Agrarmarkt Informations-Gesellschaft

What Agrarmarkt Informations-Gesellschaft does

Agrarmarkt Informations-Gesellschaft mbH (AMI) is a Bonn-based, privately held German agricultural and food market intelligence firm founded in 2009. The company collects and analyzes price and market data across more than a dozen agricultural commodity verticals — meat, dairy, crops/oilseeds/feed, horticulture (vegetables, fruit, ornamentals), poultry and eggs, fertilizer, organic farming, and international markets — sourced from six German wholesale markets, producer prices across Germany and neighboring countries, and European/international benchmarks. Its technology stack is built around proprietary price-collection systems, multi-decade historical time-series databases, the AMI European Whey Powder Index, and a weekly retail promotional-pricing tracker covering 45+ German food retail chains.

AMI monetizes through a layered mix: recurring subscription-based online services (Markt aktuell products at €208-€1,092 for 3-6 month terms across meat, dairy, vegetables, grain, and oilseeds/bioenergy), annual reference yearbooks (Markt Bilanz) in print and e-book form (€303-€481), licensed market charts, bespoke expert consulting, advertising in publications, and event-based revenue through its AMI-Akademie division including the Deutscher Obst und Gemüse Kongress. Distribution combines a self-serve e-commerce shop with direct enterprise sales via dedicated Key Account Managers, supplemented by a free weekly Markt Blick newsletter as a freemium acquisition channel.

The customer base spans large agribusinesses (Bayer CropScience, BayWa, Enza Zaden), processors (DMK Deutsches Milchkontor, Friesland Campina), major German food retailers (EDEKA, REWE), the European Energy Exchange, the German Federal Ministry of Food and Agriculture, the Federal Agency for Agriculture and Food (BLE), and industry associations (Deutscher Bauernverband, BÖLW). The company is led by Managing Director Armin Pfeiffer (since March 2024), a Diplom-Agraringenieur with 20+ years of agribusiness experience, succeeding Christian Alter; Karla Lohfink, a member of the management team since founding, heads the Business & Support division. AMI has no disclosed parent company, no external funding rounds, and operates two offices in Bonn (headquarters) and Hamburg (regional produce/horticulture).

Name

Agrarmarkt Informations-Gesellschaft

Legal name

Agrarmarkt Informations-Gesellschaft mbH

Website

https://ami-informiert.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

AMI is a Bonn-based German agricultural market intelligence firm providing subscription price data, yearbooks, retail-promotion tracking, and consulting across meat, dairy, crops, horticulture and organic sectors for agribusiness, food retailers, and government clients in Germany and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based Online Services: AMI generates recurring revenue through subscription-based online monitoring services (Markt aktuell) covering meat, dairy, crops, produce, and other agricultural markets. Subscriptions are typically annual with 3-month and 6-month options available.
2. Publications and Yearbooks: Sale of annual yearbooks (Markt Bilanz) and analytical reports covering specific agricultural sectors. These include print books and e-books with extensive data tables and market analysis.
3. AMI-Akademie Seminars and Events: Revenue from organizing and hosting professional seminars, webinars, and conferences for the agricultural industry, including the Deutscher Obst und Gemüse Kongress.
4. Advertising in Publications: AMI generates advertising revenue by offering advertising space in AMI Markt Bilanz publications, targeting decision-makers in agriculture and food business.
5. Market Charts Licensing: AMI Markt Charts are provided for one-time use with fees based on purpose (reprint, presentation, online publication). Reuse or different purposes require additional licensing fees.
6. Free Newsletter with Premium Upsell: The free weekly Markt Blick newsletter attracts subscribers who can be converted to paid subscription services for deeper market insights.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Agrarmarkt Informations-Gesellschaft (AMI) is an independent German market intelligence provider for the agricultural and food economy. The company delivers subscription-based online market reports, annual yearbooks (Markt Bilanzen), proprietary indices such as the European Whey Powder Index, retail price monitoring (Aktionspreise im LEH), time-series data services, and specialized consulting, while also running the AMI-Akademie for industry training. Its reports cover more than a dozen agricultural sectors spanning the dairy, meat, grain, oilseed, horticulture, vegetable, and bioenergy value chains.

Product overview

Agrarmarkt Informations-Gesellschaft (AMI) operates as a comprehensive agricultural market intelligence platform offering a portfolio of integrated products across market observation, analysis, and research. The core offering consists of the AMI Markt Bilanzen (annual reference yearbooks) covering major agricultural sectors—Getreide/Ölsaaten/Futtermittel, Milch, and Öko-Landbau—which provide comprehensive data compilations for strategic decision-making. Supporting the yearbooks are the Markt aktuell online subscription services (Milchwirtschaft, Fleischwirtschaft PLUS, Gemüse, Getreide, Ölsaaten & Bioenergie), which deliver 24/7 access to expert analyses, price data, market forecasts, and real-time market commentaries. The portfolio is augmented by specialized modules including AMI Markt Charts (graphical visualizations), AMI-Akademie (educational events and seminars), AMI Aktionspreise im LEH (retail pricing benchmarking), Zeitreihenservice (historical data analysis), the AMI European Whey Powder Index, Markt aktuell Milchpreisspiegel, and expert consulting services. The free Markt Blick newsletter delivers weekly market summaries to subscribers, tying the product ecosystem together for agricultural business decision-makers.

Differentiator

Problem solved

Functional benefit

Brands

• AMI-Akademie: AMI-Akademie offers seminars, webinars, conferences, and professional development events for the agribusiness sector, including the Deutscher Obst und Gemüse Kongress.
• AMI Markt Blick

Products and services

• AMI Markt Bilanzen (Jahrbücher)

Quantifiable outcome

• AMI's horticulture experts cover nearly 50% of German vegetable cultivation area and 63% of German fruit area through specialized reports
• +1 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fixpunkt Werbeagentur GmbHminorImplementation/ SI/ Consulting PartnerFixpunkt Werbeagentur GmbH is responsible for concept, design, and technical implementation of AMI's website and digital platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mintec: Specialist commodity price reporting agency covering food ingredients and agricultural raw materials — directly comparable to AMI's role as a price-index publisher and wholesale market data aggregator.
• Rabobank Food & Agribusiness Research: Rabobank's in-house research and advisory unit publishes leading global food and agribusiness reports across dairy, meat, grains, and produce — comparable to AMI's Markt Bilanz yearbook research and Markt aktuell analysis services.
• AHDB (Agriculture and Horticulture Development Board): UK statutory levy body that delivers market intelligence, prices, and analysis across meat, dairy, cereals, and horticulture — a very close functional analogue to AMI's sector-portfolio subscription model and government-adjacent positioning.
• Gro Intelligence: Data-driven agricultural intelligence platform providing global crop, weather, and price analytics to enterprises and governments — overlap with AMI's core market observation function, though technology-led rather than expert-led.
• CNIEL (Centre National Interprofessionnel de l'Économie Laitière): French dairy interprofessional organization that publishes market analysis, price indices, and economic studies on the French and EU dairy markets — a sectoral interprofessional comparable to AMI's role in German ag reporting.
• CLAL: Italian dairy market information service providing price indices, market commentary, and supply-chain data across the European dairy sector — directly comparable to AMI's Markt aktuell Milchwirtschaft and Milchpreisspiegel offerings.

Broad incumbents

• Fastmarkets: Global price reporting agency covering metals, mining, and agri commodities — broader and more globally scaled than AMI, but directly competitive in agricultural commodities for enterprise and trading-firm customers.
• S&P Global Commodity Insights (Platts): Global benchmark price reporting agency covering energy, metals, and agricultural commodities — broad incumbent with overlapping capabilities in agri price benchmarks (e.g. wheat, soy, dairy), but serving a much wider portfolio of sectors and geographies than AMI.

Others

• Deutscher Bauernverband (DBV): German farmers' association and AMI customer — adjacent ecosystem participant that already relies on AMI for market analysis and could potentially develop competing internal reporting capacity.
• European Commission – DG AGRI: EU policy body that publishes agricultural market data, dashboards, and short-term outlooks — not a commercial competitor but the most important open-data reference point for AMI's customer base and a structural threat to subscription value.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agrarmarkt-informations-gesellschaft-mbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrarmarkt Informations-Gesellschaft