Integrity Travel

What Integrity Travel does

Integrity Travel is a privately-held, owner-operated travel agency headquartered in Brisbane, Queensland, Australia, founded in 2013 by Norman and Carol Pressey. The company specialises in curating escorted group tours and cruise packages for Australian mature-age travellers, with destinations spanning Europe (UK, Germany, France, Netherlands), North America (USA, Canada, Alaska), Oceania (New Zealand), and specialised itineraries such as Norwegian Northern Lights voyages and European horticultural garden tours. Its product portfolio includes guided tour packages, ocean and river cruises (via Carnival, Princess Cruises, Hurtigruten, and European river operators), garden tours, and Arctic expedition cruises, distributed through referral partnerships rather than proprietary booking infrastructure.

The business operates on a commission and transaction-fee revenue model. It earns affiliate commissions from third-party providers including CruiseCo (cruise bookings), nib Travel Insurance (insurance distribution as an authorised representative), Viator (worldwide tours), Venture Ashore (shore excursions), Driveaway (car rental), Cash Passport (travel money), City Sightseeing (hop-on-hop-off buses), and Hurtigruten (Norwegian coastal cruises). It also assembles bundled group tour packages combining accommodation, transportation, and guided experiences. Distribution is sales-led via phone and email, supported by a Wix-based content website that hosts an extensive archive of past tours dating from 2013-2018. Pricing is not publicly disclosed; booking is initiated via direct contact to consultants.

The company has 1-10 employees, no external funding, no parent organisation, and no proprietary technology platform. Operations are small-scale and founder-driven, with the website functioning as a content marketing hub rather than a transactional booking engine. The firm's competitive positioning rests on personal service, niche thematic expertise (particularly garden and horticultural tours), and established referral relationships, rather than on technology differentiation or scale advantages. Integrity Travel PTY LTD is registered in Queensland, Australia, and operates as a domestic boutique agency serving primarily Australian outbound leisure travellers.

Name

Integrity Travel

Legal name

Integrity Travel PTY LTD

Website

https://integritytravel.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrity Travel is a privately-held, owner-operated Australian travel agency in Brisbane, founded in 2013, that curates escorted group tours, cruises, and garden tours for Australian mature-age travellers via phone-based consulting and a Wix website, earning commissions from third-party providers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Escorted group tours
• River cruises
• Ocean cruises
• Garden tours
• Travel agency services

Headquarters

HQ city

Windsor Downs

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Travel Product Commissions: Earns commissions from selling cruises, tours, and travel insurance products from third-party providers including CruiseCo, nib Travel Insurance, Viator, and Driveaway car rental services.
2. Tour Package Services: Organizes and sells group travel packages including escorted tours, river cruises, and garden tours with elements like accommodation, transportation, and guided experiences bundled together.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Integrity Travel is a Brisbane-based boutique travel agency that organizes and sells escorted group tour packages, ocean and river cruises, and specialized horticultural and Northern Lights itineraries for Australian travelers. The agency books and curates multi-destination escorted tours with accommodation, transportation, and local guides included, while also earning commissions by distributing third-party travel products such as cruise bookings (via CruiseCo), shore excursions (via Viator and Venture Ashore), travel insurance (via nib), car hire (via Driveaway), and travel money cards (via Cash Passport).

Product overview

Integrity Travel operates as a boutique Australian travel agency specializing in curated group travel experiences. The company offers a portfolio of escorted tour packages and cruise products including international guided tours, ocean and river cruises, specialized garden and horticultural tours, and Arctic expedition cruises. Core offerings include structured itineraries with accommodation, transportation, and guiding across destinations in Europe, North America, and Scandinavia. The company also distributes travel insurance products through a partnership with nib and facilitates shore excursion bookings via third-party providers. The business functions primarily as a content-driven website showcasing travel experiences with booking referral links to partner operators rather than operating a transactional booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Tour Packages

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• nib Travel InsurancecoreChannel Partner/ Reseller/ DistributorIntegrity Travel acts as a distributor for nib Travel Insurance products, earning commission on policies sold. The partnership provides travel insurance options to Integrity Travel customers with a recommended quote process via nib.com.au. nib Travel Insurance Distribution Pty Limited ABN 40 129 262 175, AR 336467.
• CruiseCocoreChannel Partner/ Reseller/ DistributorReferral partnership directing customers to CruiseCo for cruise bookings. Website features cruise listings with direct booking links to CruiseCo platform (integrity-travel.cruiseco.com.au).
• ViatorsupportingChannel Partner/ Reseller/ DistributorPartnership with Viator (Viator.com) for worldwide shore excursions and tours. Provides links for customers to book tours at various global destinations.
• Venture AshoresupportingChannel Partner/ Reseller/ DistributorPartner for booking shore excursions during cruise itineraries. Offers tours when passengers disembark at various ports worldwide.
• DriveawaysupportingChannel Partner/ Reseller/ DistributorReferral partnership for car rental services. Customers directed to Driveaway.com.au for vehicle rental during travel.
• Cash PassportsupportingChannel Partner/ Reseller/ DistributorPartnership with Cash Passport for travel money card products. Offers Cash Passport Travel Mastercard for international currency needs.
• City SightseeingsupportingChannel Partner/ Reseller/ DistributorReferral partner for hop-on hop-off bus tours in cities worldwide. Provides links to City Sightseeing bus services for tourist transportation.
• HurtigrutensupportingChannel Partner/ Reseller/ DistributorPartnership with Hurtigruten for Norwegian coastal cruise bookings. Hurtigruten logo appears on website indicating booking relationship for Norway/Arctic region cruises.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Helloworld Travel: Large Australian retail travel agency chain offering flights, tours, cruises, and holiday packages through a bricks-and-mortar and digital network. Overlaps with Integrity Travel's product mix but at significantly greater scale and broader segment coverage.
• Flight Centre Travel Group: Australia's largest listed travel retailer, offering flights, tours, and cruises through retail stores and digital channels. Competes with Integrity Travel for Australian leisure travel spend, particularly in escorted touring and cruising.
• Scenic Luxury Cruises & Tours: Australian-founded river cruise and escorted tour operator offering all-inclusive itineraries globally. Comparable to Integrity Travel's river cruise and escorted tour components but operates as a primary tour operator rather than an agency.

Direct peers

• Bunnik Tours: Australian small-group escorted tour operator focused on international destinations, very similar in product structure (escorted group tours) and target customer (Australian travelers seeking guided experiences).
• TravelManagers Australia: Australian home-based travel agency network selling escorted tours, cruises, and holiday packages to Australian consumers. Closely matches Integrity Travel's boutique, consultant-led model serving the same mature-age demographic.
• Ignite Travel Group: Australian-based travel agency group operating multiple boutique leisure travel brands selling holiday packages, cruises, and tours to Australian consumers. Comparable boutique agency model and customer base.
• MTA Travel (Mobile Travel Agents): Australian network of home-based travel consultants selling escorted tours, cruises, and holidays, structurally similar to Integrity Travel's phone-based boutique consultancy model.
• Wendy Wu Tours: Escorted tour specialist with strong Australian presence, offering fully guided group tours across Asia and beyond. Directly competes for the same Australian mature-age group traveler as Integrity Travel.

Emerging players

• Aurora Expeditions: Australian expedition cruise operator specializing in polar and remote-region voyages, overlapping with Integrity Travel's Northern Lights and Hurtigruten partnership offerings.
• Crooked Compass: Australian boutique travel agency curating unique, experiential tours globally. Comparable boutique positioning and small-team operating model, though skews to a younger experiential traveler.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/integrity-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Travel