What Water Technology, Inc. does

Water Technology, Inc. (WTI) is a privately held aquatic planning, design and engineering firm headquartered in Beaver Dam, Wisconsin, with a secondary office in Haltom City, Texas. Founded in 1983, the company provides end-to-end services for aquatic facilities spanning programming and masterplanning, theming and branding, detailed design and engineering, construction administration, and project delivery methods. Its client base includes municipalities, hotel and resort operators, theme park companies, educational institutions, and developers across the United States, Asia, Canada, Europe, the Middle East, Mexico, and Australia.

WTI's portfolio covers five core segments: Entertainment Waterparks, Community Recreation, Sports Swimming, Resort and Hospitality, and Therapy and Wellness. Notable projects include Meryal Waterpark in Qatar (featuring the world's tallest 85-meter waterslide tower), The LineUp at Wai Kai in Hawaii (with a 100-foot-wide Citywave deep-water surf pool), Universal's Volcano Bay, Hersheypark's $21 million Boardwalk addition, Studio City Indoor Waterpark in Macau, the $96 million Soderholm Family Aquatic Center at UW-Madison, and all Great Wolf Resorts locations representing over $130 million in waterpark construction through its Neuman Group partnership. The firm has developed proprietary technologies including Citywave deep-water surf systems, Wave Ball-powered wave pools, and Slipstream Stand-Up Slides, and holds established relationships with major entertainment IP holders including Nickelodeon, Universal, LEGOLAND, and Great Wolf Resorts.

WTI generates revenue as a professional services firm on a project-by-project basis, with quote-based pricing tied to the scope and complexity of each engagement. The firm is led by Nick Neuman as Project Development/CEO, Roger Currie as Director, and Brad Mallon as Director of Entertainment Development. Marketing and business development occur primarily through industry associations (WWA, IAAPA, TEA), conference speaking, and a project portfolio website, with no consumer-facing channels or software products. The company remains privately held with no disclosed funding rounds, M&A activity, or revenue figures.

Name

Water Technology, Inc.

Legal name

Water Technology, Inc.

Website

https://watertechnologyinc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Water Technology, Inc. is a privately held aquatic planning, design and engineering firm founded in 1983, serving municipalities, theme parks, resorts, and educational institutions worldwide with end-to-end aquatic facility services from concept through construction administration.

Ownership category

akta.pro rank

Headquarters

HQ city

Beaver Dam

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Aquatic Design and Engineering Services: WTI generates revenue through providing comprehensive aquatic design and engineering services for waterparks, municipal facilities, resort aquatic centers, competition venues, and therapy/wellness facilities. Services include programming, masterplanning, conceptual design, detailed design and engineering, construction administration, and project delivery methods. Projects are typically one-off engagements for clients including municipalities, resort operators, theme park companies, educational institutions, and developers.
2. Waterpark Construction Value: WTI's partnership with Neuman Group (Neuman Pools, Inc.) has resulted in over $130 Million in waterpark construction across all Great Wolf Resorts locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Water Technology, Inc. (WTI) is an aquatic design and engineering firm providing comprehensive planning, masterplanning, conceptual design, theming and branding, detailed engineering, construction administration, and project delivery services for waterparks, municipal aquatic facilities, resort pools, competition swimming venues, and therapy/wellness pools. The company delivers end-to-end aquatic facility design from concept through construction, serving municipalities, theme parks, resorts, educational institutions, and developers globally.

Product overview

Water Technology, Inc. (WTI) is a specialized aquatic design and engineering firm offering comprehensive services for waterparks, municipal recreation centers, resort and hospitality facilities, competition swimming venues, and therapy/wellness pools. The company operates as a services-based consultancy rather than a software product company, providing end-to-end aquatic facility design from concept through construction administration. Their portfolio includes entertainment waterparks (such as Meryal Waterpark in Qatar with the world's tallest 85-meter waterslide tower, Nickelodeon-themed resorts, and LEGOLAND waterparks), community recreation centers, Olympic-standard competition pools, resort aquatic amenities, and therapy facilities. WTI's services are organized around five core offerings: Programming/Masterplanning/Conceptual Design, Theming and Branding, Detailed Design and Engineering, Construction Administration, and Project Delivery Methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Programming, Masterplanning, and Conceptual Design Services Front-end aquatic facility concept development including site analysis, program development, feasibility studies, and master planning for waterparks, municipal pools, resort facilities, and competition venues. Engaged by municipalities, theme park operators, resort developers, and educational institutions to scope projects from concept through feasibility.
• Theming and Branding Services Creative theming and branding solutions for aquatic facilities, including IP-themed environments (Nickelodeon, LEGO, Great Wolf), cultural theming, and immersive aquatic experiences. Delivered for entertainment waterparks, resort attractions, and destination venues.
• Detailed Design and Engineering Services Comprehensive engineering and technical design for aquatic facilities including pool systems, water features, waterslides, filtration, and mechanical systems. Covers pool hydraulics, structural, mechanical, and aquatic feature engineering for clients including municipalities, theme parks, and resort operators.
• Construction Administration Services Construction oversight, contractor coordination, quality assurance, and project management throughout the building process for aquatic facility projects. Provided to owner/operator clients and developer partners during the build phase.
• Project Delivery Methods Various project delivery approaches including design-build, construction manager at risk, and traditional design-bid-build methods tailored to client needs. Provided to municipalities, developers, and operator clients seeking flexible contracting structures for aquatic facility builds.

Quantifiable outcome

• Over $130 Million in waterpark construction completed through Neuman Group partnership
• +5 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Neuman Pools, Inc. (Neuman Group)coreStrategic or Co-development PartnerTurn-key partnership between Water Technology, Inc. and Neuman Pools, Inc. resulting in successful design and development of all Great Wolf Resorts locations, representing over $130 Million in waterpark construction.
• Whitewater WestcoreStrategic or Co-development PartnerCollaborated on Nickelodeon Hotel & Resort - Aqua Nick Waterpark in Riviera Maya, Mexico, creating thrilling water features alongside WOW Waveball.
• Universal CreativecoreStrategic or Co-development PartnerWTI worked with Universal Creative to design Universal's Volcano Bay - described as the 'next generation' in waterpark experiences featuring 18 unique attractions.
• Village RoadshowcoreStrategic or Co-development PartnerWTI served as waterpark designer and engineer for Raging Waters Sydney (formerly Wet'n'Wild Sydney) - a 62-acre outdoor waterpark in western Sydney.
• SWA GroupminorStrategic or Co-development PartnerWorking in partnership on Serenity Coast Waterpark in Hainan, China - a first-of-its-kind combining landscape design with water rides and attractions.
• Melco Development and Construction GroupcoreStrategic or Co-development PartnerWorking closely with Melco Development and Construction Group on Studio City's indoor waterpark - nearly 10,000 square meters, making it the largest waterpark in Macau.
• Hershey Entertainment and ResortscoreStrategic or Co-development PartnerLong-standing relationship spanning almost two decades with multiple projects including The Boardwalk at Hersheypark ($21M) and Water Works at Hershey Lodge.
• Whitewater West (LEGOLAND)coreStrategic or Co-development PartnerWTI and Whitewater West co-designed the 5.5-acre LEGOLAND Waterpark - the world's first LEGO-themed waterpark.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whitewater West Industries: Canadian-based designer and manufacturer of waterpark rides and attractions. Co-designed with WTI on LEGOLAND Waterpark, Nickelodeon Aqua Nick, and multiple Great Wolf Resorts projects, making it the closest direct competitor and frequent collaborator in aquatic design.
• ProSlide Technology: Ottawa-based water ride designer and manufacturer serving global theme parks and waterparks. Competes with WTI in the aquatic design space, particularly on slide-intensive projects for major resort and theme park operators.
• Counsilman-Hunsaker: St. Louis-based aquatic facility planning and design firm specializing in competition pools, municipal aquatic centers, and natatoriums. Directly comparable niche competitor in the competition/community recreation segment of WTI's portfolio.
• Aquatic Development Group (ADG): Design-build firm specializing in commercial pools, waterparks, and aquatic facilities across the U.S. Competes with WTI in the municipal and resort aquatic design market, particularly on design-build project delivery methods.
• Martin Aquatic Design & Consulting: Florida-based aquatic design and engineering consultancy serving resort, theme park, and high-end residential clients. Direct peer in the boutique aquatic design segment with similar high-touch service model.
• Myrtha Pools: Italian-based stainless-steel pool designer and manufacturer used by WTI on multiple competition facilities (e.g., Lewisville ISD). Overlaps with WTI in competition and municipal pool design-build delivery.
• Vortex Aquatic Structures International: Canadian-based designer and manufacturer of aquatic play structures, splash pads, and interactive water features. Competes with WTI in the splash pad, lazy river, and family aquatic feature segments of the market.
• Ramaker & Associates: Wisconsin-based aquatic and recreation facility design firm offering architecture, engineering, and consulting services. Directly comparable in scope and geography, competing with WTI on municipal and community aquatic center projects across the Midwest.

Broad incumbents

• Thinkwell Group: California-based themed entertainment design and masterplanning firm with global reach across theme parks and destination entertainment. Overlaps with WTI in theming, branding, and conceptual design for major entertainment clients like Universal.

Emerging players

• S.R. Smith: U.S.-based manufacturer of pool deck equipment, slides, and aquatic accessories serving commercial and residential markets. Adjacent rather than direct; overlaps with WTI's equipment specification and theming scope on smaller projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wtiworld
• Facebookfacebook.com/watertechnologyinc
• LinkedInlinkedin.com/company/water-technology-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Technology, Inc.