AEMES

What AEMES does

AEMES (Asociación Empresarial de Mediadores de Seguros) is the employers' association (patronal) for the insurance mediation sector in Spain, founded in 1978 with the original purpose of securing a sector-specific collective agreement for insurance brokers and agents. It represents insurance mediation companies across Spain — from micro-enterprises with one employee to large brokerage firms — and delivers four core service lines: collective bargaining (Convenio Colectivo), legal and labor advisory, subsidized training programs funded through Fundación Tripartita, and collaboration agreements offering members discounted services from partner providers. The association maintains a digital infrastructure consisting of a main website (aemes.net), a member portal, a dedicated training platform (formacion.aemes.net), and digital bulletins, alongside active social media presence on LinkedIn, Twitter, Facebook, and YouTube.

The organization is a non-profit association (CIF G28972792) and is a member of Spain's principal employers' confederations CEOE and CEPYME, holding board seats and committee positions in both bodies. Revenue is generated exclusively through annual membership dues tiered by the size of the member firm measured in number of employees: €237/year (1-6 employees), €470/year (7-15), €711/year (16-25), €1,186/year (26-50), €1,452/year (51-100), and €2,384/year (>100 employees). AEMES is governed by a General Assembly and Board of Directors elected by members; the board was renewed for the 2026-2029 period.

The collective agreement negotiated by AEMES covers more than 31,000 workers in the private insurance mediation sector, and the association coordinates more than 15,000 hours of vocational internships and trains more than 400 students annually in the Community of Madrid. Strategic partners include SURNE (collective agreement social security solutions), FECOR (joint activities and webinars), Cojebro (brokerage integration), regional professional colleges across Spain, and various service providers offering compliance and operational tools. Member count grew approximately 10% in 2024.

Name

AEMES

Legal name

AEMES Asociación Empresarial de Mediadores de Seguros

Website

https://aemes.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

AEMES is the sole employers' association (patronal) for Spain's insurance mediation sector, providing collective bargaining, legal/labor advisory, subsidized training, and collaboration agreements to brokerage and agency member firms since 1978.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Insurance Agencies and Brokerages (52421), Legal Services (5411)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411), Services-Legal Services (8111)

akta.pro industry

PRIMARYBPACAHAB

Professional Employer Organization (PEO) / Co-Employment Services

Business & Public Services/HR, Staffing & Recruitment Services/Employer of Record (EOR) & Global Employment / PEO Services

SECONDARYBPACAJAF

HR Policy, Governance, Compliance & Risk Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Insurance mediation association
• Collective bargaining services
• Employers association services
• Insurance broker membership
• Sector training programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues/Subscriptions: AEMES generates revenue through annual membership fees calculated based on the number of employees at each member company. The association represents insurance mediators and provides collective bargaining, legal advisory, training, and collaboration agreements to members.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

AEMES is the employers' association (patronal) for the insurance mediation sector in Spain, providing its member companies with collective bargaining representation, specialized legal and labor advisory, subsidized training programs, and access to collaboration agreements with insurance providers and service companies. Membership is sold on an annual subscription basis, with fees scaled by the number of employees at each member company.

Differentiator

Problem solved

Functional benefit

Brands

• AEMES Empresa: A service section of AEMES providing resources and information for member companies.
• Portal de Transparencia AEMES
• Formación AEMES

Products and services

• Negociación Colectiva (Collective Bargaining) Collective bargaining and negotiation services for the insurance mediation sector, including management of the Collective Agreement (Convenio Colectivo) for Private Insurance Mediation. Provided to member insurance brokerage and agency firms in Spain.
• Asesoría Jurídica/Laboral (Legal and Labor Advisory)
• Acuerdos de Colaboración (Collaboration Agreements) Collaboration agreements offering discounted services to members, including collective insurance policies, digital time tracking (Registro Jornada), and data protection (Protección de Datos/LOPD) compliance services. Provided to member insurance mediation firms.
• Formación Bonificada (Subsidized Training) Subsidized training programs funded by the Fundación Tripartita para la Formación Continua, including access courses (Nivel 2, Nivel 3), continuous education, and specialized programs for insurance mediation professionals. Delivered via the dedicated training portal formacion.aemes.net to member companies and their workers.
• Programa Directivo (Executive Program) Executive program for business direction and management in insurance mediation companies, with modules on finance and corporate management. Targeted at executives and owners of member brokerage firms.
• Zona Privada de Asociados (Private Member Area)
• AEMES Empresa Business management services and resources for insurance mediation companies, providing practical tools and information for member firms.
• Estudio sobre el Empleo (Employment Study) Employment studies and surveys analyzing the insurance mediation sector's workforce and labor market trends. Available to member companies and sector stakeholders.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• CEOE (Confederación Española de Organizaciones Empresariales)coreOthersAEMES is a member of CEOE, participating in their board meetings, assemblies, and committees. It has a seat on the CEOE Board of Directors and actively participates in their labor commission, social dialogue, and administrative burdens reduction group.
• CEPYME (Confederación Española de Pequeñas y Medianas Empresas)coreOthersAEMES is a member of CEPYME, participating in their executive committee and assemblies. It actively engages in CEPYME's advocacy for SME interests, attending their annual assemblies and working groups.
• SURNEflagshipStrategic or Co-development PartnerAEMES extended to the entire insurance mediation sector an agreement with SURNE to facilitate compliance with the collective agreement, offering comprehensive social security solutions for member companies.
• FECORcoreStrategic or Co-development PartnerAEMES and FECOR signed a framework agreement for joint activities in the insurance mediation sector, including webinars on collective agreements.
• CojebrocoreStrategic or Co-development PartnerAEMES ratified a collaboration agreement with Cojebro, integrating their brokerage members into AEMES membership.
• NH Hotel (NH Nuñez de Balboa)minorGTM or Marketing PartnerAgreement with NH Hotel for preferential rates for AEMES members.
• Fundación Tripartita para la Formación ContinuacoreOthersAEMES coordinates subsidized training plans funded by Fundación Tripartita, providing hundreds of member companies and workers access to free professional development courses.
• CEU AndalucíaminorStrategic or Co-development PartnerAEMES and CEU Andalucía launched a Business Direction and Risk Management Program for Insurance Mediation Companies.
• INESEminorStrategic or Co-development PartnerAEMES and INESE collaborate to produce reports serving as work tools for insurance mediators.
• CECASminorStrategic or Co-development PartnerAEMES signed a collaboration agreement with CECAS for joint promotion of the AEMES Job Board.
• Regional Professional Colleges of Insurance MediatorscoreStrategic or Co-development PartnerAEMES has collaboration agreements with regional colleges (Alicante, Barcelona, Granada, Madrid, Valencia, and others) for joint training events and collective agreement dissemination.
• REALEminorGTM or Marketing PartnerPrórroga del Acuerdo entre AEMES y REALE for insurance services for members.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CEOE: Confederación Española de Organizaciones Empresariales — Spain's largest cross-sector employers' confederation of which AEMES is a member. Comparable as an employers' association representing business interests, though at the macro multi-sector level.
• Consejo General de Mediadores de Seguros: National umbrella body for Spanish insurance mediators (brokers and agents) and their regional colleges. Broader incumbent with regulatory and representational remit across the entire mediation profession, overlapping with AEMES's vertical-specific scope.
• CEPYME: Confederación Española de Pequeñas y Medianas Empresas — Spanish SME confederation where AEMES holds an executive committee seat. Functions as a multi-sector employers' association, directly analogous in operating model but serving all SME verticals rather than insurance mediation alone.

Direct peers

• FECOR: Federación Española de Corredores y Corredurías de Seguros — federation representing Spanish insurance brokerages. Direct peer in representing mediation-sector interests; AEMES and FECOR have signed a framework agreement for joint activities, underscoring their substitutability.
• Espabrok: Asociación Profesional de Corredores y Corredurías de Seguros — competing Spanish broker association aggregating independent insurance mediation firms; offers analogous representation, services, and collective benefits to AEMES's target membership.
• Aunna Asociación: Former AMS/Aunna grouping of insurance brokerages in Spain; previously a competing patronal before more than twenty of its member companies migrated to AEMES in 2016. Direct peer serving the same insurance mediator pool.
• Cojebro: Asociación de Corredurías de Seguros — large Spanish brokerage group that historically competed with AEMES but later signed a collaboration agreement integrating its broker members into AEMES. Direct peer serving the same mediator constituency.
• APROMES: Asociación Profesional de Empresas de Mediación de Seguros — competing professional association for Spanish insurance mediation companies, offering overlapping advisory, training, and representation services to the same vertical.
• Newcorred: Agrupación de Corredurías de Seguros — competing Spanish broker network and association. Comparable to AEMES in representing collective interests of insurance mediators and pooling purchasing/services leverage.
• ADECOSE: Asociación Española de Corredurías de Seguros — direct peer and competing patronal for Spanish insurance brokers. Both organizations represent employer interests, negotiate collective labor frameworks, and deliver advisory/training services to insurance mediators in Spain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AEMES
• YouTubeyoutube.com/channel/UCUZSgP8WJiGWxGNo9wnI4QQ
• Facebookfacebook.com/Aemes.net
• LinkedInlinkedin.com/company/aemes-mediadores

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEMES