Water FX

What Water FX does

Water FX is a private, for-profit commercial aquatic design and construction firm headquartered in Henderson, Nevada (United States). According to the firmographic record, the company designs and builds commercial pools, spas, and custom aquatic structures for hospitality and spa projects, positioning it as a specialty trade contractor serving the resort, hotel, and day-spa end markets rather than the residential pool market. The firm has been in continuous operation since 1997 and operates with a workforce of 11-50 employees, consistent with a small, project-driven construction specialist rather than a large general contractor.

The company's product surface centers on physical, build-environment deliverables - principally commercial swimming pools, spa and hot-soak installations, and bespoke aquatic structures (which may include features such as water features, specialty basins, or integrated amenity builds tailored to hospitality settings). The underlying technology implied is conventional pool/aquatic construction craft and engineering rather than software- or AI-driven systems; the input data contains no proprietary platform, software stack, or technology architecture entries. Consequently the business model is project-based and installation-driven, where revenue is generated by winning and executing design-build contracts with hospitality owners and operators, with pricing reflecting scope, materials, and customization rather than subscription or recurring software terms.

Beyond the firmographic record, primary first-party data is materially limited: the company's own website (waterfx.net) returned only a generic loading/verification page in this data collection pass, and no additional information on management, customers, pricing, partnerships, certifications, or financial performance was obtainable from the available sources. The description above is therefore restricted to what the firmographic record directly supports.

Name

Water FX

Website

https://waterfx.net

Company type

Private

Founded year

1997

Headcount range

11–50 employees

Short description

Water FX is a Henderson, Nevada-based private contractor that designs and builds commercial pools, spas, and custom aquatic structures for hospitality and spa properties. Founded in 1997, the firm operates as a small specialty trade contractor with 11-50 employees serving resort, hotel, and spa owners.

Ownership category

akta.pro rank

Product category

Commercial Pool & Aquatic Construction

akta.pro primary industry

Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)

akta.pro secondary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Commercial pool construction
• Custom aquatic structures
• Hospitality spa design
• Aquatic feature fabrication
• Commercial spa construction

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Core offering

Water FX designs and builds commercial pools, spas, and custom aquatic structures tailored for hospitality and spa projects. The company delivers turnkey design-build services for businesses in the hospitality and wellness sectors rather than selling off-the-shelf pool products. Its work spans custom-engineered water features built to project specifications for commercial clients.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Natare Corporation: Natare designs and supplies stainless steel commercial pools, spas, and aquatic systems for hotels, resorts, and competitive facilities. Comparable to Water FX as a specialist commercial pool designer serving hospitality.
• Aquatic Development Group: Aquatic Development Group designs, engineers, and builds commercial pools, waterparks, and aquatic attractions for resorts, hotels, and recreation venues. Comparable to Water FX as a turnkey design-build firm serving hospitality and leisure end markets.
• Water Technology, Inc. Water Technology, Inc. is a commercial aquatic design and engineering firm that designs pools, fountains, and water features for hotels, resorts, and destination properties. It is the closest direct peer to Water FX given its overlapping focus on custom commercial aquatic work for hospitality clients.
• Proslide Technology: Proslide is a global designer and manufacturer of water slides and ride systems for waterparks and resort destinations. Relevant as a commercial aquatic attraction supplier serving overlapping hospitality customers.
• Vortex Aquatic Structures International: Vortex designs and manufactures aquatic play structures, splash pads, and water features for hospitality, municipal, and resort clients. Comparable to Water FX in the custom commercial aquatic feature category.
• WhiteWater West Industries: WhiteWater West is a leading designer and manufacturer of water park attractions and aquatic features for resorts and theme parks worldwide. Relevant as a higher-scale commercial aquatic design-build competitor in the same hospitality and leisure customer base.
• Polin Waterparks: Polin Waterparks designs, manufactures, and installs water slides and themed aquatic attractions for waterparks and resort properties worldwide. Comparable as a design-build supplier of commercial aquatic attractions.

Emerging players

• Premier Pools & Spas: Premier Pools & Spas is a national network of pool builders primarily serving residential customers, but with commercial capabilities. Adjacent comparator given the same core trade, though scale and customer mix differ from Water FX's hospitality focus.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/WFXFabrication
• LinkedInlinkedin.com/company/water-fx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water FX