Alabama Grocers Association

What Alabama Grocers Association does

Alabama Grocers Association (AGA) is a private, membership-based nonprofit trade association founded around 1990 and headquartered in Birmingham, Alabama, that represents independent and chain grocery retailers plus food and beverage suppliers operating in the state. It positions itself as the unified voice of Alabama's grocery industry, providing legislative advocacy in Montgomery through a dedicated legislative consultant, weekly legislative reports during session, and active monitoring of SNAP waiver activity. The association delivers its services through member dues, event-based revenue, and a wholly-owned 501(c)(3) subsidiary, the Alabama Grocers Education Foundation (AGEF), which has awarded over $1.5 million in scholarships since 1992 and administers tuition reimbursement of up to $1,000 annually per member-company employee.

AGA's product surface is service-oriented rather than technology-based: it includes the Annual Show (a flagship convention with Platinum sponsors such as Imperial Dade and Bunzl), the Alabama Food Industry Finest Luncheon (which supports the SACK PAC political action committee), three AGEF fundraising events (Spring Golf Outing, Fall Clay Shoot, and Fund the Future), the Alabama Grocer digital magazine, and member resources covering emergency preparedness, food assistance, and a 2025 Economic Impact Study. The go-to-market is event-driven and relationship-based, with acquisition supported by a "10 Reasons to Join AGA" program and direct outreach to grocery businesses across the state.

Revenue is generated through three streams: recurring membership dues from grocery retailers and suppliers, event sponsorships at tiered price points (e.g., $5,000 presenting to $1,600 station sponsorships), and convention/trade show fees for exhibitor booths, advertising, and attendee registration. The customer base is segmented into grocery retailers, grocery suppliers and manufacturers, and industry employees/dependents who benefit from AGEF education programs. The association reports no public revenue figures, no external funding rounds, and no parent company.

Name

Alabama Grocers Association

Legal name

Alabama Grocers Association

Website

https://alabamagrocers.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Alabama Grocers Association is a private, nonprofit state trade association founded around 1990, representing Alabama grocery retailers and suppliers through legislative advocacy, an annual convention, and education programs administered via its 501(c)(3) subsidiary AGEF.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The association generates revenue through annual membership dues from grocery retailers and suppliers operating in Alabama.
2. Event Sponsorships: The AGEF raises funds through three annual fundraising events: the Spring Golf Outing, Fund the Future at the Annual Show, and Fall Clay Shoot. These events feature various sponsorship levels including Presenting, Station, Hole, Beverage Cart, and Meal sponsorships.
3. Convention and Trade Show Revenue: The association hosts an Annual Show featuring exhibitor booths, advertising opportunities, and registration fees for attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alabama Grocers Association is a state-level nonprofit trade association that represents Alabama's grocery retailers and suppliers through membership services, legislative advocacy in Montgomery, the annual AGA Show, and educational programs. Its affiliated 501(c)(3) Alabama Grocers Education Foundation (AGEF) administers scholarships (over $1.5 million awarded since 1992) and tuition reimbursement (up to $200 per course, $1,000 annually) for member company employees and dependents. Revenue is generated primarily through annual membership dues, event sponsorships, and convention/show exhibitor fees.

Product overview

The Alabama Grocers Association operates as a trade association offering a portfolio of member services rather than a unified tech product. The core offerings include the Alabama Grocer Digital Magazine as the primary publication, the Alabama Grocers Education Foundation (AGEF) providing scholarship and tuition reimbursement programs for member employees, and the Annual Show as the flagship industry event. Additional member resources include SNAP waiver information, emergency preparedness guides, food assistance resources, and ROI documents. The association also organizes fundraising events (AGEF Golf Outing and Clay Shoot) and the Alabama Food Industry Finest Luncheon for advocacy purposes. Legislative advocacy services and the 2025 Economic Impact Study round out the association's service offerings to grocery industry members across Alabama.

Differentiator

Problem solved

Functional benefit

Brands

• Alabama Grocers Education Foundation (AGEF): 501(c)(3) foundation dedicated to enriching education and career development in the grocery industry through scholarships and tuition reimbursement.

Products and services

• AGA Membership Annual membership for grocery retailers and suppliers in Alabama, providing legislative advocacy representation, networking events, scholarship eligibility, and access to industry resources.
• AGA Annual Show Annual convention and trade show featuring business sessions, sponsor showcases, exhibitor booths, networking opportunities, the Best Bagger Competition, and the Fund the Future educational event for Alabama grocery industry members.
• AGEF Scholarship Program Scholarship program administered by the Alabama Grocers Education Foundation providing $1,000 grants to children of full-time employees and $750 grants to part-time student employees of AGA member companies, with endowed and piggyback scholarships available through partner employers.
• AGEF Tuition Reimbursement Program Tuition reimbursement program providing up to $200 per course (up to $1,000 annually) for AGA member company employees taking courses that enhance job knowledge or support career aspirations in the grocery industry.
• Legislative Advocacy Legislative representation and lobbying on key bills and issues affecting the food industry at state and local levels, including weekly legislative reports during sessions and position papers on SNAP Food Restriction Waivers and other regulatory matters.
• AGEF Golf Outing Annual spring golf tournament held at Timberline Golf Club to raise money for the AGEF scholarship fund, featuring sponsorship opportunities including $5,000 Presenting and $2,000 Hole packages and networking for grocery industry professionals.
• AGEF Clay Shoot Annual fall sporting clays tournament held at Selwood Farm to raise money for the AGEF scholarship fund, featuring sponsorship opportunities including $4,000 Presenting and $1,600 Station packages.
• Alabama Food Industry Finest Luncheon Annual luncheon held at The Club in Birmingham honoring year award winners, featuring speakers, and raising money for the SACK PAC political action fund supporting pro-business candidates and food industry advocacy.
• Alabama Grocer Digital Magazine Quarterly digital magazine covering legislative updates, industry news, scholarship recipients, advocacy developments, and association activities for Alabama's grocery industry members.

Quantifiable outcome

• Over $1.5 million in scholarships awarded since 1992
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Alabama Grocers Education Foundation (AGEF)coreOthers · 1 January 1992The 501(c)(3) educational arm of AGA formed in 1992, dedicated to advancing education and career development in the grocery industry through scholarships and tuition reimbursement programs.
• Imperial DadecoreGTM or Marketing PartnerImperial Dade is a Platinum Sponsor of the 2026 AGA Annual Show and sponsor of the Board of Directors Reception. The company provides foodservice and janitorial supplies to grocery retailers.
• BunzlcoreGTM or Marketing PartnerBunzl is a Platinum Sponsor of the 2026 AGA Annual Show and sponsor of the Best Bagger Competition. Bunzl distributes equipment, supplies, and cleaning products to grocery retailers.
• TrunominorGTM or Marketing PartnerTruno sponsors Fund the Future at the 2026 AGA Annual Show, supporting education and career development initiatives for Alabama's grocery industry.
• AMAROKminorGTM or Marketing PartnerAMAROK is an award-winning perimeter security solutions provider that joined as a new AGA member. They help businesses reduce theft, deter intruders, and improve security.
• Feeding AmericacoreStrategic or Co-development PartnerNational hunger relief organization listed as a resource for Alabama food assistance programs, supporting SNAP and food bank connections.
• No Kid HungryminorStrategic or Co-development PartnerNational campaign to end child hunger in America, referenced as a food assistance resource for Alabama families.
• SACK PACcoreOthersThe Alabama Grocers Association's political action fund that supports pro-business candidates in state and local elections. Funds are vital for advocacy efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mississippi Association of Grocers: Mississippi state trade association representing grocery retailers and suppliers. Directly comparable to AGA as a neighboring Southeastern state grocers association with shared industry dynamics and similar membership/event programs.
• Georgia Food Industry Association: Georgia-based state trade association serving grocery retailers and suppliers with advocacy, education, and events. Directly comparable to AGA as a neighboring Southeastern state grocers association with a similar legislative-advocacy and event-driven model.
• Tennessee Grocers & Convenience Store Association: Tennessee state trade association representing grocers and convenience store operators, providing legislative advocacy, education, and networking events. Comparable to AGA as a Southeastern state-level grocery trade association with a similar dues-and-events revenue model.
• Florida Grocers Association: Florida state trade association serving grocery retailers and suppliers with advocacy and education. Comparable to AGA as a Southeastern state grocers association with a similar mission, though operating in a larger and more competitive market.

Direct peers

• National Grocers Association: National trade association representing the independent grocery industry, providing advocacy, education, and networking. Directly comparable to AGA as a grocers industry association with a member-services and event-driven model.

Broad incumbents

• NACS (National Association of Convenience Stores): International trade association serving the convenience and fuel retailing industry. Comparable to AGA as a food-retail trade association with advocacy, education, and event programs, though focused on convenience retail rather than traditional grocery.
• FMI – The Food Industry Association: Largest national trade association serving the food retail industry, with broader scope (wholesalers, manufacturers, retailers). Comparable to AGA as a grocers/food-industry association but operating at a multi-state scale with a wider program portfolio.
• Alabama Retail Association: Statewide trade association representing Alabama retailers across verticals including grocery. Comparable to AGA as an Alabama-based retail trade association with similar advocacy, education, and event functions, but with broader retail scope beyond grocery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlabamaGrocers
• Xx.com/alabamagrocers
• LinkedInlinkedin.com/company/alabama-grocers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Alabama Grocers Association