What nINA Collective does

nINA Collective Cooperative is a privately held, women-led cooperative founded in 2019 in Madison, Wisconsin, that provides racial equity consulting, organizational development, and a community of practice for racial justice practitioners. The organization is structured as an egalitarian cooperative rather than a traditional corporation, with 5 directors (Jacquelyn Boggess, ananda mirilli, Colleen Butler, Alia Stevenson, Jordan Bingham) and approximately 15 affiliates. Its core service offerings span Organizational Development & Wellness, Organizational Learning & Transformation, Advising & Coaching, Equity Assessment, and structured learning programs including co-learning sessions, year-long learning communities, facilitation training, coaching circles, and reading groups — all delivered through a proprietary CHOIR methodology (Co-Create, Decolonize, Deconstruct, Collaborate).

Name

nINA Collective

Legal name

nINA Collective Cooperative

Website

https://ninacollective.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

nINA Collective is a women-led Madison, WI cooperative providing racial equity consulting, learning programs, and a Community of Practice membership to organizations, governments, higher education institutions, and individual practitioners committed to racial justice.

Ownership category

akta.pro rank

Product category

Racial Equity and DEI Consulting Services

NAICS

Human Rights Organizations (813311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

Keywords

• Racial equity consulting
• DEI training programs
• Organizational transformation
• Equity assessment services
• Community of practice

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Organizational Membership: Annual membership for organizations providing access to CHOIR Connections, monthly racial equity content, reading groups, quarterly leader coaching circles, monthly group coaching, and 20% discount on additional services. Base rate of $2,500/year for 5 members plus $100/person additional.
2. Individual Membership: Monthly or annual subscription membership for practitioners, facilitators, community members, and students providing access to CHOIR Connections, curated racial equity resources, and reading groups. Standard: $12/month or $120/year. Student: $8/month or $80/year.
3. Consulting & Training Services: Fee-for-service consulting engagements including organizational development, transformation, equity assessments, strategic community engagement, facilitation training, and coaching. Services are co-designed with partner organizations and delivered through workshops, learning communities, and advisory relationships.
4. Merchandise Sales: E-commerce sales of branded merchandise including apparel, accessories, candles, and home goods through their online storefront. Products feature nINA branding and featured artist collaborations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

nINA Collective provides racial equity consulting, organizational development, learning communities, equity assessments, advising, and coaching services to nonprofits, businesses, educational institutions, and government agencies. The firm also operates a Community of Practice with individual and organizational memberships, publishes the "Another Way is Possible" podcast and CHOIR Conversations content series, and sells branded merchandise. Service delivery is co-designed with partners and conducted through workshops, learning cohorts, and ongoing coaching relationships.

Product overview

nINA Collective is a cooperative business offering racial equity consulting services rather than a traditional software product. Their core offerings include a Community of Practice membership program (with Individual and Organizational tiers), direct consulting services (Organizational Development & Wellness, Organizational Learning & Transformation, Advising & Coaching, Equity Assessment), and facilitated group learning programs (Co-Learning Sessions, Learning Communities, Facilitation Training, Coaching Circles, Reading and Reflection Groups). The organization also produces content through their 'Another Way is Possible' podcast and CHOIR Conversations blog series. Merchandise is sold through their online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Community of Practice Membership Membership-based community connecting racial justice practitioners through shared learning, collaboration, accountability, and collective wisdom-building for transformative change. Includes individual ($8–$12/month or $80–$120/year) and organizational ($2,500/year base for 5 members) tiers with access to CHOIR Connections, monthly content, reading groups, coaching circles, and group coaching.
• Organizational Development & Wellness Consulting service supporting organizations in creating and facilitating wellness spaces, internal policies centering wellness, and strengthening conflict resilience aligned with organizational values.
• Organizational Learning & Transformation Facilitation of co-learning centered on growth and critical analysis, curriculum development, and implementation of equitable practices including hiring, workplace culture, and decision-making.
• Advising & Coaching Strategic consultation including workforce equity and policy advising, individual and team transformative coaching for change agents, and leadership coaching for organizational transformation navigation.
• Equity Assessment Organizational assessment and evaluation services applying a structural power and racial equity lens, providing tools and analysis for improved decision-making.
• Co-Learning Sessions Four 2-hour sessions covering co-creation of values and vision, deconstruction of inequitable systems, decolonization of oppressive patterns, and collaboration across differences.
• Learning Communities Structured learning cohorts for organizations or communities to deepen understanding of racial equity and develop skills for building equitable and inclusive teams, typically spanning one year.
• Facilitation Training Training for small diverse teams of 2–4 people from partner organizations to become discussion leaders supporting racial equity work, including four 2-hour training sessions, six monthly coaching sessions, and curriculum access.
• Coaching Circles

Quantifiable outcome

• 400+ people completed over 100 hours of training in the Bucks/Montgomery Counties Racial Equity Learning Community
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bucks-Mont CollaborativecoreStrategic or Co-development PartnerLed the Advisory Council for the Bucks and Montgomery Counties Racial Equity Learning Community, convening community-based organizations, government entities, and non-profits in a multi-sector equity initiative.
• Organic ValleycoreStrategic or Co-development PartnerMulti-year partnership for phased racial equity transformation including community building, assessment, pilot projects, and DEIB plan development for this agricultural cooperative.
• Georgetown University McCourt School of Public PolicycoreStrategic or Co-development PartnerCurriculum development partnership to create orientation programming focused on Othering, Belonging, and Bias concepts for international student populations.
• Park BankminorStrategic or Co-development PartnerDEI readiness assessment and strategic roadmap development for the Madison-based financial institution.
• Madison365minorOthersnINA Collective featured in Madison365 articles on DEI, workplace fairness, and organizational equity work in Wisconsin.
• Tri-County NetworkcoreStrategic or Co-development PartnerCo-led the Advisory Council for the Bucks and Montgomery Counties Racial Equity Learning Community.
• Interagency Council of NorristowncoreStrategic or Co-development PartnerCo-led the Advisory Council for the Bucks and Montgomery Counties Racial Equity Learning Community.
• InBusiness MagazineminorOthersFeatured in InBusiness Magazine coverage on DEI trends and organizational equity work.
• Wisconsin Partnership ProgramminorStrategic or Co-development PartnernINA Collective was engaged for the Partnership Program, with positive feedback from Senior Program Officer Andrea J Dearlove regarding sensitivity, engagement, and authentic facilitation.
• Deepa IyerminorStrategic or Co-development PartnerFeatured guest on the nINA Collective podcast discussing the Social Change Ecosystem framework and solidarity practices.
• Cornelius MinorminorStrategic or Co-development PartnerEducator and author featured on the podcast discussing rebuilding practices, listening, and community restoration.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cook Ross: Established US DEI consultancy offering leadership coaching, organizational assessments, and inclusion strategy — directly comparable to nINA's equity assessment, advising/coaching, and organizational transformation services.
• BCT Partners: Diverse-owned management consulting and research firm with a dedicated DEI practice delivering equity assessments and organizational change — comparable on consulting methodology and enterprise/government buyer mix.
• The Perception Institute: Research and applied organization working on race, bias, and perception with practitioner-facing resources — comparable to nINA's training, applied research, and practitioner development focus.
• Race Forward: National racial-justice organization that convenes practitioners, runs racial equity training programs, and produces applied research — closely comparable to nINA's consulting-plus-community-of-practice model serving organizations on racial equity transformation.
• Equity in the Center: Field-building organization working to close the racial-equity gap in the social sector through research, community, and practitioner resources — closely comparable to nINA's Community of Practice and racial-equity practitioner membership model.
• The Winters Group: DEI consulting firm providing strategic advisory, leadership development, and equity training to enterprises — directly comparable in service mix and mid-size organizational buyer profile.
• Kaleidoscope Group: DEI and change-management consultancy offering inclusion strategy, leadership development, and equity training — directly comparable to nINA's advisory, coaching, and learning community offerings.
• Visions Inc. Long-standing US DEI consultancy focused on racial equity, leadership development, and systemic organizational change — highly comparable to nINA's whole-systems, racial-equity transformation approach.

Others

• Foundation for Black Women's Wellness: Madison-based nonprofit on which nINA director Alia Stevenson serves as Chief Program Officer — adjacent ecosystem partner, not a direct competitor, but relevant because it shares leadership and likely shares certain community-of-practice relationships.
• Madison365: Wisconsin-based BIPOC news outlet that has featured nINA's work in DEI and equity coverage — an adjacent media partner rather than a competitor, but listed here because it is part of nINA's distribution and credibility ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ninacollective
• Facebookfacebook.com/NINAcollective
• LinkedInlinkedin.com/company/ninacollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nINA Collective