inbestergesellschaft

What inbestergesellschaft does

inbestergesellschaft is a privately held Cologne-based design agency operating under the legal entity iBG inbestergesellschaft GmbH, founded in 2020 and rebranded to its current name in June 2022. The firm offers three integrated service lines: Strategie (brand development, communication strategy, campaign concepts, user experience, workshops and research), Design (corporate design, motion design, information design, graphic design, social media design, UI design), and System (corporate, social media, video and UI design systems plus styleguides and templates). It deliberately specializes in communicating complex and socially relevant topics for mission-driven clients.

The client base is concentrated in four verticals: sustainability and climate organizations (Green Planet Energy, Wuppertal Institut, Greenpeace e.V., BMUV, Effizienzagentur NRW, Swiss Entrepreneurship Program), healthcare and medical (Roche Diagnostics International, Roche Diabetes Care, VFCR), non-profits, professional associations and government (Greenpeace e.V., VDS Verband Deutscher Sprecher:innen, Bezirksamt Charlottenburg-Wilmersdorf), and growth-stage technology firms (Peter Park, GMC², National Film Board of Canada). Notable engagements include international rollout of COVID-19 self-test communication materials for Roche across multiple markets and UI design for an AI-based diabetes management app co-developed with IBM and Roche Diabetes Care.

The business model is project-based B2B professional services with revenue generated through strategy and design retainers or fixed-scope engagements; no pricing is publicly disclosed. Go-to-market relies on direct enterprise, government and non-profit relationships supported by a website- and case-study-driven content presence and a community-led referral network anchored in UN Sustainable Development Goal alignment. The firm operates with a flat, role-based organizational model (8 employees defining 113 roles) under co-Managing Directors Philipp Klein and Aaron Wolber, with no external funding and no subsidiaries reported. Geographic delivery is primarily Germany, with international reach demonstrated through multinational Roche engagements.

Name

inbestergesellschaft

Legal name

iBG inbestergesellschaft GmbH

Website

https://inbestergesellschaft.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

inbestergesellschaft is a Cologne-based design agency offering brand strategy, communication design, and design systems for mission-driven clients across sustainability, healthcare, non-profit, and government sectors.

Ownership category

akta.pro rank

Product category

Brand & Design Services

NAICS

Graphic Design Services (54143), Other Specialized Design Services (54149), Specialized Design Services (5414)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand strategy services
• Communication design
• Visual identity design
• Design systems
• Sustainability communications

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services & Consulting: Professional services revenue from brand strategy, design, and consulting engagements. Project-based work with B2B clients across sustainability, healthcare, non-profit, and government sectors. Engagements include corporate identity projects, campaign development, and design system implementations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

inbestergesellschaft is a Cologne-based design agency that sells strategy and design services to mission-driven organizations. It develops brand identities, communication strategies, campaign concepts, user-experience design, motion and information design, and modular design systems for clients in sustainability, healthcare, research, non-profit, and government sectors. Engagements are delivered as project-based B2B consulting and creative services.

Product overview

inbestergesellschaft is a Cologne-based design agency (Design-Klitsche) offering strategy and design services organized into three core areas: Strategy Services (brand development, communication strategy, campaign concepts, UX, workshops & research), Design Services (corporate design, motion design, information design, graphic design, social media design, UI design), and Design Systems (corporate design systems, social media design systems, video design systems, UI design systems, styleguides & templates). The agency focuses on socially relevant topics and sustainable business practices, serving clients in sustainability, research, healthcare, and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy Services) Strategic services covering brand development, communication strategy, campaign concepts, user-experience design, and workshops and research for mission-driven organizations.
• Design Services Design services spanning corporate design, motion design, information design, graphic design, social media design, and UI design for mission-driven clients.
• System (Design Systems) Design system development including corporate design systems, social media design systems, video design systems, UI design systems, styleguides, and templates enabling consistent multi-channel brand implementation.

Quantifiable outcome

• 40% energy savings achieved through designed digital platform (Comfortlab for Wuppertal Institut)
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IBMminorStrategic or Co-development PartnerJoint project with IBM and Roche on AI-based diabetes management app. IBM and Roche collaborating on supportive application for people with diabetes providing AI-based predictions and action options. iBG contributed market research and UI screen design for the app.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Jung von Matt: Major German creative agency group with established sustainability and purpose-driven practice. Directly comparable in terms of brand strategy and campaign work for mission-driven clients, but at significantly larger scale and broader geographic reach.
• IDEO: Global design and innovation consultancy with deep experience in human-centered design, design systems, and purpose-driven projects. Comparable on design-thinking methodology and design-system work, but at vastly greater scale and with broader service portfolio.
• Pentagram: Independent design partnership recognized for brand identity, corporate design, and design systems work. Comparable on craft quality and brand-system offerings, though Pentagram operates as a multi-partner partnership rather than iBG's flat role-based model.
• KMS Team: Established German brand consultancy with corporate design and brand strategy capabilities. Comparable on strategic brand development and design-system work, but operates at significantly larger scale and broader sector coverage than iBG.
• Scholz & Friends Identity: Brand identity arm of a major German creative group. Comparable on corporate identity, brand strategy, and design systems, but offers the scale and network resources of a full-service group versus iBG's specialist boutique model.
• Liganova: German brand experience and design agency combining strategy, design, and spatial communication. Overlaps with iBG on brand strategy and corporate design, but adds a strong physical/spatial brand experience practice at larger scale.

Direct peers

• loved GmbH: Cologne-based brand and communication agency focused on sustainability and purpose-driven organizations. Closest comparable in terms of German origin, small specialist team, and explicit positioning around sustainability and social impact branding.
• Meiré und Meiré: Cologne design agency with comparable brand strategy, corporate design, and motion design offerings. Comparable in craft focus and design-system depth, though broader in sector exposure than iBG's sustainability/healthcare niche.
• Realities United: Berlin-based design studio working at the intersection of design, technology, and sustainability. Highly comparable on mission-driven positioning and translating complex/socially-relevant topics into visual communication, though more technology-installation focused.
• Factor Design: German design agency with comparable corporate design and communication design offerings for organizations with purpose-driven positioning. Similar in scale and boutique specialist profile to iBG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inbestergesellschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inbestergesellschaft