12 Percent Imports
- Company typePrivate
- Founded2007
- HeadquartersNorth Haven, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
12 Percent Imports firmographics
Firmographics- Name
- 12 Percent Imports
- Legal name
- 12 Percent Imports
- Website
- https://12percentimports.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
12 Percent Imports industry classification
Industry- Product category
- Craft Beer Tasting Room / Specialty Beverage Retail
- NAICS
- Breweries (312120), Beer and Ale Merchant Wholesalers (42481), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Beer Brewing & Brands (CRADAIAA)
Keywords
Where 12 Percent Imports is headquartered
LocationHeadquarters
- HQ city
- North Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
12 Percent Imports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- On-site beer sales: Revenue generated from selling craft beer directly to consumers at the tasting room for on-site consumption. The tasting room operates extended hours across all days of the week.
- Online beer ordering: Beer sold through online ordering platform (Square) for takeaway or delivery, complementing the on-site tasting room experience.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
12 Percent Imports product offering
Product offeringCore offering
12 Percent Imports imports and distributes craft beer and operates the Twelve Percent Beer Project tasting room at 341 State Street in North Haven, CT. The company sells craft beer directly to consumers for on-site consumption at the tasting room and processes online orders for takeaway or delivery through a Square e-commerce storefront. Food service includes pizza served Monday through Thursday and rotating food trucks on weekends.
Product overview
12 Percent Imports operates a single unified offering called the Twelve Percent Beer Project, a craft beer brand available through their tasting room in North Haven, CT, and via online ordering. The company also provides food service through pizza and rotating food trucks on weekends.
Differentiator
Problem solved
Functional benefit
Products and services
- Twelve Percent Beer Project The company's primary craft beer brand featuring rotating craft beers available at the tasting room in North Haven, CT, and through online ordering via Square. Targeted at local craft beer enthusiasts for on-site consumption and takeaway or delivery.
- Tasting Room Experience Walk-in on-site beer consumption venue at 341 State Street, North Haven, CT, operating seven days a week with extended hours. Includes food service: pizza served 10am-8pm Monday-Thursday and rotating food trucks on weekends. Targeted at local adults seeking a craft beer and casual dining destination.
Companies that use 12 Percent Imports
Customer profileSegments1 record
Ideal customer profiles1 record
12 Percent Imports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
12 Percent Imports partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
12 Percent Imports competitors and assessment
Company assessmentEmerging players
- Armada Brewing: Emerging Connecticut craft brewery with a smaller footprint and taproom. Comparable emerging-stage CT craft brewery targeting similar local customers.
Direct peers
- Beer'd Brewing Company: Connecticut craft brewery operating a taproom with rotating experimental offerings. Directly comparable as a small CT craft brewery with on-site experience.
- New England Brewing Company: Connecticut craft brewery with a focus on small-batch, rotating releases and taproom experience. Comparable size and direct-to-consumer orientation.
- Stony Creek Brewery: Connecticut craft brewery with a flagship taproom and food service. Comparable as a CT-based craft brewery with on-site consumption and rotating selection model.
- Two Roads Brewing Company: One of the largest Connecticut-based craft breweries operating a taproom and broad distribution. Directly comparable as a CT craft brewery with taproom experience and rotating beer lineup.
- Still Hill Brewery: Connecticut craft brewery with a taproom venue. Comparable business model focused on local craft beer enthusiasts and on-site consumption.
- Thomas Hooker Brewing Company: CT-based craft brewery with a taproom and restaurant-style food service. Comparable business model combining beer with food offerings.
- Counter Weight Brewing: Connecticut craft brewery with a taproom experience and rotating selection. Comparable scale and direct-to-consumer model.
Regional players
- Foley Family Wines / Southold Farm + Cellar: Regional craft beverage operator with tasting room experience. Comparable as a craft beverage tasting room operator, though different beverage category.
Broad incumbents
- Craft Brew Alliance (Kona / Redhook): Larger craft brewery operator with taproom network. Comparable as a craft beer operator with a taproom/direct-to-consumer model, though at significantly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
12 Percent Imports social profiles
Digital presence12 Percent Imports financial estimates
Financial estimateRevenue estimate
Valuation estimate
12 Percent Imports leadership team
Management profileNumber of profiles
12 Percent Imports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
12 Percent Imports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 12 Percent Imports
What does 12 Percent Imports do?
12 Percent Imports imports and distributes craft beer and operates the Twelve Percent Beer Project tasting room at 341 State Street in North Haven, CT. The company sells craft beer directly to consumers for on-site consumption at the tasting room and processes online orders for takeaway or delivery through a Square e-commerce storefront. Food service includes pizza served Monday through Thursday and rotating food trucks on weekends.
Is 12 Percent Imports a public or private company?
12 Percent Imports is a private company. It is classified as unknown and is currently operating.
When was 12 Percent Imports founded?
12 Percent Imports was founded in 2007. It employs 11 to 50 people.
Where is 12 Percent Imports based?
12 Percent Imports is headquartered in North Haven, United States, in the North America region.
How does 12 Percent Imports make money?
Two revenue lines are on record. On-site beer sales are the primary driver. The others are online beer ordering.
Who are 12 Percent Imports's main competitors?
Armada Brewing is listed as an emerging player. Direct peers are Beer'd Brewing Company, New England Brewing Company, Stony Creek Brewery, Two Roads Brewing Company, Still Hill Brewery, Thomas Hooker Brewing Company and Counter Weight Brewing. Foley Family Wines / Southold Farm + Cellar is listed as a regional player. Craft Brew Alliance (Kona / Redhook) is listed as a broad incumbent.
Does 12 Percent Imports have an API?
No public API is recorded for 12 Percent Imports.
What industry is 12 Percent Imports in?
12 Percent Imports's product category is Craft Beer Tasting Room / Specialty Beverage Retail. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 312120 and its SIC code is 2082.