Sara Ray Interior Design

Name

Sara Ray Interior Design

Legal name

Sara Ray Interior Design

Website

https://sararayinteriordesign.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sara Ray Interior Design is a Nashville-based, full-service interior design firm founded in 2013 by NCIDQ-certified designer Sara Ray, serving residential homeowners and small commercial clients across Middle Tennessee with renovation, new construction, and space planning services.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Residential interior design
• Kitchen and bath design
• Renovation design services
• Space planning
• Commercial interior design

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design Services: Full-service interior design services including renovation & remodeling design, new construction, custom kitchen & bath design, interior and exterior materials & finish selections, project management, space planning, sustainable & green design, purchasing & installation. Also includes drawings, demolition plans, floor plans, lighting plans, electrical plans, elevations, cabinetry plans, schedules, and décor/furnishings/lighting/window treatments/accessories/artwork/area rugs/pillows/bedding/wallcovering selections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sara Ray Interior Design is a full-service interior design firm based in Nashville, TN, offering renovation and remodeling design, new construction design, custom kitchen and bath design, space planning, interior and exterior finish selections, project management, furnishings and decor procurement, and sustainable/green design for residential and small-scale commercial clients.

Product overview

Sara Ray Interior Design is a full-service interior design firm offering a comprehensive suite of residential and commercial design services. The firm's core offerings include renovation and remodeling design, new construction design, custom kitchen and bath design, space planning, project management, and sustainable design. The company also provides furnishings procurement including furniture, lighting, window treatments, accessories, artwork, and custom millwork. Projects span single-room renovations to complete home renovations and new builds, with notable commercial work including restaurants, offices, and boutiques. The firm is led by Sara Ray, a licensed interior designer with NCIDQ certification and ASID membership.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Hallmark Building GroupcoreStrategic or Co-development PartnerBuilder client for whom Sara Ray designed multiple new construction homes (4607 Lealand, 4605 Lealand). Firm selected all interior and exterior finishes, plumbing and lighting fixtures, cabinetry, and hardware, along with designing fireplace mantels and wet bars.
• White Pines Building GroupcoreStrategic or Co-development PartnerBuilder client for Green Hills New Construction (4,800 sq ft home) and Brentwood Renovation projects. Close collaboration on interior and exterior finishes, lighting, tile, plumbing, and hardware selections, plus custom cabinetry and tile designs.
• Borntrager HomesminorStrategic or Co-development PartnerContractor for Westhaven Renovation project. Sara Ray selected fixtures, finishes, furnishings, and décor for bathroom renovations and interior spaces.
• The Dan CompanyminorStrategic or Co-development PartnerContractor for Encore Condo Renovation in downtown Nashville. Full reimagining and redesign of the condo interior.
• Crane BuildersminorStrategic or Co-development PartnerContractor for Governors Club Renovation in Brentwood. Sara Ray focused on revitalizing main level spaces with fixtures, finishes, furnishings, and décor selections.
• Allard Ward ArchitectscoreStrategic or Co-development PartnerArchitectural partner on Belmont-Hillsboro Addition/Renovation and Historic Waverly Addition/Renovation projects. Worked closely to blend new areas with original home styles. The Belmont-Hillsboro project received a Metropolitan Historical Commission Preservation Award.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Havenly: Online interior design platform connecting clients with professional designers for residential e-design at lower price points. Represents the digital-native alternative that disrupts the traditional boutique residential designer model Sara Ray Interior Design operates in.
• Interior Define: Direct-to-consumer custom furniture brand offering integrated design services for residential clients. Competes with boutique designers like Sara Ray for the custom-furniture-driven segment of residential interior design.
• Modsy: Technology-enabled interior design platform historically targeting residential clients with 3D rendering and e-design services. Represents a digital alternative to traditional boutique designers like Sara Ray, with overlapping residential customer base.

Broad incumbents

• CB2: Modern home furnishings retailer (sister brand to Crate & Barrel) offering design services for residential clients. Broadly comparable to boutique designers for design-oriented urban and suburban homeowners.
• Decorating Den Interiors: Established franchise network of independent interior decorators serving residential clients nationwide. Comparable service offering and customer base to Sara Ray Interior Design, but operating under a franchise structure with broader geographic reach.
• West Elm: National modern home furnishings retailer offering in-home and virtual interior design services. Competes broadly with boutique residential designers for design-driven homeowners with comparable aesthetics.
• Ethan Allen: National furniture manufacturer and retailer offering in-home interior design services as part of the furniture purchase experience. Competes with boutique designers like Sara Ray for residential clients, particularly at the furniture-driven segment of the market.
• RH (Restoration Hardware): Luxury home furnishings retailer with integrated interior design services targeting affluent residential clients. Competes with credentialed boutique designers like Sara Ray at the high end of the residential market.
• Ballard Designs: National home furnishings retailer offering interior design consultation services for residential clients. Represents the retail-led design alternative to traditional boutique designers with overlapping customer profiles.

Direct peers

• Kerrie Kelly Design Lab: Boutique residential interior design firm led by a credentialed designer (NCIDQ, ASID), offering full-service residential design across multiple markets. Closely comparable to Sara Ray Interior Design in size, credentials, service offering, and boutique positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sararayinteriordesign
• LinkedInlinkedin.com/company/sara-ray-interior-design

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sara Ray Interior Design