promisjure
- Company typePrivate
- Founded2017
- HeadquartersFretin, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
promisjure firmographics
Firmographics- Name
- promisjure
- Legal name
- SARL PROMIS JURÉ
- Website
- https://promis-jure.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
promisjure industry classification
Industry- Product category
- Artisanal Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where promisjure is headquartered
LocationHeadquarters
- HQ city
- Fretin
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
promisjure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Consumer Sales: Online sales of ice creams, sorbets, frozen desserts, and accessories through the e-commerce platform with Click & Collect and home delivery options. Consumers order directly from the website.
- B2B/Professional Sales: Wholesale supply of ice cream products to retailers, restaurants, and groceries. Commercial team covers Nord and Pas-de-Calais regions with field sales approach.
- Event Services: Triporteur (ice cream tricycle) event catering service for events, with contact at [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Petit pot (120mL) - Single-serve format |
| Unit Pricing | Pay-as-you-go | Pot 360mL - Standard family format |
| Unit Pricing | Pay-as-you-go | Bac 750mL - Large sharing format |
| Unit Pricing | Pay-as-you-go | Bombe glacée (Frozen dessert) - Single portion |
| Unit Pricing | Pay-as-you-go | Profiteroles x6 with chocolate sauce |
| Unit Pricing | Pay-as-you-go | Bûche (Frozen yule log) - 6/8 servings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
promisjure product offering
Product offeringCore offering
Promis Juré produces and retails artisanal ice creams, sorbets, frozen desserts (bombes glacées), profiteroles, Liège waffles, and seasonal frozen yule logs (bûches) manufactured in its Sainghin-en-Mélantois laboratory using traditional methods. Products are sold directly to consumers via Click & Collect at Fretin and home delivery across France, and wholesale to retailers, restaurants, and groceries in the Nord and Pas-de-Calais regions through a field sales team.
Product overview
Promis Juré is an artisan ice cream maker based in Fretin, Hauts-de-France, France, founded in 2017 by Baptiste Deleplanque. The company operates as a single unified product portfolio centered on artisan ice cream and frozen desserts, sold primarily through its Shopify e-commerce platform with click-and-collect and home delivery. The core offering consists of Crèmes Glacées (artisan ice creams) and Sorbets (fruit sorbets), available in three pot sizes: 360mL pots (standard), 120mL petit pots (single-serve), and 750mL family bacs (large sharing tubs). Specialty frozen products include Bombes Glacées (frozen entremets/milkshakes) in four flavors, Profiteroles with vanilla ice cream and chocolate sauce, Gaufres de Liège (Liège waffles), and seasonal Bûches (frozen Christmas yule logs) in three varieties. An insulated organic cotton tote bag is offered as a complementary accessory. Services include Click & Collect at the Fretin location, home delivery from €33, and a tricycle event catering service. The company was recognized as the 3rd best vanilla ice cream in France by Gault & Millau and holds the Saveurs en'Or label for multiple flavors. Products are manufactured in the company's laboratory in Sainghin-en-Mélantois, Nord department.
Differentiator
Problem solved
Functional benefit
Products and services
- Crème Glacée (Artisan Ice Cream) - Pot 360mL range Artisan ice cream in 360mL pots made with semi-skimmed milk, cream, free-range egg yolk, and natural flavorings. Recognized as 3rd best vanilla ice cream in France by Gault & Millau (2019) and awarded Saveurs en'Or labels for multiple flavors. Prices range €5.50-€5.90 per pot.
- Sorbets - Pot 360mL range Artisan fruit sorbets in 360mL pots made with high fruit purée content (e.g., 70.8% strawberry, 40% Sicilian lemon, 36.5% mango). Available in Mangue Passion, Citron Jaune, Fraise, and Framboise flavors.
- Petit Pot 120mL single-serve range Single-serve 120mL (65g) ice cream and sorbet portions in the same flavors as the 360mL pots, priced at €3 per pot for personal or trial consumption.
- Bac 750mL family-size ice cream and sorbet tubs Family-size 750mL ice cream and sorbet tubs designed for easier scooping and sharing, priced at €7.40 per tub. Available in Vanille, Café du Ch'ti, Chocolat, Citron Jaune, and Fraise.
- Bombes Glacées (Frozen Entremets) Single-portion frozen entremets (130g) at €3.90 each, including Vanille Caramel Daim, Milshake Caramel M&M's, Citron Meringué, and Yaourt fruits rouges Pistache variants. Ready-to-eat frozen desserts combining ice cream with sauces and crunchy inclusions.
- Profiteroles x6 avec sauce chocolat Pack of 6 profiteroles filled with vanilla ice cream and covered in chocolate sauce, ready to thaw and serve. Priced at €5.95 per pack.
- Gaufres de Liège Promis Juré - 2x110g Pack of 2 Liège waffles (110g each) to be reheated in a toaster or oven, priced at €3.90 per pack.
- Bûches glacées (Frozen Yule Logs) Seasonal frozen Christmas yule logs (500g) serving 6-8 people, priced at €23.90. Available in Framboise Mangue Passion, Chocolat Praliné, and Spéculoos Nougat varieties.
- Sac isotherme en coton bio Promis Juré Insulated tote bag made from 100% organic cotton (30x28x16cm), keeps ice cream cold for 1 hour and holds up to 12 pots. Reusable and eco-friendly accessory.
- Click & Collect à Fretin Online ordering service allowing customers to place orders and pick them up at the Fretin location. Available Monday to Friday from 9h to 15h (excluding public holidays), with a 48-hour lead time and no minimum order.
- Home Delivery Service (Livraison à domicile) Home delivery service for ice cream products across France, available for orders starting from €33.
- Triporteur à Glace (Event Catering) Event catering service using an ice cream tricycle (triporteur) to bring Promis Juré ice cream directly to events. Booking via [email protected].
Quantifiable outcome
- 3rd best vanilla ice cream in France - Gault & Millau ranking
- +1 more outcomes
Companies that use promisjure
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
promisjure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
promisjure partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Café du Ch'ticoreCollaboration with Café du Ch'ti to create a regional coffee-flavored ice cream 'Café du Ch'ti'. This partnership resulted in a successful product that earned the Saveurs en'Or quality label, showcasing local talent from the Nord region.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
promisjure competitors and assessment
Company assessmentBroad incumbents
- Lenôtre: Established French premium pastry and frozen dessert house producing ice cream and frozen entremets via retail and foodservice, comparable in range (bombes, bûches, profiteroles) and premium positioning.
- Ben & Jerry's: Unilever's premium indulgence ice cream brand; competes for the same treat-driven consumer occasions as Promis Juré, leveraging a far broader distribution footprint.
- Carte d'Or: Nestlé-owned premium French supermarket ice cream brand; competes with Promis Juré for premium French ice cream consumption occasions but at much higher scale and conventional plastic packaging.
- Häagen-Dazs: Global premium ice cream brand widely distributed in French retail; a benchmark premium competitor to Promis Juré on price-per-pot and flavor prestige, though mass-industrial in positioning.
Direct peers
- Terre Adélice: French independent artisan ice cream maker with national retail distribution; closest direct peer in artisanal production methods, branded tubs and DTC channels.
- Dammann Frères: French specialty tea and confectionery brand with national retail and food-gifting assortment; a peer for Promis Juré's gift-oriented premium SKU strategy and café co-branding playbook.
Emerging players
- La Glacerie Parisienne: Artisan Parisian ice cream maker pursuing DTC and selective retail; comparable as a young French craft brand scaling beyond its home city, similar in size and digital-first go-to-market.
- Sorbets et Glaces de la Ferme: Small-batch French farm-based sorbet and ice cream producer with similar direct-to-consumer and short-channel positioning; an emerging peer in the artisan farm-to-pot segment.
Regional players
- La Mère Poulard: Heritage French artisanal food brand with pastry and dessert products; comparable for its regional terroir story and gift/channel positioning, though historically Normandy-rooted.
- Glaces des Alpes: Regional French artisan ice cream producer with territorial sourcing story analogous to Promis Juré's Hauts-de-France identity, operating in the Alps rather than the North.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
promisjure social profiles
Digital presencepromisjure financial estimates
Financial estimateRevenue estimate
Valuation estimate
promisjure leadership team
Management profileNumber of profiles
Profiles1 record
promisjure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
promisjure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about promisjure
What does promisjure do?
Promis Juré produces and retails artisanal ice creams, sorbets, frozen desserts (bombes glacées), profiteroles, Liège waffles, and seasonal frozen yule logs (bûches) manufactured in its Sainghin-en-Mélantois laboratory using traditional methods. Products are sold directly to consumers via Click & Collect at Fretin and home delivery across France, and wholesale to retailers, restaurants, and groceries in the Nord and Pas-de-Calais regions through a field sales team.
Is promisjure a public or private company?
promisjure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was promisjure founded?
promisjure was founded in 2017. It employs 11 to 50 people.
Where is promisjure based?
promisjure is headquartered in Fretin, France, in the Europe region.
How does promisjure make money?
Three revenue lines are on record. Direct Consumer Sales are the primary driver. The others are B2B/Professional Sales and event Services.
Who are promisjure's main competitors?
Broad incumbents on record are Lenôtre, Ben & Jerry's, Carte d'Or and Häagen-Dazs. Direct peers are Terre Adélice and Dammann Frères. Emerging players are La Glacerie Parisienne and Sorbets et Glaces de la Ferme. Regional players are La Mère Poulard and Glaces des Alpes.
Does promisjure have an API?
No public API is recorded for promisjure.
What industry is promisjure in?
promisjure's product category is Artisanal Frozen Desserts. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.