional services include FSA TV (video content and live streaming), a FiveAA Football Five5 five-a-side competition, the Football SA Shop (e-commerce), and community programs such as the African Youth Football Program. Fixtures and results are managed through the Dribl platform, while player registration uses the national Play Football system.

Differentiator

Problem solved

Functional benefit

Brands

• FiveAA Football Five5: Five-a-side football competition organized by Football South Australia
• Coles MiniRoos
• Kickstart
• Game Ready
• RAA NPL SA
• Apex Steel WNPLSA

Products and services

• Coles MiniRoos Entry-level football program for young children providing an introduction to the sport with age-appropriate activities and modified rules. Targeted at grassroots participants and their families.
• Kickstart School Holiday Program Flagship school holiday football program offering an entry-level experience for children new to the game, focusing on basic skill development and creating a positive first football experience.
• Game Ready School Holiday Program School holiday football program for children ready to progress beyond introductory level, focusing on skill refinement, game awareness, and structured football activities.
• RAA NPLSA (National Premier Leagues South Australia) Top-tier senior men's football competition featuring elite clubs in South Australia, sponsored by RAA.
• Apex Steel WNPLSA (Women's National Premier Leagues South Australia) Top-tier women's football competition in South Australia, sponsored by Apex Steel.
• HPG Homes State League One and State League Two Second and third-tier senior football competitions in South Australia, divided into North and South divisions, sponsored by HPG Homes.
• Junior and Youth Competitions Comprehensive youth football competitions including Boys and Girls Youth Premier Leagues, State Leagues, and YCC (Youth Championship Club) programs.
• Futsal Program Indoor football program including resources, competitions, and development academies for futsal-specific training.
• Coaching Education Coach certification and development pathway including C Licence and advanced coaching programs, delivered at ServiceFM Stadium. Targets coaches seeking qualification and employment pathways.
• Referee Development Referee training, resources, and pathway programs for developing referees in South Australia.
• FSA TV Video content platform featuring match highlights (RAA NPL SA Goals Wrap), live streams, and historical content (History Makers Series).
• Football SA Shop Online merchandise store for Football South Australia branded products, operated on the Shopify platform.
• FiveAA Football Five5 Five-a-side football competition operated in partnership with FiveAA radio station.
• Regional Development Centres Football development centers providing coaching and player development opportunities across South Australia, including regional areas.
• African Youth Football Program Community program focused on engaging African youth in football through development and participation initiatives.
• Goalkeeper Development Specialized goalkeeper training and development programs delivered by Football South Australia.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RAA (Royal Automobile Association)coreGTM or Marketing PartnerRAA is the naming sponsor for RAA NPLSA (National Premier Leagues South Australia), the premier men's football competition in the state. RAA also sponsors the RAA African Nations Cup and the RAA NPL SA Goals Wrap video show, providing significant marketing exposure and supporting football content creation.
• HPG HomescoreGTM or Marketing PartnerHPG Homes is the naming sponsor for the HPG Homes State League One, HPG Homes State League Two South, and HPG Homes State League Two North competitions - the second and third tier men's competitions in South Australia.
• Apex SteelcoreGTM or Marketing PartnerApex Steel sponsors the Apex Steel WNPLSA (Women's National Premier Leagues South Australia) and Apex Steel Women's State League, the top two tiers of women's football in the state.
• ColescoreGTM or Marketing PartnerColes is the naming sponsor for Coles MiniRoos, the national entry-level football program for children, and Coles MiniRoos Kick Off programs that introduce new players to the sport.
• ServiceFMminorGTM or Marketing PartnerServiceFM is the stadium naming sponsor for ServiceFM Stadium, located at Matildas Drive in Gepps Cross, which serves as the headquarters and main facility for Football South Australia.
• Football AustraliacoreStrategic or Co-development PartnerFootball Australia is the national governing body for football in Australia. Football South Australia operates as the state member federation, implementing national programs and competitions including NPL SA and the national registration platforms (Play Football, My Football).
• FiveAAminorGTM or Marketing PartnerFiveAA is a radio station that operates the FiveAA Football Five5 competition, a small-sided football competition promoted and organized through Football SA's website and systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital Football: Capital Football is the state federation governing football in the Australian Capital Territory under Football Australia. It operates NPL, women's, junior, and MiniRoos programs with a comparable organizational structure to Football SA.
• Football NSW: Football NSW is the state governing body for football in New South Wales, the largest state federation by participation. It operates the same Football Australia-aligned model with NPL, women's, junior, and MiniRoos programs analogous to Football SA.
• Football Victoria: Football Victoria is the state governing body for football (soccer) in Victoria, Australia, operating under Football Australia. It runs the same structural model as Football SA including NPL, State Leagues, women's competitions, MiniRoos, coaching, and referee development, making it the closest functional peer.
• Northern Territory Football: Northern Territory Football is the state governing body for football in the Northern Territory under Football Australia. It is a small-population state federation with a directly comparable role and structure to Football SA.
• Football West: Football West governs football in Western Australia under Football Australia, operating a comparable pyramid including NPL WA, Women's NPL, State League, and MiniRoos programs. Direct state-federation peer with similar scale and structure to Football SA.
• Football Tasmania: Football Tasmania is the state federation governing football in Tasmania under Football Australia. It offers a comparable structure of senior, junior, women's, and MiniRoos competitions and is a similarly sized state-body peer to Football SA.
• Football Queensland: Football Queensland is the state federation governing football in Queensland, operating under Football Australia with a comparable portfolio of NPL, women's, youth, and grassroots competitions. It is directly comparable to Football SA in structure and revenue model.

Regional players

• New Zealand Football: New Zealand Football is the national governing body for football in New Zealand, operating a comparable federation structure with member federations, national leagues, women's football, and grassroots programs. Comparable in mission and operating model though operating in a different national market.

Broad incumbents

• Football Australia: Football Australia is the national governing body for football in Australia and the parent federation of Football SA. It sets national policy, competition structure, and registration platforms, serving as the broader incumbent that all state federations including Football SA operate under.

Others

• Sport SA: Sport SA is the state peak body for sport in South Australia, providing advocacy, governance support, and member services across multiple sports. Comparable as a state-level sport ecosystem umbrella organization, but broader than football alone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FootballSouthAu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football South Australia