Protection Approaches

What Protection Approaches does

Protection Approaches is a UK-registered charity (charity number 1171433) founded in 2014 by Dr Kate Ferguson and Andy Fearn following the 20th anniversary commemoration of the Rwandan Genocide. It provides research, training, and community programmes aimed at preventing identity-based violence, hate crime, and mass atrocities. The organisation operates from a single London office (LG02 Edinburgh House, 170 Kennington Lane, Lambeth) with a staff of 1-10 and is led by two Co-Executive Directors. Its work spans the full spectrum from local community-level intervention to international policy advocacy, framed around the thesis that hate crime and atrocity prevention share common root causes.

The organisation's portfolio is structured around three core programmes — the Stronger Communities Programme (community-led prevention, hate crime response, bystander training), the Atrocity Prevention Programme (UK government and parliamentary engagement, international work), and a Training division offering modules in Hate Crime, Active Bystander, Community Builder, and Identity-Based Violence & Atrocity Prevention. Complementary initiatives include On Your Side (a national hate crime support service for East and Southeast Asian communities delivered as a consortium), Design.Build.Act (a £150,000+ grantmaking and capacity-building programme launched in 2023 supporting 30 community organisations), and the UK Civil Society Atrocity Prevention Working Group, which Protection Approaches convenes with approximately 25 member organisations. The technology stack is minimal and not a differentiator: standard donation processing (CharityCheckout, PayPal, Enthuse), Google Analytics, reCAPTCHA, and a content publishing website.

The business model is grant- and donation-funded rather than fee-based. Revenue streams include private donations (processed via CharityCheckout for UK donors and PayPal for international donors), individual fundraising activities and professionally organised challenges via a partnership with Elite Adventures, and grant funding from foundations including the National Lottery Community Fund and the Mayor of London. Active Bystander Training is often offered free of charge to organisations (up to two sessions), with bespoke training available on enquiry. The organisation does not disclose revenue figures. Customer/partner relationships span UK government departments, local authorities (Stoke-on-Trent, Brent), Transport for London, The Football Association (training 100+ staff as internal trainers), Govia Thameslink Railway, the NHS (Lewisham and Greenwich Trust), schools and universities, and a network of over 100 civil society organisations consulted on its research.

Name

Protection Approaches

Legal name

Protection Approaches

Website

https://protectionapproaches.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Protection Approaches is a UK-registered charity that delivers research, training, and community programmes to prevent identity-based violence, hate crime, and mass atrocities, serving UK government bodies, local authorities, civil society organisations, workplaces, and schools.

Ownership category

akta.pro rank

Product category

Hate Crime and Atrocity Prevention Services

NAICS

Human Rights Organizations (813311), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM)

akta.pro secondary industries

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Domestic Violence & Abuse Support Services (BPAGAEAD), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF)

Keywords

• Hate crime prevention
• Mass atrocity prevention
• Active bystander training
• Community safety training
• Identity violence prevention

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private donations and fundraising: Private donations and fundraising from individuals help maintain programmes and prevent identity-based violence in the UK and around the world. Donations are accepted from within the UK via Charity Checkout and from outside the UK via PayPal.
2. Fundraising activities: The organisation facilitates individual fundraising activities and partnerships with Elite Adventures for professionally organised fundraising challenges. Participants can set up fundraising pages and join challenges with a minimum commitment of £10.
3. Grant funding: Design.Build.Act programme provided over £150,000 in funding to community-based organisations. The organisation receives support from foundations including the National Lottery Community Fund and Mayor of London for various programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Protection Approaches is a UK registered charity that delivers training programmes, policy research, and community-led initiatives to prevent identity-based violence, hate crime, and mass atrocities. It offers multi-format training (active bystander, hate crime, community builder, and identity-based violence prevention), coordinates civil society networks such as the UK Civil Society Atrocity Prevention Working Group, and runs grant-funded programmes such as Design.Build.Act and On Your Side for marginalised communities.

Product overview

Protection Approaches operates as a single integrated charity organisation rather than a platform-plus-modules architecture. The organisation's core offerings consist of three main programmatic areas: the Stronger Communities Programme (focusing on community-based prevention, policy engagement, and individual bystander action support), the Atrocity Prevention Programme (UK government/parliament engagement and international work), and a Training division offering multiple course modules (Hate Crime Training, Active Bystander Training, Community Builder Training, and Identity-Based Violence & Atrocity Prevention Training). These are complemented by specific initiatives including the On Your Side service for ESEA communities, the Design.Build.Act funding and support programme for community organisations, the UK Civil Society Atrocity Prevention Working Group network, and European prevention work. The organisation produces research reports and policy publications alongside its direct service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Stronger Communities Programme A comprehensive programme supporting community-based organisations, local authorities, and policymakers to build community cohesion and tackle drivers of division, discrimination, and identity-based violence through community-led prevention, policy shaping, and individual action support.
• Atrocity Prevention Programme A programme focused on enhancing UK contributions to predicting, preventing, and responding to mass atrocities through government engagement, parliamentary work, civil society coordination, and international partnerships.
• Hate Crime Training Understanding Hate Crime training designed for those who work with people most at risk of hate crime victimisation, covering hate crime laws, impact on victims, reporting procedures, and prevention strategies. Available as a 2-hour short course or full-day in-depth course.
• Identity-Based Violence and Atrocity Prevention Training Bespoke training on prediction and prevention of identity-based violence and mass atrocities, ranging from urgent briefings to structural training on monitoring, analysis, communication, and response strategies for organisations or governments.
• Active Bystander Training Interactive 2-3 hour online or in-person training developed with besea.n (British East and South East Asian Network) that guides participants through discussions on how to tackle identity-based prejudice and violence in their community, school, or workplace.
• Community Builder Training Online training course facilitated by experts in building kinder, safer, more inclusive communities, featuring interactive sessions over two days or four evenings covering processes that create divides, effective community building strategies, and participatory approaches.
• On Your Side A national support and reporting service for East and Southeast Asian communities affected by hate crime, delivered as a consortium that brings together community organisations with complementary expertise to provide culturally competent support rooted in community leadership.
• Design.Build.Act A programme launched in 2023 that supports community-based organisations working with marginalised communities to design, develop, and deliver programmes addressing root causes of identity-based violence. Includes over £150,000 in funding, structured training, peer learning, and tailored support over approximately 12 months.
• UK Civil Society Atrocity Prevention Working Group A collaborative network of approximately 25 UK-based civil society organisations and experts working to improve the UK's prediction and prevention of mass atrocities, convened by Protection Approaches with regular meetings, knowledge exchange, and collective advocacy.
• Europe Prevention Work Work focused on encouraging a bolder vision in Europe for the prevention of identity-based violence through civil society engagement, policy advocacy, and convening to address the rise in nationalist and exclusionary politics across the continent.

Quantifiable outcome

• Trained more than 5,000 participants through Active Bystander Training
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• UK Civil Society Atrocity Prevention Working GroupcoreStrategic or Co-development Partner · 1 June 2018Established in June 2017 with first formal meeting in June 2018. Convened by Protection Approaches, the Working Group comprises approximately 25 UK-based civil society organisations and experts working to improve the UK's prediction and prevention of mass atrocities. Members include Burma Campaign UK, Ceasefire, Crisis Action, Peace Direct, UNA UK, and others. The group meets formally twice yearly, holds regular thematic discussions, and coordinates on urgent situations and emerging threats.
• British East and South East Asian Network (besea.n)coreStrategic or Co-development PartnerPartnership to deliver Active Bystander Training. Content developed in consultation with experts and practitioners, tailored to the needs of each group. Joint work to address identity-based prejudice and violence affecting East and Southeast Asian communities.
• The Football Association (FA)coreStrategic or Co-development PartnerFlag It partnership for Active Bystander Training. Co-designed training programme and trained over 100 FA staff members to roll it out nationwide. Featured on BBC London News.
• Transport for LondoncoreStrategic or Co-development PartnerPartnership for Active Bystander Training delivery. Training featured on BBC London News. Focus on building skills and confidence to tackle identity-based harms in transport settings.
• Mayor of LondoncoreStrategic or Co-development PartnerSupport for Stronger Communities projects and Active Bystander Training initiatives in London. Logo appears on programme materials indicating partnership support.
• Govia Thameslink RailwayminorStrategic or Co-development PartnerPartnership for Active Bystander Training delivery to staff and passengers.
• MOPAC Hate Crime Stakeholder Reference GroupcoreStrategic or Co-development PartnerProtection Approaches convenes this group that brings together community perspectives to improve how hate crime is prevented, reported, and responded to in London.
• London Resilience Equalities PartnershipcoreStrategic or Co-development PartnerProtection Approaches contributes to this partnership of equalities groups working to centre perspectives and needs of marginalised groups in emergency preparedness and response activity in London.
• Centre for Hate Studies at University of LeicestercoreStrategic or Co-development PartnerPartnership to develop the Manifesto for Change, informing future national approaches to hate crime. Academic collaboration for evidence-based policy development.
• On Your Side Consortium PartnerscoreStrategic or Co-development PartnerConsortium delivering On Your Side - a national support and reporting service for East and Southeast Asian communities affected by hate crime. Brings together community organisations with complementary expertise to ensure services are rooted in trust, cultural competence, and community leadership.
• Elite AdventuresminorChannel Partner/ Reseller/ DistributorPartnership to provide professionally organised and led fundraising challenges throughout the year. Challenges available from £10 commitment with proceeds going to Protection Approaches.
• University of East AngliacoreStrategic or Co-development PartnerDr Kate Ferguson is an Honorary Research Fellow at University of East Anglia where she previously lectured (2012-2018). Academic partnership for research and knowledge exchange.
• University of ManchestercoreStrategic or Co-development PartnerDr Jess Gifkins is a queer academic at University of Manchester researching atrocity prevention and UN decision-making. Hosts Queering Atrocity Prevention Research Fellow.
• European Centre for the Responsibility to ProtectcoreStrategic or Co-development PartnerDr Kate Ferguson is inaugural Chair of Policy (2018) working with executive team to identify strategies for academic impact.
• Holocaust Memorial Day TrustcoreStrategic or Co-development PartnerDr Kate Ferguson serves on the Board of Trustees of Holocaust Memorial Day Trust.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Galop: UK charity providing support for LGBT+ victims of hate crime, domestic abuse, and sexual violence. Directly comparable as a UK hate crime and identity-based violence support organisation, with overlapping workplace and community training offerings.
• Tell MAMA: UK-based third-party hate crime reporting service for Muslim communities, providing victim support and policy advocacy. Comparable focus on hate crime victimisation, reporting, and prevention for marginalised communities.
• Anne Frank Trust UK: UK education charity using Anne Frank's story to tackle prejudice and discrimination in schools and communities. Comparable mission around identity-based violence prevention through education and youth engagement.
• Stop Hate UK: UK charity providing independent hate crime reporting services and victim support. Comparable as a UK hate crime-focused nonprofit providing practical services to marginalised communities, though more focused on reporting than training and policy.
• Hope Not Hate: UK-based nonprofit campaigning against hate, racism, and extremism through education, community engagement, and training. Directly comparable in mission around hate crime prevention and community cohesion, though operating at a larger scale.
• Holocaust Memorial Day Trust: UK charity promoting Holocaust Memorial Day and learning from the past to tackle identity-based hatred today. Direct peer in atrocity-memory-to-prevention work; Dr Kate Ferguson sits on its Board of Trustees, evidencing strong overlap.
• Crisis Action: International nonprofit that builds coalitions to prevent deadly conflict and mass atrocities. Direct peer in coordinating civil society around atrocity prevention; a member of the UK Civil Society Atrocity Prevention Working Group that Protection Approaches convenes.

Regional players

• Kick It Out: UK football's equality and inclusion organisation tackling racism, discrimination, and hate within the sport. Comparable audience and workplace training angle, particularly relevant given Protection Approaches' partnership with The FA.

Emerging players

• Anti-Bullying Alliance: UK coalition hosted by the National Children's Bureau focused on bullying prevention including prejudice-based bullying. Comparable on school-based prevention of identity-based harm, though narrower than Protection Approaches' atrocity prevention scope.
• Elie Wiesel Foundation for Humanity: International foundation combating intolerance and indifference through education and advocacy. Comparable in combining research, education, and advocacy to address identity-based violence, though with a US base and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/protectingapp
• LinkedInlinkedin.com/company/protection-approaches

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protection Approaches