Limerick Strand Hotel

What Limerick Strand Hotel does

Limerick Strand Hotel is a privately held, 4-star hotel located on Ennis Road along the River Shannon in Limerick city centre, Ireland, founded in 2007 and operating with 251-500 employees. The property offers 184 fully refurbished air-conditioned bedrooms across six categories (Superior, Executive, Triple, Family, Junior Suite, Presidential Suite) ranging from 29m² to 93m², complemented by the award-winning AA Rosette River Bar & Restaurant, the Munster Mile Menu, Energize Health Club with a 20-metre pool, sauna, jacuzzi and hydrotherapy facilities, 13 meeting rooms, and two wedding venues (City View Suite for 60-110 guests and Shannon Suite for 120-450 guests). The business is structured around four revenue streams: accommodation (room revenue with advance purchase and length-of-stay incentives), food and beverage (restaurant, Sunday buffet, afternoon tea, graduation dining, themed dining experiences), events and weddings (conferences, private dining, four-tier wedding packages from Treaty to Dreams), and leisure/parking (Health Club memberships, on-site underground parking with 200+ spaces and EV charging).

The hotel operates on a direct-to-consumer go-to-market model, emphasizing direct booking via its official website with best-rate guarantees, supported by phone reservations, dedicated group/corporate booking teams, and ResDiary-powered restaurant reservations. It is part of the MHL Hotel Collection network (alongside InterContinental Dublin, Powerscourt Hotel and Trinity City Hotel) and holds reciprocal discount partnerships with local attractions including King John's Castle, Bunratty Castle, Thomond Park, and Killaloe River Cruises, leveraging its position as the Gateway City to the Wild Atlantic Way. Customer segments span leisure travelers, families, hen parties, wedding parties, corporate/business travelers, and sports fans (notably Munster Rugby supporters). Pricing is per-night/per-cover with promotional packages including Ultimate Summer Package from €245 B&B, Advance Purchase 15% off, Stay 3+ nights 10% off, Stay 4+ nights 15% off, and Hen Party packages with bride-free group bookings of 10+. The property holds GDPR, PCI DSS, Green Tourism, and Green Hospitality certifications, and has earned multiple industry awards including Georgina Campbell's Best Hotel Irish Breakfast 2020 and Knorr's Ireland's Great Roast Overall Winner 2019.

Name

Limerick Strand Hotel

Legal name

Limerick Strand Hotel

Website

https://strandhotellimerick.ie

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Limerick Strand Hotel is a privately held 4-star hotel on the River Shannon in Limerick, Ireland, offering 184 refurbished rooms, AA Rosette dining, wedding and conference venues, leisure facilities, and direct-booking accommodation for leisure, corporate, and group guests.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Wedding and event venues
• Food and beverage dining
• Corporate meeting facilities
• Leisure and health club

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Room revenue from 184 fully refurbished air-conditioned bedrooms including Superior Rooms, Executive Rooms, Junior Suites, Presidential Suite, Family Rooms, and Triple Rooms. Revenue driven by direct bookings, advance purchase discounts, and length-of-stay incentives.
2. Food & Beverage: Revenue from River Bar & Restaurant dining including breakfast, lunch, dinner, afternoon tea, Sunday buffet, and special events. Award-winning AA Rosette restaurant with locally sourced produce. Includes bar revenue and cocktail services.
3. Events & Weddings: Revenue from meetings, conferences, private dining, and wedding packages. Multiple venues including Shannon Suite (120-450 guests), City View Harris Suite (60-110 guests), and Secret Garden.
4. Leisure & Health Club: Energize Health Club with pool, sauna, jacuzzi access. Also includes membership options and spa services through partner Niall Colgan Hairdressing and Namaste Skin Clinic.
5. Parking: On-site underground parking with 200+ spaces. EV charging stations via Easy Go partnership. Various rate structures including hourly, daily, weekly, and monthly rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Limerick Strand Hotel operates a four-star riverside hotel in Limerick city offering 184 fully refurbished bedrooms across six categories (Superior, Executive, Triple, Family, Junior Suite, Presidential Suite), award-winning AA Rosette dining at the River Bar & Restaurant, the Energize Health Club with a 20-metre pool, and comprehensive events facilities including wedding venues and 13 meeting rooms. The hotel sells accommodation, food and beverage, weddings, meetings, leisure, and on-site parking as integrated hospitality offerings.

Product overview

The Limerick Strand Hotel is a 4-star hotel offering a unified hospitality service centered around its riverside accommodation and dining establishments. The product portfolio consists of six room categories (Superior Room, Executive Room, Triple Room, Family Room, Junior Suite, Presidential Suite) ranging from 29m² to 93m², complemented by the award-winning River Bar & Restaurant featuring AA Rosette dining and the Munster Mile Menu. Event services include intimate weddings in the City View Suite (60-110 guests) and ballroom celebrations in the Shannon Suite (120-450 guests) with four structured wedding packages (Treaty, Shannon, Thomand, Dreams) plus bespoke options. Leisure facilities comprise the Energize Health Club with 20-metre pool, and 13 meeting rooms serve corporate events. Special packages include Advance Purchase (15% off), Stay Longer (10-15% off multi-night), Dinner Bed & Breakfast, Hen Party, and Family Summer Escape offerings. The hotel functions as an integrated hospitality platform where rooms, dining, events, and wellness services are coordinated through a central booking system, with third-party integrations for restaurant reservations (ResDiary) and EV charging (Easy Go).

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Room 29m² stylish bedrooms with king-size beds, 40-inch flatscreen TV, complimentary 200MB WiFi, Nespresso machine, 4-piece bathroom suite with separate bath and shower, and blackout curtains. Targeted at leisure and business travellers seeking contemporary comfort.
• Executive Room Light, airy rooms with floor-to-ceiling windows offering city skyline and River Shannon views. Includes 24-hour Executive Lounge access (additional fee), Rituals bathroom amenities, bathrobes and slippers. Designed for business travellers and premium leisure guests.
• Triple Room Light, airy rooms with large windows offering city skyline views and elegant contemporary style with space-conscious design. Sleeps three guests.
• Family Room 33m² (474 sq ft) family rooms sleeping up to 2 adults and 2 children under 12. Features one double and one single bed with roll-away bed option, separate kids pool access, and all standard amenities.
• Junior Suite 45.5m² luxury suites with King Size beds, spacious living area, and floor-to-ceiling windows with panoramic River Shannon views. Includes complimentary 24-hour Executive Lounge access. Ten of fourteen suites feature enclosed balconies.
• Presidential Suite 93m² two-room penthouse suite with separate living space, glass-enclosed balcony, city and River Shannon views, 50-inch TV, guest bathroom, and complimentary Executive Lounge access with wine and canapes served 6pm-7pm daily.
• River Bar & Restaurant Award-winning AA Rosette restaurant with floor-to-ceiling windows overlooking the River Shannon. Offers Taste the Place menu, breakfast (7am-10am weekdays, 7am-11am weekends), lunch, afternoon tea, and dinner service. Serves hotel guests and external diners.
• Wedding Packages Structured wedding packages including Treaty (classic celebration), Shannon (enhanced F&B), Thomand (luxury with cocktails, canapes, flower wall, sweet cart), and Dreams (all-inclusive with band, DJ, ceremony music, cake, flowers, silent disco), plus bespoke Your Wedding Your Way packages.
• Energize Health Club Health and leisure center featuring 20-metre heated swimming pool, separate kids pool, sauna, steam room, jacuzzi, hydrotherapy pool, plunge pool, and cardio and weights equipment. Complimentary for hotel guests with paid membership options for external users.
• Meetings and Events 13 light-filled meeting rooms including the Shannon Suite (120-450 guests), Executive Boardrooms for smaller meetings, and Private Dining options. Features team building, BBQ season, and green meetings packages for corporate clients.
• City View Suite (Rooftop Wedding Venue) Exclusive 6th floor rooftop venue for intimate weddings (60-110 guests) with floor-to-ceiling glass walls, panoramic city and River Shannon views, private terrace, and included Ice Bar for arrival drinks reception.
• Shannon Suite (Ballroom Wedding Venue) Refurbished ballroom for weddings of 120+ guests featuring new chandeliers, moveable stage, spacious dancefloor, and mood lighting. Includes rooftop City View and Harris Suite access for drinks reception.
• Limerick Afternoon Tea Daily afternoon tea (2pm-4pm) featuring Cahill's Tea from Limerick's oldest shop, three-tiered platter with finger sandwiches, warm scones with clotted cream and jam, and pastries. Priced at €34.50 with Prosecco (€40) and cocktail (€43) options.
• Sunday Lunch Buffet Award-winning Sunday buffet (1pm-4pm) at River Bar & Restaurant featuring locally sourced dishes, carvery with 26-hour slow-cooked roast rib of Irish Beef (Knorr Ireland's Great Roast 2019 overall winner), complimentary prosecco on arrival, kids under 5 eat free.
• Dinner Bed and Breakfast Package Multi award-winning package including accommodation, evening meal (Taste the Island offer), and award-winning breakfast with locally sourced produce from the Wild Atlantic Way.
• Hen Party Packages Customizable hen party packages including prosecco and chocolate welcome, AA Rosette dining (starter and main), complimentary Health Club access, discounts at Niall Colgan Hairdressing (15%) and Namaste Skin Clinic (10%), and live music on Friday nights. Bride goes free on group bookings of 10+.
• Munster Mile Menu Special menu featuring dishes crafted entirely from Munster-sourced ingredients celebrating the agricultural heritage of the Golden Vale region. Created by Executive Head Chef Paddy Anslow.

Quantifiable outcome

• Multi-award-winning hotel status
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Niall Colgan HairdressingminorGTM or Marketing PartnerHair salon located on hotel grounds offering 15% discount to hotel residents. Part of the hotel's wellness and spa partner ecosystem.
• Namaste Skin Clinic & Urban Day SpaminorGTM or Marketing PartnerDay spa located on hotel grounds offering 10% discount to hotel residents. Part of the hotel's wellness and spa partner ecosystem for hen parties and girly getaways.
• MHL Hotel CollectioncoreOthersThe Limerick Strand Hotel is part of the MHL (My Hotel Link) Hotel Collection network, which includes sister properties such as InterContinental Dublin, Powerscourt Hotel, Trinity City Hotel, and others. The network provides cross-promotion and brand association.
• Wild Atlantic WaycoreGTM or Marketing PartnerOfficial 'Gateway City' to the Wild Atlantic Way tourism route. The hotel markets itself as the ideal base for exploring the Wild Atlantic Way, with local attractions offering exclusive discounts to hotel guests within 60 minutes of the hotel.
• Local Attraction PartnersminorGTM or Marketing PartnerPartnerships with local attractions including King John's Castle, Bunratty Castle & Folk Park, Thomond Park, Hunt Museum, and Killaloe River Cruises offering exclusive discounts to hotel guests.
• Cahill's TeaminorStrategic or Co-development PartnerPartnership with Cahill's Tea, Limerick's oldest shop located in the old tobacco factory on Wickham Street, for the bespoke Limerick Afternoon Tea offering.
• Make A Wish IrelandminorOthersCharitable partnership with Make A Wish Ireland, supporting the organization's mission to grant wishes to children with life-limiting conditions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Dromoland Castle Hotel: Dromoland Castle is a luxury castle hotel in County Clare operating weddings, F&B, and leisure at the high end of the Irish market. It is a regional peer — same Wild Atlantic Way corridor and similar castle/resort positioning, but a different geography and luxury tier.
• Hayfield Manor: Hayfield Manor is a 5-star family-run hotel in Cork offering comparable luxury, dining, leisure, and wedding services. It is a regional peer — same country and similar independent-operator model, but different geography and price tier.

Broad incumbents

• Powerscourt Hotel Resort & Spa: Powerscourt Hotel Resort & Spa is a sister property in the MHL Hotel Collection. As a 5-star resort outside Dublin, it is a broader incumbent peer — operating weddings, F&B, and leisure at a higher price point but in a comparable full-service hospitality model.
• InterContinental Dublin: InterContinental Dublin is a sister property in the MHL Hotel Collection network and a broader-incumbent luxury 5-star hotel. While at a higher price tier and Dublin-based, it provides a relevant benchmark for sister-network cross-promotion and corporate RFP standards.

Direct peers

• The Savoy Hotel Limerick: The Savoy Hotel Limerick is a comparable 4-star full-service hotel located in Limerick city centre, directly competing with Limerick Strand for leisure, corporate, and wedding demand. Both serve the same central Limerick catchment with similar room counts and event facilities.
• Castletroy Park Hotel: Castletroy Park Hotel is a 4-star full-service hotel on Limerick's Castletroy side, competing for University of Limerick-related business (conferences, graduations, visiting academics). Like Limerick Strand, it operates restaurant, leisure, and events facilities.
• Absolute Hotel Limerick: Absolute Hotel Limerick is a 4-star boutique hotel in Limerick's medieval quarter targeting similar leisure and corporate clients. It competes on dining, location, and personalised service against the larger Limerick Strand inventory.
• Radisson Blu Hotel & Spa Limerick: Radisson Blu Limerick is a 4-star full-service hotel competing directly in the Limerick city corporate and leisure market. Both hotels target similar business and weekend-stay demand and operate comparable conference/wedding facilities.
• Clayton Hotel Limerick: Clayton Hotel Limerick (formerly Clarion Hotel) is a 4-star full-service property in the Limerick market. Both hotels compete for corporate meetings, leisure travellers, and wedding business in the same catchment area.
• George Limerick Hotel: George Limerick Hotel is a 4-star boutique-style hotel in Limerick city centre, competing for the same leisure, corporate, and hen-party segments as Limerick Strand. Both are city-centre full-service properties.

Market position

Strengths5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/limerickstrand
• Facebookfacebook.com/LimerickStrandHotel
• LinkedInlinkedin.com/company/limerick-strand-hotel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limerick Strand Hotel