Quality Koi Company Inc

What Quality Koi Company Inc does

Quality Koi Company Inc is a small, operator-owned koi retailer and breeder operating under the Beni Hanna Nishikigoi trade identity from a single retail/showroom location at 67 N Stumpy Rd, Carneys Point, New Jersey. The company sells ornamental koi carp (nishikigoi), with an emphasis on American-bred varieties, alongside Hikari-branded premium koi food, aquaponics systems and supplies, aquatic (water) plants, and digital gift cards via Square. It also generates engagement and top-of-funnel traffic through educational school/club group tours and a promotional July 250 Celebration Koi Event.

The business serves koi hobbyists, nishikigoi collectors, and aquaponics enthusiasts — primarily individual consumers and small hobbyists in the New Jersey market. Go-to-market is omnichannel but small-scale: a physical storefront plus a Wix-based e-commerce shop, with [email protected] and a phone line (609 420 0434) as primary contact points. Distribution is domestic and concentrated in New Jersey; no second location, no wholesale or dealer network, and no export operations are disclosed.

Revenue mechanics are conventional retail/e-commerce: unit sales of koi, branded feed, aquaponics equipment, plants, and gift cards. No pricing tiers, no subscription model, no enterprise contracts, and no B2B channel are publicly disclosed. The company is privately held as a New Jersey LLC with no parent, no institutional investors, no disclosed funding history, and no IP portfolio (patents or trademarks). The product portfolio is unified around koi husbandry and aquaponics rather than a platform-plus-modules architecture.

Name

Quality Koi Company Inc

Legal name

Beni Hanna Nishikigoi, LLC

Website

https://qualitykoi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Quality Koi Company Inc, operating as Beni Hanna Nishikigoi, is a small Carneys Point, NJ retailer that breeds, imports, and sells ornamental koi carp, Hikari koi food, aquaponics supplies, and aquatic plants to koi hobbyists and aquaponics enthusiasts.

Ownership category

akta.pro rank

Product category

Ornamental Koi Aquaculture

NAICS

Fish and Seafood Retailers (44525), Fish and Seafood Retailers (445250), Other Aquaculture (112519)

akta.pro primary industry

Ornamental & Aquarium Fish Farming (AFAEAAAJ)

akta.pro secondary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Ornamental koi fish
• Koi breeding services
• Aquaponics supplies
• Aquatic pond plants
• Nishikigoi retail

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

Quality Koi Company Inc (operating as Beni Hanna Nishikigoi, LLC) breeds, imports, and grows ornamental koi carp (nishikigoi), with an emphasis on American-bred varieties, for individual pond owners, hobbyists, and specialty retailers. The company complements its koi fish sales with Hikari branded premium koi food, aquaponics systems and supplies, and aquatic plants, sold through a single physical showroom in Carneys Point, NJ and an online Wix-based e-commerce shop.

Product overview

Beni Hanna Nishikigoi operates as a koi fish and aquaponics business offering a single-location physical retail operation with an e-commerce component. The core product is Nishikigoi (Japanese ornamental koi fish), complemented by Hikari Koi Food (a third-party branded feed product), aquaponics systems, and aquatic plants. The company also offers gift cards, educational school/club group tours, and promotional events such as the July 250 Celebration Koi Event. The product portfolio is unified around koi husbandry and aquaponics rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Nishikigoi (Koi for Sale) Japanese ornamental koi fish (nishikigoi) including American-bred varieties, sold to pond owners, koi hobbyists, and specialty retailers through the company's online shop and physical showroom in Carneys Point, NJ.
• Hikari Koi Food Premium koi fish feed products manufactured by Hikari, retailed by the company to koi hobbyists and pond owners seeking specialty nutrition for their fish.
• Aquaponics Systems and Supplies Aquaponics systems and related products combining fish farming with hydroponic plant cultivation in a symbiotic environment, sold to aquaponics hobbyists and koi pond owners.
• Water Plants Aquatic plants sold for use in aquaponics systems and koi pond environments, complementing the company's koi and aquaponics offerings.
• Koi Gift Card Digital gift cards redeemable at the company for koi fish, koi food, supplies, and other products, processed through Square payment platform and intended for gifting to koi enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dainichi Koi Farm: Dainichi Koi Farm is a long-established Japanese koi breeder with U.S. distribution to hobbyists; comparable as a high-end koi supplier competing for the same premium nishikigoi customer.
• Blackwater Creek Koi Farms: Blackwater Creek is a U.S. koi breeder and online retailer serving hobbyists with live koi and pond supplies, overlapping directly in assortment, customer, and delivery model.
• Next Day Koi: Next Day Koi is an online-only koi retailer shipping live fish nationwide; directly comparable as a competing online channel for the same hobbyist customer and product (ornamental koi).
• Kodama Koi Farm: Kodama Koi Farm imports and sells Japanese nishikigoi online to U.S. hobbyists, with a similar direct-to-consumer koi retail model and shared customer base of koi pond owners.
• Kloubec Koi Farm: Kloubec Koi Farm is a U.S.-based koi breeder and retailer selling American-bred and imported nishikigoi direct to hobbyists, directly comparable to Quality Koi Company/Beni Hanna Nishikigoi in product category, customer base, and channel mix (online + on-site visits).
• Niagara Koi Farm: Niagara Koi Farm breeds and sells koi direct to hobbyists in North America, with overlapping product (American-bred koi) and customer base.

Regional players

• Aqua Imports Inc. Aqua Imports is a U.S.-based wholesale distributor of ornamental fish and aquatic supplies; comparable as an upstream/adjacent channel competitor in live ornamental koi distribution.

Others

• Hikari USA: Hikari is the Japanese manufacturer of premium koi feed that Beni Hanna resells under its own storefront; relevant as a key supplier/partner and as an indirect benchmark for premium koi nutrition positioning.

Emerging players

• Pondliner.com / Imperial Koi & Pond Supplies: Pondliner is a U.S. pond and koi supplies retailer with a similar hobbyist audience; comparable as a smaller specialty player competing for the broader koi/pond basket rather than live fish only.

Broad incumbents

• PondH2O / Pondmegamart: Pondmegamart is a larger multi-category pond and water-garden retailer carrying koi, feed, plants, and equipment; comparable as a broader incumbent competing for the same hobbyist basket, not specialized to live koi only.

Market position

Strengths4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/quality-koi-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Koi Company Inc