Selo Trans Multimodal
- Company typePrivate
- Founded2015
- HeadquartersBenito Juarez, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
Selo Trans Multimodal firmographics
Firmographics- Name
- Selo Trans Multimodal
- Legal name
- SeloTrans Multimodal
- Website
- https://selotrans.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Selo Trans Multimodal industry classification
Industry- Product category
- International Freight Forwarding Services
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), General Freight Trucking, Long-Distance (48412)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)
- akta.pro primary industry
- Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA)
- akta.pro secondary industries
- Cross-Border LTL (US-MX/US-CA) (TLADAEAI), Cross-Border Freight Brokerage (USMCA/EU, etc.) (TLADAMAN)
Keywords
Where Selo Trans Multimodal is headquartered
LocationHeadquarters
- HQ city
- Benito Juarez
- HQ country
- Mexico
- HQ region
- Latin America
Offices5 records
Markets served
Selo Trans Multimodal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Air Freight Services: Air cargo services including express (24-48h) and standard (3-5 days) options. Revenue generated from weight-based shipping fees with premium pricing for express and specialized cargo (dangerous goods, temperature-controlled).
- Ocean Freight Services: Full Container Load (FCL) and Less Container Load (LCL) maritime shipping. Revenue from container leasing, port handling, and freight charges based on volume or container size.
- Ground/Road Freight Services: FTL (Full Truck Load) and LTL (Less Than Truckload) domestic and cross-border trucking services. Revenue based on distance, weight, and cargo type. Includes border crossing services for Mexico-USA commerce.
- Customs Brokerage Services: Complete customs clearance for imports and exports including tariff classification, permit management, and customs inspections. Revenue from service fees per transaction.
- GoSmart LTL Technology Platform: Digital platform for LTL cargo with AI-powered optimization. Revenue from platform usage fees integrated into shipping quotes. Premium features include advanced analytics and API access.
- Specialized Industry Services: Custom solutions for pharmaceutical, perishable, electronics, automotive, and textile industries. Temperature-controlled transport, GDP-certified cold chain, and specialized handling services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | GoSmart LTL Instant Quote - Dynamic pricing based on route, dimensions, and cargo type |
| Other | Pay-as-you-go | Enterprise/Freight Services - Custom quotation based on specific requirements |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Selo Trans Multimodal product offering
Product offeringCore offering
SeloTrans Multimodal is a Mexico-based logistics and freight forwarding company that provides multimodal transportation services, including air freight, ocean freight (FCL/LCL), ground/road transportation (FTL/LTL), and customs brokerage. The company also operates GoSmart LTL, an AI-powered LTL consolidation platform, and serves enterprise clients across automotive, retail, aerospace, and other industries with cross-border logistics needs between Mexico, the U.S., and Asia.
Product overview
SeloTrans Multimodal operates as an international freight forwarding platform with a multi-service portfolio spanning air freight, ocean freight, and ground/road transport, complemented by customs brokerage and specialized industry solutions. The core platform is anchored by GoSmart LTL, an intelligent digital platform launched in 2025 that provides AI-powered route optimization, instant quotation, and real-time tracking specifically for LTL consolidated cargo in Mexico. GoSmart LTL serves as the company's flagship technology product, integrated into the broader forwarding suite that includes air freight, ocean freight (FCL/LCL), ground transport (FTL/LTL), and customs clearance services. Subsidiaries include SeloTrans American Logistics Inc. (USA operations) and SeloTrans Hong Kong Limited (Asia-Pacific hub), extending the platform's global reach.
Differentiator
Problem solved
Functional benefit
Brands
- GoSmart LTL: Intelligent LTL (Less Than Truckload) platform with AI-powered route optimization, instant quoting, and real-time tracking for consolidated cargo in Mexico.
Products and services
- Air Freight Forwarding International air cargo forwarding services for time-sensitive shipments between Mexico, the U.S., and global destinations, targeting enterprise importers/exporters.
- Ocean Freight Forwarding (FCL/LCL) Full Container Load (FCL) and Less than Container Load (LCL) ocean freight forwarding services for international container shipping between Mexico, Asia, and the Americas.
- Ground Transportation (FTL/LTL) Full Truckload (FTL) and Less than Truckload (LTL) ground transportation services for cross-border and domestic shipments across Mexico and to/from the U.S.
- Customs Brokerage Customs clearance and regulatory compliance services for cross-border shipments between Mexico and the U.S., including import/export documentation.
- GoSmart LTL Platform An AI-powered LTL (Less than Truckload) consolidation platform that consolidates smaller shipments to optimize routing and cost for cross-border logistics between Mexico and the U.S.
- Specialized Industry Logistics Services Tailored multimodal logistics solutions for specialized industries including automotive, retail, and aerospace, addressing industry-specific supply chain requirements.
Quantifiable outcome
- 40% cost reduction in logistics operations
- +4 more outcomes
Companies that use Selo Trans Multimodal
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles1 record
Selo Trans Multimodal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Selo Trans Multimodal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WCA World Cargo AlliancecoreGlobal logistics network affiliation providing worldwide coverage and partnership benefits. Enables SeloTrans to offer global freight forwarding services through the WCA network of verified forwarders.
Scale indicators9 records
Recent moves14 records
Expansion highlights6 records
Selo Trans Multimodal competitors and assessment
Company assessmentDirect peers
- JAS Worldwide: Global privately-held freight forwarder with multimodal air, ocean, and road services. Similar to SeloTrans in being founder-led, privately held, and offering integrated forwarding across multiple modes and geographies.
- Seko Logistics: Mid-sized global freight forwarder offering air, ocean, ground, and e-commerce logistics with proprietary technology platforms. Comparable to SeloTrans in being a tech-forward non-asset forwarder serving SMB and mid-market shippers across multiple verticals.
- Air-Sea Forwarders: Privately-held mid-sized freight forwarder offering air, ocean, and ground services primarily across the Americas. Similar business model to SeloTrans as a non-asset multimodal forwarder serving cross-border and intra-Americas trade lanes.
Emerging players
- Uber Freight: Digital freight marketplace and managed transportation provider offering instant quoting, booking, and visibility tools. Directly competes with GoSmart LTL's value proposition of digital, self-serve LTL quoting and tracking.
Broad incumbents
- Kuehne+Nagel: One of the world's largest freight forwarders with extensive air, ocean, road, and contract logistics. Overlaps with SeloTrans in core forwarding services but operates at vastly greater scale and geographic reach.
- CEVA Logistics: Global 3PL offering freight management, contract logistics, and ground transportation. Provides overlapping forwarding capabilities with SeloTrans across air, ocean, and ground freight at significantly larger scale.
- DHL Global Forwarding: Global freight forwarding arm of Deutsche Post DHL, covering air, ocean, road, and customs services. Competes with SeloTrans in cross-border Mexico-US and air/ocean forwarding, with far larger scale and enterprise relationships.
- DB Schenker: Global logistics provider offering land, air, ocean, and contract logistics. Overlaps with SeloTrans across multimodal forwarding and customs services but serves a much broader enterprise customer base globally.
- Estafeta: Major Mexican logistics and parcel delivery company offering domestic and international shipping, freight, and customs services. Comparable as a Mexican-headquartered logistics provider, though more focused on parcel and less on multimodal freight forwarding.
- Coyote Logistics: US-based third-party freight broker and managed transportation provider owned by UPS. Comparable to SeloTrans in non-asset freight brokerage across truckload and LTL, with similar digital platform strategy at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Selo Trans Multimodal social profiles
Digital presenceSelo Trans Multimodal compliance and trust
Trust signalCompliance5 records
Selo Trans Multimodal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selo Trans Multimodal leadership team
Management profileNumber of profiles
Profiles4 records
Selo Trans Multimodal subsidiaries and ownership
Company hierarchySubsidiaries2 records
Selo Trans Multimodal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selo Trans Multimodal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selo Trans Multimodal
What does Selo Trans Multimodal do?
SeloTrans Multimodal is a Mexico-based logistics and freight forwarding company that provides multimodal transportation services, including air freight, ocean freight (FCL/LCL), ground/road transportation (FTL/LTL), and customs brokerage. The company also operates GoSmart LTL, an AI-powered LTL consolidation platform, and serves enterprise clients across automotive, retail, aerospace, and other industries with cross-border logistics needs between Mexico, the U.S., and Asia.
Is Selo Trans Multimodal a public or private company?
Selo Trans Multimodal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selo Trans Multimodal founded?
Selo Trans Multimodal was founded in 2015. It employs 11 to 50 people.
Where is Selo Trans Multimodal based?
Selo Trans Multimodal is headquartered in Benito Juarez, Mexico, in the Latin America region.
How does Selo Trans Multimodal make money?
Six revenue lines are on record. Air Freight Services are the primary driver. The others are ocean Freight Services, ground/Road Freight Services, customs Brokerage Services, goSmart LTL Technology Platform and specialized Industry Services.
Who are Selo Trans Multimodal's main competitors?
Direct peers on record are JAS Worldwide, Seko Logistics and Air-Sea Forwarders. Uber Freight is listed as an emerging player. Broad incumbents are Kuehne+Nagel, CEVA Logistics, DHL Global Forwarding, DB Schenker, Estafeta and Coyote Logistics.
Does Selo Trans Multimodal have an API?
Yes. GoSmart LTL offers a full RESTful API for integrating with customer ERP, WMS, and e-commerce platforms. The API supports real-time webhooks, pre-built connectors, and comprehensive technical documentation, enabling developers to automate shipment booking, retrieve quotes, access tracking data, and manage logistics operations programmatically. Developer documentation is at selotrans.com/gosmart.html.
What industry is Selo Trans Multimodal in?
Selo Trans Multimodal's product category is International Freight Forwarding Services. Its primary akta.pro industry code is TLAIANAA, Freight Brokerage (Truckload/LTL/Intermodal), with a secondary code of TLADAEAI, Cross-Border LTL (US-MX/US-CA). Its NAICS code is 48851 and its SIC code is 4731.