Le Comptoir du Lys - Café du Ch'ti

What Le Comptoir du Lys - Café du Ch'ti does

Le Comptoir du Lys is a French artisan coffee roaster headquartered in Aire-sur-la-Lys (Hauts-de-France) with roots in coffee roasting dating to 1922, when founder Jeanne Quetu Marien began roasting coffee as part of a food-wholesaling business later known as Quetu Marien. In 1989, Betty and Franck Boitez (the founder's grandchildren) restructured the business as SARL Comptoir du Lys, refocusing exclusively on coffee and operating today under the leadership of master roasters Franck and Simon Boitez. The technical core is a traditional slow-roasting process (20 minutes per batch) executed in-house in Aire-sur-la-Lys, with green coffee sourced from Colombia, Guatemala, Brazil, Ethiopia, and other origins and blended into proprietary recipes across the Café du Ch'ti, Lysor, and world-origin product lines. Product formats span whole bean, ground, capsule-compatible, organic, decaffeinated, and bulk (250g up to 5 kg).

The company's commercial model combines three revenue streams: direct-to-consumer sales via a Shopify-powered e-commerce storefront and a physical factory-store at 8 rue des Alliés, Aire-sur-la-Lys; recurring subscription deliveries (weekly, bi-weekly, monthly, bimonthly) managed through a client portal; and a dedicated B2B PRO account program serving resellers, restaurants, hotels, and bulk buyers with preferential pricing, large formats, and dedicated account management. Pricing is in euros inclusive of French VAT, with unit prices ranging from €5.40 (Lysor Or 250 g) to €115.20 (5 kg Hôtellerie bulk bag) and free-shipping thresholds of €60 for individuals and €200 HT for professionals. Complementary categories (teas, coffee machines, accessories, gourmandises) and a points-based loyalty program extend the wallet share per customer. The company ships to nine European countries (France, Germany, Austria, Belgium, Croatia, Spain, Slovakia, Slovenia, United Kingdom) and supports multiple payment methods including Klarna, Apple Pay, Bancontact, and major card networks.

Le Comptoir du Lys is a privately held, family-controlled SARL with stated share capital of €20,000, registered in Boulogne-sur-Mer, and operates with approximately 5 employees. There is no indication of external investors, parent companies, subsidiaries, M&A activity, or public-market exposure. Its go-to-market emphasizes regional authenticity and century-old artisan credentials rather than scale or technology differentiation, with marketing relying on a Shopify storefront, Facebook, Instagram, an email newsletter, and a blog.

Name

Le Comptoir du Lys - Café du Ch'ti

Legal name

SARL COMPTOIR DU LYS

Website

https://lecomptoirdulys.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Comptoir du Lys is a French artisan coffee roaster founded in 1922 and based in Aire-sur-la-Lys, serving individual consumers and B2B hospitality buyers across nine European countries through a Shopify e-commerce site, factory store, subscription program, and dedicated PRO account channel.

Ownership category

akta.pro rank

Product category

Artisan Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

akta.pro secondary industry

Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Artisan coffee roasting
• Specialty coffee blends
• Coffee subscription service
• Wholesale coffee supply
• Coffee e-commerce

Headquarters

HQ city

Aire-sur-la-Lys

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchase of coffee products (whole beans, ground, capsules) through the company's Shopify-powered online store. Consumer orders are shipped to mainland France and select European countries.
2. Coffee Subscription Service: Recurring subscription model offering automated coffee deliveries every 2 weeks, monthly, or bi-monthly. Subscriptions are pre-paid and auto-renewed; customers can manage pause, cancellation, skip, or product modifications via the client portal. Generates predictable recurring revenue.
3. B2B / Professional Bulk Sales: Wholesale and bulk sales to professional customers (resellers, restaurateurs, hotels) through dedicated PRO accounts. Includes bulk formats (e.g., 5 kg and 6×1 kg cartons) at preferential pricing, with free shipping from €200.
4. Loyalty Program: Points-based loyalty program where registered users earn points per purchase. Points have a one-year validity, cannot be exchanged for cash, and are non-transferable between users.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Le Comptoir du Lys is an artisan coffee roaster that sources green beans from Colombia, Guatemala, Brazil, Ethiopia, and other origins, slow-roasting them in 20-minute batches at its Aire-sur-la-Lys facility and selling the finished coffee under its own Café du Ch'ti and Lysor brands through a Shopify e-commerce store, a factory store, a recurring subscription service, and a dedicated B2B PRO program for hospitality and reseller buyers. The offering extends to teas, coffee machines, accessories, and curated multi-pack discovery bundles, with all formats (whole bean, ground, capsules) and bulk sizes (up to 5 kg) available.

Product overview

Le Comptoir du Lys is an artisan coffee roaster established in 1922, operating both a physical store and e-commerce platform. The company offers a portfolio of coffee products centered around its Café du Ch'ti brand (including Expresso and Moka variants), the traditional Lysor sub-brand roasted in Aire-sur-la-Lys since 1922, and single-origin coffees from major producing countries (Colombia, Guatemala, Brazil, Ethiopia). The product range includes whole bean, ground, and capsule formats in various sizes from 250g to 5kg bulk bags. Complementary offerings include teas, coffee machines, accessories, a subscription service, a loyalty program, and a dedicated professional (PRO) account for bulk buyers and hospitality businesses. The company roasts all coffees slowly over 20 minutes using traditional artisanal methods.

Differentiator

Problem solved

Functional benefit

Brands

• Lysor: 100% tradition coffee brand. Coffees roasted in the tradition passed down through generations at Aire-sur-la-Lys since 1922.

Products and services

• Café du Ch'ti

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lobodis: French specialty coffee brand selling roasted coffee (beans, ground, capsules) via DTC, retail, and foodservice. Overlaps with Le Comptoir du Lys on origin diversity, French regional brand positioning, and B2B HoReCa.
• Brûlerie de Belleville: Paris-based artisan coffee roaster with own-brand roasted coffee, cafés, and subscription. Comparable to Le Comptoir du Lys in being a small-scale French artisan roaster with DTC and storefront channels.
• Cafés Richard: Long-standing French coffee roaster with branded retail, professional/HoReCa channels, and an international footprint. Comparable to Le Comptoir du Lys across the consumer and Hôtellerie value proposition.
• Brûlerie Caron: French artisan coffee roaster selling single-origin and blended coffees via DTC e-commerce, with a heritage brand and roastery store footprint directly comparable to Le Comptoir du Lys.

Broad incumbents

• Nespresso: Nestlé-owned capsule coffee leader with extensive French retail and HoReCa presence. Capsules are explicitly part of Le Comptoir du Lys's catalog, making Nespresso a direct though much larger competitor in this format.
• Carte Noire: Iconic French mainstream coffee brand owned by a major group. Operates in the same French coffee market as Le Comptoir du Lys but at dramatically larger scale and through mass retail channels.
• Lavazza: Italian global coffee incumbent with broad retail, foodservice, and capsule presence. Competes with Le Comptoir du Lys in the French coffee market, particularly in capsules and HoReCa.
• Malongo: Established French coffee roaster with significant scale, organic/fair-trade positioning, and broad professional and retail channels. Comparable as a larger French specialty/HoReca coffee roaster operating in adjacent positioning.

Emerging players

• MaxiCoffee: French specialty coffee e-commerce retailer and roaster with subscription, B2B, and HoReCa offerings. Comparable with Le Comptoir du Lys on DTC-first, subscription-led, multi-channel specialty coffee.

Regional players

• La Compagnie des Cafés: French regional coffee roaster with a similar artisan heritage and B2B/HoReCa orientation. Comparable to Le Comptoir du Lys as a small, regional, multi-channel artisan coffee operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/comptoirdulys
• Instagraminstagram.com/cafeduchti
• LinkedInlinkedin.com/company/lecomptoirdulys

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Comptoir du Lys - Café du Ch'ti