What Namaste does

Namaste Nail Sanctuary & Day Spa is a privately-held luxury nail salon and day spa operating from a single location in Boca Center, Boca Raton, Florida. The company was founded in 2017 and is owned and operated by Sophie Grise, a licensed esthetician whose holistic approach to beauty and graceful aging underpins the service philosophy. The business serves affluent individual consumers seeking premium self-care experiences through an integrated suite of services spanning manicures (regular, gel, hard gel, builder gel, dip powder, Dazzle Dry, Gel-X extensions), pedicures (including Hammam-inspired luxury rituals performed in zero-gravity massage chairs), facials and advanced skin treatments (dermaplaning, Buccal Lift, microcurrent with MyoLift TriWave, microneedling with Fusion Meso, chemical peels), waxing (full body and facial), and lash/brow services (extensions, Elleebana Korean Lash Lift, brow lamination, henna tint). The spa operates as a cashless, cell-phone-free environment intended to reinforce a sanctuary-style experience.

The business is built on a service-based technology stack rather than proprietary software. Core technical differentiators are specialized manual techniques (European dry e-file pedicures, Buccal Lift intraoral massage, Hammam-inspired paraffin/honey/milk rituals) and the exclusive use of third-party premium product lines — Bio Sculpture Evo gel, Dazzle Dry vegan polish, Nelly De Vuyst medical-grade COSMOS Organic skincare, Elleebana Korean Lash Lift, Apres Gel-X extensions, and Fusion Meso serums. Customer-facing operations run on the Meevo booking and e-gift card platform, with marketing driven through the company website, Instagram, Facebook, an educational blog, and email newsletter.

Namaste generates revenue primarily through unit-priced, pay-as-you-go service appointments, supplemented by a subscription Wellness Annual Pass offering 15% off nearly every service annually and digital e-gift card sales through Meevo. The company is wholly founder/owner-operated with no venture capital, private equity, or parent company affiliation indicated in available data. With 11-50 employees and a single physical location, the addressable market is the Boca Raton luxury self-care segment, and the model relies on premium pricing, differentiated techniques, and customer loyalty rather than scale.

Name

Namaste

Legal name

Namaste Nail Sanctuary

Website

https://namastenailsanctuary.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Namaste Nail Sanctuary & Day Spa is a privately-held, owner-operated luxury nail salon and day spa in Boca Raton, Florida, serving affluent individual consumers with premium nail care, advanced facials, waxing, and lash/brow services using exclusive product lines and a Wellness Annual Pass membership.

Ownership category

akta.pro rank

Product category

Day Spa and Nail Salon Services

NAICS

Nail Salons (812113), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Basic Manicures & Pedicures (HSALACAA), Nail Treatments & Conditioning (Paraffin/Hot Oil/IBX) (HSALACAH), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Luxury nail salon
• Day spa services
• Advanced facial treatments
• Professional waxing
• Lash and brow services

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Nail Care Services: One-time service appointments for manicures, pedicures, gel applications, nail enhancements, and nail art. Services range from basic polish to luxury treatments withBuilder gel and extensions.
2. Skincare and Facial Services: Professional facial treatments including anti-aging facials, dermaplaning, microneedling, chemical peels, and advanced skin treatments using Nelly De Vuyst products.
3. Waxing and Hair Removal: Full body and facial waxing services including Brazilian waxing.
4. Lash and Brow Services: Lash extensions, lifts, tints, brow lamination, and henna brow treatments.
5. Wellness Pass Membership: Annual membership program offering 15% off nearly every service, excluding enhancements and Russian services.
6. E-Gift Cards: Digital gift card purchases through Meevo platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Namaste Nail Sanctuary & Day Spa delivers luxury nail care (manicures and pedicures including gel, hard gel, builder gel, Dazzle Dry, dip powder, and Gel-X extensions), advanced facial and skincare treatments (anti-aging facials, dermaplaning, microneedling, microcurrent lifts, buccal lift facials, chemical peels using Nelly De Vuyst medical-grade products), full-body and facial waxing, and lash and brow services (extensions, lifts, tints, brow lamination, henna brow). Services are delivered in a single Boca Raton spa location featuring zero-gravity massage chairs, warm herbal neck wraps, hot towels, and a cell-phone-free environment.

Product overview

Namaste Nail Sanctuary & Day Spa is a luxury nail salon and day spa in Boca Raton, Florida, offering a comprehensive suite of beauty and wellness services. The company operates as a service-based business with multiple interconnected service categories: Manicure Services (including regular gel, hard gel/builder gel, dip powder, Gel-X extensions, and Dazzle Dry polish options), Pedicure Services (from basic refreshing treatments to Hammam-inspired luxury rituals with milk, honey, and paraffin), Facials & Advanced Skin Treatments (using Nelly De Vuyst medical-grade skincare with services including dermaplaning, buccal lift, microcurrent lift, microneedling, and corrective peels), Waxing Services (full body and facial), and Lashes & Brows Services (extensions, Korean lash lifts, brow lamination). The spa offers subscription/membership options through its Wellness Pass (15% annual discount) and Spa Packages. The company uses branded product lines including Dazzle Dry vegan nail polish, Bio Sculpture Evo gel, Nelly De Vuyst skincare, Elleebana Korean Lash Lift, Apres Gel-X extensions, Fusion Meso serums, and MyoLift TriWave microcurrent devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Manicure Services High-end manicure services including precise nail filing, expert cuticle care, and polish application, with options for regular polish, gel, Dazzle Dry, hard gel, dip powder, and Gel-X extensions. Targeted at individual consumers seeking luxury nail care.
• Pedicure Services Luxury pedicures performed in zero-gravity massage chairs with seasonal aromatherapy eye masks, ranging from refreshing treatments to Hammam-inspired rituals using milk, honey, and warm paraffin. Targeted at individual consumers seeking elevated foot and nail care.
• Facials and Advanced Skin Treatments Medical-grade facial treatments using Nelly De Vuyst skincare products, including signature facials, dermaplaning, oxygenating treatments, peels, Buccal Lift, microcurrent lift, microneedling with Fusion Meso serum and LED, and corrective peel treatments. Targeted at individual consumers seeking anti-aging facials and treatments for sensitive or aging skin.
• Waxing Services Professional hair removal services including full body waxing (legs, arms, back, underarms, Brazilian, extended bikini) and facial waxing (brows, lips, chin, full face). Targeted at individual consumers seeking hair removal.
• Lashes and Brows Services Eye enhancement services including lash extensions, Elleebana Korean Lash Lift, lash tinting, brow lamination, and henna brow tint. Targeted at individual consumers seeking lash and brow enhancement.
• Wellness Annual Pass Annual membership subscription providing 15% off nearly every service at the spa, excluding enhancements and Russian services. Targeted at repeat individual customers seeking ongoing discount access.
• Spa Package Bundled spa package combining multiple services for a complete wellness treatment experience. Targeted at individual consumers seeking a multi-service spa experience.

Quantifiable outcome

• Red Carpet Glowing Express facial boosts firmness and hydration by 17.5%

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Paintbox: Multi-location luxury nail studio offering manicures, pedicures and nail art in a premium, design-forward environment — directly comparable to Namaste's upscale, experience-led nail positioning.
• The Now Massage: Boutique massage and wellness studio concept with a premium, design-led experience — comparable elevated, experience-driven wellness services for an affluent clientele.
• Tenoverten: Boutique nail salon chain with a wellness-driven, minimalist brand aesthetic and curated nail and brow services — closely aligned with Namaste's sanctuary-style, clean-brand positioning.
• MiniLuxe: Multi-location nail care and beauty studio chain with a focus on clean, hygienic, premium services — directly comparable multi-unit operator in the elevated nail salon category.
• Olive & June: Nail care brand with brick-and-mortar studios offering manicure services and a strong content/community layer — comparable in service mix and target affluent, design-conscious customer.
• Frenchies Modern Nail Care: Modern, design-forward nail salon concept emphasizing clean, efficient, premium nail services — comparable in service menu and aspirational positioning.

Broad incumbents

• Burke Williams Spa: Established full-service urban day spa offering facials, massage and body treatments — comparable premium day spa positioning, though at a larger multi-location scale.
• Massage Heights: National spa franchise offering massage, skin and facial services with a membership component — comparable recurring-revenue wellness model at a much larger scale.
• Hand & Stone Massage and Facial Spa: Large national franchise offering massage, facial and nail services — broader incumbent competing for the same discretionary beauty and wellness wallet.
• Venetian Nail Spa: Multi-location nail salon chain offering manicures, pedicures and waxing — broader incumbent competing in the same nail services category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/namastenailsanctuarysc
• Instagraminstagram.com/namastenail_boca_raton
• LinkedInlinkedin.com/company/namaste-nail-sanctuary

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namaste