SamenWerkt.nu

Name

SamenWerkt.nu

Legal name

SamenWerkt.nu Coöperatie UA

Website

https://samenwerkt.nu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Online Training Sales: Self-paced online training 'BeterBesluit Online Training' sold as a one-time digital product (€997, VAT-exempt). Delivered via a smartphone app. Includes a 50% discount coupon for the follow-up 'Verbindend communiceren' training.
2. Book Sales: Sale of the co-authored book 'Als elke stem telt' (Every Voice Counts) at €21.50 per copy. Sold via the company's own checkout platform (PlugandPay). The book covers the BeterBesluit methodology organized in three sections: Heart, Head, and Hands.
3. Free Webinars: Free webinars titled 'Effectief en plezierig samenwerken' serve as a top-of-funnel acquisition tool, with no direct revenue conversion mentioned. They may lead to training purchases.
4. Advisory and Facilitation Services: The company offers consulting and facilitation services to organizations, guiding teams and management through transitions toward equal and connective collaboration. Pricing is not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SamenWerkt.nu is a Dutch organizational consultancy cooperative that helps teams and management groups collaborate more equally and make decisions more effectively. Its core commercial offering is the trademarked BeterBesluit® methodology, a consent-based decision-making framework delivered through bespoke advisory and facilitation engagements for organizations, a self-paced online training (€997) accessed via smartphone app, a published book 'Als elke stem telt' (€21.50), free webinars, and a podcast. Supporting practices include Verbindende Communicatie (Nonviolent Communication) and Systemisch Werken.

Product overview

SamenWerkt.nu is a Dutch organizational consultancy cooperative offering a unified methodology centered on BeterBesluit®, a structured approach to meeting facilitation and consent-based decision-making. The product portfolio consists of the BeterBesluit® methodology itself (the core offering), supported by an Online Training course (€997, self-paced app-based), the published book 'Als elke stem telt' (€21.50) covering the same philosophy across Heart/Head/Hands sections, and the 'De SamenWerkt!-podcast' distributed on major podcast platforms. The training includes a bonus 50% discount on a follow-up 'Verbindend communiceren' (Nonviolent Communication) training, forming an indirect third product. The company also offers webinars and workshops as delivery channels for the methodology.

Differentiator

Problem solved

Functional benefit

Brands

• BeterBesluit: A methodology developed by SamenWerkt.nu for effective decision-making and equal collaboration in teams.

Products and services

• BeterBesluit® Methodology A trademarked consent-based decision-making and meeting facilitation methodology that combines five process rules (speak in rounds, listen, no repetition, repeat rounds, decide by consent) with a structured meeting format (Check-in, Household agenda, Content agenda, Check-out). Designed for management teams and groups seeking durable, universally supported decisions without veto power.
• BeterBesluit Online Training Self-paced online training covering the BeterBesluit methodology, including equality principles, process rules, meeting structure, consent-based decisions, facilitation techniques, online meeting skills, and private/family application. Priced at €997 (VAT-exempt), delivered via a smartphone app, and includes a 50% discount coupon for the follow-up 'Verbindend communiceren' training and a 14-day money-back guarantee.
• Boek 'Als elke stem telt' A book published by SamenWerkt.nu, co-authored by Karien Dommerholt, Adrian Roest and Robert Tannemaat with a foreword by Professor Jan Rotmans. Organized in three sections — Hart (Heart), Hoofd (Head) and Handen (Hands) — covering how to collaborate effectively through equality, psychological safety and consent-based decision-making. Priced at €21.50 per copy.
• De SamenWerkt!-podcast A podcast series covering the theme of collaboration through equality and connection, distributed on Spotify, Apple Podcasts, Google Podcasts and Stitcher. Episodes explore collaboration, equal leadership and the BeterBesluit methodology.
• Advisory and Facilitation Services Bespoke organizational consulting and team facilitation engagements for Dutch organizations, guiding management teams through transitions toward equal and connective collaboration. Engagements include team workshops, culture transformation and decision-making implementation. Pricing is not publicly disclosed; acquired via direct contact or inbound inquiry.

Quantifiable outcome

• 500+ participants in free webinars within one year
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HolacracyOne: Commercializes the Holacracy self-management framework, which similarly replaces traditional hierarchy with structured consent-based governance. Closely comparable as a methodology-licensing and training business targeting organizational transformation.
• Sociocracy For All: Global practitioner community teaching sociocratic governance and consent-based decision-making, the exact intellectual lineage of SamenWerkt.nu's BeterBesluit® methodology. Directly comparable as a methodology/training firm serving organizations seeking self-management.
• Management 3.0: Training and certification firm focused on modern management practices, agile organization design, and participative leadership. Comparable in offering workshops, certification, and content around next-generation management.

Broad incumbents

• McKinsey & Company (Organizational Practice): Global management consulting incumbent with a substantial organizational practice. Comparable as a buyer of decision-making and culture transformation work, but operates at vastly larger scale and scope than SamenWerkt.nu.
• FranklinCovey: Large incumbent training and consulting firm with established leadership, productivity, and team-effectiveness offerings. Comparable as a scaled training business serving enterprise and government buyers, though it operates across a much broader portfolio.

Emerging players

• Deep Democracy / Lewis Deep Democracy: Methodology focused on surfacing minority voice and structured dialogue in group decisions. Functionally adjacent to BeterBesluit's consent-based objection reframing, serving a similar practitioner and organizational-development niche.
• Center for Nonviolent Communication: Founded by Marshall Rosenberg, the original home of Nonviolent Communication. SamenWerkt.nu offers a complementary 'Verbindend Communiceren' training that directly draws on this body of work, making CNVC a natural intellectual peer.
• The Art of Hosting: Global community offering training in hosting meaningful conversations and participatory leadership. Overlaps with SamenWerkt.nu's facilitation and dialogue-based decision-making practice.

Regional players

• Warp Engineering (and similar Dutch sociocracy/holacracy practitioners): Dutch consulting boutique applying sociocracy/holacracy principles in software and engineering teams. Regional peer operating in the same governance methodology category within the Netherlands.
• Het Nieuwe Werken (various Dutch consultancies): Dutch consultancies in the 'new way of working' space that advise organizations on hybrid work, agile teams, and modern collaboration. Regional peers addressing overlapping buyer needs within the Dutch market.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SamenWerkt.nu
• LinkedInlinkedin.com/company/samenwerkt-nu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SamenWerkt.nu