The Olive Tree Group
The Olive Tree Group is a privately-held Malaysian hospitality conglomerate operating 32 owned restaurants and bars across 6 Malaysian states and Bali, Indonesia, under 17 brands spanning Indian, Western, European, Mexican, and cocktail concepts for walk-in consumer diners.
- Company typePrivate
- Founded2003
- HeadquartersKuala Lumpur, Malaysia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Olive Tree Group does
The Olive Tree Group is a privately-held Malaysian hospitality conglomerate founded in 2003 by Leslie Gomez, the former senior executive of The Taj in India. The group owns and operates 32 restaurants and bars across 6 Malaysian states (Kuala Lumpur, Genting Highlands, Johor, Malacca, Penang, Langkawi) and Bali, Indonesia, employing over 500 staff. Its brand portfolio spans 17 distinct concepts covering North Indian (Frangipaani, Olive Kitchen + Bar, Sutraa), Western/European (Rock Bottom, Rockafellers, Luca), Mexican (La Chica), American-Irish (The Goodfellas), cocktail bars (Soul Room, Te Amo), and rooftop venues (SOL, SOLENE, WOW), with several brands operating multiple outlets.
Revenue is generated entirely through direct-to-consumer dine-in transactions across the owned-and-operated footprint, supplemented by WhatsApp-based reservations and curated live entertainment (DJs, live bands). The group employs a multi-brand portfolio strategy to address distinct cuisine, daypart, and price-point segments within Malaysian casual-to-upscale dining and nightlife, with particular density on the Changkat Bukit Bintang entertainment strip in Kuala Lumpur. There are no indications of franchising, delivery-only operations, subscription revenue, or third-party e-commerce channels.
The business model is asset-heavy physical operations with no disclosed technology platform, no AI/ML capability, no app, and no public financial reporting. Distribution is exclusively through physical locations; marketing is organic social (Facebook, Instagram, Pinterest), WhatsApp, and a brand-website portfolio. The company is entirely founder-owned and controlled, with no disclosed private equity, venture capital, or parent company involvement, and has no reported funding rounds, acquisitions, or divestitures to date.
The Olive Tree Group firmographics
Firmographics- Name
- The Olive Tree Group
- Legal name
- The Olive Tree Group
- Website
- https://theolivetreegroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Olive Tree Group is a privately-held Malaysian hospitality conglomerate operating 32 owned restaurants and bars across 6 Malaysian states and Bali, Indonesia, under 17 brands spanning Indian, Western, European, Mexican, and cocktail concepts for walk-in consumer diners.
- Ownership category
- akta.pro rank
The Olive Tree Group industry classification
Industry- Product category
- Restaurant and Hospitality Services
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Hotel Bars & Rooftop Bars (CRANACAL), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where The Olive Tree Group is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices33 records
Markets served
The Olive Tree Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Food and Beverage Sales: Revenue generated from dine-in restaurant and bar services across 32 outlets. Customers pay per transaction for food, beverages, and cocktails. No subscription or recurring revenue model indicated.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Olive Tree Group product offering
Product offeringCore offering
The Olive Tree Group operates a portfolio of 32 restaurants and bars across Malaysia and Bali, Indonesia. The group serves individual consumers with food and beverage offerings through its directly operated physical venues, supported by 500+ employees.
Product overview
The Olive Tree Group is a hospitality group operating 32 restaurants and bars across Malaysia and Bali, Indonesia. Founded in 2003, the portfolio spans multiple distinct brands offering diverse cuisines including North Indian (FRANGIPAANI, OLIVE KITCHEN + BAR, SUTRAA), Contemporary Mexican (LA CHICA), American-Irish fusion (THE GOODFELLAS), European/Western (ROCK BOTTOM, ROCKAFELLERS, LUCA), cocktail bars (SOUL ROOM, TE AMO), and rooftop venues (SOL, SOLENE, WOW). Each brand operates multiple outlets across different Malaysian states and Bali, providing dining and beverage experiences from fine dining to casual bar atmospheres.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Operations Directly operated restaurant outlets serving individual diners with food offerings across Malaysia and Bali, Indonesia; part of a 32-location hospitality portfolio.
- Bar Operations Directly operated bar venues serving individual consumers with beverage and social experiences within the group's hospitality portfolio across Malaysia and Bali.
Companies that use The Olive Tree Group
Customer profileSegments2 records
Ideal customer profiles1 record
The Olive Tree Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Olive Tree Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights5 records
The Olive Tree Group competitors and assessment
Company assessmentBroad incumbents
- MK Restaurant Group: Thailand-listed restaurant chain operator running a focused MK Restaurants (Thai sukiyaki) brand plus adjacent concepts. Comparable as a Southeast Asian restaurant operator with multi-outlet model, though more single-cuisine focused than The Olive Tree Group's diversified portfolio.
- SSP Group: UK-listed operator of branded food and beverage outlets in travel locations including airports, train stations and motorways across 35+ countries. Comparable as a multi-brand F&B operator, though primarily travel-location focused versus The Olive Tree Group's leisure/dining district model.
- Restaurant Brands International: Global multi-brand restaurant operator (Tim Hortons, Burger King, Popeyes, Firehouse Subs). Comparable as a multi-brand, multi-geography F&B consolidator, though vastly larger scale and franchise-driven versus The Olive Tree Group's direct operation model.
- S&P Syndicate: Thailand-listed restaurant operator running S&P Restaurant and bakery brands across Thailand and internationally. Comparable as a Southeast Asian multi-outlet restaurant operator, though more franchise-oriented.
Direct peers
- Jumbo Group: Singapore-listed restaurant group specializing in seafood and Chinese cuisine with multiple brands across Singapore, Taiwan, and other Asian markets. Comparable as a regional multi-brand restaurant operator with similar Southeast Asia presence.
- Minor Food Group: Thailand-based F&B conglomerate operating multiple restaurant brands including The Pizza Company, Thai Express, Sizzler, and Burger King in select Asian markets. Comparable multi-brand, multi-country F&B operator with similar expansion strategy across Southeast Asia.
- Marini's Group: Malaysian multi-brand F&B operator headquartered in Kuala Lumpur, running a portfolio of restaurants, rooftop bars and lounges across KL's prime districts. Highly comparable to The Olive Tree Group in concept of operating multiple owned F&B brands in Malaysian nightlife and premium dining micro-markets.
- Tung Lok Restaurants: Singapore-listed multi-cuisine restaurant group operating upscale Chinese, Japanese and seafood restaurant brands across Singapore and regionally. Comparable as a multi-brand, multi-cuisine Asian restaurant operator with established brand portfolio.
- Berjaya Food Berhad: Publicly-listed Malaysian F&B holding company operating Starbucks Malaysia, Kenny Rogers Roasters, and other restaurant brands. Directly comparable as a Malaysian multi-brand F&B operator, though more franchise-dependent and publicly listed versus The Olive Tree Group's directly-operated, founder-owned model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Olive Tree Group social profiles
Digital presenceThe Olive Tree Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Olive Tree Group leadership team
Management profileNumber of profiles
Profiles1 record
The Olive Tree Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Olive Tree Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Olive Tree Group
What does The Olive Tree Group do?
The Olive Tree Group operates a portfolio of 32 restaurants and bars across Malaysia and Bali, Indonesia. The group serves individual consumers with food and beverage offerings through its directly operated physical venues, supported by 500+ employees.
Is The Olive Tree Group a public or private company?
The Olive Tree Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Olive Tree Group founded?
The Olive Tree Group was founded in 2003. It employs 101 to 250 people.
Where is The Olive Tree Group based?
The Olive Tree Group is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does The Olive Tree Group make money?
One revenue line is on record: food and Beverage Sales.
Who are The Olive Tree Group's main competitors?
Broad incumbents on record are MK Restaurant Group, SSP Group, Restaurant Brands International and S&P Syndicate. Direct peers are Jumbo Group, Minor Food Group, Marini's Group, Tung Lok Restaurants and Berjaya Food Berhad.
Does The Olive Tree Group have an API?
No public API is recorded for The Olive Tree Group.
What industry is The Olive Tree Group in?
The Olive Tree Group's product category is Restaurant and Hospitality Services. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.