Repère(s)

What Repère(s) does

Repère(s) is a French worker cooperative (SCOP SARL à capital variable, minimum €12,500) headquartered in Lyon that operates a hybrid model combining a guided-tour agency with a bar and restaurant. The tour Agency produces a portfolio of more than fifteen experiences, including classic guided tours (Vieux Lyon et traboules, Croix-Rousse history, Confluence, street art), interactive game-based tours (La visite dont vous êtes le héros, Jeu de piste Résistance, Enquête à la Renaissance, Lyon capitale du monde), and creative workshops (street art, heraldry, eco-quartier design). The F&B operation spans Le Bar des Guides at 2 rue Camille Jordan and La Cuisine des Guides at 9 Rue Saint-Polycarpe, with three private event spaces totaling roughly 79 covers and a local sourcing policy requiring nearly all products to come from within 100 km of Lyon.

The company's core technology is a Wix-hosted website with an online ticketing system for individual bookings and a contact form for custom group quotes; there is no mobile app, no API, and no AI/ML capability disclosed. Revenue is generated on a transaction basis: individual tickets (€12–€45 per person), flat-rate group minimums (€180–€300 for groups under 15, dropping to €12–€20 per person for 15+), fixed school rates (€170–€240 per class), gift vouchers, and on-site bar/restaurant sales. Customer segments include individual tourists, families, corporate groups, school groups, and private-event organizers, with marketing handled via Instagram, Facebook, LinkedIn, TripAdvisor, and an email newsletter. The company is privately held with no external investors, no funding rounds, and no M&A activity.

Name

Repère(s)

Legal name

Repère(s) - SCOP SARL à capital variable

Website

https://reperes-lyon.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Repère(s) is a Lyon-based worker cooperative (SCOP SARL) operating a guided-tour agency and a bar/restaurant, offering cultural tours, gamified investigations, creative workshops, and local-product tastings for tourists, families, schools, and corporate groups in the Auvergne-Rhône-Alpes region.

Ownership category

akta.pro rank

Product category

Cultural Tourism Services

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAHAH

Incentive Travel Programs & Retreat Events (Offsites)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

Keywords

• Guided city tours
• Urban game experiences
• Creative workshops
• Local food tastings
• Team building events

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guided Tour Services: Revenue from organized guided tours of Lyon including classic visits, themed games, treasure hunts, and creative workshops. Tours are sold at individual rates and group fixed fees depending on group size.
2. Restaurant and Bar Services: Food and beverage revenue from the bar and restaurant operations featuring local products, tastings, and privatizations for events.
3. Gift Certificates: Sale of gift vouchers redeemable for any activity on the online ticketing platform.
4. Corporate and School Packages: Customized activity packages for school groups and corporate team-building events at negotiated rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Repère(s) is a cooperative (SCOP SARL) based in Lyon, France that organizes guided tours, interactive urban games, creative workshops, and local product tastings. The company combines a guided tour agency with an on-site bar/restaurant featuring local products sourced from within roughly 100 km of Lyon, and serves individual visitors, families, schools, and corporate or private groups.

Product overview

Repère(s) is a cooperative operating at the intersection of a guided tour agency and a bar/restaurant, offering a diverse portfolio of experiences in Lyon, France. The core offering consists of guided tours (classic tours like Vieux Lyon et traboules, Croix-Rousse history, and themed tours like street art and gastronomy), interactive game-based tours (treasure hunts, investigations, and quiz games set in historical periods), and creative workshops (street art, heraldry, eco-quartier design). The experience extends to a bar service (Le Bar des Guides) featuring local products from short supply chains and a restaurant (La Cuisine des Guides) serving traditional Lyonnais cuisine. The portfolio also includes gift vouchers, private event spaces, and school group programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided tours Themed guided tours of Lyon led by certified guide-conférenciers, available per person (full rate, reduced rate, or free) and as group bookings on quote.
• Interactive urban games (treasure hunts, investigations) Gamified self-guided or guided formats (treasure hunts, investigations) for individuals, families, groups, schools, and corporate events.
• Creative workshops Creative workshops (ateliers créatifs) for individuals, families, and groups hosted on-site in Lyon.
• Local product tastings (dégustations) Tasting experiences of local food and drink products sourced from producers within roughly 100 km of Lyon.
• On-site bar service Bar service at the Repère(s) location serving local drinks and short-circuit products.
• On-site restaurant service (brasserie / restauration) Restaurant service at the Repère(s) venue offering local and short-circuit food and drink, available for walk-in guests and group bookings.
• Gift vouchers (cartes cadeaux) Gift vouchers sold via the website that can be used to pay for tours, workshops, tastings, and on-site bar/restaurant consumption.

Quantifiable outcome

• Proximity sourcing: Nearly all products sourced within 100km of Lyon, ensuring freshness and supporting local producers.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves12 records

Expansion highlights8 records

Direct peers

• Withlocals: Marketplace of independent local hosts offering private and small-group tours and food experiences. Closely comparable to Repère(s) on the small-group, host-led cultural and gastronomic experience model.
• VizEat (EatWith): Platform for hosted dining experiences with local chefs and hosts. Comparable to Repère(s)'s tasting sessions and restaurant privatization model, focused on intimate culinary experiences with local hosts.
• Context Travel: Provider of expert-led small-group cultural tours led by scholars and licensed guides. Highly comparable to Repère(s) on the licensed guide-conférencier positioning, docent-led format, and themed cultural depth.
• Eating Europe: Food tour operator running small-group gastronomic experiences in major European cities. Comparable business model to Repère(s)'s gourmet tour and tasting sessions, focused on local culinary heritage.
• Secret Food Tours: Operator of guided gastronomic walking tours across multiple European cities. Closely comparable to Repère(s)'s Visite gourmande and food-tasting products, combining cultural walking tours with curated local food stops.
• Lyon City Tour: Hop-on-hop-off bus tour operator in Lyon offering scheduled guided sightseeing circuits. Directly comparable as a Lyon-based guided tour provider targeting tourists and corporate visitors, though it focuses on bus tours rather than walking/gamified experiences.
• ToursByLocals: Marketplace connecting travelers with independent local guides for private and small-group tours. Directly comparable to Repère(s) on individual guided tour supply, though operating as a platform rather than a single local brand.

Broad incumbents

• Airbnb Experiences: Online marketplace for host-led experiences including tours, workshops and tastings. Directly relevant competitor for Repère(s)'s gamified tours and creative workshops, but operated as a global platform.
• GetYourGuide: Global online marketplace for tours, activities and attractions. Comparable as the dominant distribution channel and competitor where Repère(s) tours could be listed, but operates at platform scale rather than as a single-city operator.
• Viator (Tripadvisor): Online tours and activities marketplace owned by Tripadvisor. Comparable as both a distribution platform and competitor for tourist bookings in Lyon, but at much broader global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lacuisinelyon
• LinkedInlinkedin.com/company/85085890
• Instagraminstagram.com/reperes_lyon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repère(s)