Rady JCC

What Rady JCC does

Rady JCC (legally YMHA Jewish Community Centre of Winnipeg Inc.) is a registered non-profit community organization operating a 54,000 square foot facility at 123 Doncaster Street in Winnipeg's Old Tuxedo neighborhood. The organization has served the Winnipeg community for nearly 95 years and is 100% non-denominational, with approximately 65% of members identifying outside the Jewish community. Its core physical infrastructure includes a leading-industry fitness centre, jogging track, group fitness studios, and a saltwater lap pool described as the second-largest in Manitoba with children's waterslide and zero-grade accessibility entry.

The organization operates a diversified portfolio across five revenue streams: membership subscriptions (tiers from $24/month child to $129/month family and $3,023/year Platinum), program registrations (swim lessons, lifesaving certification, pickleball clinics, fitness classes), summer day camps (45+ programs across five age tiers from ages 3 to 25), early learning centres (Kaufman Child Care Centre, David & Ruth Asper Early Learning Centre, school-age programs), and professional health services (athletic therapy, massage therapy, nutrition consultation). Membership is sold direct-to-consumer via the Amilia-powered Rady Digital Store and through a book-a-tour conversion motion.

Cultural and community programming is a distinct pillar, anchored by the Izzy Asper Jazz Performances series (26th season, 400+ artists, 80,000+ attendees over 25 years), the JFest WPG festival (second annual edition in November 2025), the Winnipeg International Jewish Film Festival, Folklorama Israel Pavilion participation, and the Asper Cultural Enrichment Initiative. Funding is supplemented through beneficiary-agency relationships with The Jewish Federation of Winnipeg and United Way Winnipeg, plus major-gift and grant support from The Asper Foundation and the Jewish Foundation of Manitoba. Governance is via a Board of Directors under CEO Rob Berkowits, with a leadership team spanning directors of fitness, programming, aquatics, marketing, and membership services.

Name

Rady JCC

Legal name

YMHA Jewish Community Centre of Winnipeg Inc.

Website

https://radyjcc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rady JCC is a Winnipeg non-profit Jewish Community Centre operating a 54,000 sq ft facility that delivers fitness, aquatics, early learning, summer day camps, health services, and cultural programming to individuals and families across Winnipeg, with roughly 65% of members identifying outside the Jewish community.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Center

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Community fitness center
• Aquatics and swimming lessons
• Summer day camps
• Early childhood education
• Cultural arts programming

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual and monthly membership subscriptions ranging from $24-$129/month depending on membership type. All memberships are 12-month terms with monthly or annual payment options. Includes a 5% admin fee for monthly installments.
2. Program Registrations: Revenue from swimming lessons (Swim for Life program, Bronze Star/Medallion/Cross, Lifeguard training), fitness classes, pickleball clinics, sports programs, and specialty fitness programs. Members receive 25% discount on most programs.
3. Summer Day Camps: Rady Summer Day Camps including Shemesh Day Camp (Ages 3-5), Ruach Camp (Grades 1-2), Keshet Camp (Grades 3-6), Adamah Teen Leadership Camp (Grades 7-9), and Teen Plus Connection Camp (Ages 13-25). Over 45 day camps offered.
4. Early Learning Centres: Childcare and early learning programs including Kaufman Child Care Centre, David & Ruth Asper Early Learning Centre, and School Age Programs with waitlist registration.
5. Health & Wellness Services: Athletic therapy, massage therapy (RMT services), and nutrition consultation services offered on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Rady JCC operates a 54,000-square-foot non-profit community centre in Winnipeg offering tiered fitness memberships, group fitness classes (nearly 100 weekly), personal training, swimming lessons and lifeguard certifications, athletic and massage therapy, summer day camps for ages 3-25, early learning childcare centres, and Jewish cultural programming including jazz performances and film festivals. Memberships range from $24 to $129 per month across individual, couple, and family tiers, plus a premium Platinum tier. Approximately 65% of members are non-Jewish, and the facility is 100% non-denominational and open to all.

Product overview

Rady JCC is a 54,000 square foot fitness and community centre offering a comprehensive range of programs and services. The core offering includes fitness and aquatics facilities with group fitness classes and personal training, complemented by swimming lessons and lifesaving certification programs. The centre provides extensive children's programming including summer day camps (Shemesh, Ruach, Keshet, Adamah, Teen Plus Connection) and early learning centres (Kaufman Child Care, David & Ruth Asper Early Learning Centre). Health and wellness services include athletic therapy, massage therapy, and corporate wellness programs. Cultural programming features the Izzy Asper Jazz Performances series, JFest WPG festival, Winnipeg International Jewish Film Festival, and Folklorama Israel Pavilion participation. Adult programming includes Hebrew language classes, art workshops, mahjong, bridge, and social clubs. The centre operates the Rady Digital Store (powered by Amilia) for program registration and membership management, with a Platinum Membership tier offering premium benefits. A bi-weekly podcast called RadyCAST provides program highlights.

Differentiator

Problem solved

Functional benefit

Brands

• Rady Digital Store: Online platform for signing up for programs, booking services, and managing memberships
• RadyCAST
• Platinum Membership
• Rady Summer Day Camps
• Gan Re'ut - Friendship Garden Playground
• Izzy Asper Jazz Performances
• JFest WPG
• African Rhythms Alumni Ensemble
• Women Through the Ages

Products and services

• Fitness Centre & Aquatics 54,000-square-foot fitness centre with leading-industry fitness equipment and machines, jogging track, and group fitness studios; paired with a world-class saltwater lap pool featuring a children's waterslide, swirl pool, and zero-grade entry for accessibility. Includes full access to nearly 100 weekly group fitness, cycle, and circuit classes and personal training with certified professionals. Designed for members of all ages and abilities; second-largest saltwater pool in Manitoba.
• Group Fitness Classes Close to 100 group fitness, cycle, and circuit classes available seven days a week, included with membership. Includes specialty classes such as Women's Through the Ages programming and Outdoor Pickleball clinics.
• Personal Training One-on-one personalized fitness coaching with a full team of personal trainers providing ongoing support to help members meet health and fitness goals.
• Swimming Lessons Swim for Life program offering group, semi-private, and private lessons for all ages and skill levels, including parent/baby through lifeguard certification courses (Bronze Star, Bronze Medallion, Bronze Cross, National Lifeguard, and Swim for Life & Lifesaving Instructor).
• Women Through the Ages Specialty women's fitness initiative with four programs: MomCore (prenatal fitness), CoreBloom (pelvic floor wellness), StrongShift (menopausal transition), and BoneSmart (osteoporosis-safe movement). Supports women's wellness across life stages.
• Outdoor Pickleball Outdoor pickleball programming with multi-sport court access and three structured class tracks (Novice, Clinic, Advanced) available to members.
• Health & Wellness Services On-site professional health and wellness services including Athletic Therapy, Registered Massage Therapy (RMT), and Nutrition Consultation for individual members, plus Corporate Wellness Programs for employers.
• Rady Summer Day Camps Over 45 summer day camps offered season-long for children and teens across five programs: Shemesh Day Camp (Ages 3-5), Ruach Camp (Grades 1-2), Keshet Camp (Grades 3-6), Adamah Teen Leadership Camp (Grades 7-9), and Teen Plus Connection Camp (Ages 13-25).
• Early Learning Centres Childcare and early learning programs including the Kaufman Child Care Centre, the David & Ruth Asper Early Learning Centre, and School Age Programs with waitlist registration.
• Cultural Programming Year-round arts, cultural, and social programming including the Izzy Asper Jazz Performances (now in its 26th season, 400+ artists, 80,000+ attendees), JFest WPG annual Jewish arts & culture festival, Winnipeg International Jewish Film Festival, Music 'N' Mavens, 'Put a Yid on It!' Festival of New Yiddish Culture, and Folklorama Israel Pavilion (Shalom Square).
• Children's & Youth Programming Year-round children's and youth programming including after-school classes and clubs, weekend hangout clubs, BBYO, B'Yachad Babies, birthday parties, the Family Fun Zone, and family programming.
• Adult & Senior Programming Adult and senior programming including Creativity & Connection classes, Language & Learning (Hebrew), Jewish Business Network, Social Club, Shalom Choir, and related community offerings.
• Corporate Wellness Programs Dedicated corporate wellness offering for Winnipeg-area businesses seeking employee health benefits, team-building, and corporate membership packages using Rady JCC's fitness, aquatics, and therapy services.
• Rady Digital Store Online storefront powered by Amilia for registering in programs, booking services, purchasing memberships, and managing member accounts globally.

Quantifiable outcome

• Near 100 group fitness classes available weekly, seven days a week
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Jewish Federation of WinnipegcoreGTM or Marketing PartnerRady JCC is a beneficiary agency of the Jewish Federation of Winnipeg. Federation organizes community events including Walk for Israel in partnership with Rady JCC. The partnership supports community outreach and provides visibility for Jewish cultural programming.
• United Way WinnipegcoreGTM or Marketing PartnerRady JCC is a beneficiary agency of United Way Winnipeg, providing community support and resources through this partnership. United Way support helps fund community programs and services.
• Gray AcademymajorStrategic or Co-development PartnerLocated on the Asper Jewish Community Campus shared with Gray Academy. Collaborative partnership for the Gan Re'ut playground serving both school and community members. Head of School Lori Binder provided leadership in bringing playground vision to life.
• Prairie Wildlife Rehabilitation CentreminorStrategic or Co-development PartnerPartner for children's programming, bringing animal ambassadors for educational presentations at events like Yeladudes! KidFest and Teva Explorers Wildlife Club.
• Engineering For Kids WinnipegminorStrategic or Co-development PartnerPartner for children's programming at Yeladudes! KidFest, providing engineering demonstrations and hands-on activities for kids to learn about physical principles.
• Bricks for Kidz WinnipegminorStrategic or Co-development PartnerPartner for children's programming at Yeladudes! KidFest, providing LEGO-based engineering activities and creative building exercises.
• JCC Maccabi (Team Winnipeg)majorStrategic or Co-development PartnerRady JCC serves as the organizing body for Team Winnipeg's delegation to the 2026 JCC Maccabi Games in Toronto. Boris Bursak serves as Head of Delegation. Open to Jewish athletes ages 13-17 for sports including 3v3 basketball, swimming, volleyball, and dance.
• Seven Oaks Performing Arts CentreminorChannel Partner/ Reseller/ DistributorHost venue for JFest WPG opening concert featuring Keren Peles on November 1, 2025. Rady JCC events held at this external venue to accommodate larger audience demand.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edlavitch JCC of Washington DC: Mid-sized US JCC operating fitness, aquatics, cultural arts programming, and senior services. Comparable peer given similar mid-size scale and emphasis on inclusive cross-community programming.
• Calgary JCC: Another Western Canadian Jewish Community Centre offering comparable fitness, cultural, and educational programming. Similar market position to Rady in a mid-sized Canadian city with strong institutional donor support.
• Miles Nadal JCC (Toronto): Large urban Canadian Jewish Community Centre offering fitness, aquatics, cultural programming, and community services. Closest national peer given similar Jewish-community-centre mandate, scale, and breadth of services including early learning and seniors.
• JCC Chicago: Large US Jewish Community Center with multiple locations, fitness facilities, summer camps, and cultural programming. Relevant peer for benchmarking scale, multi-generational programming, and corporate wellness offerings.
• JCC Manhattan: Jewish Community Center on Manhattan Upper West Side offering fitness, aquatics, cultural programming, and family services. Highly relevant peer given shared JCC brand and similar focus on cultural programming as a core offering.
• 92nd Street Y (New York): Iconic NYC community centre combining fitness center, swimming, arts programming, lectures, and educational classes. Closest US analogue to Rady's 'community hub' positioning, with a much larger programming footprint and brand recognition.
• Bender JCC of Greater Washington: Suburban US Jewish Community Center combining early learning, summer camps, fitness, and cultural programming. Comparable peer given similar multi-generational service mix and suburban community anchor positioning.
• YMCA of Winnipeg: Winnipeg's other major community recreation operator offering memberships, fitness, aquatics, child care, and community programming on a non-profit basis. Most direct local comparable given overlapping mission, member-funded model, and similar mix of fitness plus family/youth services.
• Jewish Community Centre of Greater Vancouver: West Coast Canadian JCC operating fitness facilities, aquatics, cultural programming, and camp services. Strong peer for benchmarking program breadth, membership pricing, and community integration outside the Jewish core demographic.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain with significant Winnipeg presence. Relevant as the dominant commercial fitness competitor that Rady's premium positioning and program breadth must justify against on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Radyjccentre
• Facebookfacebook.com/welcometotherady
• Instagraminstagram.com/rady_jcc
• LinkedInlinkedin.com/company/rady-jcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rady JCC