HPG Homes

What HPG Homes does

HPG Homes is a private residential home builder founded in 1999 and headquartered at 234 Main North Road, Prospect, Adelaide, South Australia. The company operates exclusively within the Adelaide metropolitan market, offering fixed-price turnkey home construction, customizable house-and-land packages, and property development services including subdivision and knockdown-rebuild work. Its core products include display homes for in-person viewing, a catalog of floor plans and facades (with named models such as the Robertson 165 and Camden 178), and bundled house-and-land packages priced from $524,000 to $547,900. The business also operates a related building services line under the HPG Building Services sub-brand and offers an Investment Opportunities service targeting property investors.

The company uses a sales-led go-to-market model anchored by physical display homes in Adelaide suburbs, a dedicated phone sales line (1300 381 252), a corporate website with contact forms, and modest social media presence on Facebook and Instagram. There is no proprietary technology platform — the firm is described explicitly as a traditional home builder. Revenue is generated on a one-time, per-completion basis for home construction and house-and-land package sales, with additional fees from subdivision and knockdown-rebuild development services. Customers are segmented into first home buyers and custom home builders as primary segments, with property developers and investors as a secondary segment; all customers are individual retail buyers or small-scale investors.

HPG Homes is privately held with no disclosed funding rounds, no parent company, and no subsidiary structure. It operates with approximately seven employees and self-describes as "Adelaide's Multi-Award Winning Home Builder," though specific award names and awarding bodies are not disclosed on the website. The company remains an active operating business with display homes open, ongoing construction projects, and recent product launches dated September 2025.

Name

HPG Homes

Legal name

HPG Homes

Website

https://hpghomes.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HPG Homes is a privately held Adelaide, South Australia-based residential home builder offering fixed-price turnkey home construction, house and land packages, subdivision, and knockdown-rebuild services exclusively to the Adelaide metro market.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Home construction services
• House and land packages
• Custom home building
• Property development
• Knockdown rebuild

Headquarters

HQ city

Prospect, Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Home Construction and Sales: HPG Homes generates revenue through one-time home construction sales, building custom and pre-designed homes for buyers on their land or as part of house and land packages. Revenue is recognized at point of home completion and handover.
2. House and Land Packages: Bundled offering combining land purchase with home construction on the same transaction. Land prices range from $180,000 to $190,000; build prices from $344,000 to $357,900; total packages from $524,000 to $547,900.
3. Property Development Services: Services for subdivision, knockdown rebuild, and property development projects for investors and developers seeking to maximize land value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HPG Homes builds fixed-price turnkey residential homes in Adelaide, South Australia, offering house and land packages, custom home builds across various floor plans and facades, and property development services including subdivision and knockdown-rebuild projects. Customers can view display homes in Adelaide, select from named home models such as the Robertson 165 and Camden 178, and contract directly with the builder for construction on their own or purchased land.

Product overview

HPG Homes is a multi-award winning home builder in Adelaide, South Australia, offering a comprehensive range of residential building products and services. The core offering consists of display homes for viewing, customizable floor plans and facades, and house and land packages with fixed-price turnkey solutions. The company also provides property development services including subdivision and knockdown rebuild specialist work. The product portfolio includes named home models such as the Robertson 165 and Camden 178, with packages ranging from $524,000 to $547,900. The company operates through its main brand HPG Homes along with a related division, HPG Building Services, and is headquartered at 234 Main North Road, Prospect, Adelaide.

Differentiator

Problem solved

Functional benefit

Products and services

• House and Land Packages Bundled fixed-price turnkey offering combining land purchase with home construction for buyers in Adelaide suburbs. Documented packages include the Robertson 165 on 300m2 land at $524,000 total and the Camden 178 on 375m2 land at $547,900 total, with land and build prices itemized.
• Custom Home Builds (Floor Plans & Facades) Custom-designed home builds using HPG's catalogue of floor plans and facades, with dedicated consultant support through design selections and construction. Targeted at buyers wanting a custom home with quality construction and fixed-price turnkey pricing.
• Property Development (Subdivision & Knockdown Rebuild) Property development services for clients seeking to subdivide land, knockdown and rebuild, or develop property portfolios in Adelaide to maximize land value. Marketed to investors and developers requiring expertise in subdivision processes and development approvals.
• Investment Opportunities Property investment advisory and opportunities for clients looking to purchase property as an investment in the Adelaide market, leveraging HPG Homes' local market presence and build capability.
• Robertson 165 Single-storey home model with 165sqm living space, 3 bedrooms, 2 bathrooms, 2 garage, 2.7m ceiling height, and Magnetic facade option, priced from $524,000 total on 300m2 land as part of a fixed-price turnkey house and land package.
• Camden 178 Single-storey home model with 176sqm living space, 4 bedrooms, 1 living area, 2 bathrooms, and Frasere facade option, priced from $547,900 total on 375m2 land as part of a fixed-price turnkey house and land package.
• HPG Building Services Related construction and building services division operating alongside HPG Homes, providing additional building services under a separate website (hpgbuildingservices.com.au).

Quantifiable outcome

• 8-month build time achieved for completed homes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• HPG Building Services: Same parent group (Hot Property Group) operating a separate construction/trade services arm, relevant as an adjacent/related business rather than a direct home-building competitor.

Broad incumbents

• Porter Davis Homes: Large national project home builder with house and land packages; not a primary Adelaide player but a benchmark for the fixed-price turnkey model that HPG uses.
• Metricon Homes: Australia's largest volume home builder with operations across multiple states and an active Adelaide presence, offering a broader portfolio but competing for the same first-home buyer and project home segments.
• Clarendon Homes: National project home builder with house and land packages across multiple states, representing the scaled, multi-region competitive benchmark HPG would face if it expands beyond Adelaide.

Direct peers

• Weeks Homes: Adelaide-based builder focused on first-home buyers with house and land packages and project home designs, directly overlapping HPG's core offering and geography.
• Fairmont Homes (SA): Adelaide residential builder offering display homes, house and land packages, and custom builds, comparable in scale and product to HPG.
• Avalon Residential Building Services: Adelaide-based residential builder offering custom home builds and knockdown/rebuild projects, comparable to HPG's custom and subdivision services.
• Burbank Homes (SA): National/project home builder with active Adelaide presence offering fixed-price home and land packages to first-home buyers, directly competing for the same customers as HPG.
• Hickinbotham Homes: South Australian home builder offering house and land packages and custom builds across Adelaide, directly comparable to HPG's product set and target first-home buyer segment.

Emerging players

• SB Architects / Adelaide knockdown-rebuild specialists: Specialist knockdown-rebuild operators active in Adelaide and other capitals, a direct competitor to HPG's subdivision/knockdown rebuild service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotpropertygroup
• Instagraminstagram.com/p/CNjgFC8jjEw
• LinkedInlinkedin.com/company/hpg-homes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPG Homes