Prisma Direct B.v.
Prisma Direct B.V. is a Dutch card manufacturer (founded 1990, ~30 employees, Leeuwarden) producing gift cards, city passes, loyalty cards, and ID/access passes for retail, municipal, and corporate clients across Europe, with end-to-end production, personalization, fulfilment, and IT integration services.
- Company typePrivate
- Founded1990
- HeadquartersLeeuwarden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Prisma Direct B.v. does
Prisma Direct B.V. is a Dutch private limited company (B.V.) founded in 1990 and headquartered in Leeuwarden, Netherlands, specializing in the design, production, personalization, and distribution of gift cards, city passes, loyalty and membership cards, ID and access passes, and other card types. The company serves retail businesses, municipalities and local governments, corporate organizations, and loyalty program operators across Europe, with named enterprise customers including VVV Cadeaukaart (retail/tourism), Rituals (retail/wellness), and BS&F (financial services). Its core offering combines customizable physical card products incorporating barcodes, QR codes, and NFC chips with proprietary IT integrations that automate production, management, and shipping workflows.
The business operates a sales-led, direct B2B model with a small team of approximately 30 employees and a broader European supplier network. Revenue is generated through three primary streams: one-time card product sales (gift cards, city passes, loyalty cards, ID/access passes), professional fulfilment services (including time-sensitive delivery, climate-controlled storage, and inventory management), and managed IT solutions services covering privacy and security compliance. The company also offers sustainable material options including FSC-paperboard, recycled PVC, FSC-certified wood, recycled metal, and BIO-PVC derived from corn, elephant grass, or sugarcane.
The company is structured around a horizontal segmentation approach, addressing multiple use cases (gift cards, city passes, access control, loyalty programs) across diverse verticals. Sales is coordinated through a Project Coordinator Sales role and supported by a comprehensive advisory approach covering the entire customer journey from design through delivery. Leadership consists of General Director Fiona Halbertsma and Operations Director Raymond Smits van Waesberghe (a.i.), indicating privately-held, founder- or management-owned governance with no disclosed venture capital, private equity backing, or parent company.
Prisma Direct B.v. firmographics
Firmographics- Name
- Prisma Direct B.v.
- Legal name
- Prisma Direct B.V.
- Website
- https://prismadirect.nl
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prisma Direct B.V. is a Dutch card manufacturer (founded 1990, ~30 employees, Leeuwarden) producing gift cards, city passes, loyalty cards, and ID/access passes for retail, municipal, and corporate clients across Europe, with end-to-end production, personalization, fulfilment, and IT integration services.
- Ownership category
- akta.pro rank
Where Prisma Direct B.v. is headquartered
LocationHeadquarters
- HQ city
- Leeuwarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Prisma Direct B.v. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Card Products Sales: Production and sale of various card types including gift cards, city passes, loyalty cards, ID and access passes, and membership cards
- Fulfilment Services: Complete fulfilment from production to shipping, including time-sensitive delivery, storage and inventory management, and climate-controlled storage facilities
- IT Solutions Services: IT solutions for streamlined production, management, and shipping of cards with privacy and security compliance
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Prisma Direct B.v. product offering
Product offeringCore offering
Prisma Direct manufactures and personalizes gift cards, city passes, loyalty and membership cards, ID and access passes, hotel keycards, and fuel cards, with options for barcodes, QR codes, and NFC chip integration. The company also provides end-to-end fulfilment services including production, packaging, time-sensitive delivery, climate-controlled storage and inventory management, IT solutions for process automation, and sustainable material options such as FSC-paperboard, recycled PVC, and BIO-PVC.
Product overview
Prisma Direct is a card manufacturing specialist offering a portfolio of card products (Cadeaukaarten, Stadspas, Passen divers, ID- en toegangspassen, and Loyalty cards en ledenkaarten) with associated services. The core products are customizable cards featuring barcodes, QR codes, and NFC-chip integration. Supporting services include Fulfilment en on-time delivery, Milieuvriendelijke materialen, IT-oplossingen, and Opslag en voorraadbeheer — providing end-to-end coverage from design through production and distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Cadeaukaarten (Gift Cards) Customizable gift cards that serve as a valuable addition to retail assortments, expanding customer base and strengthening brand awareness for retail businesses.
- Stadspas (City Pass) City passes for municipalities that enable residents with modest incomes to access products and services at reduced rates, while higher-income residents can purchase the pass for various benefits.
- Passen divers (Diverse Passes) Various card types including hotel keycards, fuel cards, and other pass types for diverse use cases across multiple industries.
- ID- en toegangspassen (ID and Access Passes) ID and access passes enabling secure and easy access to offices and buildings, allowing employees access outside office hours while keeping unauthorized persons out.
- Loyalty cards en ledenkaarten (Loyalty and Membership Cards) Cards integrated into customer loyalty programs for sustainable relationships through discounts, reward points, or exclusive offers.
- Fulfilment en on-time delivery Full-service fulfilment including production, packaging, and time-sensitive delivery of cards to exact specifications, handling volumes from single units to hundreds of thousands.
- Milieuvriendelijke materialen (Sustainable Materials) Sustainable card production using FSC-paperboard, 100% recycled PVC, FSC-certified wood, recycled metal, and BIO-PVC cards made from corn, elephant grass, or sugarcane.
- IT-oplossingen (IT Solutions) IT solutions for streamlined production, management, and shipping of cards, ensuring privacy and security compliance through smart integrations.
- Opslag en voorraadbeheer (Storage and Inventory Management) Storage and inventory management services with climate-controlled facilities, fully integrated with fulfilment and shipping for maximum convenience.
Companies that use Prisma Direct B.v.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Prisma Direct B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Prisma Direct B.v. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Prisma Direct B.v. competitors and assessment
Company assessmentDirect peers
- Blackhawk Network: Global B2B gift card distribution and processing network serving retailers and enterprises. Directly comparable to Prisma Direct as a specialist gift card solutions provider with both physical card production and program management.
- Edenred: Operates employee benefits and voucher card programs including public/social pass solutions. Highly comparable to Prisma Direct's city pass and gift card products for municipalities and corporations.
- Givex: Provides gift card, stored value, and loyalty program technology alongside physical card production. Directly comparable to Prisma Direct in serving retail and loyalty program operators across multiple verticals.
- Pluxee: Voucher and benefits card operator (formerly Sodexo Benefits & Rewards). Comparable in producing physical benefit and gift cards for employees and consumers across multiple European markets.
- InComm: Major gift card processor and content provider for retailers worldwide. Directly comparable in offering B2B gift card fulfillment, card production, and program management services.
Broad incumbents
- Giesecke+Devrient: Global secure card manufacturer serving financial institutions and governments with payment cards and identity documents. Broad incumbent with overlapping physical card production and personalization capabilities at far larger scale.
- CPI Card Group: North American payment card manufacturer offering production, personalization, and prepaid/gift card services. Comparable in physical card production for financial and gift/loyalty segments.
- IDEMIA: Global secure identity and payment card producer combining Oberthur and Morpho heritage. Broad incumbent with significant overlap in physical card manufacturing and personalization services.
- CompoSecure: Premium metal and sustainable card manufacturer serving financial institutions and fintechs. Comparable in sustainable card materials and high-end production for payment and gift card programs.
- Thales: Provides secure identity and payment card solutions through its Digital Identity & Security business. Broad incumbent in card production, personalization, and secure credentialing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Prisma Direct B.v. social profiles
Digital presencePrisma Direct B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prisma Direct B.v. leadership team
Management profileNumber of profiles
Profiles5 records
Prisma Direct B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prisma Direct B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prisma Direct B.v.
What does Prisma Direct B.v. do?
Prisma Direct manufactures and personalizes gift cards, city passes, loyalty and membership cards, ID and access passes, hotel keycards, and fuel cards, with options for barcodes, QR codes, and NFC chip integration. The company also provides end-to-end fulfilment services including production, packaging, time-sensitive delivery, climate-controlled storage and inventory management, IT solutions for process automation, and sustainable material options such as FSC-paperboard, recycled PVC, and BIO-PVC.
Is Prisma Direct B.v. a public or private company?
Prisma Direct B.v. is a private company. It is classified as unknown and is currently operating.
When was Prisma Direct B.v. founded?
Prisma Direct B.v. was founded in 1990. It employs 11 to 50 people.
Where is Prisma Direct B.v. based?
Prisma Direct B.v. is headquartered in Leeuwarden, Netherlands, in the Europe region.
How does Prisma Direct B.v. make money?
Three revenue lines are on record. Card Products Sales are the primary driver. The others are fulfilment Services and IT Solutions Services.
Who are Prisma Direct B.v.'s main competitors?
Direct peers on record are Blackhawk Network, Edenred, Givex, Pluxee and InComm. Broad incumbents are Giesecke+Devrient, CPI Card Group, IDEMIA, CompoSecure and Thales.
Does Prisma Direct B.v. have an API?
No public API is recorded for Prisma Direct B.v..